The time is now episode 319.
Katia Vlachos:One thing about visibility I wish people knew
Katia Vlachos:is that it's not about you.
Katia Vlachos:It's about who you're here to serve, communicate with, connect with, add value.
Katia Vlachos:I think that makes the whole feasibility experience much less daunting or
Katia Vlachos:threatening and much more approachable and, and even fulfilling and rewarding.
Amel Derragui:Welcome to the Time is now the podcast for mission-driven
Amel Derragui:solopreneurs ready to take action and go from invisible to in demand.
Amel Derragui:I am your host, Emel Regi.
Amel Derragui:My mission is to help you cut through the noise, get crystal clear on
Amel Derragui:your strategy, and position yourself as the go-to expert in your field.
Amel Derragui:But this podcast isn't just about marketing, it's also about building your
Amel Derragui:resilience and staying ahead of the shift.
Amel Derragui:In our world, so you can be the leader and change maker you truly are.
Amel Derragui:This is your time to
Katia Vlachos:create more growth, alignment, and impact in your business.
Amel Derragui:So many solopreneurs struggle with visibility, not because
Amel Derragui:they don't have something valuable to say, but because showing up as
Amel Derragui:ourselves can feel really risky.
Amel Derragui:You might worry about judgment, about saying too much about not fitting to
Amel Derragui:the image of what people expect from you, but the truth is your message can't
Amel Derragui:make an impact if you keep it hidden.
Amel Derragui:So today we're talking about the courage to be yourself, to own your story,
Amel Derragui:and to embrace visibility as an act of surveys and not just self-promotion.
Amel Derragui:My guest, Kaia Lajas knows this journey very intimately through her
Amel Derragui:book, uncaged a Good Girl's Journey to Invention, she opened up about her own
Amel Derragui:transformation journey and reinvention and the courage it took to divorce
Amel Derragui:and start her life from scratch.
Amel Derragui:So Katya is a reinvention coach, speaker, and bestselling author.
Amel Derragui:She helps accomplished women break free from the invisible rules of
Amel Derragui:perfection and approval so they can reconnect with their voice, their
Amel Derragui:worth, and their full potential.
Amel Derragui:Her work has been featured in The New York Times Financial Times, Harvard
Amel Derragui:Business Review, Forbes, BBC Radio, and so many international outlets.
Amel Derragui:Very impressive, and we are here to explore with her what it really takes to
Amel Derragui:live uncaged, share your truth and step up to the next bold chapter of your life.
Amel Derragui:Katia, I'm so excited to have you again on the podcast and
Amel Derragui:welcome to the time is now.
Katia Vlachos:Thank you.
Katia Vlachos:Thank you for having me.
Katia Vlachos:It's always a joy.
Amel Derragui:It's been such an inspiration to watch you
Amel Derragui:in the past couple years.
Amel Derragui:You've been on the podcast a few years ago, and since then so much has happened.
Amel Derragui:You have launched your book, you have shared your truth with the world, and
Amel Derragui:you have lived even more uncaged to be more visible, to share that world.
Amel Derragui:In your book Cage, you describe how.
Amel Derragui:So many women live inside invisible rules of approval of performance
Amel Derragui:and perfectionism, and I wondered if you could give us a bit of a glimpse
Amel Derragui:of what did that look like for you?
Amel Derragui:When did you start noticing?
Katia Vlachos:So I entered the cage very young.
Katia Vlachos:Uh, a lot of us do actually.
Katia Vlachos:So I was four when I started becoming what I call in the book
Katia Vlachos:The Good Greek Girl, when I started.
Katia Vlachos:Noticing there are certain things I needed to do and certain ways I
Katia Vlachos:needed to show up in order to get what I craved, which was approval,
Katia Vlachos:acknowledgement, attention, even love.
Katia Vlachos:Um, and in my case that was, you know, like I said, being good with
Katia Vlachos:a good girl, being self-sacrificing, being accommodating, excelling at
Katia Vlachos:everything, basically checking all the boxes, and, and I did that.
Katia Vlachos:For a big part of my adult life till about my early,
Katia Vlachos:and, and at that point I hit a wall.
Katia Vlachos:I realized, I mean, many things happened, but I realized I, I did not recognize
Katia Vlachos:a person that had become like, I, I was feeling alienated for myself.
Katia Vlachos:I, uh, I didn't actually like myself.
Katia Vlachos:There was a lot of dissonance and I couldn't, like, things
Katia Vlachos:felt off, but I couldn't quite put my finger on what it was.
Katia Vlachos:I was in a marriage where I didn't feel seen, uh, or understood where
Katia Vlachos:I felt like I had to be a certain way because like being fully me,
Katia Vlachos:whatever that was, was not acceptable.
Katia Vlachos:And, and at the end of the day, I realized I had no agency over my life.
Katia Vlachos:Um, that was pretty, uh, scary to realize that I'm.
Katia Vlachos:Losing myself.
Katia Vlachos:Like, if I keep going like this, I'm, I'm gonna lose myself.
Katia Vlachos:Um, and that's when kind of, uh, it was kind of a gradual realization,
Katia Vlachos:but it did peak at the end.
Katia Vlachos:There was some, uh, like a decisive event that were triggering.
Katia Vlachos:Event that happened.
Katia Vlachos:That's
Amel Derragui:in the book.
Katia Vlachos:In the book.
