Shownotes
Business Building Insights
- A successful business can be a side hustle for years while you have a full time job elsewhere.
- Networking is the best place for a local business to build awareness.
- Referrals come by telling people what you do. You must be visible and vocal about your business.
- There are a number of ways to take advantage of networking memberships over and above going to in-person meetups.
- Turn your back on the negative voice that hinders your business growth. Fear is not your friend.
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Thanks! Sue
Transcripts
You're listening to gift biz unwrapped episode 210 I know that
Speaker:I can be successful,
Speaker:but you know how you had this little chatter.
Speaker:You have two chatters,
Speaker:you have a good chatter and you have a bad chatter
Speaker:At Tinton,
Speaker:gifters, bakers,
Speaker:crafters and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one
Speaker:now you are in the right place.
Speaker:This is give to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode packed full of invaluable guidance,
Speaker:resources and the support you need to grow your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there,
Speaker:it's Sue and thank you.
Speaker:Thank you so much for joining me again on another episode
Speaker:of the gift biz unwrapped podcast.
Speaker:I want to start off with a customer review.
Speaker:Her handle is,
Speaker:it's Christina,
Speaker:a XO XO.
Speaker:Isn't that fun?
Speaker:And she writes,
Speaker:Sue is amazing.
Speaker:I just listened to episode 198 with my client,
Speaker:Megan almond,
Speaker:and loved the energy that Sue brought to the conversation.
Speaker:I liked how Sue drew Megan out.
Speaker:She's an entertaining and engaging host.
Speaker:Thank you so much Christina.
Speaker:I really appreciate that feedback.
Speaker:And you're right,
Speaker:I mean I don't have scripted questions.
Speaker:I just go with the flow.
Speaker:We kind of start with a little bit of an outline
Speaker:so we have some type of format of what we're going
Speaker:to talk about,
Speaker:but I just let the conversation go where it may and
Speaker:I'm always thinking of you gift business owners,
Speaker:I'm thinking of,
Speaker:okay, what are the questions that are coming from whatever my
Speaker:guest is saying and that's where I go.
Speaker:So it's very interesting.
Speaker:I never truly know what's going to happen on any given
Speaker:show. So once again,
Speaker:Christina, thank you for this review and thank you gift biz
Speaker:listeners, those of you who have already done a rating or
Speaker:review, if you haven't and feel like you want to give
Speaker:back to the show,
Speaker:this is an excellent way to do so.
Speaker:What happens in iTunes when there are consistent regular rating and
Speaker:reviews, it brings the visibility up.
Speaker:The show goes up in the rankings so that other gifters,
Speaker:bakers, crafters and makers can find the show and listen to
Speaker:all the goodness that our guests spring.
Speaker:So that's why you often hear podcast hosts reminding people that
Speaker:it's always nice to do rating and reviews.
Speaker:Plus another thing that's in it for you is you might
Speaker:get your name mentioned,
Speaker:so your company highlighted and your review read right here on
Speaker:the show.
Speaker:All right,
Speaker:moving on to what I have in store for you today.
Speaker:Another on air coaching call.
Speaker:I'm really excited about this one because it brings a little
Speaker:bit of a different spin to a topic that we've talked
Speaker:about regularly,
Speaker:but not in this way.
Speaker:So I've known Sandy,
Speaker:I don't know,
Speaker:somewhere around 10 years and she's been running her business on
Speaker:the side,
Speaker:you know,
Speaker:ramping it up a little bit,
Speaker:slowing it down a little bit over the course of all
Speaker:of that time.
Speaker:But now she's at a point where she's really ready to
Speaker:up her game and she's declared 2019 her year to make
Speaker:some significant changes towards the revisioning of her business.
Speaker:If you will,
Speaker:you see,
Speaker:she's looking at her business now,
Speaker:not as a side hustle,
Speaker:but as something that she can retire into now.
Speaker:She's not retiring next year.
Speaker:She's got a little bit of a runway.
Speaker:So very smart of her to be thinking right now about
Speaker:what she wants to do and how she wants to prep
Speaker:her business so that when she does retire she can smoothly
Speaker:make the transition in.
Speaker:And she's already got a lot of activity and income coming
Speaker:from the business.
Speaker:So she's preparing the way and interested in getting new contacts
Speaker:and new clients.
Speaker:So this strategy that I was just referring to is all
Speaker:about networking.
Speaker:And I know a lot of you are like,
Speaker:okay, I'm ready to start and go to another podcast now,
Speaker:or you're thinking networking,
Speaker:just not for me.
Speaker:I'm not going to do it.
Speaker:I want you to stay tuned and listen to what we
Speaker:talk about because we're talking about a little bit of a
Speaker:different spin on networking than you've heard before.
Speaker:And you know,
Speaker:lots of times we talk about joining different networking groups,
Speaker:so chambers or BNI groups or lots of new small business
Speaker:type networking groups are popping up all over,
Speaker:which are great because they have a different flavor and a
Speaker:different feel to them.
Speaker:But how do you get the most out of a networking
Speaker:group because you are definitely investing your time and many of
Speaker:them have membership fees as well,
Speaker:right? So how can you,
Speaker:for the several hundred dollars that most of these networking groups
Speaker:cost, how can you make the most out of that initial
Speaker:investment? I talked through with Sandy a few things that may
Speaker:have never been considered before.
Speaker:When you're looking at networking events,
Speaker:it's not just going to those morning coffees or those after
Speaker:hours. There's a whole lot more you can do with the
Speaker:membership. Heavy piqued your interest.
Speaker:Without any further ado,
Speaker:let's jump in to my honor coaching call with Sandy Today.
Speaker:I am so excited to have on the show Sandy Monroe
Speaker:of decor baskets.
Speaker:Welcome to the show,
Speaker:Sandy the morning too.
Speaker:How are you?
Speaker:I'm good.
Speaker:How are you this morning?
Speaker:I'm doing pretty good.
Speaker:Wonderful. Well,
Speaker:I know you listen to the show,
Speaker:so you are already anticipating.
Speaker:The first question I'm going to ask you,
Speaker:I like to have our listeners find out about you in
Speaker:a different way,
Speaker:not the general intro like we normally do,
Speaker:and that is through a motivational candle.
Speaker:So if you were to what color a candle would be
Speaker:and what a quote or some type of sane would be
Speaker:that speaks you,
Speaker:Sandy, what would your motivational candle look like?
Speaker:Well, my color will be pink,
Speaker:and the quote that I would use is nothing is impossible.
Speaker:The word itself,
Speaker:I'm passable by algae.
Speaker:Heartburn. Love that.
Speaker:And what does that mean to you?
Speaker:Right in this very day,
Speaker:In this very day,
Speaker:it means to me that things that I think that's impossible
Speaker:is not impossible because I'm possible.
Speaker:Perfect. And that's true.
