This week I continued my conversation with Gordan Orlic, my partner with LeadSurveys. Like I said in the podcast last week, this has been a massive education for me (what that I'm loving) and each step of the way gets me more and more excited about LeadSurveys. This week I wanted to talk about all the pieces that have had to come together, such as servers, payment gateways, payment processors, etc. This will probably open your eyes a bit to how this all works when it comes to the tools and apps you use in your own business. We also talked about the branding and marketing, how that's evolving and our "Name the Fox" contest! Yes, we have an awesome mascot that is a fox, but she needs a name. Here's the full conversation with Gordan (transcripts): Kim: [00:00:25] Hey what's up everybody. Welcome to the second official conversations of Kim. This is part 2 from last week. Listen to the conversation with Gordon Orlic and I am we are talking about lead surveys and and how that all started. We're going to pick up that conversation today because we have a lot that we did not cover. Gordon what's up. Thanks for being here. Gordan: [00:00:46] Hey thank you for having me again. Kim: [00:00:50] Everybody after after last week I'm putting the transcripts in and realizing we talked a lot. That was a lot of words that was fun. So today we're going to go over. I think we're going to start with the direction of getting started. So for everybody who didn't listen last week I'd recommend going back and listening to how Leadsurveys came about. The idea of it. You know what we started looking at the different the different tools that we looked at but just what we wanted to do to differentiate lead surveys from other things in the market why we wanted to do this. All that good stuff. So that's all in last week's episode. So let's kind of start with the next step which would be what needs to come together in terms of the different pieces. And obviously this most of this is going to in your Gordan. But there was a lot this has been such an education for me. But all of the things that needed to come together before we could even we meaning you get into coding and I'll talk about the content and marketing and stuff so the different things that we had a look at Kim: [00:01:58] We're obviously merchant accounts but the processing of recurring payments in this space is different than say just a membership right. So what did you need to look at Gordon to get that. And can you share where we ended up. Gordan: [00:02:12] Yeah sure. Gordan: [00:02:13] So in essence today it's infinitely more easier to take money from people legally obviously than it was five years ago. Gordan: [00:02:28] You have Paypal and stripe and all of these different card processors. And just by glancing at things you would think that you can have things set up in five minutes. So just click click next next. Open an account give them your bank account number and you can start receiving payments. And that is true. Gordan: [00:02:53] However as with anything in life if you have certain demands if you have certain things that you know that you need then all of a sudden you don't have 22 things available to you. You have maybe one or two. And even with those two you're going to have to make some compromises for us. One of the main things we decided from the get go is that we wanted to accept both paypal and credit cards. Gordan: [00:03:25] So just by having those requirements you have cut off a lot of different possibilities. For instance a lot of companies that offer a processing of payments you Stripe. Stripe only accepts credit cards. So for us that would mean that we have to have two systems one system based on stripe to accept credit cards and another system where payment to Paypal sorry to accept paypal payments. So is that doable. Obviously it's doable but then we have two systems. Double the maintenance double the cost double the processing ...