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So You Want To Hire A Business Coach?
Episode 5922nd March 2022 • The Business Animal • Kimberly Beer & Cara Taylor Swift
00:00:00 00:31:37

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There are so many reasons you might want to work with a business coach in your animal, equine or pet-based business. Business coaches can be an incredible resource when you have a problem or a project you want to manage, but there are a few big things you need to consider prior to hiring a business coach. Join Cara and Kim as they discuss a few very important steps you should take before, during and after deciding to hire a business coach.

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Kimberly Beer:

The Business Animal podcast is proudly

Kimberly Beer:

sponsored by WP Engine your resource for managed WordPress

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hosting, and Keap the premier CRM software for small business.

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Head over to thebusinessanimal.com for the

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best deals on these two amazing products.

Jaz:

Welcome to The Business Animal podcast. Saddle up for a

Jaz:

gallop to the top of the animal industry. Where you'll learn how

Jaz:

to tame your wild business beast with tips, techniques, and tools

Jaz:

that will take overwhelm to obedience school, and have you

Jaz:

wagging your tail with joy. And now your hosts Kim Beer and Cara

Jaz:

Taylor Swift.

Kimberly Beer:

Hey there business animals. It's Kim with

Kimberly Beer:

Be More Business

Cara Taylor Swift:

and Cara with Fast Horse photography. Hey,

Cara Taylor Swift:

Kim.

Kimberly Beer:

Hey, Cara. Long time no see.

Cara Taylor Swift:

I know. Before we get started, we need

Cara Taylor Swift:

to announce our new podcast to everyone out there. I'm not sure

Cara Taylor Swift:

that folks know yet. Do you want to say a little something about

Cara Taylor Swift:

our new adventure? Absolutely.

Kimberly Beer:

I got to tell you, we recorded an episode this

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morning we recorded episode two, which I think by the time this

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one drops will either be out or coming out very shortly. And let

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me tell you it was a blast to sit with my friends, Phyllis and

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Cara and talk about our adventures. We have a lot of fun

Kimberly Beer:

adventures in life. And we do like to share them. This is a

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podcast where there's a nice technical learning piece of it.

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There's some inspiration, and also some behind the scenes

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tomfoolery. That happens so please join us over at Cowgirls

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with Cameras. And be sure to have an open mind for having

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some laughter in your life. We hope you enjoy some of the

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antics we get into. If nothing else, you can get tickled at the

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fact we get tickled at ourselves. So...

Cara Taylor Swift:

That's right.

Kimberly Beer:

Yeah, definitely join us for Cowgirls with

Kimberly Beer:

Cameras. It is a twice a month podcast versus a weekly one. So

Kimberly Beer:

I just want to give you the heads up on that.

Cara Taylor Swift:

Awesome. So Kim, what are we talking about

Cara Taylor Swift:

today on The Business Animal podcast,

Kimberly Beer:

We are talking about business coaches today on

Kimberly Beer:

The Business Animal podcast. So I know that there are once

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people out there, see if you see if you resonate with this, you

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look around your business, and you think I could do this so

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much better, there are things that I want to do that I just

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don't seem to have time for or that aren't aren't coming easily

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to me. There are other parts of my business that feel like

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they're a real challenge. And you would I would like to figure

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out how to solve that challenge. So it's not so challenging.

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There are parts of my business that I really have maybe an

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attitude about that are a little bit stressful. And and I'm

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getting a little upset with I mean, if you answer yes, if you

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have frustrations or challenges or high end goals that you want

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to reach like you've set the dollar figure that you want to

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attain for the year and it's still fairly early in the year.

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So we haven't all dashed our hopes for that yet. If you want

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to attain that dollar figure that you want to get to or

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exceed it, then there are people that can help you. And you may

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have even toyed with the idea of hiring a business coach or

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hiring a business consultants, coaches and consultants are kind

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of two different things. Consultants are people who will

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help you with a strategy. And they can tell you what to do,

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they definitely give you advice, whereas a coach is going to help

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you attain your goal. In other words, they hold you

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accountable, they offer you avenues to remove the barriers

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that are stopping you from achieving whatever goal it is

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that consultant can help you with. Today, we're going to be

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talking about that second batch of people, the coaches. Who are

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behind you to help you achieve whatever it is that you set out

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to do, whether it's to solve a problem, clear up a frustration,

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or attain a specific goal in your business. So there's a lot

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of reasons that you might want to hire one of these people.