Katia Vlachos:Exactly.
Katia Vlachos:I'm not gonna reveal that, so I'm not gonna reveal that.
Katia Vlachos:But it's like right at the beginning of the book.
Katia Vlachos:So, um, but, but what happened to me is not, is not unique.
Katia Vlachos:Like, um, it happens a lot in midlife usually, or when there's
Katia Vlachos:something big happening in people's life, like a milestone event.
Katia Vlachos:It can be a death, a divorce, um, um, you know, being an
Katia Vlachos:empty nester, whatever it is.
Katia Vlachos:When people start asking the questions, you know, whose life am I living?
Katia Vlachos:Who am I, do I, you know, do I still feel like myself and, and all these kinds of
Katia Vlachos:questions that I started asking myself.
Katia Vlachos:And that led to.
Katia Vlachos:Uncaging as we call.
Amel Derragui:You've written such a beautiful book, so we'll talk a
Amel Derragui:little bit more about it, but you've taken your personal experience and
Amel Derragui:then your own professional experience as a coach to now help other women.
Amel Derragui:First of all, I like identify that moment, but also do something about it, and so.
Amel Derragui:For women who are listening now and who are still torn between pleasing
Amel Derragui:and being true to themselves.
Amel Derragui:So what is that first internal step that you usually invite your clients
Amel Derragui:to take so that they can get engaged?
Katia Vlachos:Hmm.
Katia Vlachos:Very good question.
Katia Vlachos:We are creating a language and I will get, or I often get people who reach out
Katia Vlachos:for co like they're interested in, in working with me and they use the language.
Katia Vlachos:I was like, okay, this is my Cajun, this is this bar and this is the other bar.
Katia Vlachos:And I, you know, this is what my encage would look like.
Katia Vlachos:And I'm like, oh my God, I love this.
Katia Vlachos:'cause, 'cause you know, we've given language to people to, to
Katia Vlachos:articulate certain things that may have been harder to, to do until then.
Katia Vlachos:So that's, that's really fascinating.
Katia Vlachos:Yeah, I love it.
Katia Vlachos:No, but the, the first thing we do, well, there's, there's two things, but I think
Katia Vlachos:the, the most fundamental is, is, uh, is what I will share, is a lot of the women
Katia Vlachos:who come to me like, feel like I did, like, they don't recognize themselves.
Katia Vlachos:Like, um, they've, they've, they've moved so far away from their true essence
Katia Vlachos:that they find it really hard to, to.
Katia Vlachos:You know, to, they feel lost.
Katia Vlachos:They feel stuck.
Katia Vlachos:And, and so the first thing we do is we actually find that person again,
Katia Vlachos:like reconnect with that person.
Katia Vlachos:It may have been, you know, aspects of themselves that they felt they, they
Katia Vlachos:couldn't, they couldn't, um, have a appear in public that they were not
Katia Vlachos:acceptable or, or, you know, they've hidden them, they've forgotten them.
Katia Vlachos:They've, you know, they've neglected them, uh, but the really
Katia Vlachos:important parts of theirs and, you know, they, they miss them.
Katia Vlachos:Women will come and say, oh, I, I, I lost my confidence completely.
Katia Vlachos:I used to be confident and we're like, no, that, that confidence is still there.
Katia Vlachos:That that part of you is still there.
Katia Vlachos:It's just over the years, there's been so much conditioning coming on top
Katia Vlachos:of it, so many shoulds and, and musts and expectations and, and all the, the
Katia Vlachos:rules we feel like we have to follow.
Katia Vlachos:So, wait.
Katia Vlachos:Become somebody else, but we're not really, we're still ourselves.
Katia Vlachos:It's just like, it's like removing the makeup or it's, it's cold outside.
Katia Vlachos:You're wearing all the layers and you come in and, and kind of unpack, right?
Katia Vlachos:And, and that's where we find the core and the essence.
Katia Vlachos:And from that place, everything else becomes so much easier and
Katia Vlachos:intuitive and effortless, making choices, choosing directions.
Katia Vlachos:And setting boundaries and all the elements,
Amel Derragui:it really effortless.
Amel Derragui:Is it
Katia Vlachos:young paging to
Amel Derragui:be true here?
Amel Derragui:Is it really effortless?
Amel Derragui:Yeah,
Katia Vlachos:it feels natural and that's what makes it effortless.
Katia Vlachos:Of course there's work.
Katia Vlachos:There's work.
Katia Vlachos:Like the whole thing is, I mean, there's a lot of work that goes
Katia Vlachos:into it, but effortless in the sense that we don't agonize over it.
Amel Derragui:We know it.
Amel Derragui:That's what we want, and we're decided,
Katia Vlachos:yeah, we know.
Katia Vlachos:It's challenging and it's hard, and setting boundaries can be really scary
Katia Vlachos:and uncomfortable, but when it feels like this is the right thing, like there's no
Katia Vlachos:alternative here, I'm doing what I feel is right, and and that gives you the inner
Katia Vlachos:peaks, I think so that, yeah, that's what I mean when, when I'm saying effortless.
Katia Vlachos:It's not that there's no work involved.
Amel Derragui:The reason I wanted you on this podcast was because I
Amel Derragui:feel like your story and the way you showed up is so, is so connected.
Amel Derragui:How you showed up in your business and promoting your book is so
Amel Derragui:connected to the topic of visibility.
