Shownotes
Motivational Quote
Live Video Insights
What is live video and why use it for my business? [6:12] Attracting the right audience on Periscope and Facebook Live [8:43] Kim’s direction on how it’s actually a time saver. The multi-purposing plan. [14:60] What if I’m scared to start? [18:27]Social Media Insights
What platforms should you really be on [20:13] Facebook Personal Page versus Fan (Like) Page – Caution! [23:21]A Candle Flickering Moment
How did Kim overcome her concerns about streaming “live?” [7:08] How Kim faces her fears [29:26]Customer Success Stories
Story One: She made over a million dollars! [9:32] Story Two: A whole new way to bring in sales – for her and others [12:34]Success Trait
Stubbornness – Kim refuses to give up!Productivity/Lifestyle Tool
Slack – Bring all your communication together in one place. It’s real-time messaging, archiving and search for modern teams. Trello – Keep track of everything, from the big picture to the minute details.Valuable Book
Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer
Will the Real You Please Stand Up; Show Up, Be Authentic and Prosper in Social Media by Kim Garst
Contact Links
Website Facebook Twitter LinkedIn Pinterest Instagram SnapChatIf you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue
Transcripts
Gift biz on wrapped episode 50 while you guys can you
Speaker:believe that it's already been 50 shows.
Speaker:I want to take this time and thank all of you,
Speaker:my valuable listeners for all the information you've shared with me
Speaker:in terms of how much this podcast has helped you with
Speaker:your business,
Speaker:presented you new ideas and continued you on your journey.
Speaker:The only reason I do this is for you guys.
Speaker:And so I really do appreciate that feedback.
Speaker:I have a really special guest today.
Speaker:So let's get on with the show.
Speaker:I have yet to see anything that builds the know like
Speaker:and trust factor at the rate that it does.
Speaker:Hi, this is John Lee,
Speaker:Dumas of entrepreneur on fire,
Speaker:and you're listening to gifted biz unwrapped,
Speaker:and now it's time to light it up.
Speaker:Welcome to gift biz,
Speaker:unwrapped your source for industry specific insights and advice to develop
Speaker:and grow your business.
Speaker:And now here's your host,
Speaker:Sue Monheit.
Speaker:Hi there.
Speaker:I'm Sue and welcome to the gift of biz unwrapped podcast.
Speaker:Whether you own a brick and mortar shop sell online or
Speaker:are just getting started,
Speaker:you'll discover new insights to gain traction and to grow your
Speaker:business. I am so proud and honored to have with us
Speaker:today. Kim Garst Kim is the best-selling author of will.
Speaker:The real you please stand up,
Speaker:show up,
Speaker:be authentic and prosper in social media.
Speaker:She is also the CEO of boom social,
Speaker:a social selling training and consulting company that helps businesses of
Speaker:all sizes,
Speaker:leverage social and digital marketing strategies to increase their traffic leads
Speaker:and sales.
Speaker:Kim is internationally recognized as a thought leader in the social
Speaker:media space Forbes named her as one of the top 10
Speaker:social media power influencers,
Speaker:and she regularly contributes to entrepreneur.com
Speaker:and Huffington post her own blog.
Speaker:Kim garst.com
Speaker:is one of the top social media resources in the world.
Speaker:Kim lives in Tampa,
Speaker:Florida with her husband and her two herb babies.
Speaker:I just love that Kim,
Speaker:the two for babies.
Speaker:Welcome to the show.
Speaker:Thank you.
Speaker:I'm so excited to be here soon.
Speaker:Thanks so much for inviting me.
Speaker:Is there anything that we should add to your intro before
Speaker:we get started?
Speaker:No, I think that pretty much sums it up.
Speaker:I would like to just share real quickly.
Speaker:I am very passionate about shortening the learning curves,
Speaker:whether you're a new business owner or whether you're a business
Speaker:owner it's been around for a little bit,
Speaker:but you've just felt like you're stuck in some places.
Speaker:That's my passion is really taking somebody's situation and giving them
Speaker:the knowledge that they can take back into their businesses and
Speaker:make a difference.
Speaker:That's fabulous because that's my passion as well.
Speaker:And that's why most people are listening here today.
Speaker:So I am so excited to dive in and as our
Speaker:listeners know,
Speaker:we like to start the conversation and revolve it around the
Speaker:life of a motivational candle.
Speaker:The light shines on you,
Speaker:Kim, while you share your and experiences.
Speaker:So are you ready to light it up?
Speaker:Let's light it up.
Speaker:What color is your motivational candle and what would be the
Speaker:quote on that candle?
Speaker:I think it would be purple because purple is one of
Speaker:my favorite colors and it would say I can do all
Speaker:things through him who gives me the strength to do it.
Speaker:Wonderful. And how do you use this as you're going through
Speaker:your daily life?
Speaker:Basically, I have found that,
Speaker:you know,
Speaker:I am very spiritual and I find that if I don't
Speaker:feel like I'm in this all alone,
Speaker:that somebody there is a higher power that gives me strength.
Speaker:And if I lean on that strength,
Speaker:it is really given me a sense of encouragement and comfort
Speaker:in knowing that I can do more.
Speaker:And that's how I leverage that quote.
Speaker:I love that quote and I really agree with you.
Speaker:I mean,
Speaker:all of us who are striving in this world,
Speaker:you just can't do it alone,
Speaker:whether it's spiritual in the faith like you're talking about,
Speaker:or you have someone else who's supporting you,
Speaker:who's believing in you.
Speaker:I think behind every successful person,
Speaker:there's someone else that people can lean on.
Speaker:And it's not a sign of weakness when you are asking
Speaker:for help and support from somebody.
Speaker:Absolutely agree.
Speaker:In fact,
Speaker:regardless of whether you're spiritual or not,
Speaker:if you have someone and sometimes it's multiple someones that you
Speaker:can rely on,
Speaker:whether you're in a mastermind with other business owners or whether
Speaker:you have a really supportive spouse,
Speaker:I've had that in my life.
