Oh boy! Do I have a treat for you this week! Get Known, Get Paid Mentor Nancy Juetten transforms speakers, experts and authors into sought-after podcast guests who speak their way to 6-figures and beyond.

Nancy combines her years of public relations agency success, proven online marketing strategies honed since 2009, and velvet boot of accountability to kick clients into an empowering and sustainable gear of performance and profits.

In this episode:

• Why appearing on podcasts is one of the best ways to build your professional profile
• Common mistakes people make with their bios
• How to craft a bio that will get you booked over and over again
• What makes people stand out as 'must have' guests?
• A masterclass in how to be a podcast guest
• Why me, me, me = no, no, no!

and more besides.

In addition to being an Amazon #1 best-selling author and a consistent content creator, Nancy speaks up on 40+ podcasts and virtual stages each year with her sassy sound bites leading the way. Leading the Raise Your Voice – Make Your Impact Facebook Group is among her favourite ways to connect with new action takers who can soon become her best clients and newest success stories. Join right here: www.getknowngetpaid.com/group

Did you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show to your online network. Tag me and I'll give you a shout out on an upcoming episode. Leave a review and I'll read it out on the show.

Of course, if you REALLY liked it, you're welcome to support the show financially too using the link below.

Support the show (https://speakinginfluence.supercast.tech/)

Mentioned in this episode:

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Welcome to the show.

My name is Johnny Ball, this is Speaking Influence the show that explores the

world of influence and persuasion to help you build authority and

become a more powerfully persuasive communicator in business and in life.

This week, I'm going to be speaking with an expert in creating bios for

getting yourself booked on to podcasts.

Now, I talk about this a lot in my own work that right now, getting

onto the podcast is one of the best ways to build your profile.

If you're a coach, a speaker or a trainer, if you have something

that could be talked about

from an expert level on podcasts, then it's a really powerful way to

be building up your expertise and your authority in your industry.

So if you have the kind of business where it's worthwhile, you've taken some

time to become known for what you do.

Then you are going to love this episode with my guest Nancy Juetten.

On the show, we regularly explore the world of influence and

persuasion from multiple aspects.

Many of them referring particularly to business applications for

the psychology and application of influence and persuasion.

So we do look at things like marketing, but we also take a look at some of

the psychological aspects of influence and persuasion, some of the history of

influence and persuasion, we explore rhetoric, we explore persuasion

skills, ethical and otherwise.

And we look at much more besides to help you become a more powerful communicator.

If that's the kind of stuff that you want regularly for content for yourself.

And you enjoy the show you're listening to today, consider subscribing to get

more and do check out our back catalog.

With well, over a hundred shows, they're exploring this subject,

and more besides you are not going to be sure of information to improve

your influence and persuasion skills and be a more powerful communicator.

All that remains for me to say is enjoy the show.

Welcome to Speaking Influence.

The show that helps you to master the psychology and application

of ethical influence and persuasion, in life and business.

With persuasive presentations and podcasting coach, Johnny Ball.

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a simple online ecosystem for your business where you can create funnels,

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It's more cost effective than most other similar platforms . Don't

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Get an online solution that does everything you need in one place.

Find the link in the show notes and try New Zenler as the all in one

solution for your business today.

Welcome to Speaking Influence.

Now this is the influence and persuasion show and one of the critical parts of

being influential and having persuasion with your group, the people you want

to be speaking to is being noticed.

And so this is one of the reasons why I've been looking forward to

today's conversation with my guest.

My guest is called Nancy Juetten.

I remember it.

It's just like button.

I have that written down and and she is an expert at making

your bios more interesting.

So you can say bye-bye boring bio, which is what we're here to talk about.

So welcome Nancy.

thank you.

It's great to be here.

I'm really happy to be speaking to you.

I don't know when we connected before, I've been looking forward to doing

the recording with you since then, you are absolutely delight to chat with.

And so I want to start off just before we get into what we're here to talk

about by asking you for you, who is somebody who stands out as being maybe

an exceptional person in terms of their influence and persuasion and why?

The person who stands out as the most influential

and persuasive in my experience is none other than Oprah Winfrey.

I have followed her work my entire life, and

nobody is more authentic, more connected and more genuinely concerned

about doing good in the world, through the power of the platform.

And whenever I'm in doubt about what to do or how to do it, I'll often ask myself

what would Oprah do in this situation?

And I always rise up to the next best, possible way to contribute because she's

been someone I've admired my entire life.

And she is a great example of someone who built her own platform

really and made the career for herself and has led the way for

so many other women, especially, but especially women of color too.

And what is it, do you think that stands out for you the most about

her influence and persuasion?

I know she's done good with that, but in terms of the journey that she's done

with that, what do you think has been most important for her creating that?

One of the things I remember most about reading a, her story

is that when she was starting out as a news broadcaster, she felt the news very

deeply and had a very difficult time keeping her emotions out of her delivery.

And that made her a horrible newscaster, but it set her up to be a brilliant

podcast hosts, brilliant host of a show.

