Gift biz unwrapped episode 366.
Speaker:It might look good on your taxes,
Speaker:but it's not going to show you a profit and you're
Speaker:going to be very discouraged.
Speaker:Attention. Gifters bakers,
Speaker:crafters, and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode,
Speaker:packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal Sue moon Heights.
Speaker:Hi there.
Speaker:It's Sue.
Speaker:And thanks for joining me here today.
Speaker:I can't believe we're already coming up to our second gift
Speaker:biz bash.
Speaker:Not sure what this is.
Speaker:It's something new that I recently started for you.
Speaker:The gift BizBash is a zoom party that provides a short
Speaker:session of free live training,
Speaker:and then a chance for you to highlight your company and
Speaker:any promotions you currently have going on.
Speaker:Or if you're interested in doing a collaboration,
Speaker:you can give us the details on that and perhaps find
Speaker:your next biz buddy.
Speaker:The first one was a couple of weeks ago.
Speaker:Oh my gosh,
Speaker:we had so much fun and it's going to be coming
Speaker:up as a podcast episode here shortly.
Speaker:Why don't you join us for this next one?
Speaker:Spots are limited so that I can keep the bash to
Speaker:about 45 minutes or so.
Speaker:You can sign up for as many as you like or
Speaker:pick and choose based on your availability to see the schedule
Speaker:and to sign up,
Speaker:go to gift biz,
Speaker:unwrapped.com forward slash bash.
Speaker:It's a hundred percent free for you to pick up a
Speaker:growth tip and get eyeballs on your business,
Speaker:to what could be better.
Speaker:Gift biz,
Speaker:unwrapped.com forward slash bash.
Speaker:I'll see you at the next one.
Speaker:And now onto the show today,
Speaker:do you recall the old vaudeville films where they'd have a
Speaker:big hook that would come out from behind a curtain and
Speaker:grab a bad actor around the waist and pull them off
Speaker:stage? Please don't do that to me.
Speaker:When you hear what we're talking about today,
Speaker:it's a topic that I know you've heard enough about lately,
Speaker:and probably want to forget until this time next year,
Speaker:that is Ugh taxes,
Speaker:but what if you didn't have to dread tax season?
Speaker:I mean,
Speaker:it's going to come around again,
Speaker:whether you like it or not,
Speaker:and putting a blindfold on now,
Speaker:won't make your experience with filing any better next year.
Speaker:But listening to this episode can our expert today is going
Speaker:to walk through what you can do now so that your
Speaker:tax filing experience can be less painful.
Speaker:Next time around we cover who should be part of your
Speaker:financial team and what actions to take and tools to use,
Speaker:whether you're a newbie in business or a seasoned pro,
Speaker:I think you'll pick up a tip or two to ensure
Speaker:that tax filing sanity is in your future.
Speaker:Today. It is my pleasure to introduce you to Danielle Hayden
Speaker:of kickstart accounting.
Speaker:Danielle is a reformed corporate CFO.
Speaker:Who's on a mission to help rule-breaking female entrepreneurs understand their
Speaker:numbers so they can gain the confidence needed to create sustainable
Speaker:profits. After spending 10 years in the boardroom,
Speaker:Danielle is now in her sweet spot as the CEO of
Speaker:kickstart accounting,
Speaker:Inc, where she helps business owners with bookkeeping analysis education.
Speaker:And she's also the author of the profit planner book series.
Speaker:When Danielle isn't crunching numbers on our client's behalf or crafting
Speaker:the next iteration of the profit planner,
Speaker:you can find her hanging out with her two kids as
Speaker:she inspires them to lead their fullest lives or any,
Speaker:and almost every fitness related activity ranging from Spartan races to
Speaker:Pilates. Hmm,
Speaker:Spartan races.
Speaker:That's interesting.
Speaker:Danielle, welcome to the gift biz on repped podcast.
Speaker:Thank you so much for having me here.
Speaker:I'm very excited to have this conversation with you,
Speaker:Me too.
Speaker:But before we even go into the candle question,
Speaker:what our Spartan races,
Speaker:They are an obstacle mud run.
Speaker:Very odd that I got into this.
Speaker:I had a friend who invited me a few years ago
Speaker:to train and go to one and my fiance and I
Speaker:had a blast.
Speaker:So I'm as girly as it gets.
Speaker:I do not want to get dirty at all.
Speaker:And then it comes to race day and you're climbing into
Speaker:mud. And it's the funniest thing in the world so much.
Speaker:Oh my gosh.
Speaker:That does sound amazing.
Speaker:And your shoes probably come off as you're running through the
Speaker:mud and some points.
Speaker:Oh yes.
Speaker:I can't tell you how many people have lost their shoes
Speaker:in there and something that you don't do that in real
Speaker:life. You're not going playing in mud like kids and monkey
Speaker:bars and lifting heavy stuff.
Speaker:It's a really,
Speaker:really challenging events,
Speaker:but it's so much fun and you leave feeling like a
Speaker:million bucks.
Speaker:It sounds amazing.
Speaker:And you've kind of gotten like a mud spa treatment at
Speaker:the same time.
Speaker:I said that in my last race,
Speaker:I said,
Speaker:you know what,
Speaker:guys? I said,
Speaker:people pay good money for this.
Speaker:And just toughen up.
Speaker:There you go.
Speaker:All right,
Speaker:well, we've already gotten a little bit of a peek into
Speaker:who you are besides just your intro.
Speaker:But I also want to do this by way of a
Speaker:motivational candle because we've been doing it all these years.
Speaker:So I can't stop.
Speaker:Now, Danielle,
Speaker:if you were to describe yourself by way of a motivational
Speaker:candle, what would it look like?
Speaker:Bike a color,
Speaker:and then maybe a sane or a motto or a quote
Speaker:that would resonate with you.
Speaker:So my favorite color is red.
Speaker:I love the smell of cherry almond.