Speaker:And that's going to be the theme I think through all
Speaker:that we talk about here.
Speaker:Correct. Okay.
Speaker:So tell us about decor baskets,
Speaker:how it started,
Speaker:why it's named as it is.
Speaker:Just give us a feel and a grounding for the business.
Speaker:Well decor baskets was started in 1997 at that time I
Speaker:was young then.
Speaker:You're still young,
Speaker:Sandy. I was mushy younger than,
Speaker:I'm still young,
Speaker:but I was much younger than at the time I was
Speaker:pregnant. So I wanted to stay home with my first case.
Speaker:I didn't believe in putting kids in daycare.
Speaker:So my husband at the time said I have to stay
Speaker:at home.
Speaker:And my dad is the one that got me started into
Speaker:gift baskets cause he knew that my first passion was designing,
Speaker:but my designing was clothing.
Speaker:Oh no kidding.
Speaker:Yeah, I wanted to be a fashion designer.
Speaker:Aw, I didn't know that.
Speaker:Yeah, that's one of those little hidden secrets that I just
Speaker:don't tell everybody.
Speaker:But I wanted to do ball gowns.
Speaker:I wanted to have my gowns on the woman that was
Speaker:going to the Oscars,
Speaker:the Grammys,
Speaker:daytime Emmys.
Speaker:So when that didn't pan out,
Speaker:my dad said,
Speaker:Hey, I found something else that you can use with your
Speaker:hands. And so he bought me a book and it was
Speaker:Shirley Frasier's book.
Speaker:So I read her book and was interested.
Speaker:Sounded like fun.
Speaker:So I started researching more and then when I made my
Speaker:first basket,
Speaker:and so my first basket I was like,
Speaker:Oh, this might be something.
Speaker:So at the time I named it after my first son,
Speaker:the business after my first son,
Speaker:but it didn't have a ring to it before.
Speaker:Years later I had my second son.
Speaker:And so I was sitting up late one night and I
Speaker:was trying to put the names together to come up with
Speaker:a name to make it sound pretty elegant,
Speaker:classy. So my oldest son's name is day Shawn and my
Speaker:youngest son is core Zelle.
Speaker:So I did was took the first three letters of their
Speaker:name and combine them together.
Speaker:And that's how we ended up with decor.
Speaker:They quit baskets and more.
Speaker:Got it.
Speaker:Well, and you know,
Speaker:I'm sure people have said this to you before,
Speaker:but when I first met you,
Speaker:now we've known each other for,
Speaker:I don't know,
Speaker:quite a few years.
Speaker:Yeah, quite a few.
Speaker:And, but I really haven't known the backstory about your business
Speaker:or any of that really.
Speaker:But when I first heard of decor baskets,
Speaker:without knowing it was named after your sons,
Speaker:I was thinking decor was kind of a play off of
Speaker:duck whore,
Speaker:like for event planning and all that,
Speaker:which gift baskets fit into too.
Speaker:So that's what I was thinking and a lot of people
Speaker:think, But then when I explained to him,
Speaker:no, this business is named after my children.
Speaker:Yeah. It's kind of a play.
Speaker:It's nice for both.
Speaker:Right. Cause it's still easy to remember because of that because
Speaker:you can relate it to decor.
Speaker:Right? Exactly.
Speaker:So how were you getting business back then?
Speaker:By word of mouth.
Speaker:Okay. And then at that time I said,
Speaker:well I'm tired of staying at home with the kids.
Speaker:I need to go get the job.
Speaker:So when I went and got a job,
Speaker:I would just,
Speaker:you know,
Speaker:at work,
Speaker:do my normal thing of chitchatting.
Speaker:And I w they were like,
Speaker:well what else should you do?
Speaker:And I was like,
Speaker:Oh I do get baskets on the side.
Speaker:And I was like,
Speaker:Oh well let me see some pictures.
Speaker:And then I would get orders that way from my coworkers.
Speaker:And then I still had a lot to learn about the
Speaker:networking and about how to do the marketing and promotions and
Speaker:all of that.
Speaker:All of those different things.
Speaker:You know you did that was really smart,
Speaker:Sandy is you told people about what you do on the
Speaker:side. So many people won't do that.
Speaker:They'll split.
Speaker:Specially if you have a nine to five,
Speaker:you kind of keep everything else a secret and here was
Speaker:a great opportunity for you to share.
Speaker:And just to your point that you get a lot of
Speaker:business through referrals because you're telling people you can't get business
Speaker:through referrals if you're not telling people what you do.
Speaker:Right, exactly.
Speaker:And right.
Speaker:Even now I have it to the point where I'll send
Speaker:my product to the job and I'll open it right there
Speaker:at the job.
Speaker:Cause my coworkers,
Speaker:they're nosy so they want to know what I'm doing.
Speaker:So they want to see what,
Speaker:what I got.
Speaker:Oh there you go.
Speaker:And half the time I am.
Speaker:So half the stuff out the box,
Speaker:it didn't came in.
Speaker:I had to reorder.
Speaker:Oh, that's funny.
Speaker:So you're just selling off at some of the product versus
Speaker:actually putting it into the basket into a basket.
Speaker:Right. Oh,
Speaker:that's funny.
Speaker:And you're selling it for more than cost,
Speaker:right? Yes.
Speaker:Okay. All right.
Speaker:Just pad to ask that question first.
Speaker:Oh no,
Speaker:I love my employees,
Speaker:but they have to pay too.
Speaker:There you go.
Speaker:Very good.
Speaker:And so what do you do?
Speaker:What's your nine to five?
Speaker:Well, my nine to five I am a dispatcher for a
Speaker:local restaurant chain.
Speaker:So I actually worked for Luby's and Fuddruckers.
Speaker:Oh, okay.
Speaker:And so what do you do in your job during the
Speaker:day? I basically keep the stores running so when things break,
Speaker:they'll call it in.
Speaker:I'll send a vendor out to take care of AC issues,
Speaker:plumbing, tile work,
Speaker:the basic,
Speaker:it's like keeping up a house.
Speaker:So I keep up the restaurants just like we keep up
Speaker:a house.
Speaker:Okay. You know,
Speaker:that's important to know.
Speaker:And the reason I was asking not to be snooping,
Speaker:but it shows what other skills you already have that you
Speaker:could apply then to your other business.
Speaker:Right? So with organizing and communication and all of that,
Speaker:those are skills that you're using as a dispatcher.
Speaker:So that's good thing to know too.
Speaker:All right,
Speaker:so as you look at your business,
Speaker:Sandy, how are you looking at decor baskets in relation to
Speaker:your nine to five?
Speaker:Share with me a little bit about your goals in terms
Speaker:of where decor fits in your life.
Speaker:Well, decor is the job that I actually want to retire
Speaker:to. Okay.
Speaker:I know that might sound strange,
Speaker:but I want to actually leave my eight to five and
Speaker:go into decor baskets and do it full time.
