As a rule of thumb, we’d rather hire a good culture fit than someone

with a deep level of initial expertise in the Amazon industry. Why? To put it simply – you can teach someone new skills, but you can’t teach them to be a good person. Company culture is something we value and prioritize above a lot of other things in our business.

Erik Swenson is the Operations Manager with Ad Advance. He manages a large team of in-house account executives and is a huge reason our company culture continues to thrive from day to day. Erik joins us for this week’s episode of The Ad Project podcast to shed some light on company culture, why it matters, how it motivates our team and ultimately produces better results for our clients.