Speaker:My husband has been my biggest cheerleader for,
Speaker:Oh, you know,
Speaker:our entire married life.
Speaker:And so I've had that,
Speaker:you know,
Speaker:at my back also,
Speaker:but you know,
Speaker:you can just connect with people that are on the same
Speaker:path and,
Speaker:you know,
Speaker:social media in particular gives us a great opportunity to do
Speaker:that and surround ourselves with people that want the same things
Speaker:and are going in the same direction.
Speaker:There's that old saying that you're the sum of the five
Speaker:people that you surround yourself with are the top five people
Speaker:that you surround yourself with.
Speaker:And I think there's a lot to be said for that.
Speaker:If you stop and think about it for a moment and
Speaker:say, wow,
Speaker:you know,
Speaker:if I'm,
Speaker:you know,
Speaker:surrounding myself with negative,
Speaker:can't do people,
Speaker:or am I surrounding myself with positive can-do people?
Speaker:And how does that impact your day to day?
Speaker:It definitely impacts your day to day.
Speaker:I totally agree,
Speaker:Kim, when I was thinking about what we were going to
Speaker:talk about,
Speaker:there are so many ways we can go because you just
Speaker:know so much about a lot of things,
Speaker:but I want to address the elephant in the room of
Speaker:the day,
Speaker:right now,
Speaker:around social media.
Speaker:And that is live streaming.
Speaker:It's been,
Speaker:Oh, not even quite a year that Periscope's been around and
Speaker:their Snapchat and now there's Facebook.
Speaker:I've, you know,
Speaker:all of that.
Speaker:And I've gotten a lot of questions lately about,
Speaker:well, you know,
Speaker:how does this apply to my business?
Speaker:Why should I be using it for my business?
Speaker:I know you are very in tuned to all of live
Speaker:streaming. So can you address that a little bit in terms
Speaker:of what's the value?
Speaker:What is the big deal about this anyway?
Speaker:Well, basically from a life,
Speaker:I call it live video.
Speaker:Now when they first started was live streaming,
Speaker:but it's really just all encompassing because you're right.
Speaker:There's so many applications for,
Speaker:or, or apps or,
Speaker:you know,
Speaker:whether it's Facebook live or whether it's Periscope or Snapchat,
Speaker:to your point,
Speaker:they're all mediums.
Speaker:Honestly. Why should someone care and why should you be,
Speaker:you know,
Speaker:is it something you should implement in your business?
Speaker:I'll just say this,
Speaker:because I think this is probably the simplest way to answer
Speaker:the question.
Speaker:I've been online and owned an online business,
Speaker:multiple online businesses now for almost 25 years.
Speaker:And I have gone through the entire,
Speaker:almost the entire process of how an online business starts and
Speaker:the, and then the seasons of things that have come and
Speaker:gone over the years and been involved in tons of different
Speaker:marketing mediums and whether they're paid or free or whatever.
Speaker:And I have yet to see anything like live video that
Speaker:builds the know like,
Speaker:and trust factor at the rate that it does and video
Speaker:in particular.
Speaker:And a lot of business owners have heard that video is,
Speaker:Oh, you got to do videos.
Speaker:You got to put videos on YouTube and yet it's a
Speaker:hold up.
Speaker:And so many people haven't literally said,
Speaker:Oh, you know,
Speaker:I'm going to make the time for that.
Speaker:Or like,
Speaker:in my case,
Speaker:it was a pain point for me.
Speaker:It was like,
Speaker:okay, it has to be perfect.
Speaker:And I felt like every time I sit down in front
Speaker:of the camera,
Speaker:I was talking to myself and it didn't come across as
Speaker:genuine. And so when live streaming came along,
Speaker:I still kind of viewed it like that.
Speaker:I was like,
Speaker:Oh my gosh,
Speaker:I'm going to have to sit down in front of a
Speaker:camera and it's going to be even worse because people are
Speaker:going to see me alive and real time.
Speaker:And what if I screw up,
Speaker:I can't edit that.
Speaker:You know?
Speaker:So I worried about that,
Speaker:those aspects of it until I actually did it and realized
Speaker:that I could engage with people in real time.
Speaker:And I was hooked,
Speaker:like I say,
Speaker:I guess the simple answer.
Speaker:And I really was trying to make it simple and went
Speaker:off on a boondoggle.
Speaker:But the simple answer again,
Speaker:is if you're serious about building a connected community or a
Speaker:tribe, and it's the fastest way to do so that I've
Speaker:ever seen.
Speaker:And if someone was interested in starting,
Speaker:how do you make sure that the right people are listening
Speaker:to your scope?
Speaker:Then It's a process.
Speaker:It could be honestly,
Speaker:it could be a Periscope or it could be a Facebook
Speaker:live. Now almost everybody has access to Facebook live on their
Speaker:business pages.
Speaker:For the most part,
Speaker:if you're an iOS user,
Speaker:let me specify that it's rolling out slowly but surely,
Speaker:but a lot of people have access to it on their
Speaker:fan pages now.
Speaker:So whether you're going to do Facebook live or whether you're
Speaker:going to do Periscope or,
Speaker:and my recommendation is to do both simultaneously,
Speaker:which is what I've been doing that way.
Speaker:You're using one block of time and you're serving two spaces,
Speaker:you know,
Speaker:two communities simultaneously.
Speaker:So if you already have a fan base,
Speaker:then you can do Facebook live and pull in the community
Speaker:that you've already built.
Speaker:And if you're just getting started on Periscope,
Speaker:leverage your other social platforms to let people know that you're
Speaker:going to be live on Periscope.
Speaker:And then of course,
Speaker:there's a ton of other ways that you can do this.
Speaker:I, you know,
Speaker:once you get active on Periscope,
Speaker:you can start having some consistent strategies to jump on other
Speaker:people's scopes,
Speaker:start to connect and ultimately add value to other people's scopes
Speaker:as well.
Speaker:So that people will say,
Speaker:Hey, that person's pretty neat.