Speaker:And the reason why I want to do that,
Speaker:because that job actually makes me happy.
Speaker:For me,
Speaker:it's different.
Speaker:It actually relieves the stress.
Speaker:So like when I'm stressed,
Speaker:I'll go in and create a basket.
Speaker:I might not sell it,
Speaker:but I'll create it just to relieve the stress from the
Speaker:daytime. And I know when you go into business full time,
Speaker:you're still going to be stressed.
Speaker:But it's a different type of stress for me because after
Speaker:I create something or I deliver something to someone and that
Speaker:person receive it and I see that they're happy,
Speaker:that takes the stress of all of maybe what went on
Speaker:at decor baskets that day.
Speaker:So if something didn't come in correctly,
Speaker:if I had an irate customer because they didn't get something
Speaker:or something wasn't delivered on time,
Speaker:but when I see the recipient that receives the gift that
Speaker:I created,
Speaker:it makes me feel better.
Speaker:So it relieves that stress.
Speaker:But your goal eventually is that decor baskets grows to a
Speaker:point where it doesn't need to replace the income that you're
Speaker:making from your eight to five?
Speaker:Yes. I wanted to actually double the income from nine to
Speaker:five. Okay.
Speaker:So one thing to think of,
Speaker:and we can't tackle everything on this call,
Speaker:but one thing to start thinking about with that is you
Speaker:obviously know what your income is.
Speaker:I'm not going to ask you here.
Speaker:So you also know what double would be.
Speaker:Right. The other thing to consider is any extra costs you
Speaker:have currently with your job right now.
Speaker:So commuting,
Speaker:if you have to take a bus or a train somewhere,
Speaker:if you have to drive far,
Speaker:if you have parking on the other side,
Speaker:those would be things that if you're doing decor baskets,
Speaker:whether it's out of your house or somewhere,
Speaker:I don't know how far you commute,
Speaker:but any extra costs that you have,
Speaker:you can pull those out of what your income is because
Speaker:you're not going to incur those costs anymore.
Speaker:Okay. Just as you start thinking,
Speaker:I've noticed if I stopped working cause it takes me an
Speaker:hour, I commute about an hour to and from work so,
Speaker:and actually I do decor baskets from my home,
Speaker:which is great because I have all this extra space that
Speaker:I can actually use once my kids move out.
Speaker:So that means that I won't really have to get a
Speaker:storefront. I can just work from home and everything can be
Speaker:done from home.
Speaker:It cut my daytime income and have so I won't be
Speaker:using All of the extra money like gas lunch.
Speaker:Okay. That is something that you'll want to know.
Speaker:So whatever.
Speaker:I mean,
Speaker:just to have yourself grounded in this is the income.
Speaker:Eventually I need decor to make,
Speaker:we're just gonna call it decor.
Speaker:I know it's decor baskets and more,
Speaker:but we're just gonna call it decor here.
Speaker:This is how much it needs to be making.
Speaker:So it's whatever your salary is,
Speaker:minus whatever your costs are and then double that.
Speaker:Right. Okay.
Speaker:So the first thing to do,
Speaker:if you haven't already,
Speaker:it sounds like you have kind of a feel for it,
Speaker:but I would really tighten up that number and then say,
Speaker:okay, I know that this company needs to make X.
Speaker:Okay. Okay.
Speaker:Now part of your challenge is going to be that as
Speaker:you're building it,
Speaker:you can't do it full time because you're working your job.
Speaker:Correct. Okay.
Speaker:Now does your job comes with benefits as well?
Speaker:It comes with benefits,
Speaker:but I don't use the benefits.
Speaker:Okay. So you don't have to worry with this new number
Speaker:that you need to try and reach with decor.
Speaker:You don't need to worry about added benefits on top of
Speaker:that. No.
Speaker:No ma'am.
Speaker:Okay, perfect.
Speaker:Okay, so get a feel.
Speaker:That's a very first thing I would do is get a
Speaker:feel for what that number would look like,
Speaker:what you would need.
Speaker:Okay. Okay.
Speaker:Alright. So in my little questionnaire that I gave you in
Speaker:the beginning,
Speaker:I give some ideas of different types of things that we
Speaker:can talk about.
Speaker:And you highlighted all of them.
Speaker:So what do you think would be the best way for
Speaker:us to go with this conversation?
Speaker:To get the most bang out of our time together?
Speaker:What's your biggest struggle right now with your business?
Speaker:Right now it's just balancing.
Speaker:Okay, so balancing between your eight to five and working with
Speaker:decor. Right?
Speaker:It's like I'm trying to figure out how to,
Speaker:I know that I'm supposed to network,
Speaker:but then here in Houston with networking,
Speaker:I don't really want to network at a bar because everyone
Speaker:is drinking.
Speaker:So will they remember me in the morning because I'm not
Speaker:the one that drinks.
Speaker:Not anymore.
Speaker:I mean,
Speaker:I do,
Speaker:but I don't.
Speaker:But if I'm trying to network,
Speaker:I don't want to be tipsy trying to get someone's business.
Speaker:So do I do that or do I go to the
Speaker:events that are in the morning?
Speaker:So does that mean I have to schedule around going to
Speaker:a networker in the morning and then just going to work
Speaker:late? Can you do that?
Speaker:I can a little bit,
Speaker:but since we change department heads,
Speaker:I kind of have to be a little careful.
Speaker:At first I could do it,
Speaker:but then we had other coworkers at my job to decide
Speaker:to come in when they wanted to.
Speaker:So the days that I wanted to go and do what
Speaker:I needed to do,
Speaker:I couldn't do it because we always had to have two
Speaker:dispatchers. So that's where I'm trying to work around.
Speaker:Now this year I have four weeks of vacation.
Speaker:I really don't take vacation and only time I take vacation
Speaker:is when we see each other in August.
Speaker:And that's my,
Speaker:and we're got to do a conference together.
Speaker:So that's my vacation.
Speaker:That's what I call vacation.
Speaker:But everybody,
Speaker:they call it work.
Speaker:But to me it's my vacation cause I get away from
Speaker:my daytime job.
Speaker:Right. But you're learning and working on growing decor too.
Speaker:Right. So now I take these other days that I have,
Speaker:let me figure out how to work those into going to
Speaker:something in the morning.
Speaker:So that's been kind of hard because I've been doing this
Speaker:particular thing for the last 10 years and I'm trying to
Speaker:figure out how to switch it and it's kind of hard
Speaker:because I don't know how to switch it.
Speaker:Okay. So when you talk about networking,
Speaker:what are you trying to get out of networking?
Speaker:Just actually meeting people,
Speaker:letting them know what I do.
Speaker:Also learning a little different things on what other people do
Speaker:besides what I do for the whole goal of getting in
Speaker:business. Right.
