Overview

The key goal of brand building is to introduce shoppers who could

potentially be interested in your brand to learn more about your brand and

products. Over time, as you continue to work on brand building strategies, you

will see your branded search increase. This is a true indicator that these

higher funnel strategies work and can result in loyal customers with repeated

purchases over time.

In today’s episode, both Joe and Matt talked about the importance of brand

building and what sellers should be focusing on when building their brand. They

also dived deep into these upper funnel strategies, how to implement them and

what metrics to monitor when measuring their success.