Amel Derragui:On the first step is the inner step, the inner work that needs to happen.
Amel Derragui:When I work with my clients before they can embrace their visibility,
Amel Derragui:there's so much work to do, first for ourselves and inner work, and
Amel Derragui:then comes the outer work, right?
Amel Derragui:So.
Amel Derragui:When we read your book, it's deep.
Amel Derragui:It's a memoir, right?
Amel Derragui:It's not a self-help book.
Amel Derragui:It's a memoir where you share your deep, intimate story and your family
Amel Derragui:story and how you got to divorce and, and your kids' story, right?
Amel Derragui:So it's deeply intimate just that writing a book about that
Amel Derragui:is already courageous enough.
Amel Derragui:But on top of it, you went full in, in promoting this book
Amel Derragui:with huge PR where you've been.
Amel Derragui:All over the world in major media sharing your story and now you
Amel Derragui:have your family seeing that.
Amel Derragui:I would love if you could share with us how was that experience for
Amel Derragui:you to kind of get exposed and deal with that maybe fear of judgment.
Amel Derragui:How was it for you and those around you?
Katia Vlachos:That's a good question.
Katia Vlachos:The first answer I have to, that is my answers, but the first
Katia Vlachos:one is like, I had no idea.
Amel Derragui:Maybe that's better.
Katia Vlachos:I was, so, yeah, it was good.
Katia Vlachos:'cause I don't know if I would've done it or it would've been harder.
Katia Vlachos:No, I, I, I really felt I had to write this book and I wanted this book out.
Katia Vlachos:I had no idea what the impact would be and what their reactions would
Katia Vlachos:be when it comes to my family, especially, you know, my, my children.
Katia Vlachos:I wrote a book that I was totally comfortable with my children reading.
Katia Vlachos:That doesn't mean I sugarcoat anything, but it means I am, I am.
Katia Vlachos:I'm, I'm expressing my truth in a way that it's not gonna be traumatizing to them.
Katia Vlachos:So, so that was really important for me.
Katia Vlachos:So there are some parts that are not in there, believe it or not.
Amel Derragui:There's a lot already.
Katia Vlachos:Exactly.
Katia Vlachos:No, but it, that was, that was really important to me.
Katia Vlachos:Um, the second thing that, around the writing of the book is I
Katia Vlachos:don't, um, this book is not about bashing anybody or, or you're on.
Amel Derragui:There's a lot
Amel Derragui:of
Katia Vlachos:respect.
Katia Vlachos:It's done with respect and it's, it's, it's not even, it's, it's the facts.
Katia Vlachos:It's my, it's the way I experience, um, the facts and it's my
Katia Vlachos:truth, not somebody else's.
Katia Vlachos:And I let my readers make up their own minds.
Katia Vlachos:Right.
Katia Vlachos:That's, that's also respecting your reader as a writer.
Katia Vlachos:You're not gonna tell your reader what to think.
Katia Vlachos:They're gonna make up their own mind, so, so.
Katia Vlachos:Also that was really important to me because I am talking about my divorce.
Katia Vlachos:The, you know, the, the person is, is still out there, even if
Katia Vlachos:their names have been changed.
Katia Vlachos:You know, those who know, know.
Katia Vlachos:And, um, you know, I wanted to be mindful of that.
Katia Vlachos:Now, when it comes to the, to the broader public, I, it was interesting 'cause I
Katia Vlachos:wasn't, I wasn't expecting the haters.
Katia Vlachos:I don't know why, because I've never done this before.
Katia Vlachos:Probably.
Katia Vlachos:So when I had went public, there was one instance where I got a lot of hate.
Amel Derragui:Well, one of the articles, comments to an article
Amel Derragui:was written about you went viral.
Amel Derragui:Yeah.
Amel Derragui:If I remember well,
Katia Vlachos:yeah.
Katia Vlachos:Is
Amel Derragui:that correct?
Katia Vlachos:Yeah.
Katia Vlachos:Yeah.
Katia Vlachos:There was, there was some hate that came up there and, and while momentarily for
Katia Vlachos:like about an hour, I freaked out about it Then with the help of a very gracious
Katia Vlachos:journalist who, who wrote the article.
Katia Vlachos:Um, I realized I'm onto something.
Katia Vlachos:If people are reacting that way, then it means there's something important
Katia Vlachos:here that I, I need to stand behind.
Katia Vlachos:I mean, I was gonna stand behind it anyway, but it, it really encouraged me.
Katia Vlachos:You know, this is a message that needs to be out there, and it's
Katia Vlachos:making people uncomfortable.
Katia Vlachos:Great.
Katia Vlachos:And it's not about me, it's about them mostly.
Katia Vlachos:And, uh, and I'm just gonna keep telling my truth.
Katia Vlachos:So, um, so I, I turned it around and.
Katia Vlachos:And also because I was onto something, the article did so well.
Katia Vlachos:Right?
Katia Vlachos:So thank you haters, like very grateful for that.
Katia Vlachos:And you know, for the revelation and for the, the impact it allows me to have,
Amel Derragui:uh, if I remember something like you were breaking
Amel Derragui:couples, breaking families, things along those lines, promoting
Katia Vlachos:divorce, you
Amel Derragui:know, it was rough.
Amel Derragui:So it's good that you say now, thank you haters, because you see
Amel Derragui:that there's an advantage to it.
