From forming strategic relationships with like-minded business owners to maintaining positive relationships with our existing customers and everything in between, facilitating new relationships and nurturing old ones is an essential component to the sustainability and growth of any business. But we also know that building relationships can be a difficult and drawn-out process. Happily, in today’s age of data-driven innovation, building business relationships doesn’t have to be so difficult.

On this episode of unsuitable on Rea Radio, Mike Moran, co-founder and president of Affiliated Resource Group, an IT implementation and professional services firm in Columbus, Ohio, gives us a better understanding of Customer Relationship Management (CRM) systems. CRM, it turns out, can be a powerful tool when it comes to developing more meaningful relationships with customers, achieving organizational goals and promoting greater efficiency and collaboration throughout the business.

CRM Systems Combine People, Processes, and Technology

Customer Relationship Management systems aren’t just sales tools – they’re robust systems that help organizations combine people, processes and technology.

If your company struggles with time management, relationships or communication, this episode will open your eyes to the capabilities of CRM and how the system:

• Streamlines work and communication pipelines to dramatically improve productivity.
• Facilitates greater collaboration both internally and externally.
• Integrates with apps and tools that you may already use every day.

If you liked this episode of unsuitable on Rea Radio, let us know by hitting the like button or by sharing it with your followers on social media. You can also use #ReaRadio to join the conversation on Facebook and Twitter, and you can watch the podcast in action on the Rea & Associates YouTube channel. We’ve also included access to additional resources on our webpage at www.reacpa.com.