Speaker:Because what you're really driving at is trying to get to
Speaker:that number that you're going to figure out so that you
Speaker:can make some changes in your life.
Speaker:Exactly. Okay.
Speaker:I have two questions for you.
Speaker:Okay. How are you getting your current business?
Speaker:Is it still all referrals,
Speaker:referrals and I post on my,
Speaker:cause the social media platforms that I use is Instagram,
Speaker:LinkedIn and Facebook.
Speaker:So I do a lot of posting on those,
Speaker:but I'm not really seeing upstanding the interaction,
Speaker:but I'm just not seeing the likes turn into clients.
Speaker:So I'm trying to figure out how to turn the lights
Speaker:into clients or how do I actually turn those people that
Speaker:are following me into clients.
Speaker:Okay, perfect.
Speaker:Okay, so both of those between networking and social media,
Speaker:you're looking at getting sales,
Speaker:that's your goal.
Speaker:Exactly. How close are you and I'm guessing the is going
Speaker:to be small because you have a full time job,
Speaker:but like as a percentage,
Speaker:if let's say your number,
Speaker:we're going to keep this just for simple math.
Speaker:Let's say you needed to do $50,000
Speaker:a year.
Speaker:Okay. How close are you to that?
Speaker:Are you at like 5% of that?
Speaker:Me, I'd probably say well 3% 3% okay.
Speaker:So you've really,
Speaker:it sounds to me like been taking business when it can
Speaker:come in,
Speaker:but not really aggressively pursuing business yet.
Speaker:Is that a fair statement?
Speaker:Yes. And apart from the fact that you have some time
Speaker:challenges, what else is keeping you from pursuing that business?
Speaker:To be honest,
Speaker:a little bit of fear.
Speaker:Okay. What about fear?
Speaker:Fear from me,
Speaker:because I was asked this question the night before and I
Speaker:think it's the fear of success.
Speaker:Ooh, okay.
Speaker:Talk some more.
Speaker:I know that I can be successful,
Speaker:but you know how you had this little chatter,
Speaker:you have two chatters,
Speaker:you have a good chatter and you have a bad chatter.
Speaker:Well sometimes my bad chatter outweighs my good chatter.
Speaker:And is your bad chatter Saying to Sandy,
Speaker:You can't do this,
Speaker:this is not for you.
Speaker:Why are you trying so hard,
Speaker:not going to be successful?
Speaker:And it's like the other chapters and Oh no,
Speaker:you can do this.
Speaker:You've been doing this for so long,
Speaker:why can't you do this?
Speaker:So you've got both of those competing voices,
Speaker:which we all have.
Speaker:By the way,
Speaker:Sandy. And the hard part is they're never going to go
Speaker:away. Like even when you get to that,
Speaker:we're just going to call it 50 because that's just an
Speaker:easy number.
Speaker:And I alluded to it earlier,
Speaker:maybe it's more,
Speaker:maybe it's less,
Speaker:I don't know.
Speaker:But even when you get to that 50 you're still gonna
Speaker:have that chatter and then you're going to get to 70
Speaker:and you're still gonna have that chatter.
Speaker:Everyone has the cheddar.
Speaker:So the skill is to make it shut up or ignore
Speaker:it, right?
Speaker:It's going to come back just not to listen to it.
Speaker:It's like kind of how you turn your back on the
Speaker:bully or something.
Speaker:Right. And that's something that I've been working with this year
Speaker:because I said 2018 you're going to be successful in 2019
Speaker:so we're going to focus on,
Speaker:you can do this.
Speaker:There's no such thing as you can't.
Speaker:So I've been listening to more of the good chatter and
Speaker:this more of the,
Speaker:I'm changing my mindset.
Speaker:Perfect. So in that way to work on the fear part.
Speaker:And is the fear just this other voice or is there
Speaker:more fear than that?
Speaker:No, it's just the fear of being successful because I know
Speaker:I can be successful because I've seen it once before.
Speaker:Cause when I first initially did the business and I made
Speaker:that first $500 I never thought I would make the first
Speaker:$500 but I did so I knew then I could do
Speaker:it right.
Speaker:But then as things,
Speaker:and you know,
Speaker:life happens,
Speaker:so fears that Hey,
Speaker:I know where I can get in and get to her.
Speaker:So it got in and got to me.
Speaker:So like now I'm like,
Speaker:no, I can't deal with fear anymore because fear is not
Speaker:my friend.
Speaker:Fear is not your friend,
Speaker:but it sounds like you have the right mindset in that
Speaker:you recognize the fact that you just need to ignore it.
Speaker:You can be rude to that voice and you can just
Speaker:ignore it.
Speaker:Exactly. Make it go sit in a corner or something,
Speaker:you know?
Speaker:And hopefully never come up again.
Speaker:But it's like that bad child.
Speaker:It gets up from the chair and comes and finds you.
Speaker:Right. But just knowing that fact and it sounds like even
Speaker:though you recognize it,
Speaker:you pretty much know what to do with it now.
Speaker:Right. That's good.
Speaker:Because if you have things that are obstacles and you don't
Speaker:do anything different than you've done before,
Speaker:nothing changes.
Speaker:Right, right.
Speaker:So for the mindset portion with fear,
Speaker:it sounds like you've got some of that covered.
Speaker:You know it's there,
Speaker:you accept the fact,
Speaker:but you're not always listening to it.
Speaker:Right. Okay.
Speaker:But here's a big question,
Speaker:Sandy, is it preventing you from doing things or do you
Speaker:feel like you're going to be able to work through that
Speaker:fear? Well at first it was preventing me from doing things,
Speaker:but now no,
Speaker:I'm going to do those things.
Speaker:Perfect. Okay.
Speaker:And one of the best ways to discourage that whole fear
Speaker:thing and make it stay in the corner is by taking
Speaker:action. Exactly.
Speaker:You know,
Speaker:is like is not listening to it and doing physically doing
Speaker:whatever it is.
Speaker:Right. So for sake of this conversation,
Speaker:can we say that you recognize that fear is out there,
Speaker:the fear of success,
Speaker:but that you've kind of got that covered right now?
Speaker:Yes. All right,
Speaker:so now let's get back to the whole concept of challenge
Speaker:and it's challenge in how do I handle everything that I
Speaker:have going on in my life,
Speaker:but also wanting to get decor going on some type of
Speaker:projectory to increase sales.
Speaker:Exactly. Okay.
Speaker:Have you done any networking meetings?
Speaker:I know you don't like the bar scenario.
Speaker:Have you done any of them and give me your experience
Speaker:with those?
Speaker:I've done maybe one or two so far.
Speaker:Well not this year,
Speaker:but last year I did maybe one or two and they
Speaker:want, even I went to,
Speaker:I sat at a table and we all networked and stuff
Speaker:like that,
Speaker:but when I would do my follow up,
Speaker:I would never hear back from them.