Speaker:Everything is cherry almond in my routine.
Speaker:And then my quote for long as I can possibly remember
Speaker:is mind over matter.
Speaker:And I really do truly believe that.
Speaker:Yeah, my kids roll their eyes.
Speaker:My mom laughs my team.
Speaker:I'll ask every time I say it,
Speaker:because I truly believe that our mind controls what actually becomes
Speaker:our reality.
Speaker:I agree with you.
Speaker:It can limit us or it can open us up to
Speaker:opportunity. It depends which switch you want to flip.
Speaker:Yeah, absolutely.
Speaker:Okay. And we are going to have to flip some switches
Speaker:here, Danielle,
Speaker:because these are the topics that I know people who are
Speaker:listening, shy away from all the accounting and the numbers and
Speaker:all of that.
Speaker:Talk to me a little bit about how numbers became such
Speaker:a passion for you.
Speaker:Yeah, it's really interesting.
Speaker:I actually didn't do very well in math growing up.
Speaker:So I wasn't a math nerd.
Speaker:I never thought I was going into school for math,
Speaker:but I was actually working as a hairdresser and I realized
Speaker:that I loved the numbers side of how to make money,
Speaker:right? Like that is how you made a living.
Speaker:There was understanding,
Speaker:you know,
Speaker:how many haircuts or how many hair colors that you had
Speaker:to do in order to hit your different quotas.
Speaker:And then I started talking to the other stylists and saying,
Speaker:Hey, you know,
Speaker:if you do this,
Speaker:you'll meet the same quotas.
Speaker:And then if we all do this,
Speaker:the salon will have to pay us even more money.
Speaker:And so I got the whole team rallied around understanding the
Speaker:numbers that they needed to hit in order for us to
Speaker:all achieve our goals.
Speaker:I didn't know it at the time I went back to
Speaker:school for accounting and fast forward,
Speaker:it all came back full circle.
Speaker:As I'm sitting in the corporate boardroom,
Speaker:I realized this is the same thing that I was doing
Speaker:10 years ago at the hair salon,
Speaker:but in a different way,
Speaker:using the numbers to ensure that we hit our goals and
Speaker:rallying the team behind those numbers and understanding those numbers so
Speaker:that we can all hit our goals together.
Speaker:And so I fell in love with the process and that's
Speaker:what we do today at kickstart is helping other business owners
Speaker:understand the numbers and what they need to do in order
Speaker:to be able to find the success in their business and
Speaker:not feel so overwhelming in this topic.
Speaker:I love it.
Speaker:And I know you've had a lot of experience with handmade
Speaker:creators, you know,
Speaker:or smaller businesses too.
Speaker:And one of the things that we continue to see all
Speaker:of us is that sometimes we're not looking at the right
Speaker:numbers because we'll look at,
Speaker:let's say how many products we sold at a certain event,
Speaker:but we're not looking at how we priced the products.
Speaker:You know?
Speaker:So we're not really seeing margin.
Speaker:We're just seeing revenue,
Speaker:but that's not what you're bringing home and putting in your
Speaker:pocket. So that's a big issue here.
Speaker:Yeah. I told you before we pressed record,
Speaker:when we first started kickstart,
Speaker:we worked with that was our first customers was a lot
Speaker:of I'm from Cleveland,
Speaker:Ohio. And we have a really big market here that we
Speaker:were able to really help transform a lot of handmade creative
Speaker:entrepreneurs in understanding it's not the number of products you sold.
Speaker:It's not the gross because that's a number that people focus
Speaker:all the time.
Speaker:How much revenue did you bring in?
Speaker:It's the expenses.
Speaker:People forget that the expenses are just as important as how
Speaker:much they brought in and then their time.
Speaker:Okay. Yeah.
Speaker:Time. I mean time is something I think as makers we
Speaker:think, well comes naturally to me and it's just me and
Speaker:I'm the owner of the business,
Speaker:you know,
Speaker:it's kind of like the old fashion.
Speaker:You don't tip the owner type thing.
Speaker:We don't charge for our time.
Speaker:If we're the maker.
Speaker:And if you're in business,
Speaker:that's not going to work for very long.
Speaker:And if you enjoy it,
Speaker:so a lot of our clients will tell me,
Speaker:I don't mind it.
Speaker:It's therapeutic because that's the whole reason you started this business
Speaker:to begin with because you had something that you enjoy doing
Speaker:and that you were good at,
Speaker:and then you started selling it.
Speaker:And so a lot of our clients will say to us,
Speaker:I enjoy this so much that my time really shouldn't be
Speaker:included, but that's not true.
Speaker:As you continue to grow your time has to be included
Speaker:just like all the other expenses in order to truly understand
Speaker:your business Completely.
Speaker:Okay. I'd like to guide the conversation into a specific topic
Speaker:here. And that is something that everyone wants to like shove
Speaker:to the side because this time of year it's for many
Speaker:of us over as of like within the last couple of
Speaker:days, and that is taxes,
Speaker:you know,
Speaker:so often as April 15th approaches,
Speaker:then all of a sudden it comes to light that,
Speaker:oh my gosh,
Speaker:what do I need to do to prepare?
Speaker:I've got to get my numbers going,
Speaker:you know,
Speaker:all of that.
Speaker:And then even when we submit taxes,
Speaker:the question,
Speaker:did I do it right?
Speaker:Did I give it to my accountant properly?
Speaker:You know,
Speaker:if you're not doing it yourself,
Speaker:all these questions.
Speaker:And I'd really like us all to get to a point
Speaker:where we're feeling comfortable early on in the process of what
Speaker:we need to prepare for taxes.
Speaker:So that come a year from now,
Speaker:everyone listened to this show can be like,
Speaker:okay, I'm so glad I put in play an easier way
Speaker:to manage taxes so that we can focus on our business
Speaker:and not just that stressful time.
