Artwork for podcast The Business Animal
Upleveling Your Professional Skills
Episode 615th April 2022 • The Business Animal • Kimberly Beer & Cara Taylor Swift
00:00:00 00:27:37

Share Episode

Shownotes

Upleveling your skills offers you the opportunity to open up increased income and refresh your business outlook. Join Kim and Cara this week as they discuss how they have both recently upleveled their skills and their offerings. You’ll find new ideas and a lot of inspiration.

Transcripts

Kimberly Beer:

The Business Animal podcast is proudly

Kimberly Beer:

sponsored by WP Engine your resource for managed WordPress

Kimberly Beer:

hosting. And Keap the premier CRM software for small business.

Kimberly Beer:

Head over to thebusinessanimal.com for the

Kimberly Beer:

best deals on these two amazing products.

Jaz:

Welcome to The Business Animal podcast. Saddle up for a

Jaz:

gallop to the top of the animal industry, where you'll learn how

Jaz:

to tame your wild business beast with tips, techniques, and tools

Jaz:

that will take overwhelm to obedience school, and have you

Jaz:

wagging your tail with joy. And now your hosts, Kim Beer, and

Jaz:

Cara Taylor Swift.

Kimberly Beer:

Hey there business animals, it's Kim with

Kimberly Beer:

Be More Business

Cara Taylor Swift:

and Cara with Fast Horse Photography.

Kimberly Beer:

And welcome to The Business Animal. Today we're

Kimberly Beer:

going to be talking about up leveling your professional

Kimberly Beer:

skills. And this topic came to us because Cara has recently had

Kimberly Beer:

a wonderful experience with a videographer, but she's up here

Kimberly Beer:

and a colleague in visual storytelling, which is obviously

Kimberly Beer:

something photographers are interested in. So tell us about

Kimberly Beer:

that a little bit.

Cara Taylor Swift:

Yeah, I have been wanting to do this for a

Cara Taylor Swift:

while. So it's been on my goals list. And this year, you know,

Cara Taylor Swift:

when I sat down and I was planning, you know, what are the

Cara Taylor Swift:

big things that I'm going to work on this year for my

Cara Taylor Swift:

business. And one of those big goals was adding a video

Cara Taylor Swift:

component to my equine and equestrian portrait sessions. So

Cara Taylor Swift:

I had gone back and forth, I have bought an online course and

Cara Taylor Swift:

I you know, it just it didn't quite fit what I wanted. And I

Cara Taylor Swift:

tried some different things. So I decided to just go to the

Cara Taylor Swift:

source. And I went to Natalie McFarlane, who's amazing. And I

Cara Taylor Swift:

hired her to do some mentoring for me. And we spent a couple

Cara Taylor Swift:

days together. And it really I have to say I loved every minute

Cara Taylor Swift:

of learning something new. It's been a while since I really

Cara Taylor Swift:

spent some time just kind of up leveling and learning and

Cara Taylor Swift:

immersing myself in a dedicated way to something that was still

Cara Taylor Swift:

related to what I do, but a little bit different. And I have

Cara Taylor Swift:

to say, since Natalie has left, I've been making myself use the

Cara Taylor Swift:

skills and certainly felt re energized in some ways about how

Cara Taylor Swift:

I think about photography and the art of telling stories with

Cara Taylor Swift:

the use of our cameras. So I have to say that I'm excited

Cara Taylor Swift:

that we're talking about this, but it definitely was inspired

Cara Taylor Swift:

by some of the work that both Kim and I have done recently to

Cara Taylor Swift:

just grow our own businesses.

Kimberly Beer:

Absolutely, absolutely. And so we thought

Kimberly Beer:

you know a lot about sharing our experiences in entrepreneurship

Kimberly Beer:

has to do with sharing with each other the things that are

Kimberly Beer:

working for our businesses. And I think this is one of those

Kimberly Beer:

moments to share something that really has worked for both of

Kimberly Beer:

us. And very recently, both of us added to our skill set. And

Kimberly Beer:

we completely didn't bring into the whole conversation ahead of

Kimberly Beer:

time, Cara. We've also added the podcasting skill set to our

Kimberly Beer:

repertoire within the last year as well. That was a whole

Kimberly Beer:

learning curve, I guess we consider ourselves podcasting

Kimberly Beer:

veterans at this point. But bringing new skills into your

Kimberly Beer:

business is an important piece of things. And so our big three

Kimberly Beer:

for you today is one as to why you would want to do this is to

Kimberly Beer:

diversify your skill set and or add an income stream to your

Kimberly Beer:

already existing business. So we're going to talk about that.

