Artwork for podcast eCommerce Momentum Podcast
275 : Paul Miller – The power of product licensing to grow your Amazon Business
5th February 2018 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
00:00:00 01:14:47

Share Episode

Shownotes

Paul is going to introduce you to the fast expanding world of licensing and what it can do for your private label product(s). Imagine taking your products to a much bigger market, riding the coat tails of some of the largest companies out there. It allows you to expand onto other channels, and let’s larger brands help protect your brand. Paul share generously with you (and me) his secrets to growing beyond Amazon.

Mentioned:

Next Level Licensing (Not an affiliate link)

Paul’s Linked In Contact

Sponsors

Gaye’s Million Dollar Arbitrage List

Solutions4ecommerce

Scope from Sellerlabs

GoDaddy

Grasshopper

Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Stephen:                             [00:00:00]               Wanted to take a second and recognize my sponsors this week. You know Gaye Lisbey million dollar arbitrage as Edge and list. That’s a mouthful. It is. But guess what. It’s a great opportunity. You know you can build a big Amazon business. You don’t need a lot of capital when you start. I mean we all started you know most of us started selling books and then move into retail arbitrage. That is the place that you can turn your money. The vastness and online arbitrage. And so by having that skill set by learning those skill sets you can get the best bang for your buck. And so Gase group will help you learn online arbitrage. It’s more than just a list service they’re going to give you a whole bunch of actionable inventory every single day. Right. Monday through Friday. However there’s also a mentor ship that goes on and that mentor ship is so important because sometimes it’s great to know what to buy but it’s more important to understand why to buy it. And it’s that you know learning to fish or just getting fed. You know you really want to learn because ultimately you want to strike it on your own. And this is a great way to do it. So how about seven days free trial how about a free trial. Right. Very very cool. So it’s amazing freedom to come forward slashes a mouthful the word momentum carries a hyphen. And you put in the word arbitrage. So it’s amazing freedom does come forward slash momentum dash arbitrage and you’re going to get a free trial in Gase group. You got to tell her I sent you right. I also have the link in the episode.

Stephen:                             [00:01:38]               But it’s such a great opportunity. She is amazing amazing I’m in that group. So you’ll see me there an amazing amazing person who’s there to answer your questions who’s there to help lead you and help guide you and that’s what Kay does. She does it every single day. The testimonials are real. Go take a look. You will be blown away.

Stephen:                             [00:01:56]               And again it’s a free trial. I have the link on this episode. Reachin you know Sellar labs Jeff Cohen and the team they have blown me away with this scope project. We use this all the time for our business. We do a lot of private label we also do a lot of wholesale and wholesale bundles you know or multi packs that kind of thing which a lot of people do but we use scope to help us figure out what are the key words. And so it’s really simple. You basically figure out where you’re going to sell what you’re going to sell what category find that like product. Find the top couple sellers and find their keywords. Boom magic. There you go. You copy the best because it’s working. And guess what. That’s a proof of concept and scope allows you to do that. So it’s Sellar Lapps dotcom forward slash scope Sellar labs dotcom buzzword slash scope use the code word momentum and you’re going to get a couple days free trial and you’re going to save a little bit of money and you get to get some free keywords. It’s worth every penny. I’m in that group. Come and check me out. Celebes dotcom forward slash scope again use the word momentum.

Stephen:                             [00:03:06]               Solutions for e-commerce. Karen Locher great great great group. I’ve been using them for a long time now I guess over two years and I’m in there and pages like everybody else.

Stephen:                             [00:03:17]               Yes she’s a sponsor my show but she makes me pay. And I get the same 50 dollar discount that you can get. Oh by the way you’re going to get that through my link and my link only. Oh and you’re also going to get the free inventory health analysis. Great way to start 2018 get your inventory in line. And Karen will help you do that. We use it for everything. I mean basically you know long term storage fees coming up. Guess what she will evaluate. She’ll make some recommendations. And also check check check take these out this return blah blah blah blah blah. And magically it’s done.

Stephen:                             [00:03:49]               I love it. Love it. Love it.

Stephen:                             [00:03:51]               I love the fact that they take and get rid of stranded inventory for me. I see it in there and then next time I go in and it’s gone. Love it love it love it. Got an IP infringement. She’s going to help you work your way through that. This is the kind of service that you get from Karen Locher that solutions for the number 4 e-commerce solutions for e-commerce dot com forward slash momentum. Right. So you got it forward slash momentum and you’re going to save 50 dollars a month six bucks a year by just clicking that link. She pays me. I want to hide that I never do. I’m always upfront about that but it doesn’t cost you anything additional. And you’re going to get that have been Torri Health Report the only way you get that is through mine link solutions. The number for e-commerce dotcom forward slash momentum.