Speaker:And I'm going to follow that person.
Speaker:There's lots of ways that you can attract people to you.
Speaker:But the short answer is get started.
Speaker:Then leverage your other communities that you've built in other places
Speaker:to drive traffic to the locations that you're going to be
Speaker:live, to include your list.
Speaker:If you have a list,
Speaker:let people know when your list that you're going to be
Speaker:Periscoping at a certain time,
Speaker:and this is going to be the topic.
Speaker:In fact,
Speaker:Sue, do you mind if I share a quick story,
Speaker:please do.
Speaker:Okay. I have an associate,
Speaker:basically an acquaintance,
Speaker:not really a friend,
Speaker:but someone who shared their story with me as it related
Speaker:to how they had leveraged Periscope,
Speaker:they didn't have a big social media presence.
Speaker:So a lot of people that are listening right now may
Speaker:say, well,
Speaker:yeah, Kim just said I needed to use my other social
Speaker:platforms, but you know,
Speaker:I'm not really active and I don't have a big fan
Speaker:base and I'm not here.
Speaker:I'm not there.
Speaker:And so that's not really going to work for me.
Speaker:So does that mean I can't use it?
Speaker:So this particular lady had a list or list wasn't terribly
Speaker:huge. She had about 10,000
Speaker:people on our list.
Speaker:And again,
Speaker:some are saying,
Speaker:well, wow,
Speaker:my list isn't anywhere near that.
Speaker:But the point is that she leveraged what she had.
Speaker:And so she decided to do a scope every day for
Speaker:30 days,
Speaker:that was her strategy.
Speaker:And she gave content just value after value,
Speaker:after value.
Speaker:Basically they were live video blogs essentially.
Speaker:And she invited her list every day to those Periscopes.
Speaker:And that's how she started.
Speaker:The interesting part is through the course of those 30 days,
Speaker:she sold 71 of her $15,000
Speaker:coaching packages.
Speaker:Wow. So she made over a million dollars.
Speaker:If you do the math in a very short window of
Speaker:time, simply by giving value and leveraging the community that she
Speaker:had already built,
Speaker:which was her list.
Speaker:Wow. That's a great story.
Speaker:I'm really glad you thought about sharing that.
Speaker:And I want to drive home what Kim's talking about,
Speaker:give busy listeners in that there's no other medium with the
Speaker:know like,
Speaker:and trust.
Speaker:And I would emphasize that middle word,
Speaker:the like,
Speaker:and even though it's live,
Speaker:it can be really scary because you're not editing those little
Speaker:mess ups that you do or words that you mispronounced or
Speaker:all of that are how people like you,
Speaker:because they can relate to you,
Speaker:your human,
Speaker:your one of them,
Speaker:just an idea that came up just to again,
Speaker:bring this home to some of our listeners.
Speaker:If you are a jeweler and you make beautiful jewelry,
Speaker:for example,
Speaker:maybe you're a,
Speaker:beader some of the types of things that you can do
Speaker:on scope.
Speaker:Our demos teach other people how to bead.
Speaker:You're not onto sell.
Speaker:You're on to give value.
Speaker:As Kim was talking about,
Speaker:you can do demos,
Speaker:you can do interviews with customers.
Speaker:You can do things about your shop.
Speaker:Maybe you were painting your shop and you want to have
Speaker:an audience help you with a new color,
Speaker:selecting colors,
Speaker:you know,
Speaker:anything. There's just so many creative ways to use this medium
Speaker:that I don't want you to think that it's just for
Speaker:people who are selling services or the big time people it
Speaker:can be for absolutely anybody.
Speaker:People do cooking demos,
Speaker:all sorts of things.
Speaker:If you have not looked at any of these live by
Speaker:video type platforms yet,
Speaker:meaning Periscope or Facebook live,
Speaker:go in and search and take a look at what people
Speaker:are doing.
Speaker:It's really a great,
Speaker:You have another story.
Speaker:Oh, good.
Speaker:Jump. Right in and tell it.
Speaker:Yeah, because I,
Speaker:it tied right into what you just said as to how
Speaker:other people are leveraging it specifically in the space that you
Speaker:serve. So,
Speaker:as let's say,
Speaker:for example,
Speaker:you make clothing or anything that has an Etsy kind of
Speaker:application where you're trying to sell your crafts or your products
Speaker:on Etsy.
Speaker:I have a client who was a designer,
Speaker:a clothing designer,
Speaker:and she's been a half day,
Speaker:a half of a VIP day with me.
Speaker:Oh, I guess probably six months ago.
Speaker:And one of the ideas I gave her is unlike sweetie,
Speaker:please start Periscoping and showing your clothing.
Speaker:I said,
Speaker:you can dress up in your clothes.
Speaker:You can style it,
Speaker:whatever. And that's exactly what she has been doing.
Speaker:And she has translated that even as far as a Facebook
Speaker:group, where she posts those videos in her Facebook group every
Speaker:evening, and it is changed the face of her business,
Speaker:she creates sales each and every day through her Facebook group,
Speaker:because it's a connected community of people who said,
Speaker:Hey, I want to pay attention to what you're doing.
Speaker:And you know,
Speaker:I want to see what the latest and greatest is when
Speaker:you get a new print,
Speaker:for example,
Speaker:I want to know what it looks like.
Speaker:And so that's exactly what she does.
Speaker:And she is literally changed the face of her business with
Speaker:this one tab.
Speaker:Wow. And also so many people,
Speaker:you know,
Speaker:when they get one outfit,
Speaker:it's like,
Speaker:what do I match with it?
Speaker:How do I wear it?
Speaker:What is it going to look like?
Speaker:So she's all of that world has opened up to her
Speaker:viewers by her demonstrating that.
Speaker:And she's partnered with people who do jury,
Speaker:for example,
Speaker:as a medium to share their product with her clothing line.
Speaker:Right? So she will do scarves and necklaces and bracelets and
Speaker:everything that kind of goes along with assessor rising,
Speaker:even down to the shoes.
