While studying psychology and neuroscience as a Harvard undergrad, my guest Will Nitze became fascinated with the human brain and how it functions.

After graduating and taking a job in selling and marketing software, he found himself working long hours and feeling terrible as a result.

Realizing that his diet (or lack thereof) played a key part in his physical and mental breakdown, Will became obsessed with this idea of “on the go” brain food.

Why did such a thing not exist?

…and so 2017 saw the start of nights and weekends spent tinkering in his kitchen which led to the eventual birth of “IQBAR” in mid 2018.

If you are looking for inspiration on how to start, run and grow a business while living through a drastically changing world, then this episode is for you. Grab your paper, your favourite pen and let Will’s story inspire your own journey to quantum revenue expansion.

Ursula’s Takeaways:

Intro (00:00)

Will’s Story (4:34)

Running 2 Different Companies (11:14)

How Are You Leading Now (14:51)

Revenue Growth (18:03)

Zillion Ways To Grow Your Topline (23:00)

Connect with Will Nitze:

Website: https://www.eatiqbar.com/

Facebook: facebook.com/eatiqbar

LinkedIn: https://www.linkedin.com/in/will-nitze/

Instagram: https://www.linkedin.com/in/will-nitze/

Twitter: twitter.com/eatiqbar

About Will Nitze

My name is Will Nitze and I'm the Founder & CEO of IQBAR. I'm passionate about entrepreneurship, nutrition, and ruthless efficiency!

FREE GIFT:

Visit - https://www.eatiqbar.com/ - Use the code QUANTUM25 for 25% off!

About Ursula Mentjes 

Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast.  

Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company’s annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27.  Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President’s Choice award.  Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets. 

Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA’s Women in Business Champion and a recipient of the Willow Tree’s Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP’s Extraordinary Speaker, PDP’s Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President’s Lifetime Achievement Award from two Presidents.  She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others!  Her clients include Aflac, Ebenezer and Fairview Hospitals, New York Life, Paychex and more!  She holds a B.A. in Psychology and Communication from St. Olaf College and an M.S. in Counseling Psychology from California Baptist University.

Social Links:

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Facebook: https://www.facebook.com/UrsulaSalesCoach

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Twitter: @ursulamentjes

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Hey, everybody, and welcome back to quantum revenue

expansion where you turn your annual income into your monthly

income, super excited to be hanging out with my guest. Hold

on. Hey, everybody, and welcome back to quantum revenue

expansion where you turn your annual income into your monthly

income, super excited to be hanging out with my guest today,

will NITSA because we're gonna be talking about revenue growth

is downstream of operational excellence. And in this time,

it's still a very interesting time as we're recording this, we

are in November of 2021, over like 19 months into the

pandemic, there are supply chain issues, there's a lot happening

in the world, things that are definitely affecting wills

company and might be affecting you as well. So we're going to

talk about all of those things, and how you can still continue

to grow your company in this interesting time. So we'll just

wanna say hello, and welcome to quantum revenue expansion.

Thanks for having me.

Yeah, excited to hang out for a little bit, hear all about your

business and inspire our listeners. Before we do that a

couple of things. If you haven't yet go to Ursula inc.co. We have

quantum revenue expansion, the masterclass where I break down

three areas for you to grow your business number one, how to

create an exponential quantum revenue container. Another word

for that is just like to x or 10x, or sales, where do you want

to go next, we also talk about how to uplevel your pricing your

packages and your marketing, which has been a huge

conversation at the CEO table the last few months and our

clients really talking about what it takes to, you know,

increase pricing increase, you know what they know their worth,

so they can get to that next level, but also really honoring

their clients and customers at the highest point. And then

finally, we talked about how to collapse time to reach your

quantum revenue goals even faster. And there's a few ways

to do that. And you definitely want to listen in to find out.

