We all say that "honesty is the best policy" - but even that's a little white lie. Human beings can only handle the truth in small doses. In other words, we like honesty when it makes us feel good. Did that dress really make her look fat? Did he really do a good job with that DIY (do it yourself) project?
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Marketing blurs the lines between honesty and truth in a truly artistic way. The best marketers know that if they want to get the sale, they need to give their prospects a hint of truth, sweetened by an entire butt-load of delicious, sugary lies.
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Now, don't get us wrong. We're not saying that all marketers do is lie about their products and services. There's honesty at the heart of every ad campaign you see. The only difference is that marketers know how to "exaggerate" the truth. Sure, we're honest in what we do - but it's fair to say that no one has ever sprayed on a ton of Lynx body spray and suddenly found themselves covered in half-naked models.
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The truth, the whole truth, and nothing but the truth is a hard pill for people to swallow. The key to really leveraging transparency and authenticity in all its glory is figuring out how to use the right amount of truth in your campaigns, and in the development of your brand.
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In the end though (besides all the 'half-truths') do we really need all these commercials and advertisements?
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This is our topic for todays episode. Please share your views on our Twitter page @ https://twitter.com/MadSoapbox
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Like always this is will be the VERY best variety topic excellence you expect from us. These are our opinions and thoughts which all MAY not agree with. Please feel free to 'change the channel' if you don't like what you hear. Our goal is to make the world a better place for everyone and not serve a small minority. Thoughts, comments and constructive contributions welcomed but NOT hate or negative. Please be respectful to our host and guests.
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We also have a daily short format Podcast called 'Soapbox Daily' which airs every weekday from Monday to Friday (posted before 12 noon EDT). More information can be found on that podcast and this new GET OFF MY SOAPBOX podcast at https://getoffmysoapbox.com
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Join us here each Wednesday (NYC time) for a detailed and in-depth topic of the week. Just something make you think a bit, maybe laugh a bit and also evolve into a better way of thinking. We will hit the tough topics that need to be discussed. See you on Wednesdays for GET OFF MY SOAPBOX.
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