Shownotes
Maximize Your Money: How to Exponentially Increase Your Sales with Facebook Ads
Episode Introduction
Welcome to "GET SEEN with Leilani Wells"! In today's episode, we have the pleasure of hosting the incredibly talented and knowledgeable Stacy Reed. As we gear up for the Holiday Entrepreneur Summit, our 4th annual event, Stacy, one of our esteemed speakers, joins us to discuss the topic of exponentially increasing engagement and reaching more clients through ads. Dive into this conversation as we explore when you know you're ready for ads, the common mistakes people make, and the power of running targeted ads to grow your business. Stacy shares valuable insights and practical strategies, giving you a glimpse of what you can expect at the summit. So, join us as we unlock the secrets to maximizing your engagement and visibility through effective ad campaigns with Stacy Reed. Let's GET SEEN!
About Our Guest
Stacy Reed is a thorough professional who believes in the power of advertising as a tool to amplify a business's reach. Comparing ads to gasoline being poured on a fire, she believes they can spark more leads, sales, and visibility, given the content elevated is of high quality. Equipped with a clear understanding of her client's needs, she emphasizes the importance of knowing your customers, their pain points, and the solutions they need in order to drive your business's advertising strategy. Her strength lies in her ability to assess if a business is ready for ad promotion, and she prides herself in her understanding of her clients’ needs.
"Building Successful Customer Relationships": "The second thing that you want to ensure you have in place to make sure that you are ready is a clear customer journey, which is a way to move people from going from, I have no idea who you are to please take my money."
— Stacy Reed
Timestamped Overview
01:24 Ads amplify business, understand your audience first.
04:00 Organic marketing leads to successful ads, summary
07:51 Boosted posts focus on engaging rather than selling.
12:34 Increased email list by 60% in 4 months.
13:31 Ads build audience, sell more, target better.
Main Topics
1. Recognizing when you're ready for ads
- Understanding your target audience and their needs
- Having a clear customer journey and marketing funnel in place
- Ensuring your organic marketing is successful
2. Mistakes to avoid when running ads
- The limitations and ineffectiveness of boosting posts
- The benefits of using the Ads Manager in the back end of Facebook
- The importance of targeting qualified leads and prioritizing actions over engagement
3. Example of successful ad campaign
- Building a targeted email list through ads
- Leveraging a larger audience to make more sales and launch products
- The power and value of running your own ads
4. Call to action and where to find the guest
- Encouraging listeners to attend the Holiday Entrepreneur Summit
- Providing information on where to find Stacy Reed on her website, podcast, and social media platforms
---
Connect with your Host, Leilani⬇️
Leilani is a Visibility and Marketing Strategist specializing in social media marketing, video content experiences, and getting you SEEN (both online + offline).
Using her signature visibility process (GET SEEN), she helps Innovators and Entrepreneurs amplify their visibility and become known as the go-to expert so that they can grow their impact + income.
https://leilaniwells.com/
https://www.holidayentrepreneursummit.com/
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https://www.holidayentrepreneursummit.com/
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Transcripts
Hello. Hello. Excited to be here with the beautiful, amazing,
Speaker:talented and wonderful Stacey Reed. We are going to be
Speaker:jumping in really quick. Welcome to get seen with
Speaker:Leilani Wells. And today again, Stacey Reed, one of our get
Speaker:seen speakers. Super excited about season three of
Speaker:our podcast, where we are really highlighting the Holiday
Speaker:Entrepreneur Summit, our fourth annual summit this year.
Speaker:Our speakers are all get seen. Speakers? They are all
Speaker:the speakers that are inside the Get Seen membership. So we want you to have
Speaker:an opportunity to get to know all of them, what they're going to be talking
Speaker:about, and have a preview of them speaking on our
Speaker:podcast. So welcome. Thank you. I'm excited
Speaker:to be here. Hey, y'all. Hey, how you doing?
Speaker:I am good. Excited for the upcoming summit. Exciting
Speaker:for the podcast episode all around. Just excited. Yeah,
Speaker:it's been fun. Stacey and I have been working behind the scenes. She's
Speaker:part of I mean, everyone is doing all different things,
Speaker:and it was really exciting. We had a work sesh before we recorded
Speaker:this. Anyway, jumping in. So you
Speaker:are going to share about how to exponentially increase your
Speaker:engagement, all the things clients through ads.
Speaker:I guess my first question would be, how do people recognize when they're ready for
Speaker:ads? Yeah, that's a great question. One of the things
Speaker:I like to tell people is that when you're thinking about ads, ads
Speaker:are an amplifier. I like to use the analogy that they're like
Speaker:pouring gasoline onto a fire. And so you have the ability to
Speaker:create, to get explanation, more leads, more sales, more visibility
Speaker:when you are running ads, but you want to make sure that what you are
Speaker:elevating is really good stuff. And so you have something in your business that's
Speaker:working. So you have a clear
Speaker:message that you are trying to say that draws people to you
Speaker:and your business. And so you're understanding who are your people?
