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293 : Kevin King – Repurpose your existing assets to maximize your opportunities in ways you might not have thought
9th April 2018 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
00:00:00 01:10:14

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Are you looking for more products without building out your existing assets? What if you completely focused on what you have and what it could be? Could it be more? Step back and take a fresh look with Kevin King. He has found ways to squeeze lemonade from lemons for sure. Great next level discussion where he offers you a chance to play at higher levels with higher level sellers.

Mentioned:

AMZ Marketer– Kevin’s Facebook Group

Illuminati Mastermind– High level Mastermind from Kevin and Manny Coats

Freedom Ticket Group

Fakespot.com Spot the fake reviews

Helium10

Sponsors

Gaye’s Million Dollar Arbitrage List

Solutions4ecommerce

Scope from Sellerlabs

GoDaddy

Grasshopper

Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Stephen:                             [00:00:00]               I’m excited to talk about my sponsors today, Gaye Lisby’s Million Dollar Arbitrage Group. Amazing, amazing group. This is a teacher. This is a gay, was a teacher. She is a teacher. Still. You need to learn. This is the type of environment you want to be in because she’s going to help you understand why, and I think that’s the hardest part of this business is understanding why. Why is the red one popular one? The green one isn’t? Well, there’s usually a reason and what gay does is probably parse that better than anybody and she’ll explain the reasons for those things. I think that’s really powerful. Yes, she puts out a list. You’re going to get a good use of that list if you get in the group. Now here’s the deal. The group isn’t always open, right? So you get on the waiting list and you can join the waiting list through my link.

Stephen:                             [00:00:46]               Doesn’t cost anything to get on a waiting list and if you like her service, which I find that most people do that. That’s why there’s not so many openings and you’ll be with her for a long time and so it’s amazing. Freedom [inaudible], she’s part of Andy’s slam. It’s group, amazing freedom.com, forward slash momentum and you’re going to get in to the waiting list. That’s all I can get you on right now. You can use my name and see if that gets anywhere, but what I like about it, what I like about what they teach in that group or the things that are going on, you know the current things. I’ve seen a lot of stuff going on about stores going out of business. While here’s where an opportunity is, here’s why you want to do this. Hey, be cautious about this, you know, with toys r US coming up, you’ve got to think about this and that’s the learning that you need to do and gay is better than anybody else.

Stephen:                             [00:01:31]               I’ve seen amazing freedom.com. Forward slash momentum will get you to the waiting list. Then hopefully we can get you into the group and then you’re going to see me in there and we can chat anytime you’re ready. Karen. Lockers, group solutions, the number for ecommerce solutions for e-commerce dot com forward slash momentum. It’s going to save you 50 bucks. Karen, our account manager, we recommend her to everyone because she’s done so well for us. I mean that’s quite frankly the reason we’ve been paying her for last few years, but she’s become an important part of our team. Her and her team are so involved in our account. I just see the emails coming back and forth, hey, we did this for you. I just saw two listings today on like, wait a second. Why did they show up? I didn’t put any listings up. They got a.

Stephen:                             [00:02:12]               They got set off to the side by Amazon and they reactivate them for me. You know what I mean? That’s the stuff that just happens when you have a strong team and I can’t recommend Karen enough if you use my code. Momentum. Karen pays me. I don’t want to hide that. Of course we all know that, but you’re going to save $50 and it’s a great opportunity to really, really build out your team with somebody you can trust. That’s why I recommend them. So solutions for e-commerce solutions, the number for e-commerce dot com forward slash momentum’s going to save you $50. Oh, and by the way, she’s going to do an inventory health report. Why is that important? Well, guess what fees are going up. Is your inventory health number declining like ours is? Well, here’s why, and here’s what they can do. What I like is I get a spreadsheet from them and it says, Hey, here’s a bunch of inventory.