Amel Derragui:In terms of pr, but most importantly, if if there were no haters, then there
Amel Derragui:wouldn't be a topic of discussion, right?
Amel Derragui:There wouldn't be a truth to hold, and that's exactly the point that
Amel Derragui:you're making in the book, but you got the negative side of the haters,
Amel Derragui:although you see it now as a positive.
Amel Derragui:What other maybe positive surprises you got from putting yourself
Amel Derragui:out there that you didn't expect?
Katia Vlachos:So.
Katia Vlachos:The haters were just like a tiny, like literally this one article, of
Katia Vlachos:course, it was a very public article.
Katia Vlachos:It was like a big national newspaper in the uk, so it was
Katia Vlachos:very high profile, but that was it.
Katia Vlachos:Most all other reactions I had to the book were incredible and that, yeah,
Katia Vlachos:I, I didn't expect, I mean, I expected people would like it, like my first
Katia Vlachos:book and got, you know, get very good.
Katia Vlachos:Comments and stuff, but, but people reach out, strangers reaching out and
Katia Vlachos:sending me, you know, very intimate letters and notes about the impact it's
Katia Vlachos:had on them, about how, you know, my story encouraged them to, you know, to
Katia Vlachos:take steps, to look at their own stories, to set their own boundaries, how they
Katia Vlachos:felt, seen, right, and understood.
Katia Vlachos:That was, that was huge.
Katia Vlachos:So it made the whole thing worth it.
Katia Vlachos:It was, yeah, like the most, the most rewarding part of writing this book and
Katia Vlachos:having it out there is, is to see that it is actually having the impact I dreamt
Katia Vlachos:about, but I didn't dare believe in.
Katia Vlachos:Right.
Katia Vlachos:Like I, it was, it was the dream.
Amel Derragui:It's been amazing to watch this journey.
Amel Derragui:So.
Amel Derragui:As I said, one of the reasons I wanted you also on the podcast, because my
Amel Derragui:experience working with so, so many solopreneurs, once they do the inner
Amel Derragui:work of clarifying what's their message, what they wanna share out there,
Amel Derragui:what they wanna put out, there comes the moment when everything is ready.
Amel Derragui:And the last thing left is to actually do it and, and put it out
Amel Derragui:there and share it with the world.
Amel Derragui:And that's where the fears creep in sometimes the, the self doubt.
Amel Derragui:And the whole questioning about visibility and authenticity and all
Amel Derragui:of that, what would be your advice to those who have a strong message to share
Amel Derragui:and are hesitant to put it out there?
Amel Derragui:Either for privacy reasons or for the fear of not being authentic enough
Amel Derragui:and, and showing up authentically?
Katia Vlachos:So there's, there's, there's a balance, right?
Katia Vlachos:And the balance is different for every person.
Katia Vlachos:The balance between how much you.
Katia Vlachos:And, and how much you keep private, but also on the other side of the balance
Katia Vlachos:is how much impact do you have, right?
Katia Vlachos:Or how much impact could you have?
Katia Vlachos:So it's, I think it's important to find what are we comfortable with.
Katia Vlachos:I, I don't like oversharing, believe it or not, in my normal world.
Katia Vlachos:I mean, this book was tough.
Katia Vlachos:Totally.
Katia Vlachos:I guess some people would call it oversharing.
Katia Vlachos:No, I didn't think of it as I was writing it.
Katia Vlachos:I didn't think it was, but you know what I mean?
Katia Vlachos:Like we, we each have our own level of comfort.
Katia Vlachos:But what I would say is, is question that, like, is this because you want to
Katia Vlachos:protect people and protect your privacy?
Katia Vlachos:Or is there also fear involved?
Katia Vlachos:And if there is some fear, what's that about?
Katia Vlachos:Ask the questions, you know, question it.
Katia Vlachos:Just make sure that there's, there's, you know, you're doing this for
Katia Vlachos:the right reasons and not because.
Katia Vlachos:If I share this, I will be judged or you know, like we're making a lot
Katia Vlachos:of assumptions that are untested.
Katia Vlachos:Um, and I see it all the time with my clients.
Katia Vlachos:And then when we challenge the assumptions and we have them, you know, take a small
Katia Vlachos:step and say, okay, yeah, what I was worried about didn't actually happen.
Katia Vlachos:So, so a lot of our fears are, are not based on reality.
Katia Vlachos:Unfortunately.
Katia Vlachos:A lot of them are based on, on conditioning and what we know.
Katia Vlachos:It's, it's what is appropriate.
Katia Vlachos:I mean, if I went with what's appropriate, I would've never written a book.
Katia Vlachos:Right?
Katia Vlachos:Because, oh my God, it's a, it's my private story and it's
Katia Vlachos:out in the open in my culture.
Katia Vlachos:You know, it's not a thing.
Katia Vlachos:We don't do that in a lot of cultures.
Katia Vlachos:I think you're supposed to keep, you know, your private
Katia Vlachos:matters hidden and hushed and.
Katia Vlachos:So, you know, like examine the fear.
Katia Vlachos:That would be my one.
Katia Vlachos:You know, find your balance, examine the fear.
Katia Vlachos:And, and the last piece of advice, which is, is probably most important,
Katia Vlachos:is figure out why you're doing this.
Katia Vlachos:Again, I wrote the book for a reason, right?
Katia Vlachos:I wanted to have a specific like contribution, a specific type of impact.