Speaker:What kind of solutions are they searching for? Were their pain points? What problems are
Speaker:they experiencing at the moment? And how does your solution actually
Speaker:help them to get to the desired result? So understanding your
Speaker:people really in depthly is definitely the first step to making
Speaker:sure that you are to understanding whether you're ready for ads. And so if you're
Speaker:able to say, yes, I know who my clients are, I know who my people
Speaker:are, then great. You've got that first thing down. The second thing
Speaker:that you want to ensure you have in place to make sure that you are
Speaker:ready is a clear customer journey, which is a way
Speaker:to move people from going from, I have no idea who
Speaker:you are to please take my money. And so every customer that
Speaker:you inquire, that you come in contact
Speaker:with, every lead that comes into your ecosystem or comes into your
Speaker:marketing world, they are going to go on a journey. You have to build that
Speaker:know, like and trust. And the way that is best, you know, the
Speaker:best way to do that with Ads is having a marketing funnel in place.
Speaker:It's leveraging your emails, it's having a lead magnet that's really
Speaker:strong. It's having a way of moving people just
Speaker:from looking at your products and looking at your services to actually
Speaker:buying from you. And so all of that is involved in your customer
Speaker:journey. So when you can say, yes, I have a clear customer journey, a
Speaker:clear way of moving people from Cold to sold,
Speaker:then I am absolutely ready to drive more traffic
Speaker:to that particular funnel. So you want to make sure that you've tested your
Speaker:funnel organically first to make sure that it actually works. It moves people to the
Speaker:sale. And once you can say, yes, I have a funnel that converts or have
Speaker:a customer journey that works, then you're able to just say, yes, I'm
Speaker:definitely ready for Ads. The last piece I like to tell people is
Speaker:that you're getting a signal that your organic marketing is working right.
Speaker:So organic marketing is the foundation of the house. And so if you don't have
Speaker:a solid foundation, no matter how far up you build, the
Speaker:house is eventually going to come crumbling down. And so organic marketing, like
Speaker:creating your evergreen content, showing up on social,
Speaker:sending emails to people. If you are doing organic marketing and
Speaker:you are making sales from it and you have a process that you can see
Speaker:that is actually that works, and you have channels that work for you and a
Speaker:way of building community, then you definitely know that you're ready for ads. And so
Speaker:to recap that, the first thing you know is that you
Speaker:know who your people are, you know what brings them into your world. The second
Speaker:thing is that you have a way of moving people from having no idea
Speaker:who you are to actually getting closer to the sale. So you're
Speaker:leveraging different channels and different platforms and different
Speaker:tools in your business, or resources, I should say, in your business, that will actually
Speaker:help people to make a decision that buying from you is the best next step
Speaker:for them. And then the third piece of that is just making sure that you
Speaker:are getting signals that your organic marketing is actually working. So you're creating
Speaker:content, you're showing up on social, you're building an audience. Even if you're building it
Speaker:slowly, you are actually bringing people into your world and they are actually
Speaker:giving you signals that they do like what you have to say and that your
Speaker:offer actually is appealing to them.
Speaker:Okay, so that makes total sense, all of that. What
Speaker:I heard is know your ideal client, number one.
Speaker:Number two, I heard messaging in there a lot. Like they have to not
Speaker:only know their ideal client, but speak to their ideal client
Speaker:accordingly. Taking them on the right customer journey,
Speaker:understanding the customer journey, having that already mapped out, and having
Speaker:solid organic marketing as a foundation. So
Speaker:if you're somebody who already has an understanding of your organic
Speaker:marketing, you're already doing well with it, then you likely already understand your
Speaker:ideal client and the messaging and the customer journey already. And that's why that's
Speaker:happening, right? Even if you don't have it all mapped out, is what I would
Speaker:think. Some people have this customer journey, and they don't have it pinpointed yet, but
Speaker:if they sat down and mapped it all out, they'd be like, oh, that's why
Speaker:everything's working, because I'm taking them on the journey. I just haven't really thought that
Speaker:through, what that journey was, right?