Speaker:How would you be doing followup?
Speaker:Well, I will send an email and let them know.
Speaker:I enjoy meeting him at the event and if we could
Speaker:get together and sit down and have a cup of coffee
Speaker:or tea and chat a little bit more,
Speaker:but it would never respond to the email.
Speaker:Okay. So let's talk through a couple of things here.
Speaker:I want to separate in person networking,
Speaker:we're just call it all networking versus social media.
Speaker:Okay. So we'll talk about social media second,
Speaker:but I think your biggest opportunity first is networking.
Speaker:Okay. Hands down.
Speaker:It's the best way to get business when you're a local
Speaker:business for sure.
Speaker:Yes, of course.
Speaker:Social media has a play in it and I have some
Speaker:comments for you on social media later,
Speaker:but I think we should really dive into networking.
Speaker:Okay. And if you're serious about your business,
Speaker:Sandy, which I think you are,
Speaker:I think it's an excellent idea if you can work it
Speaker:out with your employer to be able to take specific,
Speaker:it doesn't even have to be all morning,
Speaker:like structured time.
Speaker:And I think you can even say,
Speaker:this is what I'm using it for.
Speaker:I'm not just hanging out playing around or sleeping in late,
Speaker:this is what I'm doing.
Speaker:They already know and clearly accept that you have the business
Speaker:if you're able to get product there and people buy product
Speaker:from you and all of that.
Speaker:So if there were a way that you could work that
Speaker:in now we'll talk through about what that should actually be.
Speaker:Okay. But if you have that opportunity,
Speaker:I see this as your biggest potential for getting in more
Speaker:business so that this time,
Speaker:six months from now you are already seeing things rising.
Speaker:Okay. Okay.
Speaker:You noticed I didn't say 30 days from now because it
Speaker:does take some time.
Speaker:Right. And I'll tell you how you do it too.
Speaker:I'll tell you the right way to make it start working
Speaker:for you.
Speaker:First thing with networking,
Speaker:just in terms of structure is I would identify what organizations
Speaker:exist in Houston that would be good for you in terms
Speaker:of their makeup.
Speaker:And I actually have a couple to tell you about after
Speaker:we get off the recording because I just don't have them
Speaker:accessible. Okay.
Speaker:But I have a couple that I think you might be
Speaker:interested in.
Speaker:Have you looked into any of the chamber of commerce is
Speaker:in your area?
Speaker:Yes, I have.
Speaker:I definitely have.
Speaker:And I have one that's close by me where I live
Speaker:cause I live out in the suburbs so I'm going to
Speaker:try. The one is out here,
Speaker:it's not actually mine because I'm in Fort bend and they
Speaker:have their chamber.
Speaker:But then there's another one is on the outskirts.
Speaker:We're just maybe 1520 minutes from where I live now.
Speaker:So I'm going to try them first because it's a smaller
Speaker:one. But they do a lot of stuff.
Speaker:Okay, good.
Speaker:Perfect. So I want to start with the smaller ones first
Speaker:before, cause there are some larger ones that are in the
Speaker:city that I want to join.
Speaker:But I think I need to start with the smaller one
Speaker:first where I can feel a little bit more comfortable before
Speaker:I tackle the big ones.
Speaker:Well. Yeah.
Speaker:And the other thing is every chamber has a different feel
Speaker:to it and that applies to BNI groups or any of
Speaker:these larger where they're under an umbrella.
Speaker:Every chapter has its own feel.
Speaker:Right? Right.
Speaker:And I would not say that you can get more business
Speaker:out of a larger chamber versus a smaller chamber.
Speaker:It really depends on what the makeup is,
Speaker:what the culture of the chamber is.
Speaker:And a couple of other things we're going to talk about
Speaker:in a minute.
Speaker:Okay. And I also don't think you do this broad approach
Speaker:where you join 7,000
Speaker:million chambers.
Speaker:I think what you should do,
Speaker:and it sounds like you're already thinking this direction,
Speaker:which is perfect,
Speaker:is go as a guest.
Speaker:Most times chambers will let you go for one or two
Speaker:times as a guest before you have to become a member
Speaker:of the chamber.
Speaker:But go to maybe a couple and get a feel for
Speaker:how they are.
Speaker:And the reason I say,
Speaker:and let me just put a stake in the ground and
Speaker:say three.
Speaker:Okay. Because then you get a feel for how they conduct
Speaker:meetings. And then you have a comparison.
Speaker:If you only go to one and you like it,
Speaker:you don't know if there's another one that's better because you
Speaker:only have been to the one.
Speaker:That's why I'm saying like go to three and make a
Speaker:choice of one.
Speaker:Okay. Only one.
Speaker:And the reason I'm saying one is because you don't have
Speaker:the time right now.
Speaker:Okay, so let's follow through with this concept.
Speaker:So let's say you're going to do the one,
Speaker:this is you found your winner because it's also a financial
Speaker:investment. Then you join with whatever the costs are.
Speaker:Now here's the trick for chamber networking.
Speaker:You have to be there regularly.
Speaker:One of the good things about a chamber is they meet
Speaker:once a month,
Speaker:right? Right.
Speaker:So you want to make sure you're at their meetings once
Speaker:a month,
Speaker:which ends up being easy because you already know when they
Speaker:are. So you can fit that in with whatever your vacations
Speaker:time would be.
Speaker:Correct. And then you start getting to know people who are
Speaker:there. That's the first thing.
Speaker:Obviously people who were in the room and what ends up
Speaker:happening always is the same people come to the meetings,
Speaker:let's say it's a coffee meeting.
Speaker:Okay. And I would suggest if you have chambers that are
Speaker:only meeting at night,
Speaker:I would go for morning meetings cause I think they're more
Speaker:business focused at least initially.
Speaker:Now a lot of chambers also will have after hours or
Speaker:nighttime parties,
Speaker:which is also good.
Speaker:I'll talk about those in a second.
Speaker:But what you're going to want to do,
Speaker:Sandy, is go to those meetings on a regular basis and
Speaker:not try to scan the room and meet everybody all at
Speaker:once. Zero in on a couple of people each meeting to
Speaker:get to know.
Speaker:Right. If they have boards,
Speaker:try and get active on boards if they have other events,
Speaker:like become very visible within a chamber.
Speaker:Okay. Right.
Speaker:Now the other thing with the chamber is there are other
Speaker:people who are part of the chamber who probably don't come
Speaker:to the networking meetings.
Speaker:They've joined the chamber because they want to be on the
Speaker:directory or the chambers reached out because it's a larger organization.
Speaker:Like I know in our area we have banks,
Speaker:the hospital,
Speaker:the art center,
Speaker:lots of other organizations that are part of our chamber.
Speaker:But those people don't come to meetings.
Speaker:So this is now step two.
Speaker:Step one is getting to know people in that room,
Speaker:wherever the networking is.