Katia Vlachos:That was my why, and I was very clear about that.
Katia Vlachos:That helped me.
Katia Vlachos:Deal with the visibility or with the fears or, or with the judgment that came.
Katia Vlachos:So connect to that.
Katia Vlachos:And your why is, is not about you, right?
Katia Vlachos:So shifting the focus from yourself to the people you want to serve, to
Katia Vlachos:the contribution you want to make, the impact that makes visibility,
Katia Vlachos:uh, much more, I'm not gonna say effortless, I'm gonna say, uh, less
Katia Vlachos:threatening, more rewarding, easier.
Amel Derragui:So identifying where the fears comes and then honing into our
Amel Derragui:big why to have the courage to do it.
Amel Derragui:But I still feel like there is the whole part of how to face the backlashes, how
Amel Derragui:to face the criticism if there is one.
Amel Derragui:Right.
Amel Derragui:So.
Amel Derragui:What gave you the courage to actually not care?
Amel Derragui:Because at the end, that's what you help your clients as well
Amel Derragui:to at some point say, Hey, other people can think what they want.
Amel Derragui:You need to be courageous enough to not care about it.
Katia Vlachos:Yeah.
Katia Vlachos:After we go through the usual kind of, oh, I, it's all about
Katia Vlachos:me and, and what did I do wrong?
Katia Vlachos:And starting to look for the, the what, what we did wrong.
Katia Vlachos:The next thing I thought about is, okay, do I need these people to validate me?
Katia Vlachos:Are these my people?
Katia Vlachos:Are these the people I wanna have an impact on?
Katia Vlachos:No, they were all white males.
Katia Vlachos:Well, I dunno if they were white, but they sounded they were all men, right?
Katia Vlachos:They like, maybe there was one women out of like I 80.
Amel Derragui:How about your kids, for example, did you have
Amel Derragui:to have their approval before you could put that out there?
Katia Vlachos:I didn't ask for approval.
Katia Vlachos:I don't if that's a bad thing.
Katia Vlachos:Uh, I wrote, like I said, I, I was very mindful and I trusted that,
Katia Vlachos:you know, what I wrote would not hurt my kids and it didn't.
Katia Vlachos:Right.
Katia Vlachos:And I also allowed them, like, there was no pressure on them to read the book.
Katia Vlachos:I don't think they've read the book.
Katia Vlachos:Right.
Katia Vlachos:And I'm not putting, and not because they don't love me or they
Katia Vlachos:don't support me, like totally.
Katia Vlachos:They, they totally do, but they will read it in their time.
Katia Vlachos:Right.
Katia Vlachos:Reading about your parents' divorce is not, is not an easy thing, or,
Katia Vlachos:or there's, there's other parts in there that are not easy to read.
Katia Vlachos:Not traumatizing, but not easy.
Katia Vlachos:But didn't, no, I didn't ask permission because like I
Katia Vlachos:said, I'm not bashing anyone.
Katia Vlachos:This is my truth and I feel like I have the right to have that out there.
Amel Derragui:What I'm hearing is pure alignment with yourself,
Amel Derragui:and I think that's what's needed
Katia Vlachos:here.
Katia Vlachos:Yeah, yeah, exactly.
Amel Derragui:Pure alignment with your message and knowing that what
Amel Derragui:you're doing is not to hurt is actually quite the opposite to empower people
Amel Derragui:and hopefully even your kids will feel that empowerment for themselves
Amel Derragui:at some point if they want to.
Amel Derragui:Um, yeah, but that's, I found it very courageous and I know that, you know.
Amel Derragui:It was already courageous enough to write the book.
Amel Derragui:It was another thing to also put it out there and share it with the world, but on
Amel Derragui:top of it is that you have built a whole business around the concept of your book.
Amel Derragui:We worked together as well so that we can align your business strategy,
Amel Derragui:your positioning to the book.
Amel Derragui:Right.
Amel Derragui:And I was wondering if you could share your experience of what did
Amel Derragui:you feel you needed at that time to be able to build that strategy
Amel Derragui:of a business around that book?
Katia Vlachos:I still, I still remember our first VIP day Right.
Katia Vlachos:Or days
Amel Derragui:somewhat
Katia Vlachos:where we, yeah, we, we brainstormed around the book.
Katia Vlachos:It was, yeah.
Katia Vlachos:It was so, so helpful because I have the story and the, the concept, but I needed
Katia Vlachos:to translate it into my, my key message.
Katia Vlachos:Like there has to be like one message.
Katia Vlachos:It has to be powerful.
Katia Vlachos:You know, what are the words I'm using?
Katia Vlachos:How do I communicate the value of his work to my audience?
Katia Vlachos:So it's, uh, it's, it's like you said, it's, it's doing the inner
Katia Vlachos:work, but the inner work has to kind of translate to the outside as well.
Katia Vlachos:So part of it, part of it only was, was, uh, working on the
Katia Vlachos:communication, the translating.
Katia Vlachos:Came when, you know, we came up with concepts like bold
Katia Vlachos:decisions and break free.
Katia Vlachos:I mean, this is, this is all our work together, right?
Katia Vlachos:And I still use these words, these, they're still very much part of
Katia Vlachos:my, my message part, part of it was that, but there was also like
Katia Vlachos:the mindset part of, of putting myself out there and, and believing
Katia Vlachos:in the value, um, that I'm adding.
