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Kate is the CEO and Founder of Kate Burda & Co, a consulting firm that leads revenue performance and growth strategies for hotels, hospitality brands, owners, investors and management companies.
At the time of this recording, we can safely say that travel is back! At least leisure travel is back. Right now, hotels across the country are experiencing record setting rate and occupancy growth with many beating actual results from 2019.
But booms like this are always temporary and the most effective organizations are already thinking about how they will change their tactics to be most effective when these great results start to level out.
As they say, revenue cures all problems, so the trifecta of Revenue Management, Sales and Marketing have never been more critical - but approaching them with the same thinking as we did pre-pandemic is not going to do you any favors.
On this episode we’re exploring what that means so you can sustain these peaks long in to the future.
Kate Burda is the CEO and founder of consulting firm Kate Burda & Co, which leads revenue performance and growth strategies for organizations, hotels, hospitality brands, owners, investors and management companies. Through her “revenue trifecta” of sales, traditional & digital marketing and revenue management, many of Kate’s clients have enjoyed 25 percent growth in revenue gains through her work.
Amid disposition, bankruptcy, financial downturns and shifts within the marketplace over her nearly 30 years of experience, Kate has advised some of the world’s leading companies, such as Goldman Sachs, REIT, Abbott, Medtronic, Boehringer Ingelheim, Ricoh, Marriott International, Hilton, Loews Hotels, Intercontinental Hotel Group and more.
Kate is passionate about challenging the status quo and rethinking systems to drive revenue acceleration. Her subscription training platform Ignite launched in May 2021 to help businesses connect the dots between finance and sales & marketing. Ignite leads companies to identify their most profitable and most valuable customers. Most companies or leaders would say they know their top customers but Ignite helps them go beyond. By learning to recognize these areas of opportunity, businesses using Ignite are able to generate revenue impact.
As an industry leader, Kate is a Think Tank member of the Center for Hospitality Research at Cornell and has taught graduate and undergraduate courses for Fairleigh Dickinson University and Purdue University System. Her memberships include Boutique Lifestyle Leaders Association (BLLA), International Society of Hotel Consultants (ISHC), Strategic Account Management Association (SAMA), Hospitality Sales and Marketing Association International (HSMAI). Kate has spoken at Chesapeake Hospitality Summit, Hunter Conference, Hotel Asset Manager Association 2020 Summit, and more. She earned her MBA at University of Colorado and currently lives in Dallas.