Speaker:What I would say to you about that is make a
Speaker:phone call to them versus emailing them after you've met and
Speaker:maybe just one or two people and just say,
Speaker:Hey, I'd love to get together.
Speaker:And so many people are getting together because they want to
Speaker:sell you their stuff,
Speaker:which is not what you want to do.
Speaker:You want to get to know all the things that they
Speaker:do, that the magic and chambers or a networking overall is
Speaker:to get to know other people in the room and see
Speaker:how you can help them.
Speaker:Because in turn it circles back to help you.
Speaker:Okay. So when you're talking with people who you've met there
Speaker:and you follow up and say,
Speaker:Hey, I'd love to have coffee.
Speaker:I am so interested in what your business does.
Speaker:I would love to know more.
Speaker:Do you have a half an hour for coffee Saturday morning?
Speaker:Or try and get that on the weekend if you can
Speaker:because of your scheduling.
Speaker:But the point is not,
Speaker:so you can tell them all about decor baskets.
Speaker:That's going to come up anyway in the conversation,
Speaker:but you want to know more about their business.
Speaker:That's the point.
Speaker:Okay. Right,
Speaker:right, right,
Speaker:right, right.
Speaker:And that's the conversation when you're in those networking meetings to
Speaker:tell me about your business,
Speaker:what do you do?
Speaker:Oh, that's so cool.
Speaker:Who were most of your clients?
Speaker:Like, yeah,
Speaker:whatever the conversation is.
Speaker:But you're wanting to know more about them to see if
Speaker:you personally or anybody else,
Speaker:you know,
Speaker:could use their services.
Speaker:It was their services.
Speaker:Correct. So that's 0.1.
Speaker:Then step two with these networking groups is who else is
Speaker:part of the organization?
Speaker:Like the chamber,
Speaker:but never goes to these meetings?
Speaker:These could be your golden corporate accounts.
Speaker:Okay. Okay,
Speaker:so for our listeners here,
Speaker:within the gift basket business,
Speaker:you can do customized gift baskets and individual onesies and twosies
Speaker:all day long.
Speaker:Unless you're Harry and David or someone where people automatically know
Speaker:the name.
Speaker:Unless you get some type of regular corporate business,
Speaker:Sandy will never get to where she wants to go without
Speaker:getting some type of regular account.
Speaker:Okay. Whether it's an industry like real tours or something like
Speaker:that, or realtors,
Speaker:financial services,
Speaker:that type of thing.
Speaker:Or some corporations,
Speaker:that's going to be your golden ticket to your 50,000
Speaker:okay. Okay.
Speaker:What I'm trying to show you is one networking organization has
Speaker:a number of different angles you can go to for business.
Speaker:So that investment of,
Speaker:I don't know,
Speaker:$300 let's say for a chamber.
Speaker:I don't know what your chamber would be,
Speaker:but we'll just throw it out there.
Speaker:Doesn't have to be just for the opportunity you're getting from
Speaker:a morning coffee once a month event.
Speaker:There's way more play you can do off of that.
Speaker:Okay? Okay.
Speaker:So number one,
Speaker:who's in the room?
Speaker:Number two corporate accounts or larger companies who don't show up
Speaker:at the functions at the meetings,
Speaker:but they're members of the group.
Speaker:So you want to look at the member list,
Speaker:see who else is there,
Speaker:and pull out a couple of people who you want to
Speaker:meet and they all have their contact information there,
Speaker:et cetera.
Speaker:Now, some of these folks might not go in the morning
Speaker:and retailers by nature I find often don't go to morning
Speaker:networking events because they have to get open in their shop,
Speaker:you know?
Speaker:And if a shop opens at 10 they still need to
Speaker:be there by eight 30 or nine depending on their business.
Speaker:So many times they'll be the people who show up at
Speaker:night. So when you talk about not going to things that
Speaker:are at a bar after hours or something like that,
Speaker:if it's in conjunction with a chamber that also has the
Speaker:morning coffee,
Speaker:you'll see a different audience show up.
Speaker:You'll also see that the behavior is different now it's after
Speaker:work, even if it's a Tuesday night,
Speaker:you know?
Speaker:And yeah,
Speaker:if people are drinking that's fine.
Speaker:It's just a different type of an atmosphere.
Speaker:So I would go to some of those events when you
Speaker:can because you'll see different people.
Speaker:Okay. And then the other thing I would do again with,
Speaker:if it's a chamber or whoever it is,
Speaker:if they have some boards you can sit on,
Speaker:sometimes they'll be rallying their members because of a certain time
Speaker:limited activity.
Speaker:They're doing like a 4th of July parade or it's the
Speaker:hundredth anniversary or something like,
Speaker:so they'll look for subcommittees.
Speaker:That isn't something where you're committing your time for the whole
Speaker:year. But for a portion,
Speaker:you know like three months or something.
Speaker:And the value of that is the other people who are
Speaker:on that committee.
Speaker:Number one.
Speaker:Cause that's another easy way to get to know people.
Speaker:But then also you become more credible and visible within your
Speaker:community. Okay,
Speaker:gotcha. So that helps.
Speaker:Especially when you're a home based business that helps show your
Speaker:level of professionalism.
Speaker:Okay, okay.
Speaker:Because she's part of this group and doing this and no,
Speaker:she's on the committee for this.
Speaker:And yeah,
Speaker:I saw her at the chamber meeting last month.
Speaker:Things like that there.
Speaker:I just gave you four different ways that you can use
Speaker:one networking membership,
Speaker:whatever it is,
Speaker:and all those extensions.
Speaker:Now the other thing you can do cause all we're really
Speaker:talking about here is how do you find avenues to new
Speaker:business, right?
Speaker:The other thing that you can do is in your,
Speaker:I would start with your hometown just for delivery purposes,
Speaker:but then extend the radius a little bit.
Speaker:What businesses are out there that you'd love to be doing
Speaker:business with?
Speaker:Maybe it's a hospital,
Speaker:maybe it's,
Speaker:I don't know who would be there,
Speaker:but bigger businesses,
Speaker:they may not be part of the chamber,
Speaker:so you don't have the linkage that way,
Speaker:but if you targeted,
Speaker:let's say two or three of those larger companies,
Speaker:then when you're in the networking meetings and you stand up
Speaker:and you talk about your business,
Speaker:you can also then say,
Speaker:Hey, I'm looking for a connection within XYZ company.
Speaker:If anybody knows anybody within that business,
Speaker:will you let me know?
Speaker:And it doesn't have to be the person who would be
Speaker:buying gift baskets or corporate gifts because they could help find
Speaker:that person.
Speaker:This is kind of like a face to face LinkedIn.
Speaker:Oh okay.
Speaker:Okay. So you reach out cause someone might be,
Speaker:Oh my next door neighbor is in charge of accounting there.
Speaker:Oh no kidding.
