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Inside: Sales Enablement - Scott Santucci, Brian Lambert EPISODE 23, 26th November 2019
Ep23 Who’s the Customer of Sales Enablement & the Ford Edsel
00:00:00 00:39:20

Ep23 Who’s the Customer of Sales Enablement & the Ford Edsel

Welcome to the Inside Sales Enablement Podcast, Episode 23

Sales enablement leaders work at the intersection of sales leadership, marketing, product, and operations to help engineer and elevate sales conversations. 

As Sales Enablement pros work across these stakeholder groups they often experience very high expectations, leading to challenges and friction if not handled well.

If you are a sales enablement professional, you know there are a lot of people to serve. You also know that they aren't all your customers, and you can't treat everyone who wants something the same. So, the question is, how do you parse people out? Who do you listen to?  

Join us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.