Kimberly Beer:

The second reason you might want to consider up leveling your

Kimberly Beer:

skills would be to offer yourself a competitive advantage

Kimberly Beer:

or competitive differentiation. And then finally, it does keep

Kimberly Beer:

you fresh and motivated. Like Cara said, it feels like she's

Kimberly Beer:

re energized around her photography business. Cara, you

Kimberly Beer:

have some things here you wanted to talk about directly around

Kimberly Beer:

why you would want to do this a further thoughts that you have.

Kimberly Beer:

So why don't you share those at this time, and then we'll dig

Kimberly Beer:

into number one.

Cara Taylor Swift:

Yeah, I'm happy to So Kim just listed a

Cara Taylor Swift:

big three today for three reasons that we're going to

Cara Taylor Swift:

specifically talk about that you want to consider up leveling

Cara Taylor Swift:

your professional skills in your animal, equine, pet based

Cara Taylor Swift:

business, but there are actually a lot of different reasons I'm

Cara Taylor Swift:

just gonna briefly kind of run through them real quick.

Cara Taylor Swift:

Hopefully we will inspire you to dig into our big three when I do

Cara Taylor Swift:

but first of all up leveling you know, it's hard to think okay,

Cara Taylor Swift:

everything is working just fine. Right now my business is

Cara Taylor Swift:

working. I'm you know, creating an income for myself. Why would

Cara Taylor Swift:

I want to add something new to the mix? Right? So first of all,

Cara Taylor Swift:

it can open up new opportunities for you. And I can't sit here

Cara Taylor Swift:

and tell you exactly how but I have seen in my own business,

Cara Taylor Swift:

how when I learned something new and start to put it into use for

Cara Taylor Swift:

my business, how it has created new connections. I've met new

Cara Taylor Swift:

people, I've gotten new clients, and there's just so many things

Cara Taylor Swift:

around that. It's also when you have a new skill set that

Cara Taylor Swift:

something that differentiates you here we go with that word

Cara Taylor Swift:

again Kim remember I had a horrible time on that episode

Cara Taylor Swift:

when something that differentiates you from the

Cara Taylor Swift:

crowd from your competition that's going to be appealing to

Cara Taylor Swift:

consumers out there looking for someone like you, it's gonna be

Cara Taylor Swift:

appealing to those new potential clients. And it's also something

Cara Taylor Swift:

new that you can provide to your existing clients. So people come

Cara Taylor Swift:

back to you, maybe they need to work with you again, you know,

Cara Taylor Swift:

how do you take what you've already provided to them, and

Cara Taylor Swift:

then uplevel, that service to them with your new skill. Now

Cara Taylor Swift:

they have new things, to brag on you about new things to talk

Cara Taylor Swift:

about new things to share online. I mean, there's all

Cara Taylor Swift:

these different things that are happening as a result of them

Cara Taylor Swift:

being able to talk about, you know, working with you, it also

Cara Taylor Swift:

the biggest one, it really helps you remain relevant in your

Cara Taylor Swift:

industry. Think about what has happened just in the last two

Cara Taylor Swift:

years with COVID, the world is changing so fast, right?

Cara Taylor Swift:

Technology is changing things around us how we do business,

Cara Taylor Swift:

it's changing. And we have to be able to adapt as business

Cara Taylor Swift:

owners. So having some new skill sets and learning new things is

Cara Taylor Swift:

a great way for you to remain relevant to what's happening in

Cara Taylor Swift:

your industry right now. And not only remain relevant, you don't

Cara Taylor Swift:

need to be running behind everyone. I think if you can be

Cara Taylor Swift:

the person in your industry that's setting those trends.

Cara Taylor Swift:

That's the one that's coming up with the ideas first, that's

Cara Taylor Swift:

making those changes and adding things to your business that

Cara Taylor Swift:

other businesses like yours haven't, that's really giving

Cara Taylor Swift:

you a competitive advantage. Adding new skill sets can also

Cara Taylor Swift:

help you diversify the services and the products that you offer.