Kimberly Beer:

Don't you agree, Cara?

Cara Taylor Swift:

Absolutely, the two big reasons for me that

Cara Taylor Swift:

I would consider hiring a business coach would be if I

Cara Taylor Swift:

have a problem or a project that I need to get through. And I

Cara Taylor Swift:

need some support for that, and maybe some guidance, but also if

Cara Taylor Swift:

I've got a measurable goal, and I want to know that I want to

Cara Taylor Swift:

reach something that I'm working towards, and I it's got to be

Cara Taylor Swift:

something measurable that they can work with me on so that I

Cara Taylor Swift:

can see the end results.

Kimberly Beer:

Absolutely. There are some steps if you've been

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considering this or if you have hired a business coach and maybe

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didn't have the best experience. There are some things that we

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have as suggestions that will help you walk this path a little

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bit easier and find the right coach for you. And then

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definitely set your relationship in that coaching relationship up

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for success. So our big three for this episode are first of

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all to do your homework before you hire the coach. So we're

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going to talk a little bit about some ideas that You can look at

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and a couple of red flags that might pop up that will tell you

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that maybe this is not the coach for you, as well as green flags

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that would pop up that say this is the coach for you. The second

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of the big three is to get super clear about the scope of the

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coaching, like it needs to have parameters, it needs to have

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bumper rails, entrepreneurship is a very connected train of

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many different moving cars. So you need to be careful because

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where you're working at or focused on may actually be

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affected by several other areas of your business that are

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outside the scope of the coaching. So you need to be

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very, very clear about that. And then the final of the big three

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is you need to make the commitment, right. If you're

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going to hire someone to help you attain this goal, then you

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need to make the commitment to attaining that goal and take

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their advice seriously, even if it sounds silly or off or you

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don't necessarily wholeheartedly agree with it. If you've done

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number one, hopefully that wouldn't be a problem. But if

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you've bought into this and you feel it's the right program for

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you, then you need to make the commitment to see it through.

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Because sometimes coaching takes a while to be able to really

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play out the benefits. So let's dig into the first one about

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hiring or finding out what coach you want to hire. And again, do

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your homework. So don't just look on the internet for a

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business coach. And then say that's, that's a personal hire,

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or look at who's trending on Facebook, or on podcasts or

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wherever you would happen to find coaches who's the trending

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speaker on the tradeshow circuit that you're on is another thing

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that you can get into pretty quickly. So make sure you do

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your homework, ask for references, interview them, look

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at their program really deeply to see if it aligns with you and

Kimberly Beer:

what you're doing. So Cara, what are your thoughts around what

Kimberly Beer:

you should look for when you're hiring a coach?

Cara Taylor Swift:

So I've always been someone that's been

Cara Taylor Swift:

super cautious and going into hiring a coach and a little

Cara Taylor Swift:

skeptical about that. So what I tried to be super careful. And I

Cara Taylor Swift:

like to look for those red flags and do a ton of homework. So the

Cara Taylor Swift:

truth is, is that with COVID, and with people, a lot of people

Cara Taylor Swift:

leaving those nine to five traditional jobs, there are a

Cara Taylor Swift:

lot of little put in quotations, like storefronts popping up

Cara Taylor Swift:

where you've got people that are advertising themselves as

Cara Taylor Swift:

coaches in for one type of coach or another. It is an unregulated

Cara Taylor Swift:

industry, correct me if I'm wrong Kim, but the truth is, is

Cara Taylor Swift:

that you've got a lot of people out...

Kimberly Beer:

It's not regulated.

Cara Taylor Swift:

Yeah, so there's a lot of people out

Cara Taylor Swift:

Are you looking to bring awareness to your equine based

Cara Taylor Swift:

there that are calling themselves coaches that maybe

Cara Taylor Swift:

haven't spent a lot of time actually learning and doing the

Cara Taylor Swift:

work to be a coach so it can get a bad name. So you've really got

Cara Taylor Swift:

to do your homework. And you've got to look for those red flags

Cara Taylor Swift:

that Kim started talking about, I highly recommend talking to

Cara Taylor Swift:

more than one potential coach, you know, you really want to

Cara Taylor Swift:

find someone that you feel is a good fit. So meet with them,

Cara Taylor Swift:

talk to them find out you know what their background is, or

Cara Taylor Swift:

have they participated in an accredited coaching program? Do

Cara Taylor Swift:

they have certificates, do they have something behind that

Cara Taylor Swift:

title, I feel like word of mouth is a great way to learn about

Cara Taylor Swift:

potential coaches. I mean, if you've had someone else in your

Cara Taylor Swift:

industry that's worked with a coach and has nothing but great

Cara Taylor Swift:

things to say about them or can tell you about them, that might

Cara Taylor Swift:

be a great place to start too. And if there's a way you can dip

Cara Taylor Swift:

your toe in the water by, you know, looking at maybe they have

Cara Taylor Swift:

an online workshop, or they have YouTube videos, I mean, Kim, you

Cara Taylor Swift:

have a whole YouTube channel where you're helping people in

Cara Taylor Swift:

guiding people free of cost, you know, so people can get on and

Cara Taylor Swift:

they can dip their toe in the water before they actually pay a

Cara Taylor Swift:

coach and start working with a coach and determine if it's a

Cara Taylor Swift:

good fit. And if they have information, even things like

Cara Taylor Swift:

Instagram reels you know where they're providing education, or

Cara Taylor Swift:

the longer form videos, just any way that you can get some

Cara Taylor Swift:

information about them before making a formal commitment. I

Cara Taylor Swift:

also like to ask people, so what were you doing before you

Cara Taylor Swift:

started coaching, this might be an interesting way for you to

Cara Taylor Swift:

learn a little bit more about their background, you know,

Cara Taylor Swift:

where are they working in industry that is in alignment

Cara Taylor Swift:

with what you're doing already. So they have a lot of background

Cara Taylor Swift:

in that area that they can bring to a coaching program with you?

Cara Taylor Swift:

Is there a place where you can read up on their work and what

Cara Taylor Swift:

they specialize in before booking them or before getting

Cara Taylor Swift:

on a call with them? Maybe they've written a book or they

Cara Taylor Swift:

product or service? Or create a unique way for your audience to

Cara Taylor Swift:

have some papers published or articles published, go to their

Cara Taylor Swift:

feel connected to your brand quality horse photos tell your

Cara Taylor Swift:

story and breathe life into your marketing. They draw your

Cara Taylor Swift:

if they have a website or social media and see if they have press

Cara Taylor Swift:

customers in and create an emotional connection. Powerful

Cara Taylor Swift:

releases or things that you can read about them first. Look at

Cara Taylor Swift:

images communicate your core values and highlight the

Cara Taylor Swift:

benefits your product offers. Ultimately, proving your

Cara Taylor Swift:

who they're serving. Sometimes you can see who their clients

Cara Taylor Swift:

business is a voice your customers can trust. It's time

Cara Taylor Swift:

are some of their clients, you know, are they already serving

Cara Taylor Swift:

to use dynamic images that define your small business and

Cara Taylor Swift:

separate you from the rest of the herd. Fast Horse

Cara Taylor Swift:

clients who have similar goals to you or maybe who are in

Cara Taylor Swift:

Photography's professional photo library features 1000s of

Cara Taylor Swift:

similar stages of their business in comparison to where you are.

Cara Taylor Swift:

searchable images available for businesses just like yours. And

Cara Taylor Swift:

guess what? 100% of those images are horse related. Now finding

Cara Taylor Swift:

So that kind of got that track record of already working with

Cara Taylor Swift:

the right horse images for your website, social media, and

Cara Taylor Swift:

folks that kind of have have similar pain points that you

Cara Taylor Swift:

marketing needs is easier than ever. Help your audience see

Cara Taylor Swift:

have. And then finally, you know, do you as the person

Cara Taylor Swift:

that your brand offers the answers they are looking for.

Cara Taylor Swift:

that's looking to be coached? Do you feel like their background

Cara Taylor Swift:

Search for the perfect images for your equine business right

Cara Taylor Swift:

now spur your customers into action with

Cara Taylor Swift:

and experience aligns with those areas that you're hoping to gain

Cara Taylor Swift:

fasthorsephotography.com. That's fasthorsephotography.com.

Cara Taylor Swift:

some knowledge in? Those are the big things that I think about

Cara Taylor Swift:

Kim, I know you have a lot to add to this, you have so much

Cara Taylor Swift:

more experience in terms of coaching. So what do you think

Cara Taylor Swift:

when you're looking for red flags?

Cara Taylor Swift:

about those?

