Shownotes
Business Building Insights
- For most, you don’t wake up one day and have this great big business plan. More likely, you make something and want to figure out how to sell it.
- To start your business, find someone who can be a resource and you trust to guide you.
- Etsy is a strong platform for the handmade seller and comes with a solid audience of buyers.
- If you want a business that’s sustainable and viable into the future, you’ll also want your own website in addition to your Etsy site. It’s important to have that autonomy.
- Etsy can bring you traffic initially and then you can capture prospects information and keep up the relationship on your own site.
- When there are website issues, Etsy can be a back up to your primary site.
- Etsy is a place where you can cultivate media attention and get features in their space.
- Put your products in a light that aligns with trends that Etsy is currently featuring or promoting.
- Start an Etsy shop with at least 30 products. Give people a reason to look around.
- Stock your Shop. It’s a numbers game. The more listings you have, the more opportunity you have to be discovered and make a sale.
- Do not overwhelm yourself with to dos. Don’t rush into your new business. Take your time. Be intentional. Be patient with yourself.
Resources Mentioned
Trello – app to have one centralized location for organizationDanielle’s Gift to Us
Etsy Lessons – a free series to help you unlock the power of EtsyContact Links
Website Facebook InstagramGift Biz Resources
Join our FREE Gift Biz Breeze Facebook Community
If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you.
Thanks! Sue
Transcripts
Gift biz unwrapped episode 174 All of a sudden you're like
Speaker:in business because you had this thing you'd like to make
Speaker:and people started asking you to make it for them.
Speaker:Attention gifters,
Speaker:bakers, crafters and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one
Speaker:now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode packed full of invaluable guidance,
Speaker:resources and the support you need to grow your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there,
Speaker:it's Sue and thank you.
Speaker:Thank you so much for taking a little bit of your
Speaker:time to join me today.
Speaker:I am really excited to bring you this episode because quite
Speaker:honestly a lot of you have been asking me questions about
Speaker:Etsy and I've never had an empty site myself.
Speaker:I've talked with lots of people who have,
Speaker:but I can't answer all of your questions so I want
Speaker:to bring on somebody who can and surprise,
Speaker:surprise. I learned something new about at sea that I didn't
Speaker:know that I don't think a lot of you do either.
Speaker:So super excited to share that information with you.
Speaker:But before we get started and I introduce my guest,
Speaker:I want to reach out to all of you who are
Speaker:out there listening,
Speaker:who are feeling like you want a little bit more motivation
Speaker:or a little bit more engagement,
Speaker:shoulder to shoulder with people who are trying to do the
Speaker:same thing that you're trying to do.
Speaker:Start and grow your maker business.
Speaker:If that's the case,
Speaker:I invite you to join me over in my private Facebook
Speaker:group called gift biz breeze.
Speaker:You know when you start out with your business and you
Speaker:start thinking about it,
Speaker:it's so fun and exciting and it's rewarding to think about
Speaker:what your business could be,
Speaker:but then when you get into the thick of things,
Speaker:it changes.
Speaker:It gets stressful and sometimes it gets really scary.
Speaker:Well when you join us over in the breeze,
Speaker:it's like sitting in the park with friends who bring you
Speaker:all the support and the answers that you need and that
Speaker:you've been looking for because a lot of them have been
Speaker:in the same boat you are or they're going and experiencing
Speaker:the same things right now that you are so you have
Speaker:a lot in common.
Speaker:You'll have access to a group of amazing creators and we
Speaker:also provide tools and resources to help you really get traction
Speaker:and grow your business.
Speaker:To join the group,
Speaker:just jump over to gift biz breeze.com
Speaker:and I look forward to seeing each and every one of
Speaker:you over there.
Speaker:And now let's talk Etsy and let's get on with the
Speaker:show today.
Speaker:I am honored to introduce you to Danielle spurge of the
Speaker:Merryweather council.
Speaker:Danielle is a and craft business consultant who loves iced lattes
Speaker:and pop music.
Speaker:Through her work at the Merryweather council,
Speaker:Danielle teaches creative people how to turn their crafty tendencies into
Speaker:profits on her blog and podcast.
Speaker:Danielle aims to inspire and support makers in business and share
Speaker:insights from her eight years of experience selling handmade work online.
Speaker:Danielle believes in celebrating the reality of gainful self-employment through craft
Speaker:and wants to help more artists,
Speaker:crafters and designers share their work with more confidence.
Speaker:Danielle, I am so excited to hear your story.
Speaker:Welcome to the gift biz unwrapped podcast.
Speaker:Thank you so much for having me.
Speaker:It's a real pleasure to be here.
Speaker:So I do something a little bit different,
Speaker:but I think you're going to get this.
Speaker:This is going to be right in line for you and
Speaker:that is we have our listeners get to know you in
Speaker:a creative way and that is by having you share what
Speaker:you're all about through a motivational candle.
Speaker:So if you were to create your own candle with a
Speaker:color and a quote,
Speaker:what would your motivational candle look like?
Speaker:So my candle would be a nice Aqua blue that's sort
Speaker:of a Tiffany blue.
Speaker:I know that's a copyright infringement,
Speaker:but I would definitely prefer it to be that color.
Speaker:Well, we all get that color,
Speaker:so it's perfect.
Speaker:We understand Just for the visual,
Speaker:we won't call it that,
Speaker:but just for the visual nice Tiffany blue.
Speaker:And my quote would be simple is better,
Speaker:which is a quote that I actually have on a piece
Speaker:of jewelry that I wear every day.
Speaker:And that's just something that keeps me in line,
Speaker:keeps me focused when big ideas get in the way of
Speaker:getting things done.
Speaker:Oh, so don't be too complicated.
Speaker:It's better to get things done than to procrastinate or make
Speaker:it so big that it never happens.
Speaker:Exactly. Got it.
Speaker:Simple is better.
Speaker:I like it.
Speaker:I haven't heard that before,
Speaker:so I like what I'm hearing.
Speaker:New things.
Speaker:Cool. Makes us all things so wonderful.
Speaker:Well tell us a little bit of your backstory.
Speaker:I'm really,
Speaker:really interested in,
Speaker:I know our listeners will too,
Speaker:about Etsy,
Speaker:so I want to talk about that.
Speaker:And I know you used to have your own store and
Speaker:now you've morphed into something else,
Speaker:but give us a little bit of all that background.
Speaker:Yeah, of course.
Speaker:So I do actually still maintain my handmade business and my
Speaker:Etsy store.
Speaker:And what is that?
Speaker:What's it called?
Speaker:Everything I do in business is the Merryweather council.