So go to Ursula ink.co. And I mean, it's so easy, just go to

the you guys know this, like go to the homepage, it's sitting

right there, you'll find it and you can get that course. Also,

if you want to come out and hang with us on Zoom. We're all

hanging out these days. And really focus on to x and your

revenue, you can come to the 2x intensive. If you're interested,

just go to Ursula inc.co. Forward slash applies and

dispute your details, and my team will get you all the stuff

about the 2x intensive when it's coming up next, and how you can

come and play. Alright, with that. It's my pleasure to

introduce you to wil Nizza, who I've just gotten to know because

I'm on his team reached out to us to be on quantum revenue

expansion, I'm super picky. Well, like I have is like, we're

researching. Yeah, I want to know about what you're up to.

And we haven't had anyone on the show who is in the space of

health foods I think is really interesting. Will is the founder

and CEO of IQ bar, a Boston based brain and body nutrition

company, after studying psychology as an undergrad at

Harvard will became fascinated with the human brain and how it

functions. And we're super interested in that as well here.

Then, in his mid 20s, he experienced chronic failings

with his own brain, including daily headaches that he traced

back to his high carb diet. By limiting staples like bread and

pasta from his regimen, he staged an astounding cognitive

recovery, which I'm sure he's going to tell us about so. So

Bill, let's, let's start there. And that's a pretty interesting

problem that you had to solve for yourself, which led you to

launch this company. So tell us your story, if you would.

Sure. Sure. So I did not want to know what I wanted to do at all

in college. But I got really, really interested in psychology

and neuroscience. And I wanted to do something in those fields

professionally. But I was also obsessed with startups in

business. That was, you know, in the early 20, teens, and just

when startups were becoming, you know, quote, unquote, cool or

cooler. And so I didn't really know how to like, meld those two

things together. And effectively, I couldn't figure

out a way to do that. So I took a job in software, selling and

marketing software right out of college, and was working really

long hours, and just started feeling terrible, terribly,

physically. And a lot of it was due to my diet. I soon learned,

you know, also sleeping exercise, but a huge chunk was

diet. And so I became obsessed with with diet and not really

diet, insofar as I was trying to lose weight, or like get buff or

whatever. While while a lot of people focus on diet, I wasn't

exclusively interested in it, due to the way it made me think

about both positively or negatively in that case,

negatively. I read a couple books that this one book called

Green brain was the one that like totally blew my mind which

effectively, David Perlmutter is saying, if you eat a high carb

diet over 10s of years stuff just starts going wrong, you

know you on on the high end, you might just think slower and have

more headaches and have a more inflamed brain and on the on the

worst end you might get at neurodegenerative disease. So I

became obsessed with this idea that a brain food like why is no

one creating a quote unquote ready to eat brain food that

someone can buy off a store shelf? And so yeah, I started

tinkering in my, my kitchen at nights and on weekends. And that

was what, what kicked it all off.

Got it? Excellent. And so and when was that, how long ago was

that?

I really started doing that tinkering. In 2016 2017. The we

launched the culmination of that was launching a crowdfunding

campaign in December, December 17, to Jan 18. So that was and

then we didn't fulfill our first order it really when the company

began was when we fulfill their first order in mid 2018. Have

it? So

you've had the business for not for very long for a few years,

and then the pandemic arrived, which I'm guessing has either in

some ways, really helped your business, as we're at home

ordering food, or, you know, really looking at improving

ourselves in this interesting time that we're in. So tell us

about that. So what's happened the last few years in terms of

the business growth? And how has the pandemic impacted your

company?

Yeah, sure. I mean, it's, like I, the way I phrase it is like,

there's a spectrum of ways companies got hit by the

pandemic, there's like the worst situation, which is like a

restaurant, right. And then there's the best situation,

which is like, zoom, or really any, like, tech company or

company that centers on you being in your living room on a

computer. And then there's everything in between. And so

I'd say we're in between, I mean, there's, there are certain

not great dynamics, like for example, bar sales in brick and

mortar stores really stagnated. People went towards, you know,

more bulk items and different categories. But ecommerce,

conversely, like exploded because everyone's ordering

everything online, and everyone's not going to

restaurants, and everyone's just buying packaged food. So it was

a mixed bag, but on net net, it was it was a positive for us.

Yeah.