And I have often thought about that as well as I pursued my own journey because

I feel people's messages very deeply.

I feel the news very deeply and keeping emotion out of it has been hard for me

too, but there's always going to be a way for us to craft our own path, to be that

unicorn in our industry, to be the one who's going to be the one that shows up in

this way and does it in full expression.

So the right people are called to want to work with you or listen

to you or be persuaded by you.

And so I've just sort of held her up as a standard because just because

she didn't fit the mold of a standard news broadcaster didn't mean she

didn't have a brilliant, brilliant role to play in a much bigger way.

And I think that that's very inspiring for me personally.

Yeah.

I love that.

Like once I think she was almost a failure and yet those were things that

absolutely made her a success own that.

So A great comparison to draw there, Nancy.

So that leads us very nicely into what we are here to talk about, which is helping

people to stand out and what your work is in helping other people to develop their

profiles and to be more noticed, first of all, how did you come to be doing that?

And what led you to doing this kind of work?

Well way back in the day I owned my own public relations

agency and I represented leading banks, prestigious chocolate companies.

Real estate organizations, all kinds of mainline businesses.

And when I would sit down with the CEO and say, well, let's hear your story.

They would say things like.

You know, the usual I went to this school, like went to this,

I live in this neighborhood.

I'm married to my lovely wife, with my two kids.

I play tennis on the weekends and I would think to myself, no, no,

no, that's simply not going to do.

We've got to get to the meat of the matter and find a way to differentiate

what makes you special, different and preferred, because let's just talk

about community banking for a moment.

If you cover the logo of that bank and you cover the photo of the person whose bio

is underneath It you'll probably notice that most of the bios sound the same.

And how does that help the bank create relationships with people

with meaningful assets to invest?

Dollars that they can borrow.

So it all started with me working with a lot of boring bankers who

needed to find a way to differentiate themselves, that would also work within

a compliance arrangement, you know?

And so I started working with people to write better bios for them.

I developed an entire system around how to do it.

And then when the great recession happened in 2008, and my PR firm ran into

difficult times in the crazy economy.

I found myself in need of creating a product that I could sell because my

PR business kind of fell on hard times.

So I codified all of my methods, my tools, my systems, my templates into

a bye-bye boring bio workbook that put me on the map in a fairly big way.

I got rather internet famous for it.

And I said, I was since 2009, I've been the bye-bye boring bio expert who

has worked with luminaries and stars on the rise to stand out at hello

with a story that actually stands out and brings more people to them

instead of repels them from them.

It seems that the ability to stand out is more important now than it ever

has been the capability to differentiate.

Brand marketing experts all over the place who are helping people to do this.

Just how much of a difference can it make to somebody in terms of

what their bio and looks like, and who are the kinds of people who you

were primarily aiming that towards?

The people I'm primarily aiming to serve our successful service

providers, messengers and speakers who are up to a mission worth fighting

for those are my ideal clients.

And there are so many.

Author speaker, coach people in the world.

I often Quip it's author speaker, coach snooze, you lose because if

you're going to call yourself that, like how much more generic can you be?

So those are the ideal people that I work with.

The bio is not meant to be everything you've ever done in your life.

It should be a powerful statement about who you serve, the big results your

clients welcome, and what differentiates you as the best available athlete or

service provider to bring in that magic faster, easier, and better so that

people can connect to do more business.

One of the bigger mistakes people make is they tell you everything they've

ever done in their life through every possible career intervention or

reinvention that they've ever done, which serves to confuse people rather than

to create clarity around getting busy.

More business done right now.

But you're in the right place.

I definitely knew that you were the right person to be speaking to you because a lot

of the audience for this show and a lot of my target client audience as well are.

Because trainers consultants.

And so we work in similar markets.

So that's why I knew that your content was going to be very relevant

to, to this particular audience.

They you've mentioned some of the things that the bankers were doing long line,

just looking very generic and boring.

But in terms of the coaches and speakers, what do you see as

being the biggest mistakes there?

I guess it's probably some of the same, but what else do you think.

I have a fun little acronym.

I'll see if I can try to spell it out for you.

I call it ABC.

D I Y would be arrogant.

A would be absence of proof of your claims.

For example, I'm a best-selling author, even when I've only sold two, two or three

books, and most of them were to family and friends arrogance, absence of proof.

That would be a couple of days.

Be boring.

You sound like everybody else.

See there's no clarity.

There's no conviction.

There's no Commitment to serve in a bigger way beyond just making money.

D is failure to differentiate.

You sound like everybody else.

I, this is a big one.

Every sentence starts with I, and that's the problem because if you're preparing

a bio for a podcast guest interview or for a speaking opportunity, It's ideal

if it's written in the third person so that the host can easily read it

without having to transpose the tents to be relevant for the situation I is,

when it's all about you, you leave out the most important person,

which is the ideal client that needs to be persuaded to engage.

And why is just for fun?

I call it yada, yada yada it's where you go on and on and on and on.

And you lose them at hello because you didn't have the grace and the smarts to

get to the meat of the matter quickly.