Speaker:And not only is she changing her business,
Speaker:but she has changed the face of other people's businesses because
Speaker:she's selling other people's accessories essentially to go with her clothes.
Speaker:Right. And that can just go on and on and on.
Speaker:Absolutely. So Kim,
Speaker:you were the first person to bring out a training program
Speaker:for using Periscope.
Speaker:If someone now we hopefully we've sparked some interest in people
Speaker:who haven't ever thought of using this for themselves before.
Speaker:If you could just give a couple of ideas of how
Speaker:you should get started and then also make mention of your
Speaker:course so that if people are interested,
Speaker:they'll know about that.
Speaker:Okay. Sure.
Speaker:Well, yes.
Speaker:I was one of the first to develop a Periscope for
Speaker:business course.
Speaker:I'm always very,
Speaker:to make sure that people are aware,
Speaker:it's not just about,
Speaker:Hey, this is how you use the Paris,
Speaker:go back.
Speaker:It's how do you leverage it for business?
Speaker:And there are so many ways.
Speaker:And so many times people say,
Speaker:Oh, well,
Speaker:that's just a new thing.
Speaker:Don't, you know,
Speaker:that's one more thing.
Speaker:I don't have time for one more thing.
Speaker:So I have been challenging business owners to think about changing
Speaker:their thinking and then leveraging the time slot that they spend
Speaker:on Periscope as a media to create content for all their
Speaker:other social platforms.
Speaker:So let me explain what I mean by that.
Speaker:Basically taking a block of time,
Speaker:say 20 to 30 minutes and giving a value,
Speaker:add, you know,
Speaker:maybe it's five ways to do X and basically talk a
Speaker:concept and give some value five tips on something very specific
Speaker:when you're done with that,
Speaker:you can leverage the video one,
Speaker:but you can transcribe it and turn that into a blog
Speaker:post. You can take out tweetable moments.
Speaker:We all say things,
Speaker:you know,
Speaker:the course of,
Speaker:you know,
Speaker:conversing and sharing our ideas and our knowledge or expertise.
Speaker:And we can take out those blurbs and turn them into,
Speaker:you know,
Speaker:tweets for Twitter,
Speaker:or we could turn them into visual content for Facebook and
Speaker:Instagram. And the beautiful part about it is it's our words.
Speaker:So you can take a block of time,
Speaker:you know,
Speaker:20 to 30 minute block of time,
Speaker:do a live video,
Speaker:and then multipurpose that one piece of content into 50 pieces
Speaker:of content that you can share across all of your platforms.
Speaker:So I'm sharing and trying to encourage people to realize that
Speaker:this is actually a time-saver then you're not sending down in
Speaker:front of Facebook and saying,
Speaker:Oh man,
Speaker:what am I going to share today?
Speaker:You just have to learn how to segment it and repurpose
Speaker:it essentially in multiple ways.
Speaker:And you're so right,
Speaker:because so many people are like,
Speaker:well, what do we put up?
Speaker:What do I post?
Speaker:And this actually leads into talking about social media that I
Speaker:want to get to in a minute,
Speaker:but you're right.
Speaker:And the preparation for a live video is so much less
Speaker:than even writing a blog.
Speaker:I mean,
Speaker:that takes so much longer to Absolutely.
Speaker:And the reality is we all know our stuff,
Speaker:we all know our expertise and we can speak it usually
Speaker:much quicker than we can write it.
Speaker:I mean,
Speaker:that's just the reality of it to your point.
Speaker:Exactly. You know,
Speaker:write down,
Speaker:okay. Here's my five bullet points of,
Speaker:you know,
Speaker:what I want to speak about and what I want to
Speaker:share and then share that on Periscope or on Facebook live
Speaker:or snippets of it,
Speaker:even on Snapchat,
Speaker:if you so choose to do so,
Speaker:that's an opportunity that you can leverage across the board.
Speaker:And then again,
Speaker:create multiple touch points from the one piece of content that
Speaker:you just literally spent 30 minutes creating.
Speaker:So these are the types of things I teach in my
Speaker:course. And if there is something that's like,
Speaker:wow, that's interesting.
Speaker:I really,
Speaker:that makes sense to me.
Speaker:You can definitely check it out.
Speaker:My website is scoping for biz bic.com,
Speaker:no sales push here just a bit.
Speaker:If it's of interest to you and you want to,
Speaker:you know,
Speaker:check it out,
Speaker:please feel free too.
Speaker:Perfect. And just one final question on this whole live video,
Speaker:the absolute hardest part,
Speaker:I think for everybody is they know what they're going to
Speaker:do. They put their title up there and then they see
Speaker:that big red button that says start broadcast.
Speaker:What is your single best piece of advice for people who
Speaker:are going to touch it?
Speaker:And then they're afraid,
Speaker:and then they're going to touch it.
Speaker:And then they really look at their notes and then they're
Speaker:going to touch it.
Speaker:And they're about to walk away.
Speaker:What would you say to them then?
Speaker:Well, having been there myself,
Speaker:because that was a problem,
Speaker:even for me.
Speaker:And I would say that most people would probably say the
Speaker:same, you know,
Speaker:when they first get started,
Speaker:there's that fear factor of putting yourself out there and not
Speaker:knowing what's on the other side.
Speaker:So my suggestion to you would be to practice in advance,
Speaker:you know,
Speaker:with Periscope in particular,
Speaker:you can't do this with Facebook live,
Speaker:but with Periscope,
Speaker:you can,
Speaker:you can do,
Speaker:what's called private scopes.
Speaker:So maybe get a friend or two to watch you and
Speaker:give you some feedback.
Speaker:That might be one suggestion I have,
Speaker:but ultimately you just have to have the courage to get
Speaker:beyond the fear factor and just do it.
Speaker:I know that's easier said than done,
Speaker:but do the practice and then just have the courage to
Speaker:do it.
Speaker:Even if there's not anyone watching,
Speaker:you know,
Speaker:if you don't see a bunch of people flooding in that
Speaker:still content that you're setting down and creating that can,
Speaker:you can leverage and also many other ways.
