The Produce Marketing Association is a key international trade organisation representing companies from every segment of the global fresh produce and floral supply chain. The PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. Their mission is to connect, inform and deliver industry solutions to enhance their members’ prosperity.

Each month, we will be focusing on a major area of South African fresh produce and discussing that all with the country’s key industry experts so we can learn and appreciate fantastic South African Fresh Produce. In our next Broadcast we will be speaking to several leading experts on the South African Citrus Industry. As a precursor to the main event, we speak to Justin Chadwick the CEO of the Citrus Growers Association from South Africa and Lianne Jones the Country Manager for the PMA. Enjoy!