Stephen:                             [00:03:05]               Here’s what we recommend. And I’m like, Yep, re refund. I mean delete a return us blah blah, blah, whatever it is, and it’s our destroy and it just happens. That’s what I like. The other thing that I have Karen helped me with a lot is creating new listings. You know, we do a lot of the research yourselves. We upload our images and then boom, magically the listing goes live and I don’t have to worry about it. Those are the services that can run offers. Can’t recommend her enough solutions for e-commerce. [inaudible] forward slash momentum. Save 50 bucks, use my code. You save $50 a month every single month and it’s a great service. Plus you get that free inventory health report. I think it’s a really powerful way, so I can’t. I’m so excited how many people have been joining it because I see it and I’m excited because of the messages I get from people saying, hey, this is great.

Stephen:                             [00:03:52]               I finally feel like I can focus on something else because Karen and her team are watching this for me and you know, I highly recommend her. Next up is scale seller labs. It’s go, we’ll it wrong. It’s amazing. I mean, it really is amazing when you sit back and think about, hey, I want to get this product up and it’s similar to this product and that’s, that product does well. Well therefore, if that product does well, they have the right keywords, they’ve chosen things correctly, so guess what? You scope and you could see all that stuff and that’s what the most powerful thing in the world is to copy somebody who’s done it right. That’s what you want to. You want to take advantage of that, right? I mean, it’s, it’s fair to see, and so therefore you can take and apply it to your listing and immediately get that same benefit.

Stephen:                             [00:04:39]               That’s what scope does for me. Seller labs dot [inaudible] forward slash momentum. It’s going to save you $50 on the surface. Oh, by the way, it’s free to try, so sign up, try it and say, oh, this is how it’s done. Boom. Then you’re going to. The lights going to go on and you’re going to be like, man, I could get my products out there. I just can’t wait. Can’t wait. So our labs.com forward slash momentum. The other day I bought another domain. Yes, I bought another domain. It’s almost like I’m admitting guilt, but it’s because I had an idea and it was something that was a pretty good idea. I think it’s going to go pretty far and so what do I do? I go to try go daddy.com forward slash momentum and save 30 percent. So domains aren’t very expensive. You get a few services, it adds up a little bit and I usually buy three years.

Stephen:                             [00:05:31]               I usually buy privacy by the way, I recommend that to buy that, you know, it’s not that much money but when you can save 30 percent it makes it that much sweeter and it makes it easier when you’re buying domains and especially if you buy a bunch of domains. I am a domain collector and so I do tend to do that, but that 30 percent makes it a lot easier and I used to go daddy because what I like is I can pop in an address I’m thinking and it’ll say nope, nope, could try this version or try this extension and then boom, there it is. Hey, you better hurry before it goes away and the right, you know. And so try go daddy.com forward slash momentum save 30 percent. Also want to mention about grasshopper. Was that just talking to somebody the other day?

Stephen:                             [00:06:11]               And they were like, Oh yeah, use this company called grass. I’m like, Dude, did you buy it through my link and save 30 percent? Hello? No, they miss that. So save 30 percentage, try grasshopper.com forward slash momentum. No surprise there, but you’re going to save 30 percent and what the real cool part about that is they’re using it for their private label business and it gives them virtually a second phone on their current phone without having to get another number. They can make up a vanity number. They don’t have to go and do all the grief in, in sign loan contracts, pretty easy stuff, and so if you’re creating a brand that you want to identify, you want to look professional, you want to look like a real company, grasshoppers, a great tool. It’s an app you put on your existing phone and boom, you now have a customer service to. You now have a sales department, didn’t have a manufacturing division. You could forward it to somebody else. You could have it go to different voicemails, different departments, and it’s all included. So try grasshopper.com, forward slash momentum. Save 30 percent.

Cool voice guy:                  [00:07:12]               Welcome to the e-commerce momentum podcast where we focused on the people, the products, and the process of e-commerce selling. Today. Here’s your host, Steven Peterson.

Stephen:                             [00:07:26]               Welcome back to the e-commerce momentum podcast. This is episode 293. Kevin King. Now Kevin is a fast talker, but a fast I to say a faster thinker. I don’t think he can get his words out as fast as his mind is going and it’s unbelievable. And when he, when he gets into a a segment, he’s going to go for a bit, but you’re going to hear like 14 jewels and there and you’re gonna be like, wait, what was that one? What was that one? Go back and listen to it again because you know, just listen to that section over again because he dropped some like every, every three or four minutes he’s dropping another idea, another idea, another idea, and they’re all solid. And what I like about it too is they all build on each other. I think, you know, there’s this concept that you have to reinvent the wheel.

