Today’s episode is part 2 of a two part series continuing on from last week's Episode 19. In this series we’re unpacking the 7 Basic Plots that Christopher Booker wrote about in The Seven Basic Plots: Why We Tell Stories (2004) and I'm tying each plot back to examples of how these stories can, and have been used in brand marketing and advertising.
Last week we looked at the first 3 plots - Overcoming the Monster, Rags to Riches and The Quest. Today we'll cover the remaining 4 plots.
Now, these 7 Basic Plots are not the be all and end all, and it’s important to recognise that these plots often get mixed together, variations created, and subgenres formed. With an understanding however of these 7 Basic Plot points as a storyteller or marketer we can be empowered to embrace the plot, or plots that best suit our brand - and use this as a launching pad for developing a story creatively.