Speaker:Right? So that's the conversation I'd like to go with.
Speaker:How does that sound for you?
Speaker:Sounds amazing.
Speaker:Definitely a conversation that needs so much time and attention,
Speaker:especially this time of year.
Speaker:I can't tell you how many clients come to us,
Speaker:overwhelmed and frantic.
Speaker:And then it brings on all the other mindset issues,
Speaker:right? In the shame and guilt.
Speaker:This is a really good opportunity to be able to do
Speaker:it differently next year.
Speaker:Perfect. All right,
Speaker:so let's take it from somebody who's brand new.
Speaker:Let's just go with a clean slate.
Speaker:Okay. How do you frame getting ready for taxes?
Speaker:Like just an overall statement to start with.
Speaker:Is it going to be time-consuming do we put processes in
Speaker:place? Like what's the value of doing this now versus just
Speaker:wait until the end?
Speaker:Yeah. It's going to be a mad rush,
Speaker:but that's okay.
Speaker:I just don't want to deal with it right now.
Speaker:What would be the advantage of addressing it today?
Speaker:Yeah, so I am a big believer in that we have
Speaker:the opportunity as business owners to be able to make business
Speaker:decisions for our taxes throughout the year.
Speaker:So this should never something that you're only thinking about between
Speaker:January and April.
Speaker:This should be something that you are thinking about at the
Speaker:end of every month.
Speaker:And so if you are just starting out part of your
Speaker:process as a business owner at the end of each month
Speaker:or quarter,
Speaker:is the process of reviewing your numbers and looking at,
Speaker:do I have a net income or do I have a
Speaker:net loss?
Speaker:And if you have a net income,
Speaker:either setting aside the appropriate amount of funds,
Speaker:or if your tax accountant advised you to make tax payments
Speaker:throughout the years,
Speaker:the year be able to make those tax payments.
Speaker:Now, when you get to year end,
Speaker:you've made business decisions throughout the year,
Speaker:according to your taxes.
Speaker:So if you have a huge profit you've saved,
Speaker:you've spent accordingly,
Speaker:you've had a conversation with your tax accountant about maybe becoming
Speaker:an S-corp.
Speaker:You understand how much you took an owner's draws.
Speaker:You understand the information.
Speaker:So everything's put together.
Speaker:So you've saved time,
Speaker:you know,
Speaker:where you stand.
Speaker:So you have confidence.
Speaker:You're not surprised by your tax bill.
Speaker:So you have a sense of calmness and a sense of
Speaker:ease. So those are some of the emotions that you can
Speaker:enjoy. If you start this process now for next year.
Speaker:Wonderful. And I'm going to tell you right now,
Speaker:a lot of us have no idea what that process even
Speaker:should be like.
Speaker:A lot of people,
Speaker:you know,
Speaker:you're talking about having a tax accountant.
Speaker:If we're just starting,
Speaker:we don't have one.
Speaker:You know,
Speaker:if we're farther along than we do,
Speaker:give us an idea of what financial team could look like
Speaker:as you grow your business.
Speaker:Because right now let's just talk to the person who is
Speaker:just starting out selling products.
Speaker:What eventually should they evolve into in terms of help with
Speaker:their numbers?
Speaker:So I want you to have what I call the financial
Speaker:triangle. You have your bookkeeper.
Speaker:So this is the person who is entering all of the
Speaker:transactions into your accounting system.
Speaker:You are never too early for a bookkeeper.
Speaker:I truly believe that as soon as we're making money,
Speaker:we need to have our systems in place to be able
Speaker:to have this information recorded.
Speaker:They are also the person who will help you understand the
Speaker:information throughout the year and be prepared for tax season.
Speaker:The second person is your CPA.
Speaker:So this doesn't need to be anybody fancy.
Speaker:This could be a local CPA,
Speaker:a tax partner to your bookkeeper.
Speaker:So not the same firm,
Speaker:not the same company,
Speaker:not the same person,
Speaker:your bookkeeper and your CPA should be two different people so
Speaker:that you have a checks and balance.
Speaker:You know,
Speaker:that two people are looking at those numbers and that they
Speaker:are accurate and they can work together.
Speaker:So your CPA is a person who's coming in at year
Speaker:end to file the taxes.
Speaker:However, I do want you to talk to that person at
Speaker:least one other time throughout the year,
Speaker:maybe that time is summer or quarter three,
Speaker:to make sure that you are prepared for the end of
Speaker:the year.
Speaker:And then the third person is your financial advisor.
Speaker:And I know starting out that might be surprising that I'm
Speaker:telling you if to have a financial advisor,
Speaker:however, as self-employed individuals,
Speaker:we still need to be thinking about our long-term strategies in
Speaker:terms of our retirement disability insurance for your business.
Speaker:So thinking about who is in your corner,
Speaker:to be able to help advise on those long-term financial strategies,
Speaker:to make sure that you are protected.
Speaker:And ideally,
Speaker:again, these three people should be three different companies,
Speaker:three different individuals,
Speaker:however you want them to work together.
Speaker:So you want them to be able to communicate and be
Speaker:able to work together.
Speaker:Wonderful. And I just want to make mention to everyone who's
Speaker:listening. I want you to reference back to episode number 360
Speaker:1 with Aaron Bridgeman.
Speaker:And there,
Speaker:we talked about how the income that you make in your
Speaker:business bridges over to your personal life.
Speaker:And that's very compatible with what Danielle's talking about.
Speaker:I almost look at these as two twin episodes that you
Speaker:should listen to together.
Speaker:I know her very well.
Speaker:Yeah. I think you should just had her on your podcast
Speaker:too. Didn't you?
Speaker:I did.
Speaker:I will second that we speak the same love language.
Speaker:Yes. And so she was talking a lot about how you
Speaker:transition your profits over to your personal life.
