Topics discussed in this episode: 

• Why do most of us continue to write emails like business cyborgs? (4:47)
• Where does the writing skill gap come from? (07:48)
• How can we incorporate more context into our words that is actually relevant to our buyers? (15:53)
• We also break down the psychology of the email response. (21:21)
• And what happens when narrower segmentation is introduced into the mix? (25:33)
• What is the Sales Copy Clinic? (35:33)

Resources mentioned in this episode: 

• Henna’s episode on Sales Transformation 
• Lavender 
• Charles Muhlbaeur episode (18:22)
• Jeff Swan episode (27:11)
• Live Cold Calling (27:48)
• Sales Copy Clinic (35:39)

For more on Henna:

• LinkedIn
• Priority Group
• Sales Copy Clinic

For more Amy: 

- Follow Amy on LinkedIn

- Follow the show

- Write a review