Oh no! A competitor encroaches into your "territory" and your first thought is that all is lost. They must be so much better than you - with a higher quality product at a lower price.
Please press the pause button. Let's take the emotion down a level and talk logically about what to do in this situation. Because it's inevitable. We all encounter competitors on a regular basis.
Everything will be just fine and I think some of my suggestions will surprise you!
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