Shownotes
Motivational Quote
Business Inspiration
Susie and Jill brought creativity and knowledge from past businesses, combined with their love of baking to life in a new business. Days of brainstorming led them to their signature product. [5:22]A Candle Flickering Moment
Broken cookies arrived at a wedding event. They acted fast to correct the situation and learned how to overcome the unpredictable shipping challenges. Listen in to discover their unique testing activities to arrive at the reliable system they have today. [7:29]Business Building Insight
Being on Oprah’s “O” List – the front cover no less – definitely elevated The Cookie Joint’s visibility and sales. [10:50]Success Trait
The natural desire to make people feel good leads to each customer walking away with a positive experience. [16:15]Productivity/Lifestyle Tool
Exercise – Morning business walks keep Susie and Jill productive and healthy to face the day ahead. [18:40]Valuable Book
How to Bake a Perfect Life by Barbara O’Neal
Contact Links
Website Facebook InstagramIf you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue
Transcripts
Gift biz unwrapped episode 11.
Speaker:Hi, this is John Lee Dumas of entrepreneur on fire,
Speaker:and you're listening to the gift of biz unwrapped.
Speaker:And now it's time to light it up.
Speaker:Welcome To gift biz,
Speaker:unwrapped your source for industry specific insights and advice to develop
Speaker:and grow your business.
Speaker:And now here's your host,
Speaker:Sue Monheit.
Speaker:Hi there.
Speaker:I'm Sue and welcome to the gift biz unwrapped podcast.
Speaker:Whether You want own a brick and mortar store sell online
Speaker:or just getting started,
Speaker:you'll discover new insight to gain traction and to grow your
Speaker:business. And today I am thrilled to introduce you to Susie
Speaker:Schuster and Jill Baylock Susie and Jill are co-owners of the
Speaker:cookie joint.
Speaker:Susie is a former mosaic artist,
Speaker:and Jill is a former jewelry designer.
Speaker:Their creativity and love for baking is what brought them together.
Speaker:The cookie joint,
Speaker:as you can certainly tell by its name is all about
Speaker:cookies, but it's way more than you think you have to
Speaker:envision these cookies.
Speaker:Their signature products are cookie fries.
Speaker:These are shaped and served like crinkle,
Speaker:cut French fries,
Speaker:and have delicious dips that accompany them.
Speaker:The cookies can be purchased as gifts.
Speaker:And they're also very popular at events and celebrations.
Speaker:Now listen to this in October,
Speaker:2014, the cookie joint was on Oprah's own list.
Speaker:Susie and Jill recently filmed a food network show called food
Speaker:fortunes, and they are also featured in American airlines in flight
Speaker:magazine. Clearly this unique cookie concept has taken off.
Speaker:They say their food and entertainment background has landed them right
Speaker:where they want to be.
Speaker:Welcome to the show,
Speaker:Susie and gel.
Speaker:Thank you.
Speaker:Thanks. I'm thrilled that you're with me.
Speaker:Is there anything you'd like to add before we get started?
Speaker:I think you covered it pretty well.
Speaker:Just our love for baking and our desire to come up
Speaker:with something new and fun is what really helped us create
Speaker:our cookie fries.
Speaker:And I think we bring a lot together with our sense
Speaker:of humor.
Speaker:I think that's definitely key in the kitchen and with our
Speaker:packaging and promotion.
Speaker:It's all about having fun and lots of smiles,
Speaker:right? That's a really good point because clearly when you're co
Speaker:owners, it brings a whole new layer to ownership of a
Speaker:business. Cause you guys have to get along too,
Speaker:Right? Yes,
Speaker:no. We're with each other practically 24 7.
Speaker:So, so you have to think of that more than even
Speaker:your husband,
Speaker:right? Exactly.
Speaker:Well, it definitely,
Speaker:we fight like sisters As our listeners know,
Speaker:we align the conversation here around the life of a motivational
Speaker:candle. The light's going to shine on you too,
Speaker:while you share your stories and experiences.
Speaker:So shall we light it up?
Speaker:Fabulous. What color is your candle?
Speaker:Our candle is purple because purple represents creativity.
Speaker:It's different.
Speaker:It really surprises people.
Speaker:It's not a color that is just there.
Speaker:It really stands out.
Speaker:And what's the motivational quote that would be on your purple
Speaker:candle. Our motivational quote is one from Steve jobs and it's
Speaker:sell dreams,
Speaker:not products for us.
Speaker:It's not totally just about a product or delicious cookies.
Speaker:It's about creating a fond experience for people,
Speaker:whether you're sending the cookies or receiving them,
Speaker:you know,
Speaker:it's a reflection on us and our creativity gift giver,
Speaker:how creative they are,
Speaker:or they're in the know to find something new and different.
Speaker:I mean,
Speaker:the way the cookies are packaged,
Speaker:the way they look,
Speaker:it's fun.
