After a long break and some exploration I am back on the project. Deciding between search and social it's a topic I went through during this slow phase.
Started from securing social media handles
How I thought about social as opposed to focus on search
Evaluating search vs social opportunity and investment time frame
A run through of social platforms and opportunities
Feed based social platforms vs YouTube
YouTube vs publishing SEO content
Youtube if you plan to be serious about it in parallel with search.