The key goal of brand building is to introduce shoppers who could
potentially be interested in your brand to learn more about your brand and
products. Over time, as you continue to work on brand building strategies, you
will see your branded search increase. This is a true indicator that these
higher funnel strategies work and can result in loyal customers with repeated
purchases over time.
In today’s episode, both Joe and Matt talked about the importance of brand
building and what sellers should be focusing on when building their brand. They
also dived deep into these upper funnel strategies, how to implement them and
what metrics to monitor when measuring their success.