281. How to Turn Your Firm Into a Brand with Mike Kim
Mike Kim is a brand strategist for business thought leaders, coaches, authors, and anyone who wants to create impact with their ideas and get their message heard. He’s given a TED Talk and been featured on PBS, CNN, Fox, and more. He’s also the author of You Are The Brand. Attorneys tend to struggle with brand-building, especially solo or small firm practitioners who don’t have the money to spend on an advertising agency or brand manager. He’s worked with attorneys in the past and knows how to make the process easier.
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