And on the front end, before we jumped on you, you hinted at

sort of supply chain situation, is that, how's that affecting

you? I mean, that's honestly the biggest impact, certainly a very

negative impact on really anyone that makes any thing, anything

tangible. You know, obviously, it's in the news every day about

like, microchips being so short that we can't buy cars and I

mean, it's affected everything we we buy something like 43

inputs into our all of our skews. And so all it takes is

one of those inputs to fail the supply chain for it to fail, and

the whole thing blows up. And so, you know, one small anecdote

is like, we imported rappers, and this was in May, and our

rappers were sitting at a rail yard in Chicago since late May,

and we just caught him last week. So if you know of rappers

you can't rap product, obviously. And so it's just

created like constant fires like that, that you just have to come

up with creative solutions to so what was your creative solution

before the rapper showed up? Or did you have I, you know, found

someone else make wrappers basically, but it's like that

the tricky thing about my world is everything has a long lead

time. So and especially now, because you're getting it's kind

of a double whammy, you have supply chains are all busted,

because the ports are all busted. And, and then you have a

labor crisis, right? So like, nobody can find labor right now.

Also, I'm sure listeners have heard that in the news, but or

experienced it personally. But so it's like, you're getting hit

by both of those forces. And unfortunately, there's no end in

sight. So it's just like, you know, you can fix a problem. But

then there's like a four week lead time for that problem

actually, to be fixed. So it's like, oh, we don't have wrappers

like scramble, and do all these things to make this other vendor

make it and then sit on your hands for four weeks because

this is what it is.

Yeah, well, I feel your pain on that. So how, I mean, it sounds

like the company has still been able to grow, you've gotten into

some amazing Retail, you want to talk about that? How you how

you've expanded in that way?

Sure. Yeah. I mean, we were born on ecommerce. And we're still

most of our business is still ecommerce, but we're definitely

an omni channel business. So we, you know, so in retailers like

WalMart Kroger, Rite Aid Wegmans, and others sprouts

market. So we have a pretty big footprint across across the

country in a brick and mortar context. But again, most of our

businesses still is still ecommerce. So it's almost like

running two different companies, there's competing in a totally

different p&l, as you know, brick and mortar revenue comes

in chunks, whereas ecommerce is like a more reliable, like

trickle that you can increase. It really is, like two different

businesses, but to truly scale, and have both of them be

synergistic with the other. You know, we found it to be helpful

to be omni channel.

Yeah, got it. Got Well, congratulations on all of those

those retailers. And the I hear you on yeah, having a steady

stream of income from your online part of your business. So

obviously, we're talking about revenue growth being downstream

of operational excellence, how does that show up in your

company?

It's a, it's a, it's a pretty simple way. If you, if you it's

simple, I guess at a high level and complex when you get into

the details. So simply put, if you don't make things and have

things, you can't sell things, and it's been very hard to make

things and, and get people to send things to dovetail with my

earlier comments. And so just being like, excellent. The, you

could have a wider margin for error and operations and supply

chain excellence two years ago, then you can today, I guess, is

a succinct way of saying it. You need to be truly excellent at

micro pivoting, operationally speaking on a weekly or even

daily basis, just to make the things you need to make. Yeah.

And so from the outside in, you're like, Well, why can't you

just just make more of something? And it's like, well,

if I showed you the like, the the tree, the supply chain tree

that culminated and that thing and a package at the end, and

how every branch of that tree is like, fraught with risk right

now. You don't you'd get it. And so we've just had to have, you

know, a really excellent people in ops and supply chain, and

just be like, on it like, like, better planning better

organization. Buying stuff earlier, making more sub buying

more inventory. Having buffers, so it's just being on top of all

of that is the only way to continue, you know, growing

revenue in this time. Yeah, you.

I think you hinted at, I think you said an operational manager

and Ops Manager, team, right. I mean, there's the supplies. But

then there's also the people that have to lead this and make

it happen. And we're in what some people call the Great

resignation. And then you mentioned that as well. Like,

it's tough time to find stuff time to find team find great

people. So how are you leading in this time? How are you

inspiring people to stay? To want to be in what's probably a

really challenging time inside of your business?