Speaker:There's a lot of people that sit right there while you were talking about, like,
Speaker:I come across people that say, oh, I don't have a funnel, so I can't
Speaker:run ads. I'm like, well, if you're making sales, you have some kind of marketing
Speaker:funnel, right? Or you do actually have a journey, you just haven't mapped it out
Speaker:yet. You just don't aren't able to kind of I have documents and things that
Speaker:I take clients through that are like, okay, let's actually map out how do people
Speaker:come into your world? What do they do when they do come into your world,
Speaker:and then what happens when they move to the sale? What kind of content do
Speaker:we need to create? What kind of emails do we need to send them? What
Speaker:can we repurpose that we've already done that will help move people closer to the
Speaker:sale? So typically, people have a funnel, they just haven't mapped it out. I
Speaker:love this. This is such a great conversation. Okay, so I guess we
Speaker:are all clear on when we know when we're ready. Now, what are some of
Speaker:the things that we do wrong before we come to you and say, you know
Speaker:what? Let's not try this myself anymore. Let's finally
Speaker:go to Stacey, or let's immediately go to Stacey and not do
Speaker:know? I know I've boosted some things before in the past,
Speaker:and yeah, I don't know. What are your thoughts? That's the thing that
Speaker:I was going to say. The number one thing I see people doing when it
Speaker:comes to jumping into ads, that's a big mistake, is boosting
Speaker:posts. And in my professional opinion, boosting posts is a waste of money, and
Speaker:I'll tell you why. So Facebook, Meta,
Speaker:the Instagram, all of them, people underneath working in there,
Speaker:working at Meta, their algorithm has been
Speaker:really sophisticated and meaning that it has a lot of data on
Speaker:its users. And one of the data points that it has on its users
Speaker:is it's able to predict whether someone is more
Speaker:likely to take a desired action. So, for example, it
Speaker:can tell that someone out there. One of the people out there is more likely
Speaker:to become a lead, meaning they're more likely to go to your website and sign
Speaker:up for something. It's able to tell someone who another
Speaker:user, for example, may only go to your page and not even
Speaker:let it load and just kind of abandon the whole
Speaker:experience. It's able to tell someone who's more likely to become make a purchase
Speaker:and it's also able to tell someone who's more likely to just double tap and
Speaker:keep scrolling, right? That person is just going to double tap. They're going to look
Speaker:at it and say, oh, this was interesting, but they're not really actually going to
Speaker:engage or go to your landing page or anything like that. They're just going to
Speaker:look at it. Maybe they'll like comment or share and then they'll keep on going.
Speaker:And because of that, what a boosted post actually is,
Speaker:is an engagement objective. So you're telling Facebook, you're telling
Speaker:Instagram, show this ad to people who are more likely to
Speaker:like, comment and share and keep on scrolling. Not people who are more likely to
Speaker:become a lead, not people who are more likely to make a purchase, but show
Speaker:it to anybody who's just going to engage with this particular post and keep
Speaker:on scrolling, right? But the thing is, engagement doesn't pay the bills, right?
Speaker:We don't need millions of followers. We don't need millions of
Speaker:engagements to actually make sales. We need people to actually leave the experience.
Speaker:So leave Instagram, leave Facebook, go to our landing page or
Speaker:go to our marketing world and take an action.
Speaker:So we want people to become a lead. We want people to make a purchase.
Speaker:And so when you are boosting posts, you do not have that ability to tell
Speaker:Facebook what kind of users that you want it
Speaker:to prioritize. Boosted posts also are very limited in
Speaker:what you can do. Like, it's very limited creatively. It's very limited with audience
Speaker:targeting and who you can actually reach with your ads. And so there's a lot
Speaker:of it that's very limiting. But the problem is that Facebook makes it very
Speaker:easy to boost a post. It makes it very tempting to boost a post. Every
Speaker:time you get a post that gets a little bit of engagement, facebook's coming up
Speaker:saying, hey, don't you want to boost this post and show it to 600 people?
Speaker:And it's like, yes, I want more people to see it. But at the end
Speaker:of the day, I want more qualified people to see it. I want people to
Speaker:don't just need anybody viewing my post or people who are going to double tap
Speaker:and keep on going. A like is not as valuable as a lead,
Speaker:right? I don't care how many people like the post. Did somebody actually go and
Speaker:sign up for the lead magnet? Did they actually go and get into your email
Speaker:system? Right? That's what I want to know.
Speaker:And so that's why boosting posts is really a waste of money. It's
Speaker:very limited in what you can do and it just limits
Speaker:who can actually see your post. And it's not using
Speaker:Meta to its full potential because you can run
Speaker:lead generation campaigns and it's only going to show it to people who have
Speaker:indicated to Facebook that they're actually going to leave the landing page, that they're going
Speaker:to leave Facebook and go sign up for something. Right? And so you as
Speaker:the advertiser, really need to lean into that and be able to go into the
Speaker:back end of Facebook. So you're going to the Metabusiness Suite, which is
Speaker:business Facebook.com, and you're going there and you're creating an Ads
Speaker:Manager account, and you're actually running ads that way because you just have so much
Speaker:more that you can actually do when you take the time to learn how to
Speaker:run ads in the back end rather than relying on boosted posts.
Speaker:Wow, so good. Okay, so
Speaker:what should we leave them with? What little nuggets should we leave them with? Because
Speaker:this is a little short little episode we're doing to get them to come to
Speaker:the holiday entrepreneur Summit so they can hear all of the goods from you.