Speaker:So until you get,
Speaker:you know,
Speaker:build that community and people start coming in routinely and paying
Speaker:attention and giving you feedback,
Speaker:use it as a way to create content quickly and easily,
Speaker:and then multipurpose that content.
Speaker:Perfect. You've given a great demonstration of how all of the
Speaker:information that you're doing live then can be on your different
Speaker:social media platforms.
Speaker:So that's perfect.
Speaker:I want to back it up a little farther,
Speaker:I think because there are now so many platforms out there
Speaker:and I hear this from people all the time.
Speaker:I don't have time to be on every single platform,
Speaker:which one should I be choosing?
Speaker:Which ones do I really need?
Speaker:Which ones are really going to help me grow my business?
Speaker:What advice do you have for someone let's take a scenario
Speaker:where someone is just starting out and they're just building their
Speaker:business. Do they have to be on all these platforms at
Speaker:once? Or what would your advice be to someone like that?
Speaker:Well, no,
Speaker:you don't.
Speaker:So take a big deep breath and say,
Speaker:whew, thank goodness.
Speaker:Kim said,
Speaker:I don't have to be everywhere.
Speaker:You don't.
Speaker:In fact,
Speaker:you know,
Speaker:even myself,
Speaker:who's in the social media space has,
Speaker:you know,
Speaker:said, you know,
Speaker:I'm going to focus on a few of these platforms and
Speaker:do them really well.
Speaker:And then I have a little bit more time than,
Speaker:you know,
Speaker:maybe I'll get active over there.
Speaker:About a month ago,
Speaker:I got a tweet from Gary Vaynerchuk and he said,
Speaker:Kim, are you on Snapchat?
Speaker:And I'm like,
Speaker:Oh man,
Speaker:here he be just called me out on Twitter.
Speaker:I've got to get over there,
Speaker:get active.
Speaker:Oh my gosh.
Speaker:For a few days,
Speaker:I was like,
Speaker:Oh man,
Speaker:I'm the one I've got to learn it because it was
Speaker:a whole new platform.
Speaker:And I don't think it's intuitive.
Speaker:And well,
Speaker:do I need to be here is my ideal customer here.
Speaker:So I think the short answer is no,
Speaker:you do not have to be active everywhere and you need
Speaker:to decide independently.
Speaker:Each business owner needs to decide what kind of time and
Speaker:resources do I have to devote to social media.
Speaker:And if you have a little bit of time and no
Speaker:resources to speak of,
Speaker:in other words,
Speaker:you have no help.
Speaker:I personally think that most everyone's ideal client is probably on
Speaker:Facebook. It's kind of the elephant,
Speaker:but let's say for example,
Speaker:you know,
Speaker:your ideal customer is a woman.
Speaker:Then maybe you need to be more active on Pinterest or
Speaker:Instagram. And of course,
Speaker:like I shared with you pin Periscope and Facebook live are
Speaker:great mediums for creating content and connecting face to face with
Speaker:people. So do you,
Speaker:would you rather spend 30 minutes on Periscope or Facebook live
Speaker:or maybe both simultaneously and create blog content for your website
Speaker:or would you rather sit down and spend two to three
Speaker:hours writing that content?
Speaker:So I,
Speaker:across the board,
Speaker:you know,
Speaker:I'm saying you need to decide where you feel your ideal
Speaker:client is active and where you can connect with them and
Speaker:where you feel comfortable the most.
Speaker:Because honestly that's where you're going to spend the majority of
Speaker:your time.
Speaker:That's why I see a lot of people gravitate back to
Speaker:Facebook because they feel comfortable there.
Speaker:Most of us start on Facebook and the good news is
Speaker:for most business owners,
Speaker:their ideal clients are absolutely on Facebook.
Speaker:So it just depends,
Speaker:but I think you need to evaluate it.
Speaker:And I would also say that you need to master one
Speaker:and start getting success from one or two before you try
Speaker:to embrace seven or eight,
Speaker:because ultimately you're going to do none of them.
Speaker:Well, excellent Advice,
Speaker:Kim. I appreciate that.
Speaker:And now everyone can take a big breath and sigh of
Speaker:relief and follow Kim's advice.
Speaker:Let's talk in Facebook,
Speaker:particularly. I think people who are just starting out,
Speaker:let's talk about that group again.
Speaker:They have a personal page already,
Speaker:right? So what's your advice and,
Speaker:and, and possibly they've attracted customers to their personal page because
Speaker:they haven't had a fan page yet.
Speaker:Even what I've noticed on my platforms is between my personal
Speaker:and my fan pages.
Speaker:A lot of my customers like to be on both.
Speaker:They'd like to interact with me on my personal page as
Speaker:well. What are your thoughts about the difference between the two
Speaker:and what do you do as a business owner when you've
Speaker:got people because you've friended them on your personal page and
Speaker:then they also are on your fan page.
Speaker:A lot of business owners,
Speaker:especially when they're new,
Speaker:don't realize that they are violating Facebook's terms of service when
Speaker:they leverage their personal profile for business.
Speaker:So technically you are not allowed to use your personal profile
Speaker:for commerce.
Speaker:So you have to be very careful.
Speaker:That doesn't mean you can't share things that are happening in
Speaker:your business.
Speaker:You can't just try to directly sell.
Speaker:In other words,
Speaker:you can't post your latest necklace and say it's $20 or
Speaker:$50 or a hundred dollars or whatever it is,
Speaker:and try to sell it from your pay.
Speaker:I mean,
Speaker:from your profile,
Speaker:that's why you have to have a business page.
Speaker:If you're really wanting to build a platform for your business,
Speaker:your products and your services.
Speaker:That said,
Speaker:though, there is a crossover exactly,
Speaker:to your point too,
Speaker:where lots of times when you first get started,
Speaker:you have connections in both places.
Speaker:You know,
Speaker:and people will connect with you on your personal profile because
Speaker:you built a relationship with them and they want to connect
Speaker:with you regardless.