So people can say, yes, that's my guy.

Those are some of the bigger mistakes that people make.

Okay.

That's quite a lot of mistakes there that people are making.

And so I guess most people are probably making some of those mistakes.

Some people may be making all of those mistakes, but they're,

this is why we need people like you, who can help us to fix it.

So where do we start to turn that around?

Nancy?

Where do we begin to.

Create a buyer that is going to stand out and people are going

to look at and go, oh yeah.

Wow.

I need to know more about this person?

Well, one of the first things you want to do is you

want to decide what you want your bio to accomplish for you right now.

I often say that when you go to the one size fits all rack at the

discount mall, you may have clothes on your back, but you won't look

sexy, svelte and spectacular because you didn't think about the occasion

that you were getting dressed for.

So if you want to bio to attract clients, Put that objective in mind

and write your bio to attract clients.

If you want your bio to attract speaking gigs, position yourself as

a speaker who delights and inspires audiences in a very specific way.

If you want to be booked for media interviews, lead with the kind of

conversation you want to be a part of.

You get to bring to the conversation that makes you the host or the guests

that a host can't wait to talk to.

So number one is what is the bio supposed to be doing for you?

Because one bio does not suit all these situations.

Then what you want to do is you want to reflect on the who, the how and

the wow, who the ideal client is, the, how you make your biggest difference

and the big wow that you bring about.

Those could be the stunning results that you bring about to clients who wisely

invest or those could be the standing ovations you invite every time you take

the stage, or that could be the repeat guest invitations, you get to come back to

whatever show multiple times, because you were so amazing every time you show up,

then you want to prove why you've got the goods by your credentials, your awards,

what clients say, and then you want to

package everything in the right format, so it's eminently usable, a podcast host,

for example, is going to want maybe 50 words or at most 100 words to introduce

you in the third person, the 300, 500, the 800 word bio that you obsessed with for

months and months to get exactly right.

My guess is you did that to satisfy your own ego, but chances are very

few people have read from start to finish that 700 word thing.

And I would ask you that question, Johnny, when people pitch you to be a

guest on your show, what are some of the mistakes that you see people making

that have you hitting the delete key?

Instead of saying, boy, I can't wait to talk.

That's a nice question.

I really liked that you answered that.

I would like to talk about this earlier today and it comes up quite often.

So there's a few things.

One is that they don't actually check what my show's about and just say, Hey,

I want to come and speak on your show.

Another thing is they expect me to do all the work and research that would say,

Hey, I'd be a great guest on your show.

And I don't know who they are.

And I don't have a lot of time to research everyone who applies to be on the show.

What else do they get wrong?

They, they send me too much information.

But like you said about having that super long bio, they'll send me all this

stuff with all these different links and videos and previous interviews,

again, ain't nobody got time for that.

And yeah, th there's loads of mistakes.

And so I particularly love it when people get it right.

In terms of like, which is really just the.

Like you said, having the meat of it and knowing straight away, like

they've checked you out, they know that they know what you're about.

They know what your show is about and they can come to someone can come to

you and tell you why they are going to be a good guest for your show.

When, when we got in contact, it was very clear to me.

There's like you were going to be a good person to speak to.

I didn't take much convincing to set up a conversation.

So, yeah.

And that's the, I want to have that chat with you because I could see

very clearly what you're about.

And and the reach out was just enough information to, to make me think.

Yes, I know this is someone I want to talk to.

You know this idea.

Thank you so much.

And this idea of just enough, I think Goldilocks, the fairytale is something

we should all visit for everything that we do as speakers, trainers, experts,

authors, because there's too little information, there's too much information.

And then there's this idea of what's just right.

And it's more of an art than a science to figure out what that is.

But in my experience, working with luminaries and stars on the rise

and celebrities and big name CEOs less, typically less is often more.

And it takes more skill to get.

It did boil down to the bare essence, but when you can get to the meat

and that are quickly where people instantly know that you're a fit,

let's commit and let's get on with it.

And that's really what everybody wants.

Whether you want more speaking gigs, more podcast interviews, or

to have clients say, you're the one that I want you're the answer to

my prayer.

I think that if we, and I think another mistake people make.

And this is a very common one.

Most people doing business today have a website and they're working with

someone to get their website live.

And there's a place on your website to say, here's my about me page.

And it's a box on a list that you check, check, check, check.

What if your website went live 10 years ago?

And that was the very last time you looked at your bio because you checked

the box, but in the 10 years that have passed, your hairstyle has changed,

.Your physical appearance has changed, but most importantly, the

contributions and the stunning results you've brought about have changed.

And you may have shifted focus in dramatic ways that are not yet reflected

on the place where people go to find out whose name is on the door, whether

or not you're the one that they want.

If it's been six months or more, since you've looked at your bio, look at it

with fresh eyes today and ask yourself, is this still the best possible way for

me to represent my message, my story, my mission, my magic, so that the right

people will want to say yes to me.

And if the answer is no it's time to refresh that message so that

you can show up as you wish to, to welcome the outcomes that you desire.