Speaker:Everything about this, where we go deep, we just really
Speaker:talk more and more about this so they can decide, okay, this is the
Speaker:time for me to get started or this is not. What would you like to
Speaker:leave them with today? Yeah, what I want to leave them with is just a
Speaker:quick example of the power of when you
Speaker:are taking that step to actually invest in ads. And I definitely want you to
Speaker:come and watch my talk because I'm going to give you the mechanics, the frameworks,
Speaker:the strategies, all the information that you need to take that next step.
Speaker:But what I want you in order for you to show up, I wanted to
Speaker:really kind of give you an example of the possibilities. And
Speaker:so I had a client who has an education startup,
Speaker:meaning she is on a mission to combat digital
Speaker:literacy across the world. And when she came to me, she had like
Speaker:3000 people on her email list already. So she hustled organically, like
Speaker:talking to people that she knew, starting Twitter threads, all kinds
Speaker:of stuff to build her email list. So she built it up to an audience
Speaker:size of about 3000 people. And then, so she started to notice
Speaker:that the bigger her audience became, the more saturated it got with
Speaker:people who were not interested in her product. She got a bunch of bots on
Speaker:her email list. She wasn't really able to see, who are these
Speaker:people that are joining our email list? What are their interests? And so she
Speaker:wanted to start running ads. And so what we did was
Speaker:we took her message, we really got really tight on the messaging so we could
Speaker:attract the right people. We built out a customer journey and a
Speaker:marketing funnel to help me. People have all the information that they need
Speaker:to be able to join the membership that she was launching. And she was doing
Speaker:this while she was building her app and while she was building her community.
Speaker:So app development sometimes takes a while. And so instead
Speaker:of waiting until the app was finished, we decided to build an audience while the
Speaker:app was being built. And so what we did was we were able to
Speaker:increase our email list by about 60%
Speaker:in a course of four months. And so we went from having about 3000
Speaker:email, 3000, an audience size of about 3000 emails, to over
Speaker:7800. And we did that, we were able to make
Speaker:sure that we were getting very targeted, specific people who were in her audience.
Speaker:And so when she actually rolled out her community, she had someone to
Speaker:launch to, right? She had a big list of people that she could actually launch
Speaker:this app in this community to people who've already raised their hand and said they
Speaker:were interested. And we were very transparent about how that this was a waitlist and
Speaker:that the app was being built. We were not just building an email list for
Speaker:the sake of building the email list. We
Speaker:were sending surveys to people we were getting as we were building the app.
Speaker:We were taking some of the information that we
Speaker:learned via some of our ads and applying that to the
Speaker:marketing that we were doing on other channels and to the website and all that
Speaker:kind of stuff. So ads are a great way to build your list
Speaker:and to grow your audience size. And when you have a bigger list when
Speaker:you have a bigger list of targeted people and you have more people to sell
Speaker:to, it ends up helping you to make more sales because you're able to make
Speaker:more offers and you make more sales and you have a bigger audience of people
Speaker:to launch to or to sell your products to. And when you're running
Speaker:ads, you're making sure that people are super targeted when they get
Speaker:on your list, rather than just relying on anybody that the organic
Speaker:algorithm brings your way. I know. I've posted reels sometimes.
Speaker:And then you get a bunch of people who have nothing to do with business,
Speaker:nothing to do with what you're talking about, but it ends up going viral in
Speaker:a specific community. And that community may not be the community that you
Speaker:wanted it to go viral in, or that you wanted to fill your email list
Speaker:with. So that is the power of taking the time to
Speaker:invest in running your own ads and understanding how Facebook and Instagram
Speaker:ads can be a piece of the puzzle for your
Speaker:business. Wow. Wow, I love
Speaker:this. Okay, y'all better get your tickets.
Speaker:Y'all better get your tickets and come here. Stacey at the holiday
Speaker:entrepreneur summit. I'm so excited you came to join us here
Speaker:today. Where can they find you and follow you in the meantime? Yeah, you can
Speaker:definitely head over to Staceyzeal Co to
Speaker:learn about me and learn about what I do. But you also would love for
Speaker:you to subscribe to my podcast called Roadmap to 1 Million. That is where
Speaker:I share my best stuff, my best content. I go in about ads. I talk
Speaker:about marketing, strategy, all the things that you need to understand as a business
Speaker:owner to be able to take things to the next level. And
Speaker:other than that, I will see you at the summit. I'm also all over social
Speaker:finding me at Staceyzeal Co across the different platforms. But, yeah, I'll see y'all
Speaker:at the summit, and I'm going to teach you all the things you need to
Speaker:know about Facebook ads. So definitely show up. Thank you for being with us, and
Speaker:thank you all for joining. We will see y'all at the summit. Bye.