Yeah, yeah, it's an interesting topic. It's like the, I think

we've come full circle from like, the, you know, ping pong

table and, you know, nap pod era. And we're now in the like,

you know, remote work, like people just care about different

stuff. And, and, and at its core, it seems like the themes

in the great Brexit resignation is people want a couple things

they want. Many of them want to be remote. Like they like being

remote. They want to live in Boise, Idaho or whatever,

instead of like Manhattan. And that that's a big one,

obviously, but probably even bigger is like fulfillment. I

mean, it seems most people are just kind of like a buzzword.

But you know, people want to feel like they're progressing

their career knowledge, base fulfillment, happiness. They

just don't want to dread going to work on Monday. And so for

me, like I've never found that you, you make someone not dread

going to work by like, you know, silly perks, but honestly, like,

I think it has to be woven into the mission of what you're doing

like air inherent to the mission of what you're doing. And I

think part of that is like hiring people who inherently are

wanting to do that and are interested in it. So like, if I

run a health food company, like, you probably want to hire people

who care about health food, you know, at its core, right? Like

your odds of that person caring about business Ops is higher, if

that is true, but also like, give people responsibility and

let them run with things. And because it's like, you know,

we're a small business, we can't if someone's not inherently

interested in what are what we're doing, yeah, it's really

hard to just like ticky tacky, add incentives here and there

and to keep them around like, so I think a lot of that is just

like good hiring. But, yeah,

I think you nailed it when you talk about mission I. So one

thing I'm hearing over and over again, is from our clients and

our colleagues is if if people don't buy into your mission,

they're not going to stay like it's, we're in a time of, like,

people want to know that you're up to something. And that's

important mission, that you actually care about what you're

up to, so that they can be part of that. And if they think you

don't care, they're, they're probably gone, which is an in

like, it's a it's a massive shift, because I think people

are way more confident right now than ever before that they can

find the next opportunity, whatever that might be for them.

So let's shift gears a little bit, talking about money. What,

like, when you, you had the mission for the company, you

wanted to give people brain food, easy access to bring food

in it showed up in the IQ bar? So how has the revenue growth or

just money played into you growing this company? Like, did

you have clear goals when you said like, I'm gonna, you know,

we're gonna hit our first six figures, seven figures,

whatever. How's that

challenge for you? I wish I had a more elegant response to that.

I had no idea. I had no response. At the early outset,

certainly I've no idea because it's just an idea. And you're

like it, you don't even know if the idea is validated. Right? So

we did. And you just you get better at predicting stuff as

you get more data points. So you know, with the crowdfunding

campaign, we sold between Kickstarter and Indiegogo, about

$90,000 worth of product and service. Okay. You know, that's

like almost six figures. We did that a couple months ago. Okay,

we could, if we really executed, we could be like a seven figure

a year business, like pretty quickly. And, and then, you

know, once we in our first full year, which was 2019, we did

just over 2 million in revenue, and right, okay. 2 million in

revenue, here's our footprint, we've only exploited this

percentage of the market. You know, we're resonating in these

areas, like how much bigger can we be in those areas like, and

effectively, it's that but also critically on the cash front,

it's like, we live in a, I operate in a cash intensive

business and inventory intensive business. So you know, bit, you

have to bake in like, your cash on hand, all of all of those

desires and projections and whatnot. And so it's, it's the

coupling of like, what could we do? And then like, what do we

have the cash to do? And that's become more and more and more

and more important, because, again, in a tough supply chain

context, you're buying more stuff earlier. And so you're

outlaying more cash earlier, and every production run we do is

the biggest one we've ever done. And so, and you're not living

in, we're not a jewelry company, right? We don't have 90%

margins. So if you're in like a 3040 50% margin game, and

you're, you're buying tons and tons of tons of inventory, and

every inventory buys the biggest you've ever done. Yeah, you

start needing to get really creative in terms of financing.

So, so yeah, so I mean, our rough goal is to double every

year, top line, and so are quit and you know, that's partially

arbitrary, partially based on just what we've been able to do.

And, and so the question again, then becomes how do you do that?

And more specifically, how do you finance that growth?