Speaker:It just has sort of evolved over time to be this
Speaker:two part business.
Speaker:So when I first started,
Speaker:I was selling my hand embroidery online.
Speaker:I was doing custom hand embroidery with an emphasis on texts
Speaker:and letter forms and personalization.
Speaker:And that's still what I do today in my handmade business.
Speaker:But I have also this other part of my business where
Speaker:I work with other makers in business to support what they're
Speaker:doing and help them do what doing better.
Speaker:That'd Be more profitable and sustainable and happy with what they're
Speaker:doing. So those are the two parts of my business as
Speaker:they stand today.
Speaker:This I guess service side and product side of my business.
Speaker:But when I first started,
Speaker:like I said,
Speaker:it was 2010 and I had just graduated college.
Speaker:I was supposed to go to graduate school,
Speaker:but I decided not to because of a very long and
Speaker:complicated story.
Speaker:But I decided not to go to graduate school.
Speaker:And so all of my friends post college graduation had all
Speaker:of their plans and their jobs and they knew what they
Speaker:were going to do.
Speaker:And I did.
Speaker:And so I started my handmade business.
Speaker:That's something I was always really interested in.
Speaker:I majored in 3d fine arts with a concentration in fibers
Speaker:in college.
Speaker:So I had this BFA and I was always really interested
Speaker:in the maker con me and going to indie craft fairs
Speaker:and things like that.
Speaker:And I went to the college in Boston where there is
Speaker:a pretty robust scene for that sort of thing.
Speaker:So I was always seeing that and I was really intrigued
Speaker:by people who are just making things and selling them.
Speaker:And so I thought,
Speaker:what better time to try something like that than right now
Speaker:when I don't have anything else going on.
Speaker:I wasn't married,
Speaker:had no kids,
Speaker:no pets,
Speaker:nobody was depending on me.
Speaker:I just had myself.
Speaker:So that's what I decided to do.
Speaker:And I know that that's sort of a unique situation to
Speaker:be in a place where no one is relying on you
Speaker:and you don't have anybody to support besides yourself and you
Speaker:don't have any other responsibilities At your stage in life.
Speaker:Then just getting out of school,
Speaker:it's the perfect time.
Speaker:You don't have a spouse,
Speaker:you don't have children,
Speaker:you haven't built up a mortgage necessarily yet.
Speaker:None of that.
Speaker:So how did it go share with us a little bit
Speaker:of the first years of your business,
Speaker:maybe let's say like your getting started.
Speaker:How did the growth go?
Speaker:So I was getting started and one thing that I think
Speaker:I kind of got in on embroidery at like the right
Speaker:time. It was sort of becoming like cool.
Speaker:I feel like a lot of crafts have to kind of
Speaker:shed their old lady's anise and become cool again.
Speaker:And I sort of was entering into embroidery at a time
Speaker:when that was happening and possibly was even like part of
Speaker:that happening.
Speaker:So it was kind of like lucky timing in that sense.
Speaker:But I spent tons of time like researching,
Speaker:asking questions,
Speaker:reading articles,
Speaker:trying to educate myself about the business side of things and
Speaker:the online selling side of things because that was where I
Speaker:learned nothing in college about any of that.
Speaker:I had only learned like skills and fine art things,
Speaker:conceptual art things.
Speaker:Well, I think a lot of makers,
Speaker:that's what happens because all your specialties in your art,
Speaker:Absolutely. You know how to use the equipment.
Speaker:You've learned techniques.
Speaker:Maybe it's materials,
Speaker:your blend,
Speaker:like whatever.
Speaker:Right? And you never really think of business at all.
Speaker:Yeah, and so many of the people that I work with,
Speaker:I'm sure you see this all the time too,
Speaker:it's sort of like become business people accidentally or like all
Speaker:of a sudden you're like in business because you had this
Speaker:thing you'd like to make and people started asking you to
Speaker:make it for them and you started charging people or it's
Speaker:not like you woke up one day and you were like,
Speaker:I have this great big business plan.
Speaker:It was like,
Speaker:I have a thing I like to make and I'm going
Speaker:to try to figure out how to sell it.
Speaker:Exactly. So that's kind of where I was.
Speaker:And so I did spend a lot of time making things
Speaker:but also spent a lot of time figuring out how to
Speaker:sell them.
Speaker:So that was like the first year of business for me
Speaker:was just like figuring it out,
Speaker:like trying stuff,
Speaker:experimenting with things,
Speaker:trying different products because I had a lot of time to
Speaker:try things I did,
Speaker:but also like in reality I had a lot of time
Speaker:because I didn't have like another job I had to go
Speaker:to or whatever,
Speaker:but in my head it was like now or never.
Speaker:So I had to get it done immediately.
Speaker:Right. In some ways there was a lot of time and
Speaker:in other ways there wasn't.
Speaker:And so I just tried everything I got on Etsy and
Speaker:that was very quickly realized that was like the best tool
Speaker:I could be using.
Speaker:And so I really dove into that and a lot of
Speaker:research and a lot of craft shows and a lot of
Speaker:trying things was like pretty much how I would describe the
Speaker:first year of my business.
Speaker:So someone who is now just starting business,
Speaker:do you have any advice for them that could jumpstart them
Speaker:based on something that you learned during your first year of
Speaker:business? There's so much to know and like there's so much
Speaker:that you could know but that you don't need to know
Speaker:and it's hard to figure out what is actually relevant and
Speaker:not relevant.
Speaker:What should you care about?
Speaker:What's not even worth your time thinking about?
Speaker:And so for me,
Speaker:because I had time,
Speaker:I spent a lot of time reading everything,
Speaker:observing everything.
Speaker:But if I were to tell somebody who is brand new,
Speaker:I'd be like,
Speaker:find somebody who knows and go to them or like find
Speaker:a resource or two that you really trust and stick with
Speaker:that and don't get sucked into Pinterest black holes like endless
Speaker:loop of one video after the next,
Speaker:like find a really solid source and stick with that.
Speaker:Because otherwise it's so overwhelming to dig through all of this
Speaker:information on your own.
Speaker:I feel like that is a huge time saver and a
Speaker:sanity saver because there's just so much out there.
Speaker:It can be so overwhelming to dig through all of it.
Speaker:Yeah, I like that you're talking about this because I think
Speaker:people also get into the mode of they're doing actions because
Speaker:they're watching something or they're doing something and so they feel
Speaker:like they're working,
Speaker:but they're never actually getting to work that will build a
Speaker:business or make money.
Speaker:It's all research.