Katia Vlachos:You know, you, you were also like my champion in a way.
Katia Vlachos:Not just like the marketing and the business coaching and all that,
Katia Vlachos:but you're also championing me and encouraging me and there were a
Katia Vlachos:lot of ups and downs at the time.
Katia Vlachos:'cause I was going through a lot of challenges also health
Katia Vlachos:wise and personal challenges.
Katia Vlachos:So.
Katia Vlachos:So there's also like staying committed and, and, and believing in, in what
Katia Vlachos:I did and, and the value it's adding and, and just walking the talk, right?
Katia Vlachos:Not, you know, I'm not just preaching on cage, but I'm, I'm living it.
Katia Vlachos:And your support with that was, was huge.
Katia Vlachos:So I think I see these two.
Katia Vlachos:Aspects of it and okay, the third one, you know, accountability
Katia Vlachos:is, is is always huge.
Katia Vlachos:Right?
Katia Vlachos:You know, like, you know, I could be thinking about this and strategizing for
Katia Vlachos:a while, but if without the accountability it wouldn't be become reality.
Amel Derragui:It was not only, you were going through a lot of challenges, but
Amel Derragui:on top of it, you had kind of finished a book and you were working really hard
Amel Derragui:to find a editor, and I remember you were trying to do both the same time.
Amel Derragui:It was so impressive to see you commit.
Amel Derragui:To the whole process and see where you are today.
Amel Derragui:It's just, I just wanna take this moment to celebrate
Amel Derragui:everything you've achieved so far.
Amel Derragui:You've been amazing to watch.
Amel Derragui:And one of the things that maybe you can also share your
Amel Derragui:experience is all that hurdle.
Amel Derragui:That it is at the beginning.
Amel Derragui:It's not easy to come from that idea to actually put it out to the world
Amel Derragui:and my experience that very often, it takes six months to a year before
Amel Derragui:we can finally go from the concept, the strategy, the messaging, the
Amel Derragui:positioning to actually living what has been strategized and planned.
Amel Derragui:Any advice looking hindsight from your journey, from the moment you had
Amel Derragui:the strategy to the moment you put it out there and start sharing it?
Amel Derragui:What would you do differently?
Amel Derragui:What would you do again, the same way?
Katia Vlachos:Hmm.
Katia Vlachos:Very interesting advice would be, I feel like the time is needed.
Katia Vlachos:Like maybe if I didn't have the health challenges, this would've
Katia Vlachos:happened earlier, but I feel like, you know, it needed like the,
Katia Vlachos:the, the message needed to mature.
Katia Vlachos:Yeah.
Katia Vlachos:It needed to mature.
Katia Vlachos:I needed, I needed to be in the place where I really was embodying it.
Katia Vlachos:So my advice would be like trust the process and be, be patient,
Katia Vlachos:but still do the work and just like wait for things to happen.
Katia Vlachos:Right.
Katia Vlachos:Or for the right time.
Katia Vlachos:Now we create right time.
Katia Vlachos:Time is now.
Katia Vlachos:The time is now.
Katia Vlachos:Exactly.
Katia Vlachos:The time is now.
Katia Vlachos:And the now may like stretch a little bit.
Katia Vlachos:Right, exactly.
Katia Vlachos:Because it's a process.
Katia Vlachos:I see it a lot with my, my, my group program participants now,
Katia Vlachos:where they're like, we do a lot of work on like gaining awareness.
Katia Vlachos:So there's like a lot of realizations and insights and a lot of them are
Katia Vlachos:like, okay, but what do I do now?
Katia Vlachos:What do I do with these insights?
Katia Vlachos:Like, I need to do something.
Katia Vlachos:And I'm like, yes, but it's a process and you know, we're gonna like take it
Katia Vlachos:one step at a time and you will see you take a few steps and then all the others
Katia Vlachos:are kind of starting to fall into place.
Katia Vlachos:Be patient and let it sink in and let the like really, again, really embody
Katia Vlachos:the insights and the realizations, and then you will know what's next.
Katia Vlachos:But it's, in my experience at least, I, I mean, I see a lot of
Katia Vlachos:people like going really fast.
Katia Vlachos:Maybe it works for them, but for me, this is how it worked.
Katia Vlachos:I had to really connect with a material, connect with a message, live it.
Katia Vlachos:It allowed me to show up so much more authentically and and
Katia Vlachos:with so much more conviction.
Amel Derragui:Yeah,
Katia Vlachos:I think it's the conviction needed to mature.
Amel Derragui:And I found that you were very courageous to start
Amel Derragui:the marketing work while finishing the book and working on the book.
Amel Derragui:Would you still recommend that?
Amel Derragui:Mm-hmm.
Amel Derragui:Like hindsight, like truthfully, or do you think you just did it too
Amel Derragui:early or rushed it, or was it actually useful to do at the same time?
Katia Vlachos:That was super useful.
Katia Vlachos:I mean, look, the manuscript was written.
Katia Vlachos:I was doing the, the editing and then looking for publisher and all that.
Katia Vlachos:I think it was great because I started promoting the book before
Katia Vlachos:the book was out, and that I would recommend to anyone who's, who's.
Katia Vlachos:Building something new and promoting it is, is to warm up the audience.
Katia Vlachos:I mean, you know, we work together, uh, on that, right?
