Episode #47: Burger King's Controversial (or Just Misunderstood?) Tweet
Sometimes companies inadvertently draw media attention for a mistake -- or gaffe -- in their communications. Amazon is a great example, which just had to change its new phone icon because people felt it resembled Hitler's mustache. Burger King has a different story, though -- it walked itself right into a crisis. Five controversial words landed the company in a boiling vat of vegetable oil. Cam and Ewan debate how the ominous Tweet should have been considered, and Cam explains why ultimately it doesn't matter when planning communications campaigns.
The workplace has already changed since COVID-19 hit a year ago, but more changes are coming. Ewan mentions a clause that companies are beginning to put into employment contracts that could leave the employee high and dry. He explains what to look for and why it's a problem.
We also discuss late-night HBO host Bill Maher, Professor Scott Galloway, and the beautiful film Nomadland.
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Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Canada.
Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the Digital Bits PR and Communications newsletter. He also contributes to Apple news website 9to5Mac and shares his thoughts on PR, media, travel, and technology on his website.