Kimberly Beer:

So I want to talk about some red flag green flags

Kimberly Beer:

with coaching programs and coaching businesses that I've

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seen out in the industry. And yeah, I'd work with a lot of

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coaches, I have a lot of coaches as clients. And I do like the

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list that you have here accredited coaching programs. So

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one of the things that you need to look into when you look into

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the accredited coaching program that accredited the coach are

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considering is you need to look into what are the requirements

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for that. So my certification is an equine Gestaltest, which

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gives me as a coach that is a two year investment of time. It

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has weekly classes every single week we attend a class that is

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an hour long, there's homework, there's a midterm, there's a

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final you have to prove professional liability insurance

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before you get your certification, you are subject

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to an ethics and review board on your practice. If one of your

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clients has a complaint about you, there's a board that you

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have to go see that's part of that organization. I mean, it's

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in depth. And then then on top of that there's five in depth

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live trainings and a few virtual trainings that I had to go

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through where I had to prove in front of the person who

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certified me that I was capable of executing the program

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correctly. And in a learning environment where I could feel

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where I could make a mistake, but not do something damaging.

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So by the time you exit that program, you've got some chops.

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Now I have most of a degree in psychology. And I was actually

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set to get a master's in psychology to get my LPC and

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when I looked at the difference between what the master's

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program that I would have been in involved and the education I

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would have got. And the education that I got from the

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Gestalt program that I certified from, I got more out of the

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Gestalt program, there was more learning more experience more

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hands on than the master's degree that I would have

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attained from the university that I was looking at. So some

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accredited programs are awesome. There are also other accredited

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programs out there that take a Saturday afternoon to complete.

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So you need to look and do your research on the accreditation

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behind that person. And if that person is accredited by a

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organization with one of those two day workshops, I'm not

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saying don't use that coach, because that coach may be super

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talented in many other ways and just got the certification to

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kind of check mark that but you definitely want to look to see,

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you know, is that coach, it's a red flag, it's a little bit of a

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caution, maybe it's more of a yellow flag. It's a little

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caution, you need to look what is the program and then what has

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the coach done with that particular program. So red,

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another red flag that I have is a coach that won't talk about

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their program except in vague terms. In other words, when you

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sit down and you do your interview with them, and you ask

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them what their program is, they only talk about it at like the

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highest level like well, you will reach your goals or we will

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do some goal setting or there will be accountability or you

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will learn this or you will be able to do that. If they aren't

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getting specific, like those are just vague, high level

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commitments, then then that is a huge red flag to me. So in my

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four by four program, for example, I can tell you exactly,

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I can tell you what, 16 points we're going to go over in your

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marketing program. I can tell you the common barriers that

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you're probably getting run into, and I can give you some

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idea of how we're going to conquer those. And the actual

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value in that program has more to do with me and my ability to

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get you through it, which is what a true coach does, then it

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does the content of the program itself. In other words, if you

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took the book on your own, and you did it, would you be as

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successful as you doing it with me, and I believe that the

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latter is the more successful way to handle that. So you

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definitely want to look at a red flag, if a coach is being very

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vague, either they don't know their program very well, or

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they're being super proprietary, which means that they're not

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going to give you everything that you need when you get into

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the coaching program. Another red flag is if the coaching

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program you want to enroll in like you buy into the program,

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but the actual coaching itself is delivered by somebody other

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than the person who developed the program. Again, it's not a

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definite no, it's just a red flag to say, hey, you need to

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look at this a little deeper to see if this is something that

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really is following what you want to do, or is there

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something more sketchy going on there. And then the final red

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flag that I have, before I get into some green flags is that if

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you go to their website, when you're doing your homework, and

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you're looking at their testimonials, which if they're a

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coach, they've got a lot of them if their testimonials are super

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vague. In other words, they're not being specific about what

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that coach helped that person with, like they don't have some

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really nice solid parameters to them, especially if it's a long

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testimonial that concerns me that those were testimonials

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that that person didn't get what they really wanted to set out to

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get. So look for testimonials that have a little bit more of

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specifics to them. Green flags would be when Cara mentioned

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that many coaches offer those online workshops, the YouTube

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videos, Instagram reels, all of those things, they offer some

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education out there for free, ask yourself, did you get some

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success from what they offered, you know, go go experiment with

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her free stuff, see if it gives you a step forward. If it does,

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chances are that particular coach would be really good for

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you. That means that their program is going to jive with

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you if you learned something from them. And then you took

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that option and you went out and you did something with it, then

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you've got a hint of success there that should carry through

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into the coaching program. Another green flag is that they

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have a well defined program with materials. In other words, you

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can see from the outside, and this sort of goes to the

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opposite of of the they don't know their program really well.

