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EVM063 5 Steps to Position Yourself as an Expert through Online Video
Episode 6324th September 2018 • Engage Video Marketing Podcast • Ben Amos
00:00:00 00:21:26

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In this solo episode, I share with you 5 important steps that you need to do to position yourself as an expert in video.  

In this episode

  • The importance of positioning yourself as an expert in business and video
  • Some key questions you need to ask yourself to know your “why?”
  • The things you need in your video strategy to succeed
  • What makes clients engaged and loyal to one brand over other brands
  • Why do you need a video mission statement and how to do it
  • Steps to consider to understand and decide on the video platform you want to use
  • The need for adding value to your content
  • How to develop a compelling call to action and some examples

Links mentioned in the show

Simon Sinek - Start with the why

Free Foundations Video Course

The 6 Principles of Persuasion by Dr. Robert Cialdini