Cara Taylor Swift:

So thinking about that in terms of how can I pivot this into

Cara Taylor Swift:

something that I can sell to a client, you know, or that I can

Cara Taylor Swift:

offer as a service upgrade. So thinking about it that way, I've

Cara Taylor Swift:

already mentioned that it you know, has really opened new

Cara Taylor Swift:

doors, new relationships, new connections, new opportunities,

Cara Taylor Swift:

it can make your business something that people just, they

Cara Taylor Swift:

like more, they want to hear more about your business because

Cara Taylor Swift:

you're doing fresh things. And I think one of the fun ones we

Cara Taylor Swift:

don't think about is in that I've recently experienced is

Cara Taylor Swift:

it's it doesn't always have to be about the business. It's okay

Cara Taylor Swift:

to just enjoy learning new things and picking something

Cara Taylor Swift:

else up to help keep you fresh and inspired. It's kind of fun

Cara Taylor Swift:

sometimes to learn new things. I mean, right now I'm taking

Cara Taylor Swift:

pictures, but really all you want to do is edit video.

Kimberly Beer:

That'll change after you edit video for a while

Kimberly Beer:

I'm sure it will. While you are going through this list, one of

Kimberly Beer:

the things that came up to me that kind of dovetails in with a

Kimberly Beer:

little bit of what we're going to talk about in the Big Three

Kimberly Beer:

is that, you know, adding another skill set or up leveling

Kimberly Beer:

the skills you have deepens your brand message. So you know if

Kimberly Beer:

your branding is all about healthy animals, let's say and

Kimberly Beer:

really maintaining a healthy animal. And let's say your way

Kimberly Beer:

of doing that is providing massage services up leveling

Kimberly Beer:

your skills to maybe also consider nutritional advice, or

Kimberly Beer:

teaching massage skills or something like that to the

Kimberly Beer:

clients. It deepens the brand message about who you are. And

Kimberly Beer:

it deepens your mission in your business as well. So all of this

Kimberly Beer:

is is a positive movement to keep your business moving

Kimberly Beer:

forward and really keep your clients hooked on to you and

Kimberly Beer:

where they really want to stay with you long term. So let's

Kimberly Beer:

dive into the diversifying your skill set and adding the bat

Kimberly Beer:

income stream. So here's my story with this. I've been an

Kimberly Beer:

entrepreneurial consultant for the past 10 years, I've been

Kimberly Beer:

working with entrepreneurs for over 30. So one of the things

Kimberly Beer:

that I saw happen a lot with my clients is that I would provide

Kimberly Beer:

them with an awesome website, I give them great marketing

Kimberly Beer:

materials, and they wouldn't use them. And then they kind of

Kimberly Beer:

complain about oh, I have to you know, I have to do better my

Kimberly Beer:

marketing or I have to get different marketing. And I'm

Kimberly Beer:

like you already have marketing. Why are you not using the

Kimberly Beer:

marketing? Well, the truth of that is a very complicated

Kimberly Beer:

answer. And it's very different for every single person. A lot

Kimberly Beer:

of times it has to do with limiting beliefs or it has to do

Kimberly Beer:

with somebody's own personal trauma and that I had no control

Kimberly Beer:

over as a graphic designer, as a website designer, as a marketing

Kimberly Beer:

person. I couldn't help my clients with that. And it felt

Kimberly Beer:

like this huge roadblock that was in front of them that there

Kimberly Beer:

was no way for me to help them solve and I hated watching them

Kimberly Beer:

It broke my heart watching them kind of run into that wall and

Kimberly Beer:

then sometimes not ever getting over it or it taking a really

Kimberly Beer:

long time to get over it and by then they're burned out so when

Kimberly Beer:

I wanted to add a skill set to uplevel my business I attacked

Kimberly Beer:

that barrier. I wanted to help my clients be able to get past

Kimberly Beer:

it. So I added a whole nother portion to my business, which is

Kimberly Beer:

now the Gestalt coaching a portion of which happens with

Kimberly Beer:

the horses because I wanted to help my entrepreneurial clients

Kimberly Beer:

get through that barrier as quickly and efficiently as

Kimberly Beer:

possible and not watch them fail but instead watch them succeed

Kimberly Beer:

at being able to get their business off the ground and

Kimberly Beer:

really moving forward in a manner that was productive. So I

Kimberly Beer:

went back and took a look at a certification program that I'd

Kimberly Beer:

been doing marketing for for a really long time and ended up

Kimberly Beer:

becoming a certified equine Gestaltist so that I was able to

Kimberly Beer:

help my clients being able to get through those barriers. And

Kimberly Beer:

I'll tell you it is it's a huge difference when I can sit with

Kimberly Beer:

somebody and I can look at why aren't you using your marketing?