Yeah, that's a great question. I'd love to know the answer to

that, because we have listeners and some of our clients who are

in the same boat right now. I mean, is it a combination of

working with your working with your banks, working with Angel

investors working with? Cool, what's worked for you?

I mean, so at the outset, it's it's certainly investors so you

know, we we've we raised money from angel investors, and I

would look The closest you can get to like bootstrapping, if

that's even a real thing, the better. And so what's like,

right adjacent to bootstrapping, it's angel investing. And so

Okay, find people who have money, you can write

1020 $30,000 checks, that's like phase one of the business and

then scale until you get enough revenue. Where I mean, honestly,

I would say, raise from angels as, as, take that as far as you

can and down your company's lifecycle. Eventually, though,

your, at least in my type of business, you're going to need,

call it 234 $5 million. But my sort of thinking has always been

raised as little as possible to get us to the next milestone

because you're obviously your valuation step change, you want

to keep going up. And so each time you raise money, I'm gonna

raise the cheapest money quote unquote, possible. But

eventually, you get to a certain scale such that you can start

getting more creative with with financing and non dilutive ways.

So there's a whole boom of non dilutive financing companies

happening right now there's like clear coat, which is formerly

known as clearbank, wave flyer. I mean, I get an email from one

of them every day, right? It's like this booming market people

trying to give money to people like me, but you have to get a

certain scale to where they'll give you the money, and they'll

give you enough enough money. And then so it's a combination

of like, ret, that's generally termed revenue based financing.

So basically, they take a cut of your revenue on a weekly or

monthly basis, and you pay down that principal of cash that they

gave you. And then there's more traditional stuff like, you

know, Small Business Administration loans, SBA loans,

a bank line of credit. Those are all really tough to get as a if

you're a company, that's if you go to Bank of America, and you

say, hey, I want a $2 million line of credit. They'll say,

Great, show me too profitable tax returns. And of course, he

said, Why don't have that? And they said, well, great, take a

hike. And so it's very hard to get traditional lending. But you

can, if you're smart about it, you can cobble together a number

of different other funding sources. Yeah.

Cool. Thank you, that was really helpful I'm sure for for a lot

of our listeners. So coming back to money. Um, when you look back

at the trajectory of the growth of your business, did you hit

Did you hit some income ceilings where you kind of plateaued for

a while, or looking back, like any tips that you have on how to

move through a plateau or an income ceiling?

You know, we haven't really hit income ceiling, I mean,

certainly you can hit, I wouldn't even call it a ceiling,

because that I think there's still a lot of room to go, but

you can sort of start hitting a ceiling in a channel. But

there's, there's a zillion ways to grow your top line, right? So

one way is, okay, I'm gonna make a one one form factor thing. So

maybe I'm RX bar, and I'm just going to go all in on bars. And

I'm going to go all in on grocery and so I'm going to sell

the whole foods and Kroger and yada, yada, yada, right? And

you're gonna hit a ceiling there, you're gonna saturate

that vertical. But there's 50 other verticals, right. And so,

now you've saturated grocery go to big box, Walmart and Target

and Costco. Okay, we we did that. Okay, let's go to

independence, like 10s of 1000s of independence, right? So, you

know, in my experience, you know, what, you can saturate

certain channels or come close to saturating or even not even,

like coming close, saturate your growth just slows, right? If you

want to keep a certain growth rate, you need to supplement

that in some way. So, there's really two ways to do that. Go

into new verticals, or introduce new form factors, or that's how

I think of things you might say, just introduce a new product

type and attack that same vertical, right? Or you can do

both at the same time, right? So for us, it's, it's, it's

actually we are kind of doing both at the same time. So we

started in bars right now we're moving into hydration stick

packs. And so you can go back to the well, let's say the well is

Amazon, that's your vertical you're talking about. We'll just

run back the same playbook with a new form factor and a new

offering. Of course, it has to be coherent and your umbrella of

products or services or whatever has to be coherent and make

sense together. But if it's non cannibalizing, for example, you

never drink a hydration drink instead of a protein bar. It's

it's, it's all it's additive. So if it's not Whereas you might

eat a bag of chips instead of running All right, so that's

partially at least partially cannibalized. So our sort of

thinking is introduce new non cannibalizing foreign factors

and run back the same strategy in the same channels. And you

can go pretty damn pretty damn far by doing that.