Speaker:It's all learning and I don't know,
Speaker:I kind of think people like that's the easier part,
Speaker:but then when you actually put your own stuff out there
Speaker:and the proof is in the pudding,
Speaker:if people are going to like it,
Speaker:that's the harder part.
Speaker:Yeah, And I think people stay in the easier part for
Speaker:a long time before they'll really try.
Speaker:Yeah, and I think that by limiting what you'll give yourself
Speaker:access to,
Speaker:you kind of force yourself into like,
Speaker:okay, well I did all of that.
Speaker:I looked at all of this.
Speaker:I read all of that.
Speaker:Now I have to actually like do something with this information
Speaker:and try one of these things.
Speaker:It's obviously going to feel overwhelming like no matter what.
Speaker:And that's another thing I always tell people too is there
Speaker:is no way to reduce overwhelm in the sense that if
Speaker:you're just starting something and everything is new,
Speaker:it is going to feel overwhelming.
Speaker:Like there's no way to save yourself from that.
Speaker:But you can alleviate some of that just by doing things,
Speaker:read something,
Speaker:try it,
Speaker:watch something,
Speaker:try it,
Speaker:and then you can decide is this worth spending more time
Speaker:on or not?
Speaker:You have to just kind of accept that there's going to
Speaker:be times where it is really overwhelming and that's the end
Speaker:of the story.
Speaker:Yeah, I totally agree.
Speaker:Accept it and try it.
Speaker:And it doesn't mean that if it doesn't work,
Speaker:you're a failure,
Speaker:try it and either tweak or try something different if you
Speaker:didn't get the results that you wanted and then keep going.
Speaker:And the thing is like you have to,
Speaker:at first it is going to be overwhelming and there's no
Speaker:denying it.
Speaker:As time goes on,
Speaker:you have the option to be overwhelmed or not.
Speaker:Like you were saying,
Speaker:people just get stuck in this watch things,
Speaker:read things.
Speaker:You don't have to keep doing that.
Speaker:You can limit yourself and give yourself the space to actually
Speaker:use the information.
Speaker:Absolutely. So at what point did you start transitioning and what
Speaker:was the trigger for you to say,
Speaker:Oh, you know what,
Speaker:I want to help people do exactly what I'm doing now.
Speaker:How did that occur?
Speaker:I was doing my handmade business like full time for about
Speaker:four and a half or five years.
Speaker:And then my husband joined the Navy.
Speaker:I met my husband in art school,
Speaker:which, so it was a little bit Left out.
Speaker:The part about getting married,
Speaker:Danielle? I did,
Speaker:I'm sorry.
Speaker:Somewhere in between there I got married.
Speaker:Okay. And then somewhere after I got married,
Speaker:within the first year of us getting married,
Speaker:my husband joined the Navy and he went off to officer
Speaker:training school and we were going to be moving,
Speaker:but we didn't aware and I just felt like I need
Speaker:something that I can do regardless of if I have all
Speaker:of my stuff with me.
Speaker:And because over time I had gotten so many questions and
Speaker:people are always reaching out to me and at the Etsy
Speaker:teams were a really big thing,
Speaker:not so much anymore,
Speaker:but they were a huge thing when I first started on
Speaker:Etsy and just like a lot more Etsy based community amongst
Speaker:sellers. And so I was in constant communication with a lot
Speaker:of people who wanted to know what I knew and social
Speaker:media wasn't as huge in 2010 2011 but over time I
Speaker:had people reach out to me.
Speaker:I love to talk to other people about what they're doing
Speaker:and help them if I can.
Speaker:But I felt like it was really disjointed,
Speaker:so I was like,
Speaker:let me just do something,
Speaker:consolidate all of this that I'm doing with people one on
Speaker:one into blog posts or something that is more deliberate and
Speaker:intentional. And that was a good transitional project for me to
Speaker:work on while we were sort of in this life transition
Speaker:as well with the Navy.
Speaker:Sure. Well it sounds like a perfect coming together because people
Speaker:were approaching you wanting more information and then you also had
Speaker:this life switch that you were doing.
Speaker:So you saw two opportunities,
Speaker:you put them together and that's what you did.
Speaker:Perfect. Yeah,
Speaker:so it was really nice to be able to,
Speaker:so like I love crafting and embroidery and sewing and cutting
Speaker:things up and putting them back together.
Speaker:But I'm also like a super tech nerd and I love
Speaker:to play with gadgets and so it was really nice for
Speaker:me to be creative in those ways as well.
Speaker:Like doing more laptop work and video stuff and recording things.
Speaker:Like, I love to do stuff like that too.
Speaker:So for me it's really the best case scenario is I
Speaker:still have my craft business and I have this other part
Speaker:of my business where I get to do all my like
Speaker:nerdy gadget things and help people and talk shop,
Speaker:which is like my favorite thing to do.
Speaker:I see all of our listeners,
Speaker:when you say the nerdy tech stuff cringing on the other
Speaker:or no,
Speaker:not me.
Speaker:I know,
Speaker:I know.
Speaker:So many people hate it,
Speaker:but I'm like,
Speaker:Oh, I love gadgets.
Speaker:Yeah, listen,
Speaker:you know Danielle,
Speaker:one of the reasons I was so interested in having you
Speaker:come and share with our audience is all about Etsy because
Speaker:we haven't had a lot of people on talking about at
Speaker:D we've had a few but not a lot,
Speaker:but also you take it to a different level because you
Speaker:talk about having your store on Etsy,
Speaker:which is where I want to go first,
Speaker:but then what you can do to enhance your web presence
Speaker:for even greater exposure for your business.
Speaker:So to dive into that whole realm now.
Speaker:So first,
Speaker:let's talk at T a little bit and let's start as
Speaker:if some of our listeners,
Speaker:I mean everyone pretty much knows Etsy,
Speaker:but Etsy today not have when you started because yes,
Speaker:it's changed quite a bit.
Speaker:Would that still be your platform of choice for someone who's
Speaker:a maker who's just getting started now?
Speaker:Yes, it absolutely would be.
Speaker:Even though at sea has changed in some significant,
Speaker:it's not changed in the way that matters to me in
Speaker:terms of making that my answer still like,
Speaker:yes, that's the place I would suggest you start.
Speaker:And it's actually gotten even better for the reason that it
Speaker:is attracting a lot of traffic on its own,
Speaker:regardless of whether I as an individual seller or anyone else
Speaker:as an individual seller lifts a finger to try to drive
Speaker:any traffic there.
Speaker:So the SEO you'd say of at T overall,
Speaker:just as a platform is strong.
Speaker:Yes. At C's attracting this very large audience of warm and
Speaker:interested and also influential people.