Katia Vlachos:Start talking about the concepts, get people interested, gauge
Katia Vlachos:you know, which topics are, are resonating more than others.
Katia Vlachos:I think it's invaluable.
Katia Vlachos:So it was, it was exactly the right time to work on it and, and, you
Katia Vlachos:know, do all the groundwork and, and start, start already being out.
Amel Derragui:That was another thing that came up in our work was the
Amel Derragui:whole hesitation of putting content out there, sharing on social media.
Amel Derragui:Look at you today.
Amel Derragui:You're like a social media machine going viral and having so much engagement
Amel Derragui:in every single one of your posts and like what, what has helped you go from
Amel Derragui:shying away, from posting regularly to, I remember how you even about
Amel Derragui:networking, even networking was a thing.
Amel Derragui:I don't like networking.
Amel Derragui:It's not authentic.
Amel Derragui:What?
Katia Vlachos:You helped me so much for that.
Amel Derragui:I'm so happy to hear that.
Amel Derragui:What are the shifts that happened to you that allowed you to today?
Amel Derragui:Show up.
Amel Derragui:So brilliant.
Amel Derragui:Be visible.
Amel Derragui:Like visible is just a small world compared to, to how
Amel Derragui:visible you are right now.
Amel Derragui:So, and you are showing up regularly, almost every day on,
Amel Derragui:on LinkedIn and social media.
Amel Derragui:So what has allowed you to do that?
Katia Vlachos:So I ask myself one question every day, and it
Katia Vlachos:has to do with, with impact and contribution, my why and all that.
Katia Vlachos:And I'm like, okay, what is my, what is my audience?
Katia Vlachos:What is, what is this person?
Katia Vlachos:'cause I try to think of one person, you know, what do they
Katia Vlachos:need to hear from me today?
Katia Vlachos:That's, that really helps me show up and share that and,
Katia Vlachos:and see what happens, right?
Katia Vlachos:But it's, it's really, I practice what I said earlier, right?
Katia Vlachos:It's not about, oh my God, what are they gonna think?
Katia Vlachos:That's what stopped me from, I don't know, like, for example, doing video.
Katia Vlachos:I can never, I didn't do video.
Katia Vlachos:It was like, oh my God, what are people gonna think?
Katia Vlachos:Suddenly?
Katia Vlachos:She's doing video and who does she think she is?
Katia Vlachos:Oh, she sucks.
Katia Vlachos:Whatever.
Katia Vlachos:I was like, just go do it because.
Katia Vlachos:'cause you're helping someone who is not gonna get that help is not
Katia Vlachos:gonna get that encouragement or, you know, that sense of feeling seen
Katia Vlachos:if you shut up or don't show up.
Katia Vlachos:Wow.
Katia Vlachos:So who am I?
Katia Vlachos:Who am I holding back from?
Katia Vlachos:By not showing up Is, is also a good question.
Katia Vlachos:So yeah, that was the, the visibility part.
Katia Vlachos:The networking part.
Katia Vlachos:You really helped me because, um, I was like, okay, if this is not,
Katia Vlachos:if this doesn't feel authentic, let me give it a shot and, and look
Katia Vlachos:for the places where I actually find my people and find my tribes.
Katia Vlachos:So, I mean, I don't know if you remember, but I challenged myself.
Katia Vlachos:I mean, I'm gonna be doing this for a few months and see what happens.
Katia Vlachos:And guess what?
Katia Vlachos:I found those places, right?
Katia Vlachos:And I created those places and, but it's shifting how you approach it.
Katia Vlachos:And now I help other people with.
Amel Derragui:I love it.
Amel Derragui:It's unbelievable 'cause
Katia Vlachos:yeah, it's such a big revelation.
Amel Derragui:What a shift.
Amel Derragui:Really impressive.
Amel Derragui:So you do work a lot with your clients.
Amel Derragui:So tell us how you help them now.
Amel Derragui:What, what do you do for your clients?
Katia Vlachos:So most of my clients, or if not all of them, come to me
Katia Vlachos:because they want to change their lives.
Katia Vlachos:They wanna reinvent themselves.
Katia Vlachos:Like I said, they use the words I wanna get out of the cage.
Katia Vlachos:This is my cage.
Katia Vlachos:I don't want it anymore.
Katia Vlachos:I have a, a, like a signature methodology, a series of steps I take them through.
Katia Vlachos:They're not linear.
Katia Vlachos:We can go back and forth, uh, depending on, like if I'm doing private
Katia Vlachos:work, we adapt it to their needs.
Katia Vlachos:But, but there's certain kind of milestones that you go through
Katia Vlachos:when you go through reinvention.
Katia Vlachos:And one of them already I shared is like finding the essence, connecting
Katia Vlachos:to your essential self as we call it.
Katia Vlachos:And, and then from that place tackling all the other steps.
Katia Vlachos:But it has to do with, you know, like, uh, alignment, aligning with your values,
Katia Vlachos:your vision, your purpose, you know, what you're here on this earth to do.
Katia Vlachos:It has to do with, um, you know, figuring, figuring out an action plan, dealing
Katia Vlachos:with all the, the inner voices that like to hold us back when we start to take
Katia Vlachos:action and we start to gain momentum.
Katia Vlachos:So dealing with those.
Katia Vlachos:So what this methodology of this program, whatever does, is it
Katia Vlachos:has the practical part, like the action, the steps and all that.
Katia Vlachos:But there's a lot of it around the mindset.