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Or they're vague about it, if they're able to really show you

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well put together materials and a very well thought out program,

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then I consider that program a good program. And then the final

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red flag green flag that I have is the red flag would be that

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all of the coaching is video based. In other words, when you

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enroll in the program, you have very little one on one lifetime

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with the actual coach and a lot of videos to watch. I don't

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dislike videos and coaching, I think it's a really good use of

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the coaches time to record the things that they need to do

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repetitively. And trust me, there's a lot of repetition of

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what you say in coaching from client to client. I think that's

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great. And I think it's important, but I also think it's

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important that you have you time when you work with a coach that

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you get that one on one or small group setting coaching, where

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you can express your specific problem and get your specific

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barriers addressed. So those are some more considerations that

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you might look at when you're doing your research around

Kimberly Beer:

coaches.

Cara Taylor Swift:

I think that's really awesome. And I

Cara Taylor Swift:

like the reassurance that you give about if they're willing to

Cara Taylor Swift:

give away some things for free, that can be super helpful for

Cara Taylor Swift:

your business, like what a great just initial, okay, I'm going to

Cara Taylor Swift:

get something out of this coach, probably because the stuff that

Cara Taylor Swift:

they've got out there for free has already helped me, I really

Cara Taylor Swift:

love that. And I know that that's something that you do in

Cara Taylor Swift:

your business and something that a lot of businesses are trying

Cara Taylor Swift:

to give more, give more away, you know, to establish that

Cara Taylor Swift:

value. And anyway, I just think that's such an important one. So

Cara Taylor Swift:

thank you for sharing those Kim. I really appreciate that. Are we

Cara Taylor Swift:

ready to move on to number two?

Kimberly Beer:

Yep, we sure are. Number two is getting super

Kimberly Beer:

clear about the scope of the coaching that you're wanting. So

Kimberly Beer:

if you just vaguely say I want to hire a business coach, you're

Kimberly Beer:

probably not going to have a very good coaching experience

Kimberly Beer:

right Cara?

Cara Taylor Swift:

I mean, you're not off to a great start.

Cara Taylor Swift:

I think once you've made that decision, like okay, I'm going

Cara Taylor Swift:

to hire a coach, I'm going to do it that you really need to get

Cara Taylor Swift:

super clear, you know about the scope of what you're going to

Cara Taylor Swift:

accomplish during that coaching and that can look like big

Cara Taylor Swift:

picture goals, but also little goals that you hope to knock out

Cara Taylor Swift:

on each one of your sessions. You know, but you've got to have

Cara Taylor Swift:

those goals. I think outlined clearly in order to really get

Cara Taylor Swift:

some success from that, right?

Kimberly Beer:

Sure, and I think a coach's responsibility is to

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take your bigger goal and to break it down into palatable

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actionable pieces, and then get you to attain those pieces,

Kimberly Beer:

right? And it's not their responsibility to do it for you,

Kimberly Beer:

it's still your responsibility to execute on whatever it is.

Kimberly Beer:

But what they can do is give you resources and tools and

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information and awarenesses that get you through those steps,

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you're still doing the work. But just like a coach in a

Kimberly Beer:

basketball team, they don't go out and dunk the ball and make

Kimberly Beer:

the shot

Cara Taylor Swift:

listen to you talking about sports.

Kimberly Beer:

It's just sort of sad until you get me under

Kimberly Beer:

raining. But yeah, you they don't make the shot themselves,

Kimberly Beer:

you the the person who is playing the game that is being

Kimberly Beer:

coached, that's the person that goes out and makes the shot. And

Kimberly Beer:

it's the same thing for a business coach, they're not

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going to come in there and change your business, they're

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not going to do it for you, what they're going to do is guide you

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to being the best that you can be and accomplishing as close as

