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EPIC Ideas
21st November 2022 • Daily Creative • Todd Henry
00:00:00 00:02:29

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How do you know when an idea is the right one?

One framework that I’ve taught creative pros uses three aspects of the idea, rated on a scale of one to ten, then discussed with the team. (This also works for solo projects, by the way.)

1. Effective: How effectively does the idea solve the problem you set out to solve?

2. Practical: How practical would it be to execute the idea, given pres- ent resources (time, budget, etc.)?

3. Interesting and Cool: How much energy do you or the team have about executing the idea? Is it something you could get excited about, or does it feel underwhelming?

Once you’ve rated the idea for these qualities on a scale of one to ten, you can begin to have a more productive chat about ways in which you might make the idea more palatable.

► How could we make it more effective?

► Could we scale it down to make it more practical?

► How could we make it more interesting to us?

Using a framework to evaluate an idea makes a very subjective process (choosing an idea) into a more objective exercise.

Is there an idea you’re evaluating right now that could benefit from the EPiC framework?

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