Speaker:And that's the most valuable thing about it for us as
Speaker:sellers. So yes,
Speaker:if you can tap into that SEO thing on Etsy,
Speaker:that's great,
Speaker:and just being present there and thinking about Etsy as a
Speaker:tool is huge.
Speaker:Yeah, So that's why I think it's the best tool available
Speaker:to handmade sellers right now and the best platform that handmade
Speaker:sellers could start on.
Speaker:I kind of feel like when someone goes to Etsy,
Speaker:they have their wallet already right next to them.
Speaker:It's not in the other room,
Speaker:but they're intentionally going to that platform to look for something
Speaker:that they're liking.
Speaker:Either they need it for a present or they're just kind
Speaker:of scoping around because they're in the mood to get something
Speaker:new, but they're in a buying mode.
Speaker:That's the thing is that people sort of,
Speaker:I think,
Speaker:forget, even though we all know,
Speaker:we just kind of forget at sea is an eCommerce platform.
Speaker:My people and people in this creative realm,
Speaker:of course love Instagram.
Speaker:Okay. Instagram is super fun,
Speaker:but Instagram is not an eCommerce platform.
Speaker:There are certainly tie ins to e-commerce and people have set
Speaker:it up so that they can make sales through it and
Speaker:they have those shoppable posts and stuff like that now,
Speaker:but it's not like the normal process is not,
Speaker:I need to buy something.
Speaker:Let me go on Instagram.
Speaker:Right. Well,
Speaker:and some people feel it's an intrusion to still,
Speaker:I know more and more people are buying on Instagram,
Speaker:but it's not that mental state.
Speaker:Like we were saying,
Speaker:go and be ready with the intent to buy.
Speaker:Yeah. I mean certainly I have seen things on Instagram that
Speaker:I'm like,
Speaker:I want to buy that,
Speaker:like just happens to show up and I'm like,
Speaker:Oh, I want that and then maybe I go and buy
Speaker:it or I bookmark it for later,
Speaker:but that's a byproduct of Instagram.
Speaker:To me.
Speaker:It's not like the purpose of Instagram,
Speaker:whereas the purpose of Etsy is to buy and sell things.
Speaker:Right. There's also significantly less people vying for anyone's attention on
Speaker:Etsy than there are on Instagram,
Speaker:which is huge too.
Speaker:Instagram is like an ocean of 1 billion users and Etsy
Speaker:has 20 million shops that may or may not be active
Speaker:at any one time,
Speaker:so your numbers are a little better.
Speaker:How do you feel about Etsy as the platform in addition
Speaker:to your own website or can Etsy be its own website
Speaker:onto itself,
Speaker:like that's all you need or do you also think you
Speaker:should have your own website?
Speaker:I always recommend having both.
Speaker:Thank you.
Speaker:I was crossing my fingers that you were here to answer
Speaker:that way.
Speaker:Yes. It would be wildly irresponsible for anyone to say you
Speaker:should only be on Etsy.
Speaker:Certainly some people that is all they want and they understand,
Speaker:but if you want to have a business that's sustainable and
Speaker:viable into the future,
Speaker:that is power comes from you.
Speaker:It's really important to have that autonomy also because I think
Speaker:we can all understand there are risks of some people like
Speaker:to say it's like building your house on someone else's land.
Speaker:Exactly. If something happens or if some ill will be falls,
Speaker:Etsy or if your account gets closed,
Speaker:there's so many different things that could happen either accidentally or
Speaker:because of whatever reason,
Speaker:something goes astray on Etsy really want to have your own
Speaker:site as well.
Speaker:And I think people should really only be promoting like sending
Speaker:their hard earned traffic to their own website rather than to
Speaker:Etsy because there's no real way to say like,
Speaker:Oh, this traffic is only coming to me on Etsy.
Speaker:It's so simple for someone to come into one of your
Speaker:listings and then one click and they're somewhere else and they're
Speaker:never coming back.
Speaker:So if you're going to send either especially paid advertising traffic
Speaker:somewhere or your harder and social media traffic,
Speaker:your email newsletter traffic,
Speaker:I would strongly suggest sending all of that traffic to your
Speaker:own domain where it's all about you and you're not having
Speaker:to combat hundreds of links on any given page of your
Speaker:Etsy that go elsewhere.
Speaker:So your own website is your home base,
Speaker:let's say.
Speaker:And then Etsy is kind of a prospecting funnel and a
Speaker:sales platform at the same time.
Speaker:Just like you were talking to any eCommerce platform that then
Speaker:when you attract people in and people purchase from you,
Speaker:then they become a customer of yours and you can drive
Speaker:them over to your website.
Speaker:Correct? Yes.
Speaker:That's like the ideal situation,
Speaker:right? Like let Etsy bring you traffic and then you can
Speaker:sort of retain that traffic for the future hopefully on your
Speaker:own site or people become fans of you,
Speaker:your brand,
Speaker:your product.
Speaker:I mean there's definitely like,
Speaker:don't get me wrong,
Speaker:there are massive amount of pros to having Etsy in addition
Speaker:to the fact that like you're separating yourself with your own
Speaker:website, but when Etsy is glitching out,
Speaker:there's someone on it,
Speaker:someone's figuring it out,
Speaker:they want to make it work.
Speaker:But when your website is glitching out,
Speaker:like you're sort of more on your own about it,
Speaker:something goes wrong.
Speaker:You're the only one who has to figure it out.
Speaker:So there's definitely like benefits to that power in numbers thing
Speaker:of Etsy.
Speaker:So I really do strongly suggest that people have both,
Speaker:because at sea could be a backup to your own website
Speaker:too, like something goes wrong over here.
Speaker:Okay. Everybody come over here today and in that case,
Speaker:obviously it would be fine to send people to Etsy,
Speaker:but you really want to be having Etsy,
Speaker:like you said,
Speaker:obtaining these prospects and then you when you are out there
Speaker:hustling to get traffic somewhere,
Speaker:get that traffic to your site.
Speaker:Great. Okay,
Speaker:wonderful. So I want to dive now into this upper level
Speaker:of what online presence can do,
Speaker:and particularly I think you're talking through Etsy.
Speaker:When I'm looking at some of the information that you provided
Speaker:me, I know there's names here that our audience would salivate
Speaker:over in terms of exposure such as the today's show,
Speaker:better homes and gardens,
Speaker:HGTV, people magazine,
Speaker:et cetera,
Speaker:et cetera.
Speaker:How does that integrate in,
Speaker:or let's talk a little bit about why you bring those
Speaker:up and how all of that can be achieved through an
Speaker:online platform like Etsy.