Kimberly Beer:

Or what's stopping you in this business plan? Or what are you

Kimberly Beer:

worried about? And they can tell me that, and then we can

Kimberly Beer:

actually work through it together, experiment with it,

Kimberly Beer:

see what is going to really shift things for them, and then

Kimberly Beer:

watch the transformation happen, and they just soar. So I love

Kimberly Beer:

the fact that I added that to my business, and that it's such a

Kimberly Beer:

benefit to my clients. It again, it goes back to it deepens my

Kimberly Beer:

brand message, it adds a level of success that my clients

Kimberly Beer:

wouldn't reach otherwise, which then furthers it for me not only

Kimberly Beer:

as an additional income stream, but let's face it, the more

Kimberly Beer:

successful my clients are, the more of the marketing and

Kimberly Beer:

consulting services they need, and they're gonna have the

Kimberly Beer:

wherewithal to pay for them. So it's a win win situation all the

Kimberly Beer:

way around.

Cara Taylor Swift:

Are you looking to bring awareness to

Cara Taylor Swift:

your equine based product or service or create a unique way

Cara Taylor Swift:

for your audience to feel connected to your brand? Quality

Cara Taylor Swift:

horse photos, tell your story and breathe life into your

Cara Taylor Swift:

marketing. They draw your customers in and create an

Cara Taylor Swift:

emotional connection. Powerful images, communicate your core

Cara Taylor Swift:

values and highlight the benefits your product offers.

Cara Taylor Swift:

Ultimately, proving your business is a voice your

Cara Taylor Swift:

customers can trust. It's time to use dynamic images that

Cara Taylor Swift:

define your small business and separate you from the rest of

Cara Taylor Swift:

the herd. Fast Horse Photography's professional photo

Cara Taylor Swift:

library features 1000s of searchable images available for

Cara Taylor Swift:

businesses just like yours. And guess what? 100% of those images

Cara Taylor Swift:

are horse related. Now finding the right horse images for your

Cara Taylor Swift:

website, social media and marketing needs is easier than

Cara Taylor Swift:

ever. Help your audience see that your brand offers the

Cara Taylor Swift:

answers they are looking for. Search for the perfect images

Cara Taylor Swift:

for your equine business right now spur your customers into

Cara Taylor Swift:

action with fasthorsephotography.com. That's

Cara Taylor Swift:

fasthorsephotography.com.

Cara Taylor Swift:

I think that's huge. I mean, you're looking at it from that

Cara Taylor Swift:

perspective of what is another way I can help the folks that I

Cara Taylor Swift:

work with do better with the stuff that I'm providing them,

Cara Taylor Swift:

like I want them to have more successful businesses be more

Cara Taylor Swift:

successful with the tools that I give them. And so you've thought

Cara Taylor Swift:

about it from that perspective of how does up leveling my skill

Cara Taylor Swift:

set? How does that help my clients be happier with the

Cara Taylor Swift:

services that I provide or be more successful with the

Cara Taylor Swift:

services that I provide them. And I also think about it from

Cara Taylor Swift:

that perspective of there's so much security around

Cara Taylor Swift:

diversifying your income streams. I mean, we have seen

Cara Taylor Swift:

industries locally around us close because of COVID

Cara Taylor Swift:

restrictions or because just the environment that we're in right

Cara Taylor Swift:

now has changed with how we want to be served and have the types

Cara Taylor Swift:

of services that we want to see out there. So having the

Cara Taylor Swift:

security of having multiple income streams come in, I think

Cara Taylor Swift:

is huge. You know, there's different ways that different

Cara Taylor Swift:

industries have done that, but thinking about it in terms of

Cara Taylor Swift:

like having a side hustle, even, you know, and how can you look

Cara Taylor Swift:

at your animal business and say, where is a way that I can learn

Cara Taylor Swift:

something new that I can offer something new, that I could

Cara Taylor Swift:

provide something new, sell something new, I mean, I think

Cara Taylor Swift:

all of that is huge. So I love that you've done that from the

Cara Taylor Swift:

perspective of how you know, helping your clients. But it

Cara Taylor Swift:

just makes sense in terms of small business ownership in the

Cara Taylor Swift:

safety and security around that.