Cool voice guy:                  [00:04:39]               Welcome to the e-commerce momentum board guys where we focus on the people the products and the process of commerce selling your host Stephen Peters in Gala’s B would call it Next Level licensing dotcom forward slash momentum join it you know.

Stephen:                             [00:05:01]               Will he market to you someday. Probably. But you know what then by then you’ll know this is for me or it’s not for me. In the meantime it’s free information he’s willing to share and I watched him share when we were at the show last year and I saw somebody take advantage of that sharing and build something bigger and is really blown up their business too because of what Paul was willing to help them with. And so you know take advantage of if this is something that you think will connect with you great guy reach out to them. Just a terrific e-commerce momentum dot com e-commerce momentum Takan ticker.

Stephen:                             [00:05:36]               Thanks for listening to the e-commerce momentum podcast all the links mentioned today commu found that e-commerce momentum dotcom under this episode number please remember to subscribe and like us on iTunes.

Stephen:                             [00:06:06]               That’s a mouthful. It is. But guess what. It’s a great opportunity. You know you can build a big Amazon business you don’t need a lot of capital. When you start. I mean we all started you know most of us started selling books and then move into retail arbitrage. That is the place that you can turn your money the fastest and online arbitrage. And so by having that skill set by learning those skill sets you can get the best bang for your buck. And so Gase group will help you learn online arbitrage. It’s more than just a list service they’re going to give you a whole bunch of actionable inventory every single day. Right. Monday through Friday. However there’s also a mentor ship that goes on and that mentor ship is so important because sometimes it’s great to know what to buy. But it’s more important to understand why to buy it. And it’s that you know learning to fish or just getting fed. You know you really want to learn because ultimately you want to strike out on your own. And this is a great way to do it. So how about seven days free trial a free trial. Right. Very very cool. So it’s amazing freedom come forward slashes the mouthful the word momentum. You got to use a hyphen and you put in the word arbitrage. So it’s amazing freedom dotcom forward slash momentum dash arbitrage and you’re going to get a free trial in game group. You got to tell her I sent you. Right. I also have the link in the episode.

Stephen:                             [00:07:36]               But it’s such a great opportunity. She is amazing amazing I’m in that group. So you’ll see me there an amazing amazing person who’s there to answer your questions who was there to help lead you and help guide you and that’s what gay does. She does it every single day. The testimonials are real. Go take a look. You will be blown away.

Stephen:                             [00:07:54]               And again it’s a free trial. I have the link on this episode. Reachin you know Sellar labs Jeff Cohen and the team they have blown me away with this scope project. We use this all the time for our business. We do a lot of private label we also do a lot of wholesale and wholesale bundles you know or multipack that kind of thing which a lot of people do but we use scope to help us figure out what are the key words. And so it’s really simple. You basically figure out where you’re going to sell what you’re going to sell what category find that like product. Find the top couple sellers and find their keywords. Boom magic. There you go. You copy the best because it’s working. And guess what that’s a proof of concept and scope allows you to do that. So it’s Sellar labs dotcom forward slash scope Celera labs dot com poleward slash scope use the code word momentum and you’re going to get a couple days free trial and you’re going to save a little bit of money and you got to get some free keywords. It’s worth every penny. I’m in that group come in check me out.

Stephen:                             [00:08:59]               Sellar labs dot com forward slash scope again use the word momentum solutions for e-commerce. Karen Locher great great great group. I’ve been using them for a long time.

Stephen:                             [00:09:11]               I guess over two years and I’m in there and I paid just like everybody else. Yes she’s a sponsor my show. But she makes me pay and I got the same 50 dollar discount that you can get. Oh by the way you’re going to get that through my link and my link only. Oh and you’re also going to get the free inventory health analysis. Great way to start 2018 get your inventory in line and Karen will help you do that. We use them for everything. I mean basically you know long term storage fees coming up. Guess what she will evaluate. She’ll make some recommendations and I’ll say yep check check check take these out. This return. Blah blah blah blah blah and magically it’s done.

Stephen:                             [00:09:47]               I love it. Love it. Love it.

Stephen:                             [00:09:49]               I love the fact that they take and get rid of stranded inventory for me. I see it in there and then next time I go in and it’s gone. Love it. Love it. Love it. Got an IP infringement. She’s going to help you work your way through that. This is the kind of service that you get from Karen Locher that solutions for the number 4 e-commerce solutions for e-commerce dot com forward slash momentum. Right. So you got it. Forward slash momentum and you’re going to save 50 dollars a month six hundred bucks a year by just clicking that link. She pays me. I want to hide that I never do. I’m always upfront about that. But it doesn’t cost you anything additional. And you’re going to get that inventory Health Report the only way you get that is through mine link. The solutions the number for e-commerce dotcom forward slash momentum.