Katia Vlachos:Uh, because being uncaged is not just like and reinventing yourself.
Katia Vlachos:It's not just taking the steps.
Katia Vlachos:It's, it's more like how do you walk the talk?
Katia Vlachos:How do you embody it?
Katia Vlachos:How do you, um.
Katia Vlachos:You know, uh, feel grounded and yourself and validated from the inside, right?
Katia Vlachos:Because that makes you immune to, to external validation or help
Katia Vlachos:makes you immune to the setbacks.
Katia Vlachos:You're not held back by all these things, but you learn to navigate them.
Katia Vlachos:So I do that in private, but now I also have a new group program,
Katia Vlachos:which I call the Uncaged Method Mastermind, and it's 12 weeks.
Katia Vlachos:So we go through that process as a group and it is a whole other dynamic, uh,
Katia Vlachos:but incredibly powerful and rewarding.
Katia Vlachos:Yeah.
Katia Vlachos:So these are the two ways, and of course I still write and post and try to show up.
Amel Derragui:You are more than trying.
Katia Vlachos:You're showing
Amel Derragui:up every step.
Amel Derragui:I do my best.
Amel Derragui:Thank you so much for sharing that.
Amel Derragui:Actually, before we say goodbye, is there one more?
Amel Derragui:Anything you feel like we missed out from the conversation?
Amel Derragui:You wanna make sure to, to share?
Katia Vlachos:Yeah.
Katia Vlachos:What I wanted to say about the cages, because very often people will, not
Katia Vlachos:often, but, but sometimes people will listen to all these concepts and be like,
Katia Vlachos:no, I'm not, like, this doesn't apply to me because I'm leading my life and
Katia Vlachos:I'm making choices and, and they're my choices and I'm aligned and all that.
Katia Vlachos:Yes.
Katia Vlachos:Cages can be obvious, but they can also be sneaky and they,
Katia Vlachos:they can look like choices.
Katia Vlachos:I recently had someone in my group say, well, I'm, you know, I'm a
Katia Vlachos:people pleaser, but I choose that because I like to help people.
Katia Vlachos:I, I'm, I'm a nice person and she's wonderful, but it's still a cage.
Katia Vlachos:Even if we, we choose or we think we choose, right?
Katia Vlachos:Because sometimes these choices, we made them so early in life that they feel like
Katia Vlachos:they're ours, but they're not really ours.
Katia Vlachos:So, so here, what I wanted say is like, just, just keep asking, like be alert.
Katia Vlachos:What could be a cage?
Katia Vlachos:I, I find them every day, right?
Katia Vlachos:My miss on cage and I still find my own.
Katia Vlachos:It can be.
Katia Vlachos:Giving a speech somewhere.
Katia Vlachos:And the, you know, because the organizer told me, oh, I have to know it by heart.
Katia Vlachos:And I like, I very bad at learning things by heart and I
Katia Vlachos:will torture myself for days.
Katia Vlachos:And, and at the end someone else told me like, I was working with
Katia Vlachos:someone, I'm like, why are you caging yourself with this thing?
Katia Vlachos:Like, just find another way to do it.
Katia Vlachos:Right.
Katia Vlachos:So it, it can be little things that we don't think, but there are,
Katia Vlachos:they are ways we limit ourselves.
Katia Vlachos:So just be, be, be open-minded about it and, and look for them.
Katia Vlachos:They're everywhere.
Amel Derragui:We all have our cages, for sure.
Amel Derragui:So now if we want to get free from our, to get uncage, what is the best way to
Amel Derragui:find you and reach out to you and to learn from your, your great insights?
Katia Vlachos:Oh, my website, kahu.com.
Katia Vlachos:Uh, where you have everything, the private coaching, the, the group program.
Katia Vlachos:There's like a free quiz you can take and there'll be more.
Katia Vlachos:I'm preparing a new one.
Katia Vlachos:And, uh, and of course social media.
Katia Vlachos:Please connect with me on LinkedIn, on Instagram.
Katia Vlachos:Kaia, it's really is, it's my, just my name.
Katia Vlachos:So if she even just Google me, you'll find it.
Amel Derragui:So my dear listeners, I'll put all the links you need to
Amel Derragui:find Katya and the show notes of this episode you just need to go to
Amel Derragui:the time is now biz slash three 19.
Amel Derragui:Thank you so much, Katya, for sharing your inspirational journey and uplifting.
Amel Derragui:I hope all of you're listening felt empowered to now show up, get
Amel Derragui:uncaged, and embrace your message so that you can be invisible.
Amel Derragui:And make an impact, right?
Amel Derragui:Go from invisible to in demand requires the courage to get uncaged from
Amel Derragui:everything that's holding us back.
Amel Derragui:And I love how your story, Katya, helped us be able to find that inspiration.
Amel Derragui:So thank you so much for your trust and for sharing your story with us here today.
Amel Derragui:Just one last thing before we say goodbye.
Amel Derragui:If you had to repeat the sentence, the time is now two, what would you say?
Katia Vlachos:The time is now to lead an uncaged life.
Amel Derragui:Amen.
Amel Derragui:And thank you to all of you listening.
Amel Derragui:I can't wait to see you in the next episode, and stay tuned to turn your
Amel Derragui:challenges into great opportunities and the time is now to create more growth,
Amel Derragui:freedom, and impact with your business.