Speaker:Okay. Gift biz listeners.
Speaker:Did you just catch that?
Speaker:There's an opportunity on Etsy to get in front of some
Speaker:big brands.
Speaker:How do you do it?
Speaker:Stay tuned and Danielle is going to tell us right after
Speaker:a word from our sponsor,
Speaker:This podcast is made possible thanks to the support of the
Speaker:ribbon print company.
Speaker:Create custom ribbons right in your store or craft studio in
Speaker:seconds. Visit the ribbon,
Speaker:print company.com
Speaker:for more information.
Speaker:Yeah, so like we were saying at C's,
Speaker:attracting all of this traffic to itself and that traffic is
Speaker:not only people who want to buy like today or who
Speaker:are looking specifically for something to purchase today or in the
Speaker:near future.
Speaker:It's people who are influential like bloggers,
Speaker:people who want to write articles,
Speaker:people in the media,
Speaker:people who buy for celebrities,
Speaker:people who dress celebrities or actors and actresses on TV Because
Speaker:they're always looking for content.
Speaker:Right, Exactly.
Speaker:One of the,
Speaker:like literally just last night,
Speaker:one of my core students sent me a message and she
Speaker:was like,
Speaker:is this legit?
Speaker:This looks legit,
Speaker:but I don't know.
Speaker:And it was a message from someone at HGTV magazine wanted
Speaker:a sample of one of her things for photo shoot or
Speaker:something and I was like,
Speaker:that's absolutely legit.
Speaker:You can tell like from the email address that the person
Speaker:gave her whatever@hurst.com
Speaker:all this stuff.
Speaker:I was like,
Speaker:this is amazing.
Speaker:This was amazing.
Speaker:Those people are out there because they know of Etsy as
Speaker:a place to go for things that you can't find at
Speaker:target or Amazon or Walmart or whatever,
Speaker:and it's cool for them to find cool stuff,
Speaker:right? And they want stuff that's different and interesting for their
Speaker:audience. And so Etsy is attracting those people just as much
Speaker:as attracting people who want to make just a one time
Speaker:purchase. So it's awesome to make one to one sales,
Speaker:but it's more awesome in some ways to have these,
Speaker:to cultivate media or features,
Speaker:whether you even realize they're happening or not.
Speaker:We have a lot of people who've gotten picked up for
Speaker:Buzzfeed. Buzzfeed publishes like 40 articles an hour or something.
Speaker:There's so many opportunities for gift guides and lists and blog
Speaker:posts and things like that that are not one-to-one sales and
Speaker:they're not going to increase your Etsy sales number directly immediately,
Speaker:but like they could potentially boost your sales significantly over time.
Speaker:Being on the today show,
Speaker:being in a magazine,
Speaker:being on any sort of show,
Speaker:having any sort of media attention like that is so massively
Speaker:important and meaningful to a small business and because of what
Speaker:Etsy is and how it's he has established itself over time,
Speaker:it attracts all of these media people and influencers.
Speaker:So the opportunity for sales exists,
Speaker:but the opportunity for like bigger things like licensing deals even
Speaker:exists as well just as much on Etsy.
Speaker:And if people can appeal to that,
Speaker:then they're really set themselves up for some good prospects.
Speaker:In terms of going beyond that one time sale,
Speaker:is there a way to not just sit back passively and
Speaker:hope that you get found?
Speaker:Is there something proactively that people can do that puts them
Speaker:in the line of visibility with some of these people?
Speaker:I mean,
Speaker:I definitely think that if you can appeal to Etsy,
Speaker:like what is Etsy saying right now is currently trendy or
Speaker:like what are they promoting actively on their newsletter or Instagram
Speaker:or Pinterest and tapping into that.
Speaker:Etsy is really good about giving a lot of clues to
Speaker:sellers. Here are the colors that we're promoting this season,
Speaker:here are the motifs or whatever,
Speaker:popular animal,
Speaker:whatever things are currently really trendy and they sort of set
Speaker:trends, but they also obviously tap into whatever is globally trendy
Speaker:or nationally trendy.
Speaker:And if you as a seller can sort of align your
Speaker:products to that,
Speaker:you put yourself in the running to be featured by Etsy,
Speaker:right? And then obviously being featured by Etsy is awesome because
Speaker:then you got all this free promo to that warm audience
Speaker:of buyers and influencers.
Speaker:So that's one thing is just paying attention to what Etsy
Speaker:is currently interested in and then doing what you can to
Speaker:align to it.
Speaker:Obviously it's not always possible,
Speaker:but that's definitely an active thing to do is to pay
Speaker:attention and do what you can to put your products in
Speaker:a light that aligns with those trends or whatever is currently
Speaker:being featured or promoted.
Speaker:My guess is that you shouldn't redesign your entire product just
Speaker:because it is now the current thing,
Speaker:like you still want to stay true to what you are
Speaker:doing and some trends will fit with you and some trends
Speaker:might not.
Speaker:Exactly, and that's exactly what I mean is like you want
Speaker:to sort of pay attention to what they're doing so that
Speaker:you can see,
Speaker:Oh, they're promoting this thing and some of my stuff relates
Speaker:to that thing or could relate to that thing and I
Speaker:never even thought of it before,
Speaker:but it absolutely could.
Speaker:Sometimes they get on these trips with like very specific color
Speaker:ways and they call them very specific things,
Speaker:like it'll be dandelion instead of yellow.
Speaker:So if you have something in your shop that's that shade
Speaker:of yellow and you've just been calling it yellow or you've
Speaker:been calling it some other thing,
Speaker:you can simply adjust that to be,
Speaker:okay, now it's dandelion yellow.
Speaker:That's what FC likes this week or this season.
Speaker:Little things like that.
Speaker:Just paying attention can be real game changers if you hit
Speaker:it right.
Speaker:And then of course just staying on top of what are
Speaker:the steps to take to be seen and relevant and obviously
Speaker:having beautiful photos never hurts anybody.
Speaker:You can only help and things like that that people hear
Speaker:over and over,
Speaker:but that becomes so ubiquitous that we kind of forget them.
Speaker:Or how many times have you heard,
Speaker:Oh, good photos,
Speaker:good photos,
Speaker:but like what does that really mean for this platform?
Speaker:Right. Making your photos so that they can do the most
Speaker:work for you.
Speaker:That's really what I want people to do is make Etsy
Speaker:and all of the things you put into Etsy work for
Speaker:you for this purpose of attracting this audience.
Speaker:That is buyers and influencers.
Speaker:Sure. Because I'm thinking if you get a product that they're
Speaker:highlighting, let's go with your dandelion still.