Yeah, thanks a lot of sentience. So what? So, in the next two

years, how many products do you want to release, so you have the

bar you have now it's hydration, what comes next, any.

Um, so we're trying to be like a brain and body platform platform

is the buzzword in that context. So again, we want to create

things that are non cannibalizing, they are ship

friendly, they're not cold, change the shelf stable. They

are long shelf life, minimum of one year shelf life. So we have

a whole checklist of things. And so a third example might be for

instance, instant coffee, right? So you never eat a bar instead

of drinking coffee, and you never drink a hydration next,

instead of drink of coffee. And so the goal is how do you attack

different parts of a person's day and saturate their day? So

when people wake up, they drink coffee. And then when they need

a snack, let's say they eat a bar. And when they go for their

afternoon run, they need a hydration next, right? So how do

you kind of wedge yourself in to their whole day? And so and then

there's like sleep, right? So like, so many people now, like

have a sleep strategies that will take melatonin until they

take bedtime tea? Or that they'll do something to prepare

for, for sleep? So that's a whole other category we're

interested in.

Gotcha. Yeah. Got it makes sense. And I'm asking, you know,

for our listeners to really think about, you know, how they

expand because I think people can get Superstock really

quickly. And I love what you said, the platform like, what's

the platform? So for you the overall platform, it's really

the overall health of someone and following them throughout

their entire days. That's a great way to say it. All right.

So final say we have CEOs from all over, right all over the

world, and in many different stages of business, and some

have been listening for a long time, what's your best piece of

advice for them in this? I would say interesting time, we're

still in

my best piece of advice for CEOs, I mean, I get it's a

little bit trite. And it's a little bit over simplified, but

be product obsessed, like everything. We're talking about

revenue being downstream of offs, everything is downstream

of the products. So the I'm obsessed with this new concept

of product lead growth, which is like a company like Slack,

right? You use Slack, and then tell your friend, you're like,

Hey, are you using this new thing? Slack, it makes

communicating at work so much easier, or Calendly? Send them a

Calendly. And they're like, Well, that was really easy. I'm

going to start using, like, the product is so good that it's

inherently viral. And people inherently want to promote it

themselves. So I live in a world of the standard world of

customer acquisition cost versus lifetime value, the cheapest way

to acquire customers, is to keep them and have them like the

thing you sold them and talk about the thing you sold them.

And so if you're looking at places to invest time and money,

it's like, almost always product product product is like is where

my mind goes because everything is downstream of that.

Yeah, that makes so much sense. A really, yeah, product centric,

really focusing on on where it's gonna go next. I mean, it sounds

like you know, you have a brilliant, no pun intended,

you're a brilliant IQ bar. And it's, I can't wait to see what

happens for you in terms of expansion. I just made the as I

in terms of other podcasts, I think that would love to have

you. So just where can we get it? So and I think it's

something special for listeners if they want to get an IQ bar

and try it

out. Totally, totally. So our website is eat IQ bar.com ea T

IQ var calm. And so yeah, we made quantum 25 is a discount

code that that listeners can use to get 25% off. And we're also

on Amazon, if you prefer to shop on Amazon, if you're near a

Walmart or Kroger or sprouts are Rite Aid pop in there. But the

best part is definitely our website and quantum 25 be a

discount for you. Cool, we'll

put that in the show notes. So go to eat, eat IQ bar.com

Quantum 25 to get 25% off. Awesome. Well, thanks for

hanging out with us and sharing your wisdom, your knowledge and

we wish you an incredible rest of 2021 into 2022 and beyond.

And we'll look for the bar out there. So thanks for being here.

Likewise, thanks for having me.

And to our listeners. There's everywhere we appreciate you

thanks for hanging out if you have a guest that you'd like me

to interview send them our way at Ursula Ursula inc.co and or

if you have topics you'd like me to talk about alright everybody

that's it for this week make this your most epic month yet