Kimberly Beer:

you can get or exceeding the goal that you have set. When it

Kimberly Beer:

comes to setting the scope of the coaching, you can't be vague

Kimberly Beer:

about it. If what you really want to attain is to make a

Kimberly Beer:

certain dollar figure in your business, then that's what you

Kimberly Beer:

need to bring to the coach and you need to concentrate on that

Kimberly Beer:

one thing, yes, that one thing is going to split apart into a

Kimberly Beer:

whole bunch of little things over time. But the one thing is

Kimberly Beer:

all of those little things are going to move you towards the

Kimberly Beer:

bigger object. And when you're deciding about what you want to

Kimberly Beer:

be the scope of your coaching program, what I would do is I

Kimberly Beer:

would look at do you want to eliminate? Or do you want to

Kimberly Beer:

add? So is there something in the elimination part? Is there

Kimberly Beer:

something in your business that is just absolutely driving you

Kimberly Beer:

crazy, or you're really struggling with it, or you're

Kimberly Beer:

really challenged with it, or you have a big block around it.

Kimberly Beer:

So you could work with a coach to eliminate that. So you're

Kimberly Beer:

taking things away, you're figuring out how to solve that

Kimberly Beer:

problem on the opposite side of that is adding something to your

Kimberly Beer:

business. So that would be a financial goal that you want to

Kimberly Beer:

reach or an expansion goal. Or let's say you have your dog

Kimberly Beer:

groomer, and you have a shop and you have two groomers and you

Kimberly Beer:

want to add two more, and you hire a business coach to help

Kimberly Beer:

you attain that. So you have a very solid scope of the goal.

Kimberly Beer:

But the actual coaching may be you know, maybe you have to find

Kimberly Beer:

another building that you need to expand to. And you have to

Kimberly Beer:

add two more sets of equipment into your grooming business. And

Kimberly Beer:

then you need to expand your market to include twice as many

Kimberly Beer:

customers because now you have twice as many groomers. So the

Kimberly Beer:

business coach can help you settle down and look at those

Kimberly Beer:

topics very specifically, as they're moving you towards the

Kimberly Beer:

goal that you brought to them for the scope of the coaching,

Kimberly Beer:

you do need to be really clear and I one more thing before I

Kimberly Beer:

get off my soapbox around this is you need to understand from

Kimberly Beer:

the coach's perspective, how assessable they are to you. Some

Kimberly Beer:

coaches are only assessable during your sessions. In other

Kimberly Beer:

words, you have to wait for a session. Other coaches are

Kimberly Beer:

available during certain hours via text or via email or via

Kimberly Beer:

phone depending upon this specific coach to help you if

Kimberly Beer:

you run into something that's a problem while you're working on

Kimberly Beer:

your homework or working through your coaching program, their

Kimberly Beer:

coaching program, all coaches work a little bit differently.

Kimberly Beer:

They all have their brand and their uniqueness. So you do have

Kimberly Beer:

to look at what is within the scope of how much access you're

Kimberly Beer:

going to have to that coach. And then also, how long is the

Kimberly Beer:

commitment for their program? Is the commitment? Is their program

Kimberly Beer:

long enough for you to reach your commitment that you're

Kimberly Beer:

asking for? Or is it going to take multiple programs so just

Kimberly Beer:

get really clear about all of the details.

Kimberly Beer:

Every small business owner wants to gain traction in their

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marketing. After three decades of working with small business

Kimberly Beer:

owners just like you I have developed what I call my four by

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discover the four major focus areas of a successful marketing

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plan. And together we'll uncover where your business is getting

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steps that engage your revenue engine. Drop by

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bemorebusiness.com to request your session today. That's

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B-E-M-OR-Ebusiness.com See you there.

Cara Taylor Swift:

Absolutely. And I think if you've reached

Cara Taylor Swift:

that point where you're ready to hire a coach you found the right

Cara Taylor Swift:

coach you've identified the coach that has all the green

Cara Taylor Swift:

flags that make you happy you think it's gonna get you there

Cara Taylor Swift:

you've done your homework, you know what it is that you want to

Cara Taylor Swift:

accomplish then you're ready for big three number three, which is

Cara Taylor Swift:

you need to make the commitment and that is huge because It's

Cara Taylor Swift:

going to be a monetary investment, it's going to be a

Cara Taylor Swift:

time investment, it's probably even going to pull in some

Cara Taylor Swift:

emotional investment and work as well. Especially if you're

Cara Taylor Swift:

dealing with some some blocks around money or something along

Cara Taylor Swift:

those lines. So a couple big things is you've got to be ready

Cara Taylor Swift:

to make the commitment, you've got to be prepared, you know,

Cara Taylor Swift:

