BONUS – John Lee Dumas of Entrepreneurs on Fire: The Value of Sustainability to Business
John Lee Dumas of Entrepreneurs on Fire: The Value of Sustainability to Business
Our guest,John Lee Dumas, is the host of Entrepreneurs on Fire, an award-winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 2000 episodes, 1 million + listens a month, and seven-figures of annual revenue, JLD is just getting started. Visit EOFire.com to set YOUR Entrepreneurial journey ON FIRE!
About CSR, JLD said it best: “You have to do this if you want to be relevant in this world.”
At 3:00 - A sneak peek into how JLD incorporates sustainability into his own business and life in Puerto Rico: getting off the grid, staying operative during natural disasters and adding “organic gardener” to his bio.
At 6:12 - Millennials want to do business with you, but you need to be transparent. Millennials are reprioritizing how they spend money on what is right. Being authentic and transparent is one of the greatest opportunities companies have today to capture those consumers.
At 8:07 - Value bomb for Entrepreneurs on Fire: CSR is a profitable, long-term business strategy and can have a world-changing ripple effect. The “sell a pair, give a pair” Toms Shoes model didn’t fit the typical idea of “maximize profit first”. But if you are looking to maximize the overall brand and be a long-term profitable company, embedding social and environmental responsibility in your business carries the gift of free publicity, media, goodwill and overall awesomeness.
At 11:53 - Janet and Barbra challenge Entrepreneurs on Fire listeners to hyper-impact JLD’s influence and legacy! The backbone of the global economy is entrepreneurs. If only a tiny percentage of JLD’s millions of followers began making small changes to their companies to become more responsible, imagine the difference it would make on the world.
Janet’s Data Point: An estimated $15-20 trillion dollars is poised to be invested in socially and environmentally responsible companies in the next 10-20 years.
Behind-the-scenes: What product does JLD’s mom buy that makes her walk out of the store smiling because she knows her purchase is doing something good for the world? (9:50)
How YOURbusiness can incorporate CSR in your business model: If you are wondering how to embed social and environmental components and get your authentic message articulated, schedule a free, 20-minute chat with us. You have a world to change and a legacy to leave, so let’s get started!