Yeah, I think that's super important.

And another thing that came up for me whilst you were saying that, and

I do see this quite often as well.

I don't want to lead this into something else that you talk about is that some

people who applied to be on the show.

When they apply they tell me maybe 10 or 15 or more different things that they

could come on the show and talk about.

And I don't want to hear that from people.

I really don't want somebody who can come and talk to me about everything.

I want some.

Like you who can come and talk to me about bios and yes, we might talk about

some other things, but I know what you're about, and I know what you specialize in.

I want specialized people to come on the show.

I really don't want generalists the same as if I, when I

choose coaches who I work with.

And now I work with, I can work with a marketing coach right now.

Really cool guy, Chris Ducker.

Awesome.

And.

I very careful about how I selected him, but if Chris just worked in everything

and what, with every kind of business or every kind of entrepreneur, I would

not be interested in working with him.

He works with very specific kinds of people and that's a perfect fit for me.

And so that's what I see with people who want to come forward and

do all sorts of things that I see in lots of people's bios as well.

So many people now are doing more than one thing and I get it.

But it's a as.

As the marvelous coach, Carrie Wilkerson was pointing out to me yesterday, you

can only ride one horse at a time.

We have butt, one butt, one horse.

And that is that way for a reason.

So,

know, that

I know.

that, that one lesson was a tough one for me to learn.

And I'm just so glad you brought it up because it was Phil McGraw, who said

you can only run, ride one horse with what exactly what you said, but when

you have relentless focus on one thing that you do better than anyone else,

you have the opportunity to get known for that get paid for that,

have your star rise because of it.

And have it be the thing that people say, that's the gal who does this.

And if people are looking for how to write a professional bio, how to

write a client, attracting bio, how to get your media one-sheet done and

dialed, and they go to Google to type in those terms, certain people will

come back instantly in the search.

And that is what we all want is to be that go-to person type in bye-bye

boring bio and tens of thousands of references will point directly back to me.

And is it the only thing I talk about?

No.

Over the years I've tweaked it and pivoted so that it can be even more relevant.

That's why I talk a lot about podcast guesting these days, because we are living

in a shelter in place world where the empowerment and control we have over our

upside can be influenced dramatically,

if we take our place at the microphone to speak up.

And if you want to do that, you need a bio that will be host friendly.

That speaks to the specifics.

And I am better qualified to talk about that than most folks, because I spent

the last 11 years beating the drum about why the bio matters and how you can

make yours work hard for you in the ways that are meaningful to your bottom line.

Yeah, well, let's dive a little bit more into that then specifically,

because I know that some of the work I do with people is in helping them

get on the right kinds of podcasts and shows and things with that sort

of publicity and helping them set up those media kits and things like that.

What are the kinds of things you think?

You mentioned about having that short bio in the third person, but what other

things do you think are essential for somebody to have in their media kit

and in their reach out to other people?

well, one very basic thing is called a media one sheet, and

this is a PDF or a graphic image of all the essentials that a host would need

to determine that you are their person.

I ask people to start with creating a media one sheet, because it's an

exercise in clarity, you can say, what do I want to be known for?

What conversation do I want to lead?

What qualifies me to talk about this?

What have people said about me as an expert in this area?

Where am I social media profiles.

And what is the best way to book me these?

And of course your professional headshot that looks like you will

be looked like today with your current reflection in the mirror.

When you go to the effort to create this document, then you have message

clarity about what you want to do.

And as you've created that your own confidence and conviction and desire

to speak up becomes even stronger.

So then if you want to be booked on shows, there are so many wonderful podcasts guest

matchmaking sites available to us today that are free to belong to, but they all

have their own platforms that require that you enter the very similar information

that is on your media, one sheet.

So by getting to clarity first about what you want to talk about it then

becomes a cut paste and share situation.

On the various platforms where people are looking for guests.

So you save yourself time, you position yourself properly on all these sites,

and you could be getting leads in your inbox as soon as tomorrow from hosts that

are looking for someone just like you.

I think that with 2.7 million podcasts on the air, according to listen notes,

the recipe for overwhelm for a lot of messengers is pretty daunting.

But if you could choose to book yourself on two shows a week consistently

as a steady diet, you will never be hungry for an audience ever again.

Audience opportunities will come into your inbox.

If you learn the finesse to pitch like a human being who cares about the host, as

much as you care about yourself, you will set yourself up for brilliant success.

And the best part about it is the thing that people don't tend to think

about until it starts to happen.

But when you are a brilliant guest on a show and you pour value into

the conversation, There are likely other hosts that are going to be

listening to that show who are looking for guests, just like you.

And that means that opportunities start coming your way without

you even having to pitch.

And wouldn't that be an amazing outcome?

That's been what's happened for me.

And so I'm just beating the drum for people to get in the game, because

if you are a messenger, a speaker, someone who has something to share

and discuss how empowering is it.

Get the opportunity to have a long form conversation where aha insights

can be dropping left and right.

Well, you and I are very much on the same page with all of that Nancy.