Stephen:                             [00:08:12]               I don’t think so. The other thing that we get to at the end, and you got to listen to all the way to the end to get it, but he’s a one man show and millions of dollars a has a seasonal business in addition to his regular product business, but it’s really building it out and I think that’s one of the most solid pieces of advice. You know, you’ve got a good product. Let’s, let’s maximize the. Everything you can with it. Let’s, let’s really, you know, build it out as big as you can rather than just add another one and then do a mediocre job. Kevin saying, no, no, no, no, I’m not doing that. I’m going to build it out and get the most I can from it and make it something I can really be proud of. I think it’s great solid advice. And Man, he, like I said, he, he rattles so many of them. You’re going to be like, Whoa, I, you take notes because there’s just so many great opportunities in this conversation. I am, I do have links to all this stuff. Um, so. And it’s right on the episode, episode two 93. Let’s get into the podcast. All right. Welcome back to the economist momentum podcast. Very excited about today’s guest. Um, he’s got a wealth of experience, has been on more podcasts than me and I record my own podcast is a lot of experience and hopefully a lot of great advice. Kevin King, welcome, Kevin.

Stephen:                             [00:09:26]               Glad to be here. We’re glad to have you. Um, you. Have you been around? Dude, you’ve been around for a while.

Kevin:                                   [00:09:33]               I didn’t call you old. I didn’t appreciate that. I appreciate that. But yeah, I have been around for awhile. I’ve been doing e-commerce for I guess a over R, not e-commerce or entrepreneurship for pretty much all my life and e-commerce since before there was even such thing as google. I go back to the days of Alta Vista and uh, and go [inaudible] dot com and some of those guys,

Stephen:                             [00:09:57]               we were at dinner in Vegas a last couple of weeks or a month or what have you. The days run together. And I remember sitting there listening, you know, as we were talking and I thought to myself, man, he really has seen the whole gamut of the Internet. I mean, you, you made it, you were working in it when it was really, really difficult. Um, I mean we kind of take it for granted now, you know, it’s like I’m having a little software problem. This software is like the, you know, light years ahead of what you used to have to do to record anything. Right. And so you’ve been around, you’ve gotten to see all that. So. So go back though, because you and I probably about the same age and that means is what we’ll see how close it is. You didn’t have computers in your elementary school or your middle school maybe, maybe when you’re in high school. Just the last year or two.

Kevin:                                   [00:10:44]               Yeah, that’s about right. You’re spot on there. I think we had a little computer club in high school and I like a one room that had like three computers or something. And you could go over there and play with them or I remember in college, you know, is a big deal to, to go to this one part of the library in college that had like sixth grade computers and you can get on, I think it was called the use net or something. You could talk to somebody like David or I remember that somewhere else. And I was like, so cool. You go in there and just say hello. And someone would answer it back. It was like the weirdest thing. I’m, I back when AOL was, you know, when aol used to send out floppy disks in the mail and you get like 10 of them a week to sign up for AOL.

Kevin:                                   [00:11:24]               And that was the thing to go on, you know, if you wanted to look at the newspaper from a, you know, another city or something. I was like, so cool. Uh, to be able to do that. Um, yeah. I, I go back, I remember when like you’re saying even video, you know, we take it for granted now. Full screen hd video. I don’t remember. It was posted stamp size, you know, and that was like a chore, you know, to get to get a postage stamp size video to play smoothly for a minute or something using a, I think it was real audio or real player, whatever it was back in the day. So yeah, I go back.

Stephen:                             [00:11:55]               I think that’s how mark Cuban made his money, right? Didn’t he? Uh, he did something like he was using software like that to record basketball games or college games or something like that and perfected it enough. And then somebody, I guess Yahoo bought it. Um, and he made his billions that way and he was like one of those cutting edge people who said, wait, there’s gotta be an easier way. So what led you into entrepreneurship? Being around computers that age around a technology, what was it that was attractive to you?

Kevin:                                  

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