Speaker:And I don't see that that's a problem when people are
Speaker:connecting and engaging with your content on your personal profile,
Speaker:you just have to redirect them to your fan page or
Speaker:your business page.
Speaker:If you are going to try to conduct any kind of
Speaker:financial transaction.
Speaker:And I heard horror stories of people's pages being shut down
Speaker:or those personal pages or fan pages,
Speaker:Well, you can get your business page shut down for trying
Speaker:to do business because that's what they are.
Speaker:I mean,
Speaker:that's what they're designed for.
Speaker:But if you are leveraging your personal profile for commerce and
Speaker:someone reports you,
Speaker:you could absolutely lose your whole Facebook account.
Speaker:Normally they give you a warning or put you in what
Speaker:we call Facebook jail.
Speaker:No, two,
Speaker:two weeks,
Speaker:sorry, you can't do X,
Speaker:Y, or Z,
Speaker:but I have seen some people just literally try to log
Speaker:on, you know,
Speaker:one morning and lo and behold,
Speaker:they no longer have a Facebook account.
Speaker:And the reality is many times our personal profiles are tied
Speaker:to our fan pages,
Speaker:which means we can't access our fan page and it can
Speaker:create a real,
Speaker:real problem that you just don't need.
Speaker:So my advice always is to try to keep it separate.
Speaker:And I would also recommend that you have someone else be
Speaker:an admin on your page in case something does happen to
Speaker:your personal profile.
Speaker:You know,
Speaker:someone you trust,
Speaker:you know,
Speaker:a relative or friend that can access your fan page in
Speaker:the event that you do lose your personal profile.
Speaker:For some reason,
Speaker:That is a great piece of advice.
Speaker:I've never thought of that.
Speaker:And I have not done that.
Speaker:I'm going to be doing that this afternoon,
Speaker:for sure.
Speaker:Yeah. Cause something can happen just by accident and you can't
Speaker:access it.
Speaker:Absolutely. Even if you go so far as to create an
Speaker:account, that's I hate to say I'm big.
Speaker:I don't mean it like that,
Speaker:but maybe something like maybe use your maiden name or something
Speaker:and have a separate Facebook account that you have total control
Speaker:over has a different email address because you can't use the
Speaker:same email address.
Speaker:And yet that's kind of your backup for your fan page.
Speaker:Excellent idea.
Speaker:So give biz listeners,
Speaker:if any of you are in this situation,
Speaker:cause you just didn't know and you are using your personal
Speaker:page for business,
Speaker:go right away this afternoon.
Speaker:It's really super easy to create a fan page.
Speaker:You just,
Speaker:you link it to your personal page.
Speaker:Cause you have to have a profile personal page to create
Speaker:a fan page.
Speaker:And all you do is you make your fan page,
Speaker:fill in as you do any platform and then it's linked
Speaker:to your personal profile,
Speaker:but just get that taken care of.
Speaker:So you've got it established,
Speaker:you've grabbed your name and then you can start filling it
Speaker:in as you go,
Speaker:but heed the advice because you know,
Speaker:sometimes you hear it,
Speaker:then all of a sudden it can happen to you.
Speaker:So you don't want that to happen.
Speaker:Definitely not.
Speaker:Well, definitely not.
Speaker:All right.
Speaker:I'd like to roll over now into our reflection section Kim.
Speaker:This is a place where we take a look at you
Speaker:a little bit further and you give us some advice and
Speaker:guidance and expertise on what's made you successful along the way.
Speaker:If you think back to when you were a little girl
Speaker:and as you were growing up and you know,
Speaker:in your corporate life and building the online businesses,
Speaker:what would you say is one trait that just naturally comes
Speaker:to you that you've drawn on to be successful?
Speaker:I, you know,
Speaker:I would have to say in some cases,
Speaker:I'm not sure it's an attractive one,
Speaker:but just pure stubbornness.
Speaker:I refuse to give up.
Speaker:It's one of those things.
Speaker:When you know,
Speaker:I've gone through a lot over the years.
Speaker:In fact,
Speaker:it took me almost five years to make my first $60
Speaker:in my first business.
Speaker:And some people would say,
Speaker:Oh my goodness,
Speaker:how in the world,
Speaker:why did you keep after it?
Speaker:And I look back in hindsight and I'm like,
Speaker:why in the world?
Speaker:And my husband and would say,
Speaker:honey, give it up already to make any money.
Speaker:And yet I just kept pressing ovarian pressing on.
Speaker:And that is kind of in my thing.
Speaker:And you know,
Speaker:recently I had a virus on my computer and my husband's
Speaker:like, just take it somewhere.
Speaker:And I'm like,
Speaker:no, they are not going to win.
Speaker:I'm going to do this.
Speaker:I'm going to figure this out.
Speaker:And so stubbornness,
Speaker:you know,
Speaker:I just don't quit.
Speaker:I have a don't quit attitude and it doesn't mean that
Speaker:I haven't had failures and that I haven't had to say,
Speaker:okay, it's time for a bubble bath and just whine and
Speaker:cry a little bit,
Speaker:get it over out of my system.
Speaker:And then next day I get up and get after it
Speaker:again. I guess that's pretty much,
Speaker:I mean,
Speaker:I don't know if that's necessarily one of those,
Speaker:like I'm kind of a bright and shiny reason,
Speaker:but that's mine is I just don't give up.
Speaker:You know,
Speaker:you would be surprised at how many people use the same
Speaker:word or they'll say that tenacity to continue or just,
Speaker:you know,
Speaker:whatever that persistence.
Speaker:So many people are using a similar answer to this question,
Speaker:which really is telling me that being a successful entrepreneur,
Speaker:you don't stop.
Speaker:You find the answer you find the way to go on.
Speaker:And interestingly enough,
Speaker:Kim, you'll enjoy this,
Speaker:my scope topic for today.
Speaker:I'm going to be talking about Seth Godin's book,
Speaker:the dip.