I can agree with you wholeheartedly 100%.

And I love that.

It's all, I've often said to people that I don't like cut and paste applications.

But it's not a hundred percent true cause I don't dismiss them

if it's the right kind of person.

And if they actually show me that they looked at my profile and they've

checked that they're a fit for the show.

I understand that people want to save time, but it's really

just the ones where I can see.

They've just sent it out to probably everybody and and haven't made any

adjustments to it or even worse, they say, oh, Hey, I love your show.

I love what you talk about, but there's nothing specific there.

And it's well, I don't know that you've actually listened to it.

I don't know.

Any idea who I am, and I've even had those messages for a show that I

hadn't even launched before, before there were any episodes as well.

I think you had, if you've been listening to it because it's not even launched.

So yeah, just a little bit though.

It's maybe people think this is all time intensive, but

for the results that you get.

Well, here's what I want to say about that.

I I knew a newscaster who spent the better part of 30 years giving her heart and

soul to the deadline to be on the air accurately and in service to an audience.

And she once said that the biggest turnoff for her is running into people at the

grocery store or at events where people would actually say, I'd never watched the

news, but the news should write about me.

And she's thinking to herself, I've given the last 30 years to

my journalism career investigating important stories that need notice.

And you're coming to me saying you never watched, but we

should pay attention to you.

I mean, it's amazing how left footed people can be.

I think that the secret sauce that I teach people is

before asking to be seen, heard and celebrated yourself, see here and

celebrate the host you want to have the opportunity to be in conversation

with, and when you say congratulations on 104 episodes and 55, 5 star reviews.

You've let them know that you've paid attention to their metrics,

but you go the extra mile.

And I tell all my clients, we're all in the business of

learning more and earning more.

If you want to be on that show, choose an episode that interests

you personally, where you will learn something that will allow you to learn

more, earn more and make a better life.

It will be a good use of your time.

'cause, you're gonna walk away with the aha insight from a show that

actually helps you live life better.

But if, as a consequence of listening to that show, you are convinced that

you have something to add to the show.

Here's my suggestion.

Write a five star review for that episode and share it with the host

capture screenshot of your review.

And then a few days later, Suggest how you have value to add to that conversation

or that you have a show idea that could be refreshing and persuasive to

make the show even more intoxicating.

But when you demonstrate that you've actually listened or watched, that's a

really nice way to invite a conversation for a relationship because the other thing

that I think is incredibly important is this is not like the business card ninja

that goes to the business card, goes to the networking event and tries to capture

everybody's business card and goes home

giving themself a gold star.

Every single conversation you have with a host could be.

One where you realize that we have a lot in common.

We know people that we could help each other grow.

Maybe we can create some relationships beyond what we're having right here.

And could we plant those seeds so that we don't take a one night stand

approach, but create relationships around the world where we can

support and elevate each other.

That's the real magic of the relationship building that happens when you get

to be on somebody's coveted show.

Nancy.

I feel like we're kindred spirits.

Yeah.

A hundred percent.

Everything you just said.

I love that one night stands and now analogy as well, because it's so true.

So many people think that it's all about getting on as many shows as possible

and it isn't you know, you can get on all those shows and you you'll be

seen, but are they the right shows?

And if you think that the vast majority use, you mentioned there's over 2

million, well, over 2 million podcasts.

The study of all of those are active, probably less than half of that are

actually active podcasts, but even sorry, only around 10, the top 10%

of podcasts bravely are actually getting more than around 50 or 60

downloads an episode kind of thing.

And so that's what you have to think about is that you can go on all the

shows, but do they have your audience?

Do they, are they worth being on?.

Are they going to stick around?

Are they going to add value to the conversation?

It really is not quantity over quality kind of situation.

You do want to go for some level of quality here and make sure

you're getting in front of at least the right kinds of audiences and

with the right kinds of people,

who were giving out the same kinds of messages that you're talking about,

and yes, that takes a bit more time.

And yes, that means developing some relationships, some ties that are

actually going to serve you, you know, people ask me, or maybe you say the same

thing, but one of the things that I never expected when I started a podcast, being

a host and a guest now on many shows was the amazing network and friendships

that I would build up because of it.

All over the world with people from all over the world, it has been, it,

wasn't what I sat into podcasting for.

But if I had known that, I think I might've, because it's been incredible.

Well, that's the part about It that I like too.

I really.

I really love the idea that you can speak around the world

without leaving your house.

But when you get in a long form conversation like we are doing now, we're

finding out that we have a lot in common.

We have very similar values.

We speak the same language.

We are kindred spirits.

That's the beauty of a longer conversation, juxtapose that to, when you

get invited to be on a major newscast, there will be a three to four minute

package where you will get to share something in three to four minutes.

And when it's over, it's over and it's on onto the weather and it's onto the sports.

It's hard to convey and create that kind of relationship when

you only have four minutes.

And so for people who appreciate the luxury of having a real conversation,

this is fun, but here's the other part about it that I think definitely

needs to be called out there.

Our listeners paying attention to these conversations.