Speaker:All that you were just talking about here in these last
Speaker:comments. So again,
Speaker:I think these are to just listen to them back to
Speaker:back. You'll get a wealth of information.
Speaker:Okay. So let's get back to your financial triangle.
Speaker:So we've got your bookkeeper,
Speaker:your CPA and your financial advisor.
Speaker:That is the optimal image of the partners that you should
Speaker:have in place as part of your financial team.
Speaker:What do you say?
Speaker:Because now I'm going to bring in a layer of reality.
Speaker:Someone who is just starting out is going to do their
Speaker:own bookkeeping for some time.
Speaker:I mean,
Speaker:you just know they are,
Speaker:even though they probably shouldn't,
Speaker:unless they have a friend,
Speaker:how can we kick them off in the right way?
Speaker:So they're prepared as best they can be for tax season
Speaker:two. Like what basic things should they be doing with,
Speaker:for sure the statement that they should be handing this off
Speaker:as soon as they can.
Speaker:So, you know,
Speaker:you'll still have an accounting system.
Speaker:So I would recommend QuickBooks or zero wave as a free
Speaker:option. However,
Speaker:long-term, it is not an effective option.
Speaker:And those systems will help you create the necessary profit and
Speaker:loss statement,
Speaker:which you will need in order to be able to file
Speaker:your own taxes or have a CPA,
Speaker:do your taxes for you.
Speaker:So you want to make sure that you are in an
Speaker:accounting system.
Speaker:The mistake that I see people make is that they use
Speaker:a Google doc or an Excel spreadsheet.
Speaker:And unfortunately that is not full-proof and it leaves a lot
Speaker:of room for error and can cause a lot of issues.
Speaker:It can result in you overpaying on your return.
Speaker:It can result in you not taking enough deductions.
Speaker:So you really want to make sure that you have a
Speaker:system in place that's going to help you capture the information
Speaker:in order to be able to then use that profit and
Speaker:loss statement,
Speaker:to be able to file your taxes.
Speaker:Right. And you know,
Speaker:if you're just putting it on an Excel spreadsheet,
Speaker:you still then have to figure everything out from the numbers
Speaker:that you've put down.
Speaker:It does take a little bit of time.
Speaker:I've heard of zero before we use QuickBooks.
Speaker:And you're saying wave long-term,
Speaker:isn't a good solution.
Speaker:I'm all for putting people on the right tool,
Speaker:right from the beginning.
Speaker:So you'd say zero or QuickBooks,
Speaker:right? I would say Xero or QuickBooks.
Speaker:QuickBooks is by far our long-term favorite.
Speaker:We find that QuickBooks offers a shift in mentality is going
Speaker:to be able to give you long-term support in your reports.
Speaker:And because entrepreneurs,
Speaker:business owners understand that when they start to work in QuickBooks,
Speaker:it shifts their mindset and saying,
Speaker:I got this right?
Speaker:Like I'm doing this.
Speaker:I am considering myself official enables that growth opportunity,
Speaker:that growth mindset.
Speaker:Okay. And something that I learned,
Speaker:I had a quick book specialist actually in our VIP coaching
Speaker:call this week.
Speaker:And we were talking about the differences between QuickBooks online and
Speaker:QuickBooks desktop.
Speaker:And what I understand is that for people who are inventory
Speaker:rich, QuickBooks desktop is better.
Speaker:Unless you want to do an add on like an additional
Speaker:app, I guess you call it that you would add on
Speaker:to QuickBooks online.
Speaker:Is that right?
Speaker:That is correct.
Speaker:Yes. Okay.
Speaker:So would you then given that recommend QuickBooks desktop for a
Speaker:maker community?
Speaker:I would not.
Speaker:Okay. Most of the makers that we work with use either
Speaker:an inventory add-on that syncs with their point of sale system.
Speaker:So it's a little bit different from the traditional marketing that's
Speaker:out there for systems most marketing,
Speaker:right? When,
Speaker:so when you're marketed a software,
Speaker:a big highlight for marketing teams to give you is that
Speaker:we sync with QuickBooks.
Speaker:However, what I think is more important is sinking with your
Speaker:point of sale system.
Speaker:And so you want your inventory as part of your point
Speaker:of sale systems that every time an item is sold,
Speaker:it's being removed from that system.
Speaker:Makes sense.
Speaker:Yeah. So then when you need to replenish your inventory,
Speaker:you can easily see,
Speaker:you can do an inventory report and there you go.
Speaker:You've got what you need.
Speaker:Yes, exactly.
Speaker:Okay. Wonderful.
Speaker:And honestly,
Speaker:QuickBooks, you know,
Speaker:it sounds big and scary and any accounting system to someone
Speaker:who's never done this before,
Speaker:it sounds difficult and challenging really what it is,
Speaker:is inputting data.
Speaker:And then that tool does the work for you.
Speaker:You know,
Speaker:it produces your profit and loss statement or your inventory report,
Speaker:all of that.
Speaker:So it's really just a matter of making sure that you're
Speaker:inputting the information it needs to do its job.
Speaker:We'll continue this conversation after a quick break to hear from
Speaker:my other company,
Speaker:which also happens to be the sponsor of the show.
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Speaker:Yeah. I cannot tell you how important it is for the
Speaker:information to be categorized correctly and set up correctly.
Speaker:When we work with new clients,
Speaker:one of the first things that we do is use our
Speaker:strategic framework to make sure that the QuickBooks chart of accounts
Speaker:and income statement is set up accurately so that you can
Speaker:understand your numbers.
Speaker:Unfortunately, what comes out and QuickBooks tends to just be an
Speaker:alphabetical list of accounts.
Speaker:And long-term,
Speaker:that's very difficult for you to understand what is going,
Speaker:where and why.
Speaker:And so I do encourage anyone who can to take the
Speaker:opportunity to work with an expert who can help you make
Speaker:sure that QuickBooks is set up accurately and that things are
Speaker:being categorized in the right places,
Speaker:not just for taxes,
Speaker:but for you as the manager of the business,
Speaker:to be able to manage your expenses and understand the numbers.