Speaker:Do you think I could chat with him?
Speaker:I'm looking for the person who's in the marketing department.
Speaker:See how that extension goes like that.
Speaker:Right. Okay.
Speaker:So that's another way cause I think what you're going to
Speaker:want to start doing is driving towards continual business,
Speaker:the more corporate type business as you can.
Speaker:But by stepping it up you can do it in all
Speaker:these ways that we just mentioned.
Speaker:Okay. Got it.
Speaker:Do you have any questions about any of that?
Speaker:No. You actually answered all of the questions that I needed.
Speaker:Okay. So that's that.
Speaker:I do have a little bit more for you here and
Speaker:of course you're going to get the recording and when the
Speaker:show goes live it'll be there too.
Speaker:So you can listen to this over and over again.
Speaker:You'll have the information.
Speaker:How comfortable are you when you get up and do your
Speaker:little elevator speech in front of people?
Speaker:Are you good with that?
Speaker:Oh Lord,
Speaker:no mail.
Speaker:All right,
Speaker:Sandy, here is your template.
Speaker:Are you ready?
Speaker:Yes. You're going to say,
Speaker:hi, I'm Sandy Monroe,
Speaker:owner of decor baskets and more.
Speaker:Okay, we help.
Speaker:And then you fill in who your customer is.
Speaker:Okay? Okay.
Speaker:And we're not gonna have a lot of time to go
Speaker:through that here on the phone today,
Speaker:but don't think about just the next part of this is
Speaker:not we sell gift baskets for all your gifting needs.
Speaker:Okay? That means nothing to anybody.
Speaker:Okay? So you want to decide who your customer is specifically,
Speaker:I would suggest businesses in corporate with,
Speaker:and then what it is that is the result of these
Speaker:gift baskets.
Speaker:So it could be client retention,
Speaker:referrals, employee retention,
Speaker:whatever it is,
Speaker:okay. Okay.
Speaker:Through wonderful experiences with food and gifts or something like that.
Speaker:Okay? So it's who you are,
Speaker:what your business is,
Speaker:who your customer is,
Speaker:how you end up helping them,
Speaker:what the result is,
Speaker:and then your product.
Speaker:Now once you've got that down,
Speaker:it's okay to have it written on a piece of paper.
Speaker:And if you get nervous,
Speaker:just pull out that piece of paper.
Speaker:When you stand up and talk,
Speaker:nobody cares.
Speaker:And the goal of this message,
Speaker:by the way,
Speaker:I keep calling it an introduction message versus an elevator speech
Speaker:cause this is what it is.
Speaker:It's just you're introducing people to you.
Speaker:You don't have to tell them where you do work,
Speaker:you don't have to give them,
Speaker:we do baskets for all occasions,
Speaker:birthdays, Andover,
Speaker:like you don't have to throw in everything about your business.
Speaker:All you're doing is just a very surface level thing and
Speaker:just be who you are.
Speaker:You are so cute in person already.
Speaker:So just be yourself and just be like,
Speaker:I'm Sandy Monroe.
Speaker:This is what I do.
Speaker:Thank you for letting me come today.
Speaker:I'm looking for a chamber to join.
Speaker:You guys are so much fun this morning.
Speaker:Thank you for having me.
Speaker:Like that's your final part is just personality ish and then
Speaker:you sit down and you're done.
Speaker:Okay. So that's the way you do that.
Speaker:Okay. And the trick is going to be once you find
Speaker:the chamber that you like,
Speaker:I keep saying chamber but it doesn't have to be chamber.
Speaker:Keep going and then entrenched yourself into the organization and it
Speaker:does take some time for people to start gravitating to you
Speaker:and remembering you for business but you at the same time
Speaker:when people are getting to know you and getting a feel
Speaker:for you and getting more comfortable with you at the same
Speaker:time you can be doing all these other things we just
Speaker:talked about asking for connections with corporate locations,
Speaker:looking at the member list and initiating meetings with other people.
Speaker:You can still be doing that and getting business through those
Speaker:means while you're building up a credibility thing where people will
Speaker:automatically come to you.
Speaker:So it's a little bit of both.
Speaker:So that's that.
Speaker:Now here's the other thing I want to say to you
Speaker:about all of that and the issue with balance like we
Speaker:were talking about in the beginning is you have limited time
Speaker:to work.
Speaker:So you want to make sure that when you're working,
Speaker:I love the idea that you like putting together the baskets
Speaker:and it makes you feel good,
Speaker:but make sure you're doing things that are going to bring
Speaker:you the business.
Speaker:So make that basket if you want to,
Speaker:but don't like redesign the bow five times.
Speaker:I'd rather you be looking at the chamber list and seeing
Speaker:what other members you want to be contacting.
Speaker:You know what I mean?
Speaker:Like be really,
Speaker:really conscious of what you're doing and say,
Speaker:is this going to help me get new business?
Speaker:Making a basket on the side isn't necessarily going to make,
Speaker:it's like a secondary.
Speaker:Right, right.
Speaker:Because it's so easy to not do the things that are
Speaker:harder. Exactly.
Speaker:And then you don't make progress.
Speaker:Right. Okay.
Speaker:Does that make sense?
Speaker:Yes. Perfect.
Speaker:And then social media,
Speaker:I don't think we're going to have a lot of time
Speaker:for right now,
Speaker:but I will make a comment to you that your social
Speaker:media presence from what I've seen is gorgeous.
Speaker:I don't know who's doing your imagery and I haven't really
Speaker:looked at the messaging,
Speaker:but it's very consistent in terms of your style to me.
Speaker:Okay. And I love what you put out there.
Speaker:Thank you.
Speaker:You're also super cute.
Speaker:I would love to see you going live sometimes.
Speaker:Have you been,
Speaker:I haven't seen it,
Speaker:but have you been or no ma'am.
Speaker:Okay, I'll put that down.
Speaker:Go live.
Speaker:Well, you'll want to go live with intention,
Speaker:so we're not going to be able to get to a
Speaker:lot of that right now,
Speaker:but we've talked about it before.
Speaker:Yes, I've done some presentations on live.
Speaker:I don't know if you guys still have access to it
Speaker:or not,
Speaker:but you'd want it to be a purpose and an intent,
Speaker:but I would definitely think about doing that because again,
Speaker:you're so cute.
Speaker:You're so personable and you're very professional,
Speaker:you know?
Speaker:Not everyone,
Speaker:even though they're dressed right and all of that,
Speaker:not everyone gives off that presence of professionalism as you do.
Speaker:Oh, well thank you.
Speaker:I'm being serious so you can play off of that.
Speaker:That's another reason why going to networking events will be so
Speaker:good for you.
Speaker:Okay, good.
Speaker:Got it.
Speaker:Okay. Do you have any questions for me?
Speaker:No, actually you've given me everything that I needed to know.
Speaker:Okay. So what are you going to do next?