And if, what it is that you are talking about solves a problem that they've been

struggling with, that podcast episode, if someone says I've really struggled with my

bio, I don't know how to make it better.

I can repurpose this episode and say, well, here's a recent podcast episode

where I talked about some of the mistakes people make and what to do differently.

I hope you'll listen in, but when they listen in that, not only do they get the

tips, but they hear my voice and they hear the passion that I bring to it.

And if they like what they hear and it resonates for them when they asked to

talk to me, it isn't gee, I wonder if you're the right person for the job.

It's Hey, when can we get started?

And for people who want to get started quickly.

So the exchange of value can happen sooner versus later.

I mean, let's repurpose these podcasts to the best of our ability, which

brings me to one other idea, which is when you're on a podcast, just

don't grab and go do your part to repurpose that episode after the fact.

So you can help the host get more eyeballs, more, listens,

more downloads, more subscribers, because we're all in this together.

And the rising tide lifts all the boats.

It really does.

And this is something that I'm pointing, find myself pointing out again and again,

to people as a host or as a guest, you have valuable content and clips that you

can be creating from your appearances on other shows that you've read it.

And probably most hosts are not going to deny you that you say, okay, can I have

a, can I have the recording so I can create some clips and put out some, or

copy of the transcripts so I can put some stuff out of that to my network as well.

Most.

Yeah, sure.

More than happy for you to do that.

Or they may say, all right, I have a team and I'll get them to do that and

I'll get them to share it with you.

Because they is added promotion.

Nobody's going to turn down that extra promotional stuff.

And in terms of your own audience as well, it's additional value

on content for them that also.

Securing your expertise and your value to them as to what you're putting out there.

So the benefit on top of benefit here, right?

Well, so let me just offer a very recent example of something that is

very relevant to what we're talking about.

I was very recently invited to provide expert commentary

to a columnist for forbes.com.

He wanted to know about tips for podcast guesting, for messengers who

want to attract more high ticket class.

And so when I wrote responded, not only did I share my own distinct,

unique perspective, but I made specific terrific recommendations to

three of my favorite podcast, guests, collaboration sites that were influential.

And when other resource, because I thought to myself when my name and my

tips are showcased on forbes.com and I was generous and bringing along three

or four other amazing resources with me to enjoy that level of credibility and

impact that will give me the opportunity to reach back to the owners of those

three or four organizations and say, I did you a solid by showcasing you as

among my favorite recommended resources.

I wanted you to know that, and I wanted to see if you might be excited to share

this out with the people that you know, Every single person to a person was

delighted, surprised, and thrilled.

And as it turns out, many of them had over 30,000 people in their communities

each, which means that that Forbes article was going to reach and touch and

transform more lives so that the rising tide truly will lift all the boats.

So bringing that print example to podcast guesting, if you are lucky

enough to be featured on a great show like this one, Speaking Influence, think

about what you can do to share it out.

And if you have wonderful resources, you can pack within the show

that can be in the show notes.

That gives you an opportunity to reach back to the people who were

referenced in the show notes.

So they'll say, wow, that was unexpected and delightful.

And maybe want to talk to that lady or that fellow.

And what do you know?

You create relationships by doing kindnesses to others before you ask

for anything for yourself first.

Yeah.

Yeah.

It's a fantastic thing, you know, I've had and if you're familiar with Pat Flynn,

but I've had Pat talk about this kind of thing as well of being noticeable in

people's communities and environments.

Like if you want somebody that somebody you follow on or on YouTube

or anywhere like that, go and show up on their live events and interract.

Chat with them and be somebody who shows up regularly.

So they all right.

I've seen you before and they become familiar with you, but in terms of

people's content, now, if you are looking to really get some other, you want to

get on a, some bigger shows that might be more challenging To get on, to start

sharing out their content, tag them in it and share it out to your audience as well.

Pick out some clips or some lessons you got from a particular episode

and keep sharing that stuff out.

Not only is it giving great value to your own audience, but if you keep tagging

them in it as well, they're going to start to notice that you're doing that.

And then they're going to see the thing you need is developing those

relationships by you're helping them.

You're helping yourself.

You're having your audience.

Everybody wins, right.

Well, and since we're talking about bios here, there's the

words we put on paper to demonstrate who we help, how we serve and what makes

us special, different and preferred.

And what makes us special, different and preferred also relates to how we show

up as human beings in our daily lives.

As we post on social media, as we show up on stages, live and virtual,

as we do whatever it is that we do.

And if you say for example, that you're all of the help and none of the hype

and that you're going to demonstrate that with every move you make and

people have that experience of you as a human being, the words and the music

match and there's alignment, which creates that beautiful bridge of trust.

And so I think sometimes people get all caught up in the hype of who

they are and positioning themselves and over positioning themselves.

But the match to who they are as a human being is a disconnect.

So if you could be integrated in every good way, will get to have be, or do

all the good things that you want to get to wave the flag for by being first and

foremost, a fabulous of service leader and servant of other success, but then you're

successful most naturally follow, but the alignment is really, really important.