Speaker:All right.
Speaker:So with the understanding that everything needs to be set up
Speaker:correctly and not just the automatic a to Z listing,
Speaker:right? Let's say that all of that is set up because
Speaker:I want to take this from the basics.
Speaker:What's the information we're supposed to be putting in Into QuickBooks.
Speaker:Yeah. I mean,
Speaker:that sounds very general.
Speaker:I get it.
Speaker:No, that's okay.
Speaker:So QuickBooks will walk you through a process of setting up
Speaker:what's called a bank feed.
Speaker:So you will set up the bank feed for your checking
Speaker:account, your savings accounts,
Speaker:any credit cards that you have,
Speaker:PayPal can be a bear.
Speaker:So you want to link your PayPal correctly.
Speaker:So depending on how you have your PayPal account set up,
Speaker:you'll want to make sure you link your PayPal accordingly and
Speaker:QuickBooks. But once all of those systems are set up or
Speaker:once all those feeds are set up,
Speaker:it will automatically upload each transaction.
Speaker:So you're out making money,
Speaker:spending money,
Speaker:and QuickBooks is bringing all of those transactions into the system
Speaker:for you then to categorize for each expense and each income
Speaker:line. Now,
Speaker:one thing that we see a big error that we see
Speaker:when we first start working with clients is that historical information
Speaker:will not have the vendor name.
Speaker:And so no matter where you're spending money,
Speaker:you actually want to click on the transaction and make sure
Speaker:you're putting in the vendor and then the category or the
Speaker:account and what you want it to go to.
Speaker:The other piece of this would be your sales.
Speaker:So depending on what point of sales system you're using,
Speaker:let's say you're using square.
Speaker:You'll also sync your square system to QuickBooks,
Speaker:or have a mechanism to pull all those transactions in as
Speaker:you're making money.
Speaker:Okay. So anywhere where you have purchasing,
Speaker:once that's connected,
Speaker:all of your sales will come in and then with your
Speaker:credit card,
Speaker:which is your credit card,
Speaker:when you charge on a credit card,
Speaker:does that sync into QuickBooks?
Speaker:Yep. Oh,
Speaker:I didn't know that clearly I have a bookkeeper,
Speaker:All of your checking account.
Speaker:So your deposits and your expenses or your credit cards as
Speaker:you're making money and spending money,
Speaker:everything is pulling into QuickBooks.
Speaker:The most important part of a bookkeeper job is to make
Speaker:sure that they're maintaining the integrity of the income statement.
Speaker:They're maintaining the integrity of the chart of accounts.
Speaker:So again,
Speaker:what I think is most important when we do our accounting,
Speaker:our end goal is always for business owners to be able
Speaker:to understand the information.
Speaker:And so you need to have the right categories put in
Speaker:place in order when the expenses come in,
Speaker:they're going to the right categories.
Speaker:That way,
Speaker:when you're looking at the income statement,
Speaker:it makes sense.
Speaker:Well, and it's actually representative of what's really happening.
Speaker:Like heaven forbid you have a cost of sales.
Speaker:That's really showing us income or something like totally off you're
Speaker:in the wrong side of the accounting.
Speaker:Exactly. Right.
Speaker:And that could really throw you off.
Speaker:Totally. All right.
Speaker:So if you have everything connected up,
Speaker:then it's important to make sure that the categories are correct.
Speaker:It's either money going out money going in and then allocated
Speaker:to, you know,
Speaker:there are all the other separate categories too,
Speaker:right? Like entertainment or education,
Speaker:all of that.
Speaker:Yeah. So those are awesome,
Speaker:important categories.
Speaker:And I would recommend you have your categories grouped by types
Speaker:of expenses.
Speaker:So under travel could be,
Speaker:this is a random example,
Speaker:but like airlines,
Speaker:hotels, parking gas,
Speaker:all under travel,
Speaker:and then under payroll would be contractors.
Speaker:Any payroll fee is if you're paying any employees,
Speaker:those would be all be under your payroll sub category.
Speaker:So grouping them in that way.
Speaker:Our advertising is another one.
Speaker:It's anything that you have under advertising and marketing might be
Speaker:like booth fees,
Speaker:marketing, contractors,
Speaker:website developers,
Speaker:so that everything under advertising and marketing is grouped together.
Speaker:And the reason that this is so important is that there
Speaker:is a beautiful report called percent of sales.
Speaker:And it will show you where you're spending money,
Speaker:how much of your sales,
Speaker:your spending in each category.
Speaker:And so it really allows you very quickly to say,
Speaker:am I spending too much money in advertising?
Speaker:Like, whoa,
Speaker:that's 30% of my sales going to advertising.
Speaker:We should probably do something in order to get that down
Speaker:closer to 10%.
Speaker:So it allows you to be able to have that analytical
Speaker:conversation with yourself or with your money team to be able
Speaker:to decide on what would be a good idea to continue
Speaker:to spend money on.
Speaker:Okay. And what if you've really upped your game this year,
Speaker:now that we're out face-to-face again,
Speaker:and this is someone who finds selling their product face to
Speaker:face through craft shows,
Speaker:farmer's markets,
Speaker:all of that is a really good idea.
Speaker:And they want to be able to analyze which shows are
Speaker:really performing for them with,
Speaker:like you said,
Speaker:booth fees,
Speaker:travel, hotel booth,
Speaker:set up all the different things that go into a show.
Speaker:Is there a way to pull out and allocate keeping them
Speaker:in travel or booth fees or,
Speaker:you know,
Speaker:all of those expenses,
Speaker:but allocated on a show level.
Speaker:Yeah, you absolutely can do that in QuickBooks.
Speaker:Okay. So there's a way to tag expenses.