Cool voice guy:                  [00:10:37]               Welcome to the e-commerce momentum podcast where we focus on the people the products and the process of commerce selling today. Here’s your host Stephen Peterson.

Stephen:                             [00:10:50]               Man oh man. Get ready for a good episode. Welcome back to e-commerce momentum podcast. This is episode 275. PAUL MILLER I’m JAST because I. I tend to record these intros right after I do the interview and I had to redo this interview a couple of times because our connection was so poor and both of us are thankful we did it because we got to places faster because sometimes I tend to draw it out. But we got there faster and this is a one of those action type of interviews where you can take action because you’re going to hear this story of a guy who comes from relatively humble beginnings didn’t go to the right schools didn’t do this and that yet has had incredible success. Why him. He’s going explain why. But that discipline that persist in step pushing through all those things that you have in you. You can see in Paul so I hope you really connect with Paul the way I do because I just see so much of who I want to be. And Paul and Mattie see a great dad son followed him into the military. How cool is that. Let’s get into the podcast.

Stephen:                             [00:12:03]               All right welcome back to the e-commerce momentum podcast very very very excited about my guest today.

Stephen:                             [00:12:10]               And this is a kind of a real interview because we had some audio problems but because he is so disciplined he demanded I read to eat into me and anything. Paul Miller Welcome Paul.

Paul:                                      [00:12:22]               Thank you Steve it’s honored to be here. Thanks for the invite.

Stephen:                             [00:12:25]               You were you disciplined military guy. Rigid No. You know that’s one of the things I think about you know first off thank you for your service.

Stephen:                             [00:12:35]               You did a long time in the service and we’re going to get into that. But you’re really laid back. You’re not what I would have expected to be. You know somebody who especially in the type of role you had your laid back.

Paul:                                      [00:12:52]               I’m sure that’s not the first time you’ve heard that no it’s not Steve. Thank you. I consider that a compliment. You know who was to be hanging around with somebody who’s a stick in the mud and Alridge it all the time. But it’s certainly not the first time I’ve heard that.

Stephen:                             [00:13:09]               Well I think it’s a very good character trait. You know again and I said this in the first version of this interview you know I sit there and I watch people and I watch them for a distance and I and I look at them over time I look for consistency because everybody can be you know it’s like that job interview. Your best you’re polished and you and I get to hang out together. And then you watch for time and you see wow. Then the evil side of them comes out. There hasn’t been that. You’ve been very consistent. You’ve been very generous in helping other people quietly though you’re very reserved. You kind of keep to yourself but yet you’re very helpful in a kind way. That’s a good trait.

Paul:                                      [00:13:53]               Well thanks Steve I really do appreciate that.

Stephen:                             [00:13:56]               I mean it so. OK so let’s get to your story. So Paul is a mega seller. I’m going to use that term. And he has had some really incredible success and dare I say it happened overnight. Are you an overnight success. Are you the typical overnight success.

Paul:                                      [00:14:13]               Well you know I’ve been in e-commerce for about two and a half years now.

Stephen:                             [00:14:18]               Oh no. Come now you have to be depressed because I thought you were in it for 40.

Paul:                                      [00:14:24]               But. Yeah. The 30 years prior to that which I’ve been in business most of that for myself. After the Marine Corps or I should say that’s including the Marine Corps so about the last 20 years have been in various different businesses. So those I consider a training ground for this overnight success.

Stephen:                             [00:14:48]               You know I think that the way you just said it though is a great example of what when you have perspective. We talked a lot about perspective prior. Let’s talk about it now. I think recognizing the events in your life the things that have happened good and bad because everything’s not rosy as training ground for this nest next adventure because if you had success in anything that means you can replicate it right if it’s happened once it can happen again. And so that training ground attitude that perspective of training ground really can take you very far in this business don’t you think.

Paul:                                      [00:15:24]               I completely agree. As you mention it kind of comes back to perspective and looking back on your past life experiences learning from them whether they were successes or failures and kind of adjusting and moving forward adjusting that’s a good word.

Stephen:                             [00:15:44]               It’s like somebody described this to change direction of a big cruise ship it takes you know very small little adjustments and then it’s a wide swath and eventually it turns right and you make those little calculated adjustments. So let’s...

Follow

Links

Chapters