And I don't know about you, but have you ever met someone whose

bio was something, but when you met them in person, you thought to

myself, is this the same person.

Yeah.

And I've met people who would live out on the stage, come off the stage

and a completely different person.

Yeah.

Is that it's a disconnect in that, in that authenticity.

And, you know, it's a lot of work to have to be more than one

person on this planet in any given moment.

I mean, I always tell myself I'm the same person when I get into the Uber

car to the airport as I am, when I'm checking into the five-star hotel, as I

am, when I'm asking the person to please help me with my electronic devices.

I am the same person wherever it is that I go.

I'm kind, I'm generous.

I'm authentic.

I'm of service.

And the words in the music should match.

And so whatever your bio is, make sure it's telling the truth, because

if you're going to fib about what you look like and what you are about, what

else are you going to fib about that?

Doesn't set the stage for awesomeness still to come.

Yeah, I think so.

And I, I've been heartened I think by, and I think I've often said this on my

show, but I feel like a whole thing with pandemic and quarantines and virtual,

this, that, and the other people are striving for connection more than ever.

And people are looking for those relationships.

And I've had some shows where we specifically talked about things like

relationship marketing and the importance of that connection with people.

And that relates to all of this very much is that yet there are still

some of the slick, fast car fly by night, kinder of people out there

who aren't necessarily the most authentic or the most ethical people.

But I think it's, I think life has become harder for them.

And I think.

Things have been moving very much away from that.

And you even in a world, in a world like podcasting, it's very hard to be able to,

if you want to get invited regularly on to shows you say, making people who make

it all about me, they are the people who make it all about them generally, but

you want to get invited to lots of shows,

you want to build up your name and your reputation, and

you want to have good values.

I've cars, conversations.

It absolutely has to be about providing value and building

up those relationships and your community as a part of doing that.

There's a natural consequence of doing that.

So, yeah, I think we're very much moving away from those sorts of things.

And that will express it that to some degree.

I think we've talked to a level for people who are already in the game.

Yeah.

And I wondering if there's any specific things for people who may

say I'm just starting with this.

I don't have the track record.

I don't have any awards or recognition right now.

What kinds of things can they do to make their bio a bit jucier

without, without being, without faking it without being inauthentic?

I think the power of a good story will serve you well, if that's

your situation and I'll tell the story of a gentleman I met, he was a self-taught

interior designer and home stager.

And he told the story that when he was nine years old, he found

himself reorganizing the furniture in his home to feel and look

better and make his family smile.

And it gave him so much joy that here he is, 30 years later,

still moving furniture around.

And what that story told tells us is that discovery of his talent was something

that he came to very early in life.

It made him happy.

It's something that he loves to do.

It's more than what he does to make living.

It's more, it's what he does to bring joy to his life, into the life of his clients.

And if you were looking for a home stager to help make your home look

more beautiful, so you could feel even more at home, you don't care that

he doesn't have ABC or D credential.

You love what it is that he's all about.

When I was first starting my PR firm, after I left a 20 year career

in corporate marketing, I thought to myself and I'm sure a lot of

other people have felt this too.

Despite my wonderful accomplishments in corporate life, I am a solo preneur,

and I don't have any clients and I don't have, I don't have anything

like you immediately discount whatever

brought you to this place, but if you remember what it is that you

accomplished in the previous role, it's not that it didn't happen.

It of course happened.

So find a way to use it.

So I had this, when I started my business 20 years ago, it said every

growing company needs a storyteller, let me help you tell yours.

And then I said with this many years of corporate marketing experience,

working on projects, such as X, Y, and Z, I stand ready to make

you the center of my attention.

These are the five values upon which I have launched my business.

If you like what you've read so far, and you're ready to dig in, let's

meet and get the party started.

It was so authentic.

It was so genuine.

And I found myself booked solid very, very quickly because I just called it

like it was, everybody knows someone who has a wonderful career doing

something where they're hanging out their shingle and looking for a leg up.

And I just asked for a leg up.

Every growing company needs a storyteller,

let me help you tell yours.

It helped it got the, got me on the map.

And that was even before I even had a website.

So go to your values.

You know, I remember saying something like, I'm going to value your time

as carefully as I would my own.

And that results in short order are my highest priority.

And I can't wait to get started.

I was totally about how I was going to serve them at the highest

level with enthusiasm and joy.

And people responded to that.

So whether you're a furniture stager, or someone starting your own business, you

don't have to apologize for your journey.

You just have to put your stake in the ground and lead with what you're

fighting for it and ask for the business.

Yeah, I think the, this is magic and this is stuff that is really going

to help people who are maybe someone, I don't know how to differentiate myself.

I don't have to set myself apart.

Or your story sets you apart.

Your value set you apart.

That whole journey to where you are now.

That's what you want to do to how you want to help people.

That is what you need to be sharing with people.

Absolutely.

And that is where the magic lies.

Nancy.

This is absolute gold dust, and I hope people are paying attention to that.