Speaker:Is it a sub level tagging type thing?
Speaker:So there's a few different options you can create depending on
Speaker:how many shows that you're going to do.
Speaker:You can create an account for each type of show.
Speaker:So some of our clients will they'll do it by the
Speaker:each account as a type of show that they're going to
Speaker:be attending.
Speaker:And then the fees and expenses,
Speaker:according to those types of shows,
Speaker:if you want to do it specifically for each show,
Speaker:you can tag it by source.
Speaker:It is on a higher level of QuickBooks account.
Speaker:So if you have essential oils or basics,
Speaker:you can not tag each sale by source.
Speaker:So that would need to be done by a journal entry.
Speaker:And I would partner with your bookkeeper or your money team
Speaker:in order to be able to get that level of detail
Speaker:in there.
Speaker:Okay. And it really,
Speaker:in the end,
Speaker:it's circling back to what you said before.
Speaker:If you're just starting like get someone who really knows what
Speaker:they're doing to help you set up your QuickBooks account and
Speaker:then you're good,
Speaker:then it's just a matter of inputting all the information.
Speaker:Yeah. What we're talking about here is kind of the next
Speaker:level of information.
Speaker:And so I don't want anyone to get in there and
Speaker:like, wait,
Speaker:where am I going for this?
Speaker:Because it's not in the more basic levels,
Speaker:but if you're in a more basic level of QuickBooks,
Speaker:you can do it by having different accounts for each event
Speaker:and have all the expenses,
Speaker:the booth fees,
Speaker:everything that's associated with that show go to that account.
Speaker:Okay. All right.
Speaker:Wonderful. So let's swing back and talk again about taxes.
Speaker:We're merging into all of the accounting stuff and it all
Speaker:starts with,
Speaker:as you're saying,
Speaker:with having a source where you can actually understand what your
Speaker:numbers are.
Speaker:So you know what you're going to be reporting when it
Speaker:comes to taxes,
Speaker:a couple of questions for you.
Speaker:What about saving all your receipts?
Speaker:Do we need to do that anymore?
Speaker:So the IRS says that anything under $75,
Speaker:you do not need a receipt for anything over 75.
Speaker:Technically you do.
Speaker:I would not recommend putting them into QuickBooks.
Speaker:So we still see a lot of self-employed individuals who,
Speaker:when they're first starting out,
Speaker:we'll take a picture and import that information to QuickBooks.
Speaker:What ends up happening is that you end up doubling up
Speaker:your expenses between having that manual entry and then the entry
Speaker:from your bank feed.
Speaker:So it's registering twice as what you're saying Per rocked.
Speaker:Yeah. Okay.
Speaker:Yeah. That's not good.
Speaker:No, it's not good.
Speaker:It might look good on your taxes,
Speaker:but it's not going to show you a profit and you're
Speaker:going to be very discouraged.
Speaker:I would recommend there's a million different apps out there.
Speaker:I personally use genius scan.
Speaker:It allows you to save right to drop box.
Speaker:So you can take a picture of all your receipts,
Speaker:save them in a Dropbox file.
Speaker:If you are traveling,
Speaker:I want you to make sure that you have those receipts
Speaker:saved. That is a big audit red flag,
Speaker:but even so any of your day to day transactions that
Speaker:are over $75,
Speaker:you could take a picture of them,
Speaker:save them in a Dropbox file.
Speaker:Do not put them in a shoe box.
Speaker:We all know at this point,
Speaker:the ink fades.
Speaker:So I take a picture of them,
Speaker:save them electronically.
Speaker:You can do it by month or by year,
Speaker:but how those receipts electronically.
Speaker:Okay. So all you need to do,
Speaker:let's say you are out at a show and you have
Speaker:a food receipt or something.
Speaker:You just use genius scan,
Speaker:take a receipt.
Speaker:It automatically goes into your Dropbox and then you can throw
Speaker:away the receipt.
Speaker:Correct. Yay.
Speaker:Okay. Everyone scan all of your receipts and then get rid
Speaker:of that box.
Speaker:You can do that.
Speaker:Yes. Get rid of the box.
Speaker:Yay. That feels they're very refreshing.
Speaker:A little spring clean to our accounting systems right there,
Speaker:for sure.
Speaker:So what do you say and what do we do to
Speaker:manage and balance year end and inventory?
Speaker:You know how people at the year end see that they've
Speaker:got some money to spend?
Speaker:Well, these are two separate things.
Speaker:So let me start over year end inventory.
Speaker:As makers,
Speaker:we have a lot of ingredients,
Speaker:elements, cost of sales that go into the creation of our
Speaker:product. And at the end of the year,
Speaker:we're not all zeroed out necessarily.
Speaker:Do you have any guidance or recommendations for us or suggestions
Speaker:on how we manage that at year end?
Speaker:Anything that we're able to control to make our tax bill
Speaker:less. So it really depends on how you're filing your taxes.
Speaker:If you are filing your taxes on a cash basis,
Speaker:which want to say 90% of our maker,
Speaker:clients are filing their taxes on a cash basis.
Speaker:You are taking the tax deduction,
Speaker:the tax expense,
Speaker:the day you make that purchase.
Speaker:And you're considering it income the day you make that sale.
Speaker:And this is really important because you actually won't have year
Speaker:end inventory.
Speaker:You can count it.
Speaker:I suggest you understand your inventory and know what you have
Speaker:on hand.
Speaker:However, from a tax perspective and an accounting perspective,
Speaker:you will not actually be keeping your inventory on the balance
Speaker:sheet. You will be taking the expense,
Speaker:you'll be taking the deduction as you spend money throughout the
Speaker:year. Okay.
Speaker:So if you're buying wax for your candles,
Speaker:that is an expense at the time of that purchase.
Speaker:Correct. And if you're showing a large profit,
Speaker:so let's just say for this year,
Speaker:you're heading towards the end of the year.