Speaker:And he talks in there about when you face a challenge
Speaker:and you face a struggle and possibly it's your finger about
Speaker:to press that start broadcast button.
Speaker:So many people quit their,
Speaker:you know,
Speaker:so many people will just stop and say,
Speaker:I can't,
Speaker:I just can't do it.
Speaker:Yeah. Well,
Speaker:you know,
Speaker:it's, it's easier to quit,
Speaker:right? I mean,
Speaker:when we get up,
Speaker:when we feel fear,
Speaker:you know,
Speaker:it's, and I'll just share my story real quick.
Speaker:As it relates to fear,
Speaker:I have kind of made fear my BFF,
Speaker:you know,
Speaker:if I feel fear and I'm like,
Speaker:wow, I don't know if I can do that.
Speaker:Hmm. That sounds like it's tough.
Speaker:I just kind of stood up because I'm like,
Speaker:okay, I'm exactly I need to be right now because I
Speaker:know if I push through,
Speaker:then there's something great on the other side,
Speaker:because that's always been the case for me.
Speaker:When I started Periscoping,
Speaker:for example,
Speaker:I was uncomfortable with that.
Speaker:I wasn't like,
Speaker:I didn't want to get on,
Speaker:you know,
Speaker:and worry about hair and makeup and what to say and
Speaker:tripping over my words.
Speaker:And you know,
Speaker:not having that perfection because I was a perfectionist and I
Speaker:was really concerned about that.
Speaker:But because I press through,
Speaker:there's been so many great things on the other side of
Speaker:that fear.
Speaker:So anytime you're feeling fear,
Speaker:or if you are thinking,
Speaker:well, this just isn't working out for me,
Speaker:it doesn't mean that where you are is going to work
Speaker:out. It means maybe you'll be turned around in,
Speaker:you know,
Speaker:go back a few paces or go down another path,
Speaker:but you just don't quit.
Speaker:I think that's a key.
Speaker:And I think it's interesting that you said that about other
Speaker:entrepreneurs, because the reality is there is not a successful entrepreneur
Speaker:on this planet that hasn't had failure.
Speaker:In fact,
Speaker:fail faster is my motto learn from your mistakes and you
Speaker:know, just keep pressing forward.
Speaker:I think that's a critical mindset for entrepreneurs that reach different
Speaker:levels of success,
Speaker:whether they're just getting started and they,
Speaker:you know,
Speaker:they'd create that first sale or,
Speaker:you know,
Speaker:they're at an extra thousand dollars a month or an extra
Speaker:5,000 or an extra 10,000.
Speaker:You know,
Speaker:we go through spells in our business,
Speaker:just keep pressing and keep pushing that fear to the curb.
Speaker:Absolutely do not quit.
Speaker:Whether it's a financial struggle or a technology struggle,
Speaker:girl or emotions,
Speaker:because you're just nervous know that the majority of people will
Speaker:stop at that point.
Speaker:So if you continue on,
Speaker:then you are marching yourself towards success.
Speaker:It might be a different Avenue you need to take,
Speaker:but there's always a solution.
Speaker:And as we were talking about before,
Speaker:that's where you have your support that we were talking about
Speaker:way in the beginning of this podcast,
Speaker:whether it's your faith,
Speaker:whether it's a spouse or a friend or a networking connections
Speaker:within your networking group,
Speaker:there are so many resources out there,
Speaker:online groups,
Speaker:you know,
Speaker:we're talking about,
Speaker:you know,
Speaker:social media.
Speaker:So right online,
Speaker:there are so many resources,
Speaker:but the whole point is,
Speaker:do not quit.
Speaker:All right.
Speaker:I got off on a tangent here,
Speaker:but can you tell we're both passionate about yeah,
Speaker:but I think it was really important to hear and it
Speaker:reinforces to all of us.
Speaker:Oh wait.
Speaker:So as you're working through your day,
Speaker:Kim in the office,
Speaker:is there a particular tool that you use to stay productive?
Speaker:We have actually started using a tool called Slack slack.com.
Speaker:That's S L a C k.com.
Speaker:And it is really streamlined our team communication made tracking conversations
Speaker:and finding things much easier.
Speaker:So I am actually loving that.
Speaker:And I think we're going to start using a tool called
Speaker:Trello as well.
Speaker:And I don't have much experience with that yet.
Speaker:I hesitate to even mention it,
Speaker:but I'm loving it so far.
Speaker:What is Trello do?
Speaker:Trello is a project management tool.
Speaker:So you can pop in and build out your projects.
Speaker:Like here's the to-do lists,
Speaker:assign tasks to certain people on your team.
Speaker:If you have a team,
Speaker:once things are completed,
Speaker:you can move it to another box.
Speaker:You know,
Speaker:these things are completed.
Speaker:These are still to do,
Speaker:and it's all visual.
Speaker:It looks very similar to a Pinterest board.
Speaker:So you can see everything in a visual way.
Speaker:And for me,
Speaker:that's important because I'm a visual person.
Speaker:So both of those tools are something that Slack highly recommend.
Speaker:Trello is something we're just starting with.
Speaker:And so far in loving it.
Speaker:And You'd use them as,
Speaker:as a combo is what you're saying In our case,
Speaker:we do yes,
Speaker:depending on,
Speaker:you know,
Speaker:whether like if you have a team,
Speaker:Slack is awesome.
Speaker:If you don't,
Speaker:you may not need Slack,
Speaker:but Trello might be a great way to manage your individual
Speaker:projects. Wonderful.
Speaker:And what book have you read lately that you think our
Speaker:listeners could find value in?
Speaker:Oh, stack of them.
Speaker:I, you know,
Speaker:for me that I,
Speaker:you know,
Speaker:people are constantly sending me their books.
Speaker:One that I am really liking lately that was just released
Speaker:in back is called hug your haters by Jay Bayer.