Speaker:But until you've renamed,
Speaker:let's call it a candle,
Speaker:cause I love my candles.
Speaker:I mean you call it a candle,
Speaker:dandelion, whatever,
Speaker:and then someone is interested in that and then they go
Speaker:over to your Etsy listing and they see a crappy picture.
Speaker:Then you're probably knocked out of the running of being able
Speaker:to be further promoted,
Speaker:being invited on a show or anything.
Speaker:People probably wouldn't even click through to begin with if the
Speaker:photo is bad.
Speaker:And sometimes you don't even have to be the person being
Speaker:featured in an email or something because they'll pick some picture
Speaker:that's beautiful for their email,
Speaker:but then you click it and it goes to a page
Speaker:where it's just a lot of things that fit that category
Speaker:or that search term or something.
Speaker:And so if your thing aligns and is positioned to show
Speaker:up, then it can.
Speaker:And like you just got all this major traffic off someone
Speaker:else's back about or just by being aligned to right thing.
Speaker:And so that's where the pictures really do come in because
Speaker:no one's going to click through if it's a bad picture.
Speaker:So there's really no point in ranking really well if no
Speaker:one is clicking through your images.
Speaker:What other top information would you give to someone who's looking
Speaker:at going on at T?
Speaker:So it's good photos aligning with current trends,
Speaker:where applicable.
Speaker:Do you have a couple of other things that you would
Speaker:say to someone who's just looking at this platform and really
Speaker:thinking they'll do it so that they can be aware?
Speaker:Yeah, well I always encourage people to really go for it.
Speaker:Don't list like three things and call it a day.
Speaker:Have a decent amount of inventory.
Speaker:Just like if you were opening a real store,
Speaker:you would never open a real store with four t-shirts and
Speaker:call it a day.
Speaker:The rest of the store is completely empty except for your
Speaker:Fort t-shirts.
Speaker:Like you need to give people a reason to look around,
Speaker:give them a couple different things to look at.
Speaker:A few different ways to sort of interact with your shop
Speaker:and your products.
Speaker:So what would be a minimum For me,
Speaker:I mean straight out of the gate 30 is usually a
Speaker:good number to aim for because it really is a numbers
Speaker:game. The more listings you have,
Speaker:the more opportunity you have to be discovered and be visible.
Speaker:So that's pretty major.
Speaker:I mean 30 listings is not even a huge number,
Speaker:but it's a good number and then over time you can
Speaker:work up to a number that feels comfortable or that makes
Speaker:sense for your business.
Speaker:Okay, So stock your shop basically.
Speaker:It would be a good way to say that.
Speaker:Don't just stop at five things and then be really,
Speaker:really intentional about what you put in the shop because you
Speaker:don't want to just be like,
Speaker:Oh, I can make this,
Speaker:this, this and this and so I should sell all of
Speaker:those things.
Speaker:You want to have like a clear product line.
Speaker:I mean that would really go for any platform hopefully,
Speaker:but something that makes sense.
Speaker:You really want to think of your shop the same way
Speaker:that you would think about if you were building out a
Speaker:brick and mortar store.
Speaker:You would want it to look like it goes together,
Speaker:you would want it to be really cohesive and this item
Speaker:looks like it goes with this item.
Speaker:It looks like it goes with the next item and really
Speaker:consider like merchandising and how items go together.
Speaker:So you're a specialist,
Speaker:you know we talk about niching down now at the time.
Speaker:So you're a specialist,
Speaker:you're known for X,
Speaker:so your Etsy shop should look like that.
Speaker:I'm assuming now I do know of a couple people and
Speaker:actually someone we interviewed a while back has multiple at shops.
Speaker:What do you think of that?
Speaker:Is it a good idea if your products are different?
Speaker:I think that it would be cool if Etsy made it
Speaker:a little easier for people to manage multiple shops.
Speaker:I've never had more than one shop,
Speaker:but I have heard from several people that it's hard.
Speaker:You have to have different email addresses and you have to
Speaker:have different logins and all this stuff,
Speaker:so it's not easy,
Speaker:which I think makes it difficult for people to maintain to
Speaker:to the level that you'd want.
Speaker:I know some people can pull it off for sure.
Speaker:For me,
Speaker:it really comes down to if the products are completely different
Speaker:and have completely different audiences,
Speaker:then yes,
Speaker:it makes sense,
Speaker:but if the audience for the products is similar or the
Speaker:same, I think you can pull it off in one shop
Speaker:and that's probably to your benefit because obviously then it's easier.
Speaker:You don't have to maintain two different things and you can
Speaker:synchronize your marketing efforts better too.
Speaker:In that case,
Speaker:you're appealing to one sort of audience instead of two,
Speaker:so I think if the audience is similar,
Speaker:you can make your products look like they go together in
Speaker:one shop.
Speaker:It really depends on what's being sold.
Speaker:It probably depends.
Speaker:Yeah, and it's just kind of occurring to me strategically.
Speaker:We were talking earlier about having a website and an Etsy
Speaker:shop. No,
Speaker:if Etsy was your,
Speaker:I'm not going to say lowest cost,
Speaker:but it appeals to more people.
Speaker:Let's say it's candles.
Speaker:Again, that could be what you put in your Etsy shop,
Speaker:but then when people jump over to your website,
Speaker:maybe it's candles and it pottery.
Speaker:That's made to hold the candles or you know,
Speaker:whatever. Extended items,
Speaker:maybe all that sits on your website versus having three Etsy
Speaker:shops. Right.
Speaker:Maybe, I don't know.
Speaker:Just an idea.
Speaker:Yeah, I think it really depends on the setup and the
Speaker:person and the products.
Speaker:For me,
Speaker:I'm like,
Speaker:if I have three Etsy shops,
Speaker:I'd want to have like three very specific brands and I
Speaker:don't know,
Speaker:I feel like it would just be hard for me,
Speaker:but some very like Intrepid people can make it happen.
Speaker:All right,
Speaker:so Danielle,
Speaker:you're dealing with your Etsy shop now.
Speaker:You also are a coach to other business people,
Speaker:right? And you're teaching them how to do what you do.
Speaker:How do you work through your days and how do you
Speaker:get everything in during a day?
Speaker:Well, every day looks a little different.
Speaker:I'm really not a creature of habit.
Speaker:I get very bored very easily.
Speaker:I have to keep things exciting for myself.
Speaker:Some days I'm doing more of one thing than another,
Speaker:but generally I spend most of my time doing like computer
Speaker:work, which for some people probably sounds horrible,
Speaker:but because I'm a gadget nerd.