Speaker:And because you have bookkeeping in place and you're reviewing your
Speaker:numbers on a regular basis,
Speaker:you see in October,
Speaker:November, oh,
Speaker:wow. I'm really profitable this year.
Speaker:What should I do to make sure I'm not overpaying in
Speaker:taxes? You can go out and buy a bunch of wax.
Speaker:And now that wax now do not spend money just for
Speaker:a tax deduction.
Speaker:Only spend money.
Speaker:If you know that you need that material.
Speaker:Yeah. You'll be using it into the year.
Speaker:Right. We've seen people spend money just to get the tax
Speaker:deduction. Don't spend a dollar to save 40 cents,
Speaker:but you can go and buy that wax in December.
Speaker:And it counts as an expense in that year.
Speaker:And then you'll use it in the following year.
Speaker:Okay. So how does that work if you flip over your
Speaker:calendar year?
Speaker:So let's say you by the end of December,
Speaker:because you're going to need it to your example,
Speaker:but you don't actually receive it until the following calendar year.
Speaker:So it doesn't actually come into inventory until that following January,
Speaker:It doesn't matter because your cash.
Speaker:So it's all about when the cash comes in and the
Speaker:cash comes out and Cassius king.
Speaker:Alright, wonderful.
Speaker:Perfect. So,
Speaker:I mean,
Speaker:I know you're not a tax advisor.
Speaker:I mean,
Speaker:I have seen people buy a new vehicle for delivery for
Speaker:their business or all sorts of things to get their taxes
Speaker:down, you know,
Speaker:because they have that income,
Speaker:any suggestions for people,
Speaker:if they're looking at a huge tax bill,
Speaker:but they feel like they could be doing something to their
Speaker:advantage. I mean,
Speaker:should you move it over and pay yourself more or I'm
Speaker:sure you've seen more examples than I have,
Speaker:but any suggestions on that end Talk to your money team.
Speaker:They know your situations.
Speaker:So taxes are not cut and dry.
Speaker:There's not a one fits all solution here.
Speaker:You need to talk to your money team in order to
Speaker:understand what your financials are telling you that you need to
Speaker:do this year.
Speaker:It would be unfair of me to say,
Speaker:everybody, go create an S-corp and put yourself on payroll.
Speaker:Because if you are not ready for that,
Speaker:that is not doing you at any service.
Speaker:You need to talk to them.
Speaker:Does it make sense for you to purchase a vehicle?
Speaker:For instance,
Speaker:if you are an LLC,
Speaker:you can deduct your vehicle.
Speaker:But if you're showing a ton of profit,
Speaker:it might make more sense for you to become an S
Speaker:Corp and put yourself on payroll.
Speaker:Now you can't deduct the car in the same way.
Speaker:You would have to reimburse yourself for the car.
Speaker:However, you're getting a greater tax deduction by putting yourself on
Speaker:payroll. So you need to be talking to your money team.
Speaker:So that includes your bookkeeper and your tax account to make
Speaker:sure that you can get the right advice for you.
Speaker:I think as Corp is the biggest change that we've seen
Speaker:people make in the past few years,
Speaker:gone to the days of thinking that you have to take
Speaker:everything as an owner's draw,
Speaker:we have more and more of our small business clients becoming
Speaker:an S-corp,
Speaker:putting themselves on payroll and taking advantage of them becoming part
Speaker:of the business expenses of their business.
Speaker:Yeah. And I think the biggest thing that you're advising that
Speaker:I'm hearing besides all the detail underneath is have people in
Speaker:the know who are part of your team who can advise
Speaker:you properly.
Speaker:Because just because let's say a friend of yours through a
Speaker:chamber meeting or something has switched over to an S-corp and
Speaker:is reaping the benefits doesn't mean that's right for you.
Speaker:You know?
Speaker:So you really,
Speaker:to your point,
Speaker:Danielle need to look at individually what your situation is,
Speaker:what your numbers look like,
Speaker:and then take advice from that group that you've put together.
Speaker:Yeah. You really have to make sure that somebody is looking
Speaker:at your specific situation and not giving that overall guidance.
Speaker:Right. Which again is also why you want to establish these
Speaker:people early and keep them informed of your business.
Speaker:As you were saying,
Speaker:check in with your CPA at the mid-year point,
Speaker:too. You know,
Speaker:so any actions that could be taken can be taken before
Speaker:you're at the end of the year when you can't affect
Speaker:it again.
Speaker:Exactly. When you go home at the end of the day,
Speaker:Danielle, and you think back on your day or your week,
Speaker:and you see things that you wish people would have done
Speaker:differently just to make their life easier.
Speaker:What things come to mind?
Speaker:You know,
Speaker:the biggest thing that comes to mind for me,
Speaker:especially in this topic is we,
Speaker:as entrepreneurs are wearing all of the hats,
Speaker:right? We try to,
Speaker:we think we can,
Speaker:We try to write.
Speaker:And as women,
Speaker:for some reason,
Speaker:we think we have to,
Speaker:or we need to,
Speaker:as you attend more events,
Speaker:as you grow your business,
Speaker:it's really important to remember.
Speaker:You don't have to do it all.
Speaker:It was so rewarding for me to hire my first contractors
Speaker:and then employees.
Speaker:We have seen it with our staff members who are our
Speaker:clients who have needed support and got the support that they
Speaker:needed before burnout.
Speaker:And so if you are really overwhelmed with the numbers piece
Speaker:of your business,
Speaker:I want you to start to think about that money team.
Speaker:Yo, maybe this year,
Speaker:it's just getting a CPA in place.
Speaker:Maybe next year is getting a bookkeeper in place.
Speaker:And then the next year is getting a financial advisor in
Speaker:place. I just don't want you to feel like you have
Speaker:to do it all alone.
Speaker:Entrepreneurship is hard and this money conversation,
Speaker:it's freaking hard and it can be really confusing and overwhelming.