spend some time in advance thinking about what you want to

Cara Taylor Swift:

work on, you know, before you even get to your first coaching

Cara Taylor Swift:

session, you don't want to be scrambling last minute, you

Cara Taylor Swift:

know, before your scheduled meeting. I think we've all been

Cara Taylor Swift:

there where we've got Oh, crap, I've got to be on a call in 10

Cara Taylor Swift:

minutes. And we're scrambling to pull ourselves together, you

Cara Taylor Swift:

know, to get prepped for that call, you know, and then if

Cara Taylor Swift:

you've had a session, sit back afterwards and really evaluate

Cara Taylor Swift:

how that went, you know, did they give you strategies to try?

Cara Taylor Swift:

Well, Gosh, darn it, implement those strategies that you agree

Cara Taylor Swift:

to try, like, don't just let them float out there, you've got

Cara Taylor Swift:

to do that work, you know, things like taking notes, even

Cara Taylor Swift:

when you're not in your coaching session, like one of the things

Cara Taylor Swift:

that I keep on my phone is I have a, I always have a note in

Cara Taylor Swift:

my phone, that's like my ideas log and things I want to, you

Cara Taylor Swift:

know, talk about or that I need to go over and you never know

Cara Taylor Swift:

you're going to be driving or maybe you're out on the tractor,

Cara Taylor Swift:

or you're riding your horse, or you're walking the dog, and that

Cara Taylor Swift:

thing pops into your brain that you need to talk to your coach

Cara Taylor Swift:

about that you need to have questions answered, that's when

Cara Taylor Swift:

you need to put it in that note so that you don't lose it and

Cara Taylor Swift:

forget about it, we always forget the important stuff when

Cara Taylor Swift:

we need to remember it right. And then you know, if your coach

Cara Taylor Swift:

most likely they're giving you or you know, resources that you

Cara Taylor Swift:

need to be looking into, you need to be reading up on that

Cara Taylor Swift:

you need to be trying out, go ahead and review those

Cara Taylor Swift:

resources. And if you don't, if you find that they don't work

Cara Taylor Swift:

for you, or you struggle with them, then you're ready to talk

Cara Taylor Swift:

about that with your coach next time you're sitting down with

Cara Taylor Swift:

them. And then the last piece that I have that Kim has already

Cara Taylor Swift:

somewhat mentioned, your coach is not they're not like your

Cara Taylor Swift:

employee, you can't expect your coach to do all the things

Cara Taylor Swift:

right? Part of this process is that you as the animal based

Cara Taylor Swift:

business owner need to do the work. And your coach is going to

Cara Taylor Swift:

support you hopefully, as you move out of that comfort zone.

Cara Taylor Swift:

But you have to be the one to do the work. And hopefully that

Cara Taylor Swift:

includes their strategies, their support. So Kim, I know you have

Cara Taylor Swift:

a lot you want to add to that. But when I think about, you

Cara Taylor Swift:

know, making the commitment, these are some of the things

Cara Taylor Swift:

that pop into my mind that I think are essential to getting

Cara Taylor Swift:

prepared for that commitment. What do you think?

Kimberly Beer:

I think you did an excellent job in covering

Kimberly Beer:

that. And I really don't have all that much to add other than

Kimberly Beer:

getting coached or being coached is hard. People think that it's

Kimberly Beer:

going to ease the burden, you know, like take it away. And the

Kimberly Beer:

truth is, is yes, it's going to ease it in the long term. But

Kimberly Beer:

the work that it takes to get to the long term is going to take a

Kimberly Beer:

little extra effort for you. So if you're hiring a coach,

Kimberly Beer:

because you're looking to get something off of your plate, so

Kimberly Beer:

to speak, you're not hiring the right person, that's an employee

Kimberly Beer:

or a VA or a vendor or something like that. Coaches are there to

Kimberly Beer:

help you reach those goals. And if you do not commit to doing

Kimberly Beer:

the work to actually putting yourself into that you're

Kimberly Beer:

basically wasting your money having a coach and you're also

Kimberly Beer:

wasting that coach's time, because you need to really

Kimberly Beer:

commit to it in order to be successful with it. And yes,

Kimberly Beer:

it's going to be a little painful. I mean, I don't think

Kimberly Beer:

you can look, if you look at where coaching what we kind of

Kimberly Beer:

traditionally thought of coaching before we ended up in

Kimberly Beer:

the life coaching world. Athletes, they go through pain,

Kimberly Beer:

I mean, getting to the point to where you are top flight in your

Kimberly Beer:

sport for whatever level it is that you play, that takes a lot,

Kimberly Beer:

it takes a lot of effort, it takes like you said mental,

Kimberly Beer:

emotional, physical effort to be able to get there, you're gonna

Kimberly Beer:

have to play those games and definitely put into it your time

Kimberly Beer:

and effort and your commitment in order to make it work. I do

Kimberly Beer:

think that there is a lot of really good reasons to hire a

Kimberly Beer:

business coach. I've worked with coaches for many, many years.

