In this episode of Above the Legal Limit, Justin sits down with Kevin Daisey, CMO and co-founder of Array Digital, to dive into the highs and lows of digital marketing for law firms. Kevin shares insights on the lead generation industry, the importance of branded leads, and the pitfalls of chasing low-quality leads that can drain resources without delivering real results. They discuss the evolving world of digital marketing, from search strategies and SEO to the impact of Local Services Ads and branded marketing. Plus, Kevin reveals why some firms choose a broad approach while others benefit from going niche. Whether you’re in the legal field or just interested in the strategies behind running a business, tune in for a dynamic conversation that explores what it takes to build a brand that attracts quality clients.