Kimberly Beer:

It does. And I you know another example of that

Kimberly Beer:

in my life is my ranch. When I took over this ranch in

Kimberly Beer:

management, we were a cow calf operation and that was it. That

Kimberly Beer:

was the baseline it was all that the ranch did and when the

Kimberly Beer:

cattle market went kaboom. If you're not diversified, you

Kimberly Beer:

don't have the ability to recover from that it was a hard

Kimberly Beer:

lesson for me. And then when I was offered the opportunity to

Kimberly Beer:

keep going, I gotta tell you, I pulled it up by the bootstraps.

Kimberly Beer:

I'm very proud of myself and that I survived a recession and

Kimberly Beer:

a cattle market crash in this last couple of decades. But the

Kimberly Beer:

income diversification here was really important to me. So we

Kimberly Beer:

added the motorcycle races we added and you know and the

Kimberly Beer:

Gestalt stuff that's added to the ranch as well and hunting

Kimberly Beer:

and all of those things. So I know my ranch is a business and

Kimberly Beer:

those are skills that it earned so it's not necessarily me up

Kimberly Beer:

leveling it but my business The Ranch itself up leveled it

Kimberly Beer:

skills and what it offers. And now it's just it's better

Kimberly Beer:

because I don't have to worry that much.

Cara Taylor Swift:

And you're learning how to serve different

Cara Taylor Swift:

audiences that is up leveling, I mean, you're not just working

Cara Taylor Swift:

with one specific clientele, you've learned how to reap some

Cara Taylor Swift:

value out of a property that was single minded, focused for so

Cara Taylor Swift:

long, you really did up level skills there by learning how to

Cara Taylor Swift:

create space for the races, you know, and and create space for

Cara Taylor Swift:

the crops or whatever it is that you've done with the ranch so

Cara Taylor Swift:

far. So that's amazing.

Kimberly Beer:

Yeah, and it's awesome, because now I don't if

Kimberly Beer:

one sector of it fails, the other ones pick up the slack, or

Kimberly Beer:

at least band-aid enough to get the other one back up.

Kimberly Beer:

Everything is circular. In ranching and business in life,

Kimberly Beer:

you know, I mean, it may be down now, but it'll be back up later.

Kimberly Beer:

And you just got to be able to ride the wave on the down as

Kimberly Beer:

well as the up. And so it's very rare that, you know, if you have

Kimberly Beer:

more than one income stream, they're all down at the same

Kimberly Beer:

time. Are we ready to move on to number two?

Cara Taylor Swift:

Yeah, let's do it.

Kimberly Beer:

So the competitive advantage part, it

Kimberly Beer:

really goes hand in hand with the diversification of the skill

Kimberly Beer:

set and income streams. Because competitive advantage and

Kimberly Beer:

deepening that mission is such an important part of this. For

Kimberly Beer:

me, my clients that come to me for business consulting, I feel

Kimberly Beer:

like the deck is stacked in their favor in success rather

Kimberly Beer:

than another business coach or consultant, because we're

Kimberly Beer:

getting at the heart of the matter of what is going to

Kimberly Beer:

really shift their lives and shift their businesses. That to

Kimberly Beer:

me really makes me very different from the other options

Kimberly Beer:

they have in this area, or in the industries that I serve. So

Kimberly Beer:

I feel like that is a huge, huge competitive advantage. And I

Kimberly Beer:

feel like that bears out in the testimonials from my clients and

Kimberly Beer:

the people that I work with. So I know for me, that was another

Kimberly Beer:

big reason why I wanted to take the extra certifications for the

Kimberly Beer:

equine Gestaltist program.

Cara Taylor Swift:

When you learn those new skills that are

Cara Taylor Swift:

related to your existing business, I think that you find

Cara Taylor Swift:

all sorts of ways to bring new value to your existing clients.