Kimberly Beer:

And I've got to tell you that it has always improved my abilities

Kimberly Beer:

when I work with a coach. So I always have gotten something out

Kimberly Beer:

of those coaching relationships, even the ones where it may be

Kimberly Beer:

didn't actually reach the goal, I still walked away with a ton

Kimberly Beer:

of benefit. And I think that when we look at coaching now as

Kimberly Beer:

consumers, we have a better understanding of what that

Kimberly Beer:

really means. And if you do your homework and you hire the right

Kimberly Beer:

coach, it can take you miles ahead of where you thought you

Kimberly Beer:

might actually land. So it's a good all around thing. Just be

Kimberly Beer:

mindful about the way you do it.

Cara Taylor Swift:

Excellent. This was awesome. I think it's

Cara Taylor Swift:

got me motivated. So a couple of the big three here, you're

Cara Taylor Swift:

thinking you're gonna you're ready to hire a business coach.

Cara Taylor Swift:

So big three, number one, you guys we got to do our homework,

Cara Taylor Swift:

okay, we got to ask for references. We got to interview

Cara Taylor Swift:

them, we got to look at their program very deeply. Second, you

Cara Taylor Swift:

want to be really clear about the scope of the coaching like

Cara Taylor Swift:

what do you want to accomplish both big picture goals and then

Cara Taylor Swift:

hopefully some smaller goals and maybe your coach can help you

Cara Taylor Swift:

with those. And then thirdly, and probably one of the most

Cara Taylor Swift:

Important, you've got to be ready to make the commitment and

Cara Taylor Swift:

be willing to be in some, you know, you're going to be in some

Cara Taylor Swift:

pain, just like Kim said, those athletes out there, they're

Cara Taylor Swift:

going to build up their strength. Here we are talking

Cara Taylor Swift:

about sports, again, they're going to build up their

Cara Taylor Swift:

strength. And they're going to do that through a series of

Cara Taylor Swift:

activities. And they're going to it's going to be painful to get

Cara Taylor Swift:

there. So hopefully, working with a coach is not painful for

Cara Taylor Swift:

you. But you know, growing pains will happen. And I think it's

Cara Taylor Swift:

just an cool opportunity. So I'm really glad we had this

Cara Taylor Swift:

conversation today. Kim, I think there's a lot of people out

Cara Taylor Swift:

there right now in this, especially in this time of small

Cara Taylor Swift:

business where people are looking to hire coaches, and

Cara Taylor Swift:

there's a lot of them out there. And it can be super confusing

Cara Taylor Swift:

when you're trying to figure out which route to go. So thank you

Cara Taylor Swift:

for your insight on this today.

Kimberly Beer:

Oh, you're very welcome.

Cara Taylor Swift:

Okay, so thank you, everyone for

Cara Taylor Swift:

listening today. Once again, we'd love to know what you

Cara Taylor Swift:

thought about this episode. Join us at The Business Animal on

Cara Taylor Swift:

Instagram and or Facebook and of course at thebusinessanimal.com

Cara Taylor Swift:

If you haven't already done so we'd love for you guys to leave

Cara Taylor Swift:

a review wherever you like to listen. And if you haven't done

Cara Taylor Swift:

so please hit that little subscribe button or follow

Cara Taylor Swift:

button depending upon what your app has. It really means a lot

Cara Taylor Swift:

to us and it lets us know that you're listening. Thanks, guys.

Cara Taylor Swift:

Have a Happy Tuesday.

Jaz:

Thanks for listening to this episode of The Business

Jaz:

Animal. Be sure to subscribe so you never miss an episode. And

Jaz:

if you learned something today, leave us a review. To learn more

Jaz:

Find us at thebusinessanimal.com we'd love to hear from you.

Jaz:

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