Speaker:You love that techie stuff.
Speaker:Yep. So I do spend most of the day on the
Speaker:computer because right now in my business,
Speaker:my focus is on the people instead of the products.
Speaker:I am spending more of my time doing that,
Speaker:but as we get closer to the holidays,
Speaker:I'll be doing more product stuff.
Speaker:Oh, so it changes based on the time of year for
Speaker:you? Yeah,
Speaker:for me it does.
Speaker:Right now my husband and I,
Speaker:we just moved a couple months ago and so we're still
Speaker:kind of settling into our new place.
Speaker:And so that kind of like life stuff seems to come
Speaker:up a lot.
Speaker:Yeah. How dare that life stuff come up.
Speaker:I know.
Speaker:And you know what's that about?
Speaker:Military stuff?
Speaker:It's just,
Speaker:you never know.
Speaker:So seasonally things change,
Speaker:but I try to stay as productive as possible by making
Speaker:a lot of lists both on paper and digitally and I've
Speaker:gotten better about allowing other people to assist with things.
Speaker:That's good.
Speaker:Yeah, that can be hard.
Speaker:But I try to not like overwhelm myself with two dues
Speaker:for the day,
Speaker:like the night before.
Speaker:I usually like make a list of like these are the
Speaker:things I have to get done tomorrow and then these are
Speaker:the things that would be cool if they got done tomorrow,
Speaker:that kind of thing.
Speaker:Gotcha. So not to overwhelm myself.
Speaker:Are there any apps or anything that you would share that
Speaker:you see yourself going back to that really helped with your
Speaker:productivity? Oh yes.
Speaker:I'm a big fan of Trello.
Speaker:I know a lot of people do use Trello and a
Speaker:lot of people are still discovering it,
Speaker:which is cool to me.
Speaker:So it's still like sort of new share with the audience
Speaker:what Trello is.
Speaker:Okay. So Trello is,
Speaker:it's actually a very simple web based app or platform,
Speaker:I guess you could call it an app,
Speaker:but it is web based.
Speaker:You can have an app on your phone,
Speaker:which is very convenient.
Speaker:It's basically like a list maker,
Speaker:but you create these boards,
Speaker:very simple.
Speaker:They're called boards and then within a board you can have
Speaker:these different lists and you can title your lists and you
Speaker:can add little markers to them,
Speaker:drag and drop things,
Speaker:which is amazing and amazing feature.
Speaker:I love to drag and drop things from one list to
Speaker:another where you can upload documents,
Speaker:files of any kind images.
Speaker:It's especially great if you're working with another person or a
Speaker:couple of people on something.
Speaker:You can all sort of bypass email and just put things
Speaker:in your Trello,
Speaker:which is amazing if you are the kind of person who
Speaker:gets a lot of emails about little things or you know
Speaker:when you're working on a project with someone and it's like,
Speaker:okay, I'll do this.
Speaker:Okay, I'll do that.
Speaker:Like a thousand emails.
Speaker:That's just like,
Speaker:okay, okay.
Speaker:Okay. So you can sort of bypass your inbox through Trello.
Speaker:And that is where I organize all of my stuff.
Speaker:I don't even know how I functioned in my life before
Speaker:Trello, but I put everything in there.
Speaker:I feel the same way about Assana.
Speaker:Yes. Yeah.
Speaker:If I didn't have that,
Speaker:I don't know where I'd be.
Speaker:It is very similar in some ways to a sauna though.
Speaker:I think a sauna is a little bit more robust in
Speaker:some of its functions,
Speaker:but just some people are like,
Speaker:Oh, I hate a sauna but I love Trello or I
Speaker:hate Trello,
Speaker:but I love a sauna.
Speaker:Either one.
Speaker:I've used both and I like both.
Speaker:I just tend to use Trello more cause I don't eat
Speaker:all the bells and whistles of a sauna.
Speaker:But yeah,
Speaker:just that kind of thing.
Speaker:Having one centralized location for all of the organization.
Speaker:I love that.
Speaker:Wonderful. Is there anything else since you're such a gadget girl
Speaker:that you do not want to get off this call without
Speaker:sharing with all the listeners?
Speaker:Oh my goodness.
Speaker:Well, I do have quite a few gadgets,
Speaker:but I'm,
Speaker:I'm pretty much like a purist in how I use them.
Speaker:I think that I'm,
Speaker:well I've just gotten an iPad with the pencil and I've
Speaker:been really getting into,
Speaker:um, the procreate thing,
Speaker:which I understand is a very,
Speaker:it's like a very expensive gadget just to mess around with.
Speaker:But if you're an illustrator or you have any sort of
Speaker:like design spin to your work,
Speaker:like this is major,
Speaker:this is a great gadget,
Speaker:but iPad,
Speaker:I know they make it smaller now.
Speaker:The one I have is the pro because that was at
Speaker:the time that I bought it,
Speaker:the only one that worked with the pencil,
Speaker:but now they have a smaller version that works with the
Speaker:pencil and it's just so cool for just random creative stuff
Speaker:for me.
Speaker:I'm not really an illustrator or designer,
Speaker:but I still love to mess with it and play around
Speaker:with it.
Speaker:And that's kind of like my fun,
Speaker:creative stuff.
Speaker:So I'm just only really getting scratching the surface really right
Speaker:now on that,
Speaker:so, but I would still recommend it.
Speaker:Okay. Wonderful.
Speaker:Well, what would you say to a listener out there who
Speaker:is thinking about starting an Etsy shop is a little anxious
Speaker:about it,
Speaker:just isn't sure yet.
Speaker:Just has the heebie jeebies about getting started and is nervous.
Speaker:What would you say to that person?
Speaker:I would say to that person that that is normal and
Speaker:you kind of just have to live with that little bit
Speaker:of nervousness.
Speaker:Like we were saying earlier,
Speaker:sometimes like it just is overwhelming.
Speaker:Like when you're first starting something and you don't know anything
Speaker:about it.
Speaker:Like of course that's super overwhelming.
Speaker:Just take your time,
Speaker:don't like rush into opening your store.
Speaker:Like really be intentional.
Speaker:Like we were saying about how you're using it and what
Speaker:you're putting there.
Speaker:And I think a lot of people rush into it and
Speaker:then when it's not working they get upset and so they
Speaker:rush out of it.
Speaker:That bothers me cause I'm like,
Speaker:no, you just have to give it a little bit more
Speaker:time. So be patient with yourself and setting it up and
Speaker:getting it there and also be patient with it and letting
Speaker:it work.
Speaker:Oh good.
Speaker:That's good.