Cara Taylor Swift:

And that's what we talk about all the time. How do you bring

Cara Taylor Swift:

value? How do you bring value and a great example that always

Cara Taylor Swift:

cracks me up, it's super simple is I have a farrier that comes

Cara Taylor Swift:

out and does work on my horses. And he's a great guy. He's a

Cara Taylor Swift:

regular farrier, there's nothing special about his skill set. In

Cara Taylor Swift:

my opinion. It's he's a great guy. We don't do a ton of work

Cara Taylor Swift:

with our horses. They just need basic work done. And if I

Cara Taylor Swift:

thought to myself, well, maybe I need someone that is a full time

Cara Taylor Swift:

farrier, that this is their specialty. Of course, we all

Cara Taylor Swift:

want to work with, you know the best in the industry, that sort

Cara Taylor Swift:

of thing. But I'll tell you what keeps me coming back to this

Cara Taylor Swift:

farrier is that not only does he do a great job with my horses,

Cara Taylor Swift:

but every time he comes out, he is helping me with a horse

Cara Taylor Swift:

related issue. I could have a question around working through

Cara Taylor Swift:

a problem, a training issue with one of my horses. And he has

Cara Taylor Swift:

advice, I had a recent issue where I had the vet out. And

Cara Taylor Swift:

they thought that my horse had a pulled tendon. And it ended up

Cara Taylor Swift:

being an abscess that he was able to diagnose. And it changed

Cara Taylor Swift:

the way that I was treating that horse. He's helped us with so

Cara Taylor Swift:

many things, and it cracks me up because he's coming out for

Cara Taylor Swift:

farrier work. But the value that he brings, every time he comes

Cara Taylor Swift:

out, he helped me hang a gate the other day, while he was out

Cara Taylor Swift:

there. It's just it's silly. It sounds silly. But the truth of

Cara Taylor Swift:

the matter is he brings all of these different skill sets when

Cara Taylor Swift:

he comes out, which makes him so much more valuable for just the

Cara Taylor Swift:

work that he originally came out for. So for him being able to

Cara Taylor Swift:

add on to what he does, yeah, I'm happy to spend 20 minutes

Cara Taylor Swift:

helping you, you know, hang that gate, and I'll pay him for his

Cara Taylor Swift:

time. Like that's the kind of thing that to me, you know, is a

Cara Taylor Swift:

silly kind of simple example. But if you can make yourself

Cara Taylor Swift:

invaluable to your clients, they will be less tempted to look

Cara Taylor Swift:

down the road for the newest, greatest best, the biggest

Cara Taylor Swift:

thing, whatever is happening in your your area. So I just think

Cara Taylor Swift:

that that was a kind of a fun example. But that's really true

Cara Taylor Swift:

to my life right now.

Kimberly Beer:

Yeah, it is true anywhere where you can get

Kimberly Beer:

endeared to your clients. Again, Cara mentioned it, bring the

Kimberly Beer:

value, bring the service level, bring the relationship. And when

Kimberly Beer:

you get that together, it really does offer you a competitive

Kimberly Beer:

advantage and it increases customer loyalty.

Cara Taylor Swift:

You know, as an entrepreneur, we have the

Cara Taylor Swift:

need to continuously be evolving our skills, we have to remain

Cara Taylor Swift:

competitive. And we like we said before, we have to keep up with

Cara Taylor Swift:

those changes in our industry. And so it's really on us to make

Cara Taylor Swift:

sure that we're doing that I just spent 30 minutes on the

Cara Taylor Swift:

phone with an older woman who was wanting to get some updated

Cara Taylor Swift:

portraits done headshots done because her current portrait was

Cara Taylor Swift:

10 years old. And we ended up getting in this conversation

Cara Taylor Swift:

around her struggling with interviews and being hired due

Cara Taylor Swift:

to her age. And I found it really interesting. It's it

Cara Taylor Swift:

really is something you have to continuously be up leveling

Cara Taylor Swift:

yourself personally in order to be relevant in all industries,

Cara Taylor Swift:

not just in the animal industry.