Speaker:It's basically how to embrace complaints and keep your customers,
Speaker:which I am really like in this book,
Speaker:it's got a great message and it would be something that
Speaker:I would recommend to the people listening suddenly because it's kind
Speaker:of got a different angle and it's so important,
Speaker:you know,
Speaker:so many times we're always stressing over the next customer,
Speaker:where do we find the next customer?
Speaker:You know?
Speaker:And the reality is if we just took care of our
Speaker:existing customers,
Speaker:they would bring us new customers.
Speaker:I agree with you.
Speaker:And I actually,
Speaker:I haven't read,
Speaker:hug your haters yet,
Speaker:but I love Jay Baer.
Speaker:I, you know,
Speaker:with his utility book and you're right,
Speaker:it's an absolutely different approach.
Speaker:So give biz listeners,
Speaker:don't assume that you know what this title is suggesting because
Speaker:it is a really different twist in terms of what they're
Speaker:talking about.
Speaker:It gave me a lot of thoughts for my business too.
Speaker:So I'm really glad that you brought that one on,
Speaker:have you read the whole thing already?
Speaker:Kim? I am about,
Speaker:Oh, probably three fourths of the way through.
Speaker:Sounds like I might need to be getting that one too.
Speaker:I think we had,
Speaker:I think he'd mentioned on this podcast that it's going to
Speaker:go audio too.
Speaker:So which leads right into what I wanted to say next,
Speaker:which is as you know,
Speaker:gift biz listeners,
Speaker:you guys like listening to audio,
Speaker:I've teamed up with audible.
Speaker:So if you would like to get hug your haters as
Speaker:an audio book,
Speaker:all you need to do is go to gift biz,
Speaker:book.com and make a selection.
Speaker:And my guess is if it's not up there right now,
Speaker:it will be shortly.
Speaker:And there are a ton of really great books available on
Speaker:audio. So check that out,
Speaker:Kim, how can our listeners best get in touch with you?
Speaker:Now our show notes page is going to give a whole
Speaker:slew of platforms.
Speaker:But if there were two places that you would have people
Speaker:come to interact with you,
Speaker:what would they be?
Speaker:I'll just tag onto what you were saying about audible.
Speaker:My book is actually,
Speaker:and an audible format now,
Speaker:and you can find it.
Speaker:Of course.
Speaker:I don't know if it's on audible.com,
Speaker:but it's definitely on Amazon is an audible download.
Speaker:So that might be something.
Speaker:Did you record it yourself?
Speaker:I did not record it.
Speaker:I actually chose the voice over because I didn't have time
Speaker:honestly, to do the recording.
Speaker:And my publisher said,
Speaker:Hey, you know,
Speaker:we'll take on assume the cost of this because the book
Speaker:sold very well and they decided to turn it into an
Speaker:audio, which was awesome.
Speaker:I was excited about that.
Speaker:Well, I have read your book all the way through and
Speaker:I will give it a golden star.
Speaker:So anybody who has not read that book will the real,
Speaker:you please stand up.
Speaker:Absolutely positively.
Speaker:Get it.
Speaker:Now you can do in paperback and audio.
Speaker:So there you go.
Speaker:Yes. I only mentioned it because you'd mentioned the audio version.
Speaker:So that was pretty,
Speaker:pretty cool.
Speaker:But to get back to the question is where can you
Speaker:reach me?
Speaker:I am literally everywhere on social media,
Speaker:on all the platforms as my name,
Speaker:Kim Garst.
Speaker:My website is Kim garst.com
Speaker:forward slash blog.
Speaker:If you're looking for social media slash business,
Speaker:building blog content,
Speaker:there's a ton of it.
Speaker:There you can connect with me there,
Speaker:but literally on any social platform,
Speaker:just reach out,
Speaker:Google me.
Speaker:There you go.
Speaker:That's what I tell people.
Speaker:You can find me.
Speaker:Perfect. All right.
Speaker:Now, Kim,
Speaker:let's dare to dream.
Speaker:I'd like to present you with a virtual gift.
Speaker:It's a magical box containing unlimited possibilities for your future.
Speaker:This is your dream or your goal of almost unreachable Heights
Speaker:that you would wish to obtain.
Speaker:Please accept this gift and open it in our presence.
Speaker:What is inside your box?
Speaker:Well, I love this cause I'm a big possibilities person.
Speaker:I'm always telling people believe in your possible.
Speaker:So I'm thinking that if I open this box up and
Speaker:let's see what's in it,
Speaker:there is the opportunity for me to impact and help people.
Speaker:10,000 people grow their business by double digits in the next
Speaker:year. That's what's in my box.
Speaker:There you go.
Speaker:Nothing like a smart goal there,
Speaker:Kim. Yeah.
Speaker:I have to be able to do that 10,000
Speaker:business owners and help them double their business,
Speaker:double their bottom lines in the next year.
Speaker:There you go.
Speaker:Well, give biz listeners.
Speaker:Some of you could be one of those 10,000,
Speaker:so make sure to catch up with Kim on the media
Speaker:sites. We were talking about just a little bit earlier,
Speaker:Kim. I really,
Speaker:really appreciate your taking the time.
Speaker:I know how super busy that you've been lately and for
Speaker:test taking a little bit of time out to share all
Speaker:of your knowledge.
Speaker:Great suggestions.
Speaker:Some things that I think are pretty unique.
Speaker:Our listeners will not have heard before you've presented to us
Speaker:today. So I really,
Speaker:really appreciate your time.
Speaker:And may your candle always burn bright.
Speaker:Thank you.
Speaker:So I'm so excited that was with you.
Speaker:Learn how to work smarter while developing and growing your business.
Speaker:Download our guide called 25 free tools to enhance your business
Speaker:and life.
Speaker:It's our gift to you and available at gift biz,
Speaker:unwrap.com/tools. Thanks for listening and be sure to join us for
Speaker:the next episode.
Speaker:Today's show is sponsored by the ribbon print company,
Speaker:looking for a new income source for your gift business.
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Speaker:of given biz on ramp.
Speaker:It's a great way to pay it forward,
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Speaker:If so,
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