Troy has over 40 years of software development and technical management experience, including five years at Amazon as a Solutions Architect.

In 2022, Troy founded The Unique VA Experience, a Filipino-based coaching company that has trained nearly 300 VAs, providing opportunities for Filipinos who are looking to change careers and for stay-at-home parents looking to enter the workforce.

In 2023, Troy launched The Developer's CEO Newsletter, building on his 40 years of experience, focused on the unique challenges faced by software developers who are running a small business or looking to start their own business.

In today’s episode, you will discover the transition from corporate life to entrepreneurship, the founding of The Unique VA Experience, and his 2023 launch of The Developer CEO Newsletter.

Troy and I discuss:

• The journey from corporate life to entrepreneurship [00:01:05]
• The motivation behind The Unique VA Experience [00:02:10]
• The significance of the "Unique" aspect in his business [00:03:40]
• Offering a distinct, hands-on program for VAs [00:04:35]
• How The Unique VA Experience evolved against expectations [00:06:05]
• Utilizing community for entrepreneurial success [00:08:00]
• The unexpected wisdom gained from community interactions [00:09:40]
• The role of OKRs in fostering accountability within communities [00:11:50]
• The simple yet effective implementation of OKRs [00:18:15]
• Navigating the trials and learning from failures in business [00:20:25]

For those seeking to delve deeper into the world of virtual assistance or to tap into Troy's rich repository of knowledge, visit www.troylarson.com. Troy also offers resources on hiring a VA and has made his developer-centric newsletter available for those intrigued by the intersection of software development and business leadership.

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The Smashing the Plateau Community