Speaker:You're not alone.
Speaker:You're not the only one thinking,
Speaker:gosh, this is really confusing.
Speaker:There's so many business owners out there who are really good
Speaker:at their craft.
Speaker:They didn't set out to beat an account.
Speaker:They didn't set out to understand the numbers.
Speaker:They set out to produce this amazing craft and give that
Speaker:to the world.
Speaker:And unfortunately,
Speaker:part of that is knowing your numbers.
Speaker:And just,
Speaker:if you tuned into this point in the podcast,
Speaker:first of all,
Speaker:I'm proud of you.
Speaker:You're doing the things that you need to do and keep
Speaker:doing them Perfect.
Speaker:And honestly,
Speaker:if you free yourself up of that time to make more
Speaker:product that you can then sell,
Speaker:you're going to recoup any costs that you have,
Speaker:and you're going to be happier and feel lighter and enjoy
Speaker:your business more.
Speaker:So Danielle,
Speaker:let's talk a little bit more about kickstart accounting and you
Speaker:were mentioning some resources that you have a little bit as
Speaker:we've been going through the conversation.
Speaker:So why don't you share some of that with us?
Speaker:Yeah. So kickstart accounting,
Speaker:our goal is to help business owners understand their numbers.
Speaker:And we do that through first of all,
Speaker:taking bookkeeping off of their plates.
Speaker:We understand,
Speaker:you know,
Speaker:like I was just saying how difficult businesses and we want
Speaker:to be able to take one hat.
Speaker:I always picture,
Speaker:I got to get this like statue someplace.
Speaker:I picture the crazy white lady.
Speaker:So that book,
Speaker:one of our kids,
Speaker:crazy hat lady and where she's just able to strip off
Speaker:at least one hat,
Speaker:right? So that you can get that time and get that
Speaker:energy back.
Speaker:I had a client say to me last week,
Speaker:I spend Sundays doing all of my QuickBooks.
Speaker:Well, how long do you think it's going to be until
Speaker:you start to resent your business?
Speaker:Yeah. We just take one hat off of our client's plates
Speaker:and be able to give them some of their time and
Speaker:energy back.
Speaker:So if this is something that resonated with you and you
Speaker:need that support in your business,
Speaker:the kickstart accounting team is always here to help and talk
Speaker:about your specific situation and you can contact us at kickstart
Speaker:accounting, Inc com.
Speaker:Okay, perfect.
Speaker:And share a little bit about your podcast.
Speaker:The kind of information.
Speaker:If someone were to switch over,
Speaker:we've got all podcasts listeners here,
Speaker:obviously, what would they be learning from you from your show?
Speaker:Yeah. Entrepreneur money stories.
Speaker:We are talking about all things,
Speaker:money mindset.
Speaker:I mentioned it a little bit ago.
Speaker:We think that we're the only one thinking,
Speaker:why am I not good at this?
Speaker:Right. Everybody else knows their numbers.
Speaker:Everybody else has their money mindset in place,
Speaker:or everybody else is good at understanding the accounting.
Speaker:And that's not true.
Speaker:And so we're talking about our best.
Speaker:We have other entrepreneurs coming on,
Speaker:talking about their best strategies for how to overcome their money
Speaker:mindset. And then we're talking about some how to sew,
Speaker:how to understand your numbers,
Speaker:how to get this information.
Speaker:We have a whole system series coming up.
Speaker:That's going to be really,
Speaker:really, really special,
Speaker:especially for the people who are just starting up,
Speaker:getting the systems in place so that you can track all
Speaker:the numbers that are going to move your business forward.
Speaker:All of us should be listening to your show because if
Speaker:we're just starting out knowing and doing even just one step
Speaker:better is helpful.
Speaker:But I think you can get us to a number of
Speaker:steps better in the whole money mindset and actually doing it.
Speaker:The goal for all of us for next year,
Speaker:this time is to feel really solid with having submitted a
Speaker:tax report,
Speaker:feeling good about the numbers and feeling confident as we move
Speaker:forward so we can focus on growing the business.
Speaker:Thank you so much,
Speaker:Danielle. I really appreciate you being on the shelf.
Speaker:You're so welcome.
Speaker:It was a pleasure.
Speaker:Thank you.
Speaker:Promise me.
Speaker:Okay. I mean really promise me you won't be like the
Speaker:majority of people who breathe a sigh of relief that they've
Speaker:made it through another tax season and can now coast,
Speaker:along until it comes back again,
Speaker:who needs that pressure?
Speaker:When it circles back,
Speaker:Danielle has given us the pathway to tax filing freedom.
Speaker:I'm walking in that direction.
Speaker:Are you going to join me before you move on to
Speaker:your next activity today?
Speaker:Make sure to get your name on the list for at
Speaker:least one gift biz bash.
Speaker:You can see the dates and times for upcoming sessions and
Speaker:get signed up over@giftbizonwrapped.com
Speaker:forward slash bash.
Speaker:And if you're enjoying the podcast and would like to show
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Speaker:a rating and review is always fabulous and help spread the
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Speaker:but there's another way for you to get something tangible in
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Speaker:and even more featuring logos images and quotes to inspire you
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Speaker:It makes a great gift to,
Speaker:and we just added some new products for the season.
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Speaker:All proceeds from these purchases goes to help offset the cost
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Speaker:And I'll see you again next time for the gift biz
Speaker:unwrapped podcast.
Speaker:I want to make sure you're familiar with my free Facebook
Speaker:group called gift is breeze.
Speaker:It's a place where we all gather and are a community
Speaker:to support each other.
Speaker:Got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
Speaker:share what you're doing to show pictures of your product,
Speaker:to show what you're working on for the week to get
Speaker:reaction from other people and just for fun,
Speaker:because we all get to see the wonderful products that everybody
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Speaker:Wait, what,
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