Speaker:Yeah. You're not going to like hit it perfectly,
Speaker:right the first day.
Speaker:There's still things I am constantly tweaking.
Speaker:I know my students have my Etsy chorus constantly going back
Speaker:in and like relooking at things to make them better or
Speaker:to work better for communication between the seller and the buyer,
Speaker:things like that.
Speaker:You just have to kind of learn as you go.
Speaker:Some of it,
Speaker:how to make it work for you.
Speaker:The actual fundamentals of how it works can be learned of
Speaker:course, but you have to give it time to work for
Speaker:you and to settle into how you want it to work
Speaker:for you.
Speaker:Right. And what works for somebody else may not work for
Speaker:you. So don't just feel like because someone else has told
Speaker:you they're doing it one way and then you try it
Speaker:and it doesn't work because you may have a different audience,
Speaker:you have a different product,
Speaker:et cetera.
Speaker:Yeah, there's definitely a learning curve for your specific product and
Speaker:like even over the course of the first like six months,
Speaker:you might change what you want to sell.
Speaker:Like you might not want to make this thing anymore.
Speaker:You might get a few sales for it and be like,
Speaker:Oh, it's not even worth my time to make this thing
Speaker:anymore. Or you have to adjust your prices or whatever.
Speaker:Like you just have to give it time.
Speaker:You have to see how it plays out for you and
Speaker:then make those adjustments.
Speaker:Yup. Good advice.
Speaker:All right,
Speaker:well let's get a little bit of a peek into your
Speaker:future. Danielle,
Speaker:I'd like to present you with a virtual gift.
Speaker:It's a magical box containing unlimited possibilities for your future.
Speaker:So this is like law of attraction type thing.
Speaker:So this is your dream of your goal of almost unreachable
Speaker:Heights that you would wish to obtain.
Speaker:Please accept this gift and open it in our presence.
Speaker:What is inside your box?
Speaker:So inside my box of unattainable dreams and wishes,
Speaker:I was thinking about this and I'm like,
Speaker:what do I,
Speaker:I guess I was trying to frame it like what do
Speaker:I see myself ultimately having?
Speaker:And I'm like,
Speaker:I see myself,
Speaker:my husband,
Speaker:we're able to travel.
Speaker:We have maybe a few dogs who are awesome and able
Speaker:to travel with us.
Speaker:Like in my most wildest dreams,
Speaker:the dogs are on the plane,
Speaker:the dogs travel with us,
Speaker:The dogs,
Speaker:They're the cutest dogs in the whole world.
Speaker:But we are able to,
Speaker:like I said,
Speaker:travel, but we're both still working because we like to and
Speaker:not because we have to and we're doing things that we
Speaker:really enjoy doing.
Speaker:Working with people we really enjoy working with,
Speaker:working together,
Speaker:think that would be really amazing.
Speaker:And that's something we've spoken about before and just like really
Speaker:enjoying time with the people in our lives that we love
Speaker:and that we want to have the opportunity to spend time
Speaker:with and the freedom to do that.
Speaker:So for me it's really about freedom of moving about with
Speaker:the people that I love and to the people that I
Speaker:love and doing the things that I've always wanted to do
Speaker:and seeing the places I've always wanted to see.
Speaker:So for me that would be the greatest thing is to
Speaker:just have that freedom of time and opportunity to take the
Speaker:dogs somewhere.
Speaker:Amazing. It always comes back to those puppy dogs.
Speaker:Yeah. We just recently lost our dogs so we're not in
Speaker:the position to get a new dog anytime soon,
Speaker:but in the future that would be amazing to have more
Speaker:dogs give you just a couple months.
Speaker:You're a dog lover.
Speaker:I know You're not replacing them.
Speaker:You're just bringing someone else new into the family to love.
Speaker:Yes, helping another dog live their best life.
Speaker:Absolutely. Share with us how our listeners can learn more about
Speaker:you and the Merriweather council.
Speaker:Yes, of course.
Speaker:So everything can be found@merriweathercouncil.com
Speaker:which is w WW,
Speaker:obviously that M E R,
Speaker:R I and then whether like the stuff that comes out
Speaker:of the sky council.com
Speaker:and I would love to invite your people to hop on
Speaker:my party bus,
Speaker:which is my mailing list at the party bus.
Speaker:Yes, yes.
Speaker:And that is a place where I connect with people and
Speaker:send them extra sort of things.
Speaker:The type of content that would appear on my blog or
Speaker:my podcast.
Speaker:If people want to listen to the podcast,
Speaker:they can find that on my website too.
Speaker:Pretty much everything is there.
Speaker:Okay, and what's the name of your show?
Speaker:The Merryweather council podcast.
Speaker:Okay, perfect.
Speaker:And give biz listeners,
Speaker:you know there's a show notes page so you can go
Speaker:back and they'll just be quick and easy links to all
Speaker:of this sitting right there for you.
Speaker:For your listeners,
Speaker:I have a link to my free Etsy lessons series that
Speaker:you can maybe just add to your show notes.
Speaker:Oh, absolutely.
Speaker:Yes. Just a week long.
Speaker:Basically a new Etsy lesson delivered to your inbox.
Speaker:It includes an SEO training that's about 20 minutes video form,
Speaker:so if they want to check that out,
Speaker:I can get you the link to that.
Speaker:Okay, so you're going to send that to me and then
Speaker:I'll put it on the show notes page.
Speaker:Yes. Thank you,
Speaker:Danielle. Is that good for somebody who is looking at starting
Speaker:a shop?
Speaker:What about someone who already has an Etsy shop?
Speaker:Yeah, for sure.
Speaker:This could be for people who have had shops for a
Speaker:little while and want to maybe just refresh and rethink or
Speaker:for people who are at see curious,
Speaker:maybe we can call them who are thinking about it and
Speaker:want to see maybe what could come up down the line
Speaker:for them in terms of building out their shop or optimizing
Speaker:it, what the options could be,
Speaker:that kind of thing.
Speaker:I definitely think it could be for new sellers or existing
Speaker:sellers. Perfect.
Speaker:So give biz listeners.
Speaker:We'll have the link over there for you on Danielle's show
Speaker:notes page.
Speaker:Oh my gosh,
Speaker:thank you so much.
Speaker:You've given us such clear insight and knowledge about Etsy and
Speaker:I love this extension that you've talked about in terms of
Speaker:identifying trends and how you get your listings to be more
Speaker:visible and what that can do for your future.
Speaker:So I really,
Speaker:really appreciate your sharing your expertise here with me and my
Speaker:listeners today.
Speaker:Danielle, Thank you so much for having me.
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