Kimberly Beer:

Every small business owner wants to gain

Kimberly Beer:

traction in their marketing. After three decades of working

Kimberly Beer:

with small business owners just like you I have developed what I

Kimberly Beer:

call my four by four marketing method. In just one 90-minutes

Kimberly Beer:

session, you'll discover the four major focus areas of a

Kimberly Beer:

successful marketing plan. And together we'll uncover where

Kimberly Beer:

your business is getting stuck. You'll leave the session with an

Kimberly Beer:

action plan of next steps that engage your revenue engine. Drop

Kimberly Beer:

by bemorebusiness.com to request your session today. That's

Kimberly Beer:

B-E-M-O-R-Ebusiness.com. See you there!

Kimberly Beer:

So Cara, I think we're ready to talk about big three number

Kimberly Beer:

three, which is keeping you fresh and motivated. Now you

Kimberly Beer:

said working with Natalie and getting that new set of skills

Kimberly Beer:

around video really reenergized you. I had a similar experience

Kimberly Beer:

with getting my certification tell us about your experience

Cara Taylor Swift:

as a photographer that shoots kind of

Cara Taylor Swift:

the same type of thing on a regular basis, people with their

Cara Taylor Swift:

horses, you kind of get into a routine, you get kind of a set

Cara Taylor Swift:

pose flow that you work through, the expectation is pretty

Cara Taylor Swift:

similar from client to client. So I'm very kind of comfortable

Cara Taylor Swift:

with that. And I'm not gonna say it gets boring, but it gets

Cara Taylor Swift:

routine. So learning this new skill really made me think about

Cara Taylor Swift:

what I do from the on the photography side of things in a

Cara Taylor Swift:

totally new perspective. It reenergized me it got me excited

Cara Taylor Swift:

it even while I added the skill, and I'm in the process of

Cara Taylor Swift:

finessing that skill set. It also changed and re energized

Cara Taylor Swift:

the photography side. So it got me excited and looking at some

Cara Taylor Swift:

different poses I could do in some different flow tactics,

Cara Taylor Swift:

learning this new skill, reworked kind of everything and

Cara Taylor Swift:

gave everything a new glow.

Kimberly Beer:

I love that too. And I'll tell you watching my

Kimberly Beer:

clients be more successful with the certification around the

Kimberly Beer:

Gestalt has really helped me and seeing the difference that it

Kimberly Beer:

makes in their lives and their attitudes and the shifts in

Kimberly Beer:

their business it really makes makes me know I made the right

Kimberly Beer:

decision. So I think it's a really good thing. If you're

Kimberly Beer:

feeling burned out or you're feeling less than excited. If

Kimberly Beer:

you look at a new skill, a lot of times that kind of bumps you

Kimberly Beer:

out of that feeling and get you into a more positive headspace

Kimberly Beer:

and motivated and fresh outlooks and all of those things. So

Kimberly Beer:

Cara, in her infinite wisdom has compiled you guys a list of

Kimberly Beer:

places that you might look for these up leveled skill

Kimberly Beer:

opportunities for continuing education or for being able to

Kimberly Beer:

add something new to your business. So this time, Cara, I

Kimberly Beer:

invite you to give them that list because it's awesome. I've

Kimberly Beer:

learned a couple of things on this list.

Cara Taylor Swift:

Well, okay, so we're talking about up

Cara Taylor Swift:

leveling, but you might be, you know, thinking to yourself,

Cara Taylor Swift:

well, I need to get some ideas around what I might want to do,

Cara Taylor Swift:

or I've got some ideas, but what are my next steps. So I tell

Cara Taylor Swift:

people start small, you don't have to make a huge investment

Cara Taylor Swift:

right off the bat, just start thinking of little ways to bring

Cara Taylor Swift:

value or add to what you do for your existing clients or in your

Cara Taylor Swift:

business. So a great place to start in a place that I started

Cara Taylor Swift:

first was online learning. There are so many options out there.