Now I know we don't unfortunately have all day to talk about this system

as much as I wish we did, but people can at least come and learn more

from you because you have a book.

So tell us a little bit more about that?

The bye-bye Boring Bio workbook gives you from soup to nuts,

everything you need to know and do to prepare bios and social media profiles

that will attract clients, speaking, gigs and media interviews, and there's bonus

content about how to prepare your bios for your book, how to prepare bios for your

media one-sheet and all kinds of ninja strategies around how to make the most

of podcast guesting for good and profit.

If you would like to sample the Amazon best-selling work, you can

go to bye-bye boring bio.com and download the first 27 pages, which

are packed with so much value, you're going to say to yourself, oh my gosh.

I'm so well-served, I can't wait to see what's coming next.

So it would be my distinct honor and privilege for all of

your listeners to go to bye-bye boring bio.com and just savor it.

It's a crazy thing.

But the preview for the book went Amazon bestseller in four categories, even

before the finished work was in my hands.

That should tell you something.

Well, that's incredible.

I know I'm going to be checking out.

I hope that all a bunch of listeners with, cause everybody who's in the

audience for this show is going to get some benefit and value and

clarity from checking out themselves.

I have to ask you before, before we start moving into science, only any other

things I want to wrap things up with, but what for you is your own personal

top influence and persuasion skill one that you can always rely on to, to help.

It's a core value that I will see here and celebrate you before

I'll ever ask for anything for myself.

And I think to be seen, heard, and celebrated is incredibly rare.

And so That's my secret sauce.

That's really powerful.

Really powerful.

Yeah.

I agree.

And I love that.

I really love that.

So people can come and check out your book.

What if they wanted to find out more about you or connect with you

personally, what's the best way for people to connect with you?

I recommend they join my, Raise your Voice, Make

Your Impact Facebook group.

It is a very powerful group of messengers on a mission for good and profit.

And you can go to get known, get paid.com forward slash group.

We have almost 3000 members worldwide, and I do live trainings within that group.

It's incredibly robust.

It's a wonderful community and you will learn important lessons to raise

your voice, make your impact and make money every step of the way,

simply by being an engaged member.

So go to get known, get paid.com forward slash group, and

let's get to know each other.

That's a great invitation and a wonderful offer.

Not only do you teach this stuff you're demonstrating a masterclass

of how to put this stuff into action today, as well as I hope people are

paying attention on that level as well.

Like everything you said, how you've structured things and been prepared

for everything we've talked about today is a real masterclass on how

to be an excellent podcast guests.

So know that Nancy doesn't to talk about this though, you can actually see it and

hear it in action on this show here today that I hope that everyone will check

out your book and your Facebook group.

What books for you what books or resources for you in addition to

that have been the stuff that's really helped you along your way.

And give us maybe one or two recommendations that we could

check out for ourselves.

I just finished this book.

It's been the best book.

I've read this.

It's called the high achievers guide to happiness, confidence and success, the

Gap and the Gain by Dan Sullivan and Dr.

Benjamin Hardy, why do I love this book?

How many people go to disappointment about what did not happen?

And have themselves living in a sea of despair.

The whole thesis of this book is look back to the last 90 days and think

about what awesomeness unfolded for you.

Keep a record of your wins and live in the gain and not in the gap.

Can't recommend this book more highly.

Another book that I highly recommend is called.

Blue fishing, the art of making things happen by Steve Sims.

He is the modern day wizard of Oz, who was a success.

He would make magical dreams come true for people, but one of his truisms is

you can't pay a bar tab with Facebook likes, and Take great care to be clear

so you can never be misunderstood.

He has such powerful declarative statements that are such

beautiful declarations of how to show up as a winner in life.

So those are two books and of course my all-time favorite is Jack Canfield.

How to get from where you are to where you want to be the success

principles, the best $20 I've ever spent over the last 20 years to build

a life of success and contribution.

That makes me very, very proud.

Okay everyone.

But add those to your reading list.

The links will be in the show notes for everything that Nancy has talked about.

And that's you provided so much value today.

It has been a real treat talking to you.

I've learned a lot.

I know my audience will have learned a lot as well.

You've been an incredible guest.

Now.

There's so much more than one thing that people will take away, but what's the one

thing more than anything else you hope people remember from this conversation?

want you to drop out of the, getting ready to get ready club,

get your bio brilliant and door opening and start speaking to larger leverage

audiences around the world, because if it's time to work your message now.

And have your legacy alive.

If we've learned anything in the last 18 months, given this pandemic that

we've all experienced someday's not a day on the calendar, it's time to

beat the drum and get out there and share your message so that you can

have your legacy alive right now.

Get ready, get known, get paid.

Now's your time.

Nancy Juetten, this has been an absolute pleasure chatting to you

and our really fantastic episode of the show and I'm sure my audience

is going to appreciate that as well.

I look forward to seeing some reviews and five star reviews, but this episode alone.

And that's it.

Thank you so much for coming and being my guest today has been a real honour.

It's been a pleasure.

Thank you so much.

Thanks for tuning in.

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