Speaker:What are your first steps now that we've talked?
Speaker:My first steps will be planning to check out a chamber
Speaker:goal as I guess I've done my research on this one
Speaker:particular one.
Speaker:Sorry. You know what the membership fee is,
Speaker:but I do want to go first just to check it
Speaker:out to see if,
Speaker:if the field is right.
Speaker:Okay. Think about doing a couple,
Speaker:but it's your choice.
Speaker:You are the steer of your own ship.
Speaker:So if you decide this is the one you want,
Speaker:just do it.
Speaker:Yes, I'm gonna do a couple.
Speaker:So this is closer by my house that I can go
Speaker:to this one.
Speaker:So I'll know like,
Speaker:okay, I can get up in the morning,
Speaker:go to the chamber in the morning for two hours and
Speaker:then hang out there for those two hours and then on
Speaker:my way to work.
Speaker:Okay. And then the next one I'll try to find one
Speaker:that's in the city that's closer to my job in that
Speaker:area and try one of their events in the evening.
Speaker:So I could do the one here that's by my house
Speaker:in the morning.
Speaker:And then I can do oneness in the city in the
Speaker:evening if they have an evening event.
Speaker:I know that's one that I need to work on.
Speaker:I mean to do a lot more networking.
Speaker:Yeah. And then deep dive into networking when you've picked them.
Speaker:Just really entrenched yourself.
Speaker:And then try to get on a board at one of
Speaker:the networks to see what committees they have and see if
Speaker:I can join the committee,
Speaker:which will be fun.
Speaker:And then after that I'll work on going live.
Speaker:Okay, perfect.
Speaker:And then also start thinking about,
Speaker:and you'll hear this all again,
Speaker:you know when you hear the recording again,
Speaker:but think about two or three corporations you would love to
Speaker:be doing business with.
Speaker:Okay. And then try and find who contacts are in those
Speaker:areas where you could start talking to people.
Speaker:Okay. I mean,
Speaker:you're obviously not going to do all of this at once.
Speaker:The first part is going to be getting into networking.
Speaker:And Sandy also,
Speaker:remember you do have an eight to five,
Speaker:so it will take you a little longer to progress with
Speaker:some of this.
Speaker:And that's okay because you're balancing.
Speaker:That's okay.
Speaker:Right? So be kind to yourself with your progression,
Speaker:but don't use it as an excuse to go slow,
Speaker:you know what I mean?
Speaker:Right. Okay.
Speaker:Wonderful. Well,
Speaker:I'm excited for you too.
Speaker:I really think if you do this,
Speaker:honestly and truly,
Speaker:if you do this,
Speaker:by the time I see you just about six months from
Speaker:now, actually,
Speaker:exactly, then you should be in a different position than you
Speaker:are right now.
Speaker:You'll be growing.
Speaker:You will be growing.
Speaker:I can guarantee you that.
Speaker:Yes. Wonderful.
Speaker:I did have a goal.
Speaker:By the time I turned 45 I'm supposed to be at
Speaker:a certain,
Speaker:I had a goal,
Speaker:but I'm not there yet.
Speaker:So I think I'm gonna give you five more years.
Speaker:So by the time I turned 50 where I was supposed
Speaker:to be at 45 we're going to try to be there
Speaker:at 50 That's okay.
Speaker:There's nothing wrong with that.
Speaker:Right. But the only way to do that is to do
Speaker:something differently.
Speaker:Right. Not just to keep doing the same thing,
Speaker:but to be working something differently.
Speaker:And Sandy,
Speaker:I've got to tell you,
Speaker:I saw it for myself.
Speaker:One account can do it for you.
Speaker:The right account.
Speaker:One account can catapult you from 10,000
Speaker:to 50,000
Speaker:Exactly. Yeah.
Speaker:And I don't know that those are anywhere near what your
Speaker:numbers are you're looking at and we don't need to go
Speaker:there, but it doesn't have to be slow either.
Speaker:But it's,
Speaker:when do you find that account?
Speaker:You have to be out there to be able to capture
Speaker:it. To get it right.
Speaker:Super. Well,
Speaker:thank you so much.
Speaker:I appreciate you being on today and hopefully like you forgot
Speaker:about the audience and it was just you and me talking
Speaker:because that's what I wanted it to be.
Speaker:I want you to feel good.
Speaker:Like, I want you to get off this phone and be
Speaker:like, okay,
Speaker:I'm so excited.
Speaker:I know exactly what I'm going to do next and I'm
Speaker:going to do it this coming week.
Speaker:Do you feel that way?
Speaker:Yeah, I definitely feel that way.
Speaker:I think this is exactly what I needed was just that
Speaker:extra to say,
Speaker:Hey, you can do this.
Speaker:And I think that's my whole thing right now is I
Speaker:can do this and I have to do this.
Speaker:You can do this.
Speaker:And the other thing,
Speaker:are you in the gift biz breeze with us yet?
Speaker:Yes. I think.
Speaker:Okay, so you're not joined.
Speaker:It's free.
Speaker:Okay. Oh cost.
Speaker:But a lot of people who listened to the podcast are
Speaker:also in that group.
Speaker:So they may have heard this.
Speaker:Talk to us about how it's going.
Speaker:Okay. And if you have a challenge,
Speaker:if something's not like you're stuck with something,
Speaker:then post it and we'll all talk about it there.
Speaker:Okay. Most definitely.
Speaker:This doesn't have to be the end of this whole conversation.
Speaker:Okay. Okay.
Speaker:Got it.
Speaker:All right Sandy.
Speaker:Well thanks again.
Speaker:We're doing this on a Saturday morning,
Speaker:so have a great rest of your weekend.
Speaker:Most definitely you two things.
Speaker:Good stuff.
Speaker:Yes, and Sandy.
Speaker:Now you have the whole world that your accounting do to
Speaker:make 2019 your year and those of you who have been
Speaker:listening and are already in some type of a chamber or
Speaker:other networking group,
Speaker:take advantage of these things that we talked about of ways
Speaker:that Sandy can up her game there because you can do
Speaker:the exact same thing and I'd like to hold you accountable
Speaker:too. Up next week we're going to be talking about content
Speaker:content for your business.
Speaker:It's a great way to be attracting new people into your
Speaker:business that you don't even know exist.
Speaker:I'm talking about people who will find you online,
Speaker:you know,
Speaker:through your blog or through social media,
Speaker:but content,
Speaker:what does that even mean?
Speaker:What do you do with it and where do you put
Speaker:it? That's all up next week on the gift biz unwrapped
Speaker:podcast and I look forward to being together again then.
Speaker:Bye for now.
Speaker:This podcast is made possible.
Speaker:Thanks to the support of the ribbon print company.
Speaker:Create custom ribbons right in your store or craft studio in
Speaker:seconds. Visit the ribbon,
Speaker:print company.com