Cara Taylor Swift:

Right now, there's online courses, which can be a small

Cara Taylor Swift:

investment or huge investment, they can be short, or they can

Cara Taylor Swift:

be you know more lengthy where you're doing them repetitively,

Cara Taylor Swift:

or you're doing different meeting times, but you can do

Cara Taylor Swift:

some bite sized stuff like with YouTube, you can learn sometimes

Cara Taylor Swift:

you can learn a really quick little micro skill by doing a

Cara Taylor Swift:

two or three minute YouTube video and boom, you've already

Cara Taylor Swift:

changed something in your process. Looking to places like

Cara Taylor Swift:

LinkedIn is another great way to learn something new or to see

Cara Taylor Swift:

what's being offered and using environments like Skillshare

Cara Taylor Swift:

even where people are sharing education and topics around

Cara Taylor Swift:

things that they do. So just think about it in terms of doing

Cara Taylor Swift:

something bite sized of it doesn't have to be huge, but it

Cara Taylor Swift:

can be something small but totally relevant to your animal

Cara Taylor Swift:

business. Also, mentoring is a great way to up your your skill

Cara Taylor Swift:

level mentoring from someone who's really great at something

Cara Taylor Swift:

that you want to learn like what I did with working with Natalie

Cara Taylor Swift:

on creating video, so I decided to go right to the source. And

Cara Taylor Swift:

then another great one that Kim mentioned when we were talking

Cara Taylor Swift:

through this is adding a certification. So going out

Cara Taylor Swift:

learning something new, getting certified in something new is

Cara Taylor Swift:

another great way you can also do in-person learning such as

Cara Taylor Swift:

attending a class, even if you're not enrolling in college,

Cara Taylor Swift:

there's a lot of just classroom opportunities that are still

Cara Taylor Swift:

available at a community level or attend a workshop. You know,

Cara Taylor Swift:

like we do with Cowgirls and Cameras, we have photography

Cara Taylor Swift:

workshops that we offer. So thinking about what is a

Cara Taylor Swift:

workshop that you could attend that you could learn something

Cara Taylor Swift:

new. You can also do something different, like buying new

Cara Taylor Swift:

equipment, or renting new equipment so that you can know

Cara Taylor Swift:

how to use it that you can decide if you like using it if

Cara Taylor Swift:

it's something that you enjoy. And then when the time comes

Cara Taylor Swift:

that someone is looking for that skill, you know how to use that

Cara Taylor Swift:

gear, because you've tested it, you've spent time with it or you

Cara Taylor Swift:

own it. Another great thing is thinking about as a business

Cara Taylor Swift:

owner learning about something that adds to your business. So

Cara Taylor Swift:

think about like adding an affiliate program that

Cara Taylor Swift:

complements your business. If you're someone that trains

Cara Taylor Swift:

horses, maybe you offer nutritional supplements, and you

Cara Taylor Swift:

learn about great nutritional supplements that you can then

Cara Taylor Swift:

sell to your clientele. If you do saddle fitting, maybe you

Cara Taylor Swift:

offer a special type of saddle pads that are perfect for you

Cara Taylor Swift:

know, different types of horses. I recently did obedience

Cara Taylor Swift:

training with my new puppy. And one of the first things they did

Cara Taylor Swift:

when I got there is they recommended a collar and they

Cara Taylor Swift:

told me the benefits of the collar and then sold me the

Cara Taylor Swift:

collar. So I'm a sucker for that, I guess anyway, so

Cara Taylor Swift:

thinking about the ways that you can look at your existing

Cara Taylor Swift:

business and add to that learning something new and then

Cara Taylor Swift:

having another product that you could potentially offer. And

Cara Taylor Swift:

then one more example is you know, if you do equine massage

Cara Taylor Swift:

or equine chiropractic work, you know maybe you add a new service

Cara Taylor Swift:

like Magna wave or something else that's related that is

Cara Taylor Swift:

helpful that but it's another product or service that you can

Cara Taylor Swift:

offer to your clients. Any other ideas Kim?

Kimberly Beer:

No, I think that is a really nice and

Kimberly Beer:

comprehensive list and gives people a lot of places and

Kimberly Beer:

avenues that they can go down and look for opportunities to

Kimberly Beer:

uplevel their skill set and take advantage of our big three that

Kimberly Beer:

we've covered in this episode this week. Thank you guys so

Kimberly Beer:

much for hanging out with us and tuning into The Business Animal.

Kimberly Beer:

We will be back next week with a another great episode.

Jaz:

Thanks for listening to this episode of The Business

Jaz:

Animal. Be sure to subscribe so you never miss an episode. And

Jaz:

if you learned something today, leave us a review. To learn

Jaz:

more. Find us at thebusinessanimal.com We'd love

Jaz:

to hear from you. Until next time, keep your business well

Links