Speaker:And it's a really great experience and so different.
Speaker:So different.
Speaker:Let's Go back to the beginning and really for all of
Speaker:our listeners,
Speaker:if you have a chance to go on the website and
Speaker:see what the product looks like,
Speaker:you'll understand even more.
Speaker:They're just fabulous.
Speaker:But since we're a podcast and you're just listening right now
Speaker:and you'll need to do that of course later,
Speaker:but let's go back Susie and Jill,
Speaker:how did you get this concept and bring this whole thing
Speaker:together in the very beginning?
Speaker:Okay. So Joel and I both loved baking and we wanted
Speaker:to start a cookie company.
Speaker:I'm like you had mentioned before,
Speaker:we're both very creative.
Speaker:You know,
Speaker:Joel was into jewelry design and I was,
Speaker:I'm a mosaic artist.
Speaker:But prior to that in a past life,
Speaker:Jill was managing restaurants before she had children.
Speaker:And my husband is an event planner and I worked with
Speaker:him. So we were both into the creative aspects and we
Speaker:both love baking and understand the kitchen and what it takes
Speaker:to really make things work.
Speaker:So when we decided to open a cookie company,
Speaker:we wanted a signature cookie,
Speaker:something that stood out,
Speaker:something that was ours alone and something that was fun and
Speaker:different, not just your regular chocolate chip cookie,
Speaker:which I delicious,
Speaker:which we also make delicious.
Speaker:Exactly. So French fry cookies,
Speaker:like where did that come from?
Speaker:So we both love French fries and we both loved cookies.
Speaker:So we said,
Speaker:why don't we make a cookie that looks like a French
Speaker:fry, which was very challenging because all of our cookies currently
Speaker:are cut by hand.
Speaker:And let me interject that.
Speaker:First of all,
Speaker:shame, you know,
Speaker:we thought,
Speaker:okay, most cookies around.
Speaker:So let's go with a different shape.
Speaker:And so then we thought,
Speaker:okay, stick.
Speaker:Well, breadsticks,
Speaker:that's not fun.
Speaker:And it's funny because we just sat around having silly conversations.
Speaker:And as like you,
Speaker:before the gas chamber,
Speaker:I want French fries and pizza,
Speaker:you know,
Speaker:and, and we just had this fun back and forth kind
Speaker:of dialogue.
Speaker:And then it just kind of like halo,
Speaker:You knew you weren't going to do a traditional cookie.
Speaker:Right. You were brainstorming.
Speaker:We do also do gourmet classic cookies,
Speaker:but our cookie fries,
Speaker:our signature cookies.
Speaker:So yeah,
Speaker:we wanted a signature cookie for our company.
Speaker:So once you arrived on that French fry,
Speaker:did you guys both like light up and say that That's
Speaker:it, we got very excited,
Speaker:really excited and then making it work was challenging,
Speaker:but fun and exciting also.
Speaker:Yeah, it just became so much fun because one idea led
Speaker:to another to another and it was like,
Speaker:and then the different flavors and the different dips,
Speaker:it was just,
Speaker:yeah, we're still doing,
Speaker:we're still creating new flavors and new dip.
Speaker:You probably always will.
Speaker:It will always evolve.
Speaker:Right. That's the fun part,
Speaker:right? Yeah.
Speaker:That's the part we love,
Speaker:right? Yeah.
Speaker:So You've had a lot of acknowledgement of the product and
Speaker:you guys are clearly happy and love what you're doing,
Speaker:but we all know that it's not an easy path to
Speaker:get to where you are.
Speaker:Things get difficult and challenging.
Speaker:Can you bring us to a time when that flame,
Speaker:that excitement about your business started to flicker and you kind
Speaker:of thought like,
Speaker:oh my gosh,
Speaker:what are we doing?
Speaker:Tell us a story about what happened and how you overcame
Speaker:one of these challenges.
Speaker:Well, I think our biggest challenge was our packaging and shipping.
Speaker:Cause you know,
Speaker:we are an online company,
Speaker:not brick and mortar and we ship everything all over the
Speaker:country and our cookies are fragile.
Speaker:It's a shortbread cookie.
Speaker:And so our packaging was our biggest challenge.
Speaker:You know,
Speaker:we've sent up cookies.
Speaker:I think Joel can tell you the story about when we
Speaker:did them for her niece,
Speaker:for her wedding,
Speaker:my niece,
Speaker:I was so excited.
Speaker:She loved our product and she actually is a party planner.
Speaker:And so this was something she wanted to give as a
Speaker:giveaway she's in California wine country was where her wedding was.
Speaker:And I sent the cookies a week in advance.
Speaker:They do have a great shelf life just to make sure
Speaker:if there's any problems,
Speaker:you know,
Speaker:we can fix it.
Speaker:And a lot of them came broken.
Speaker:We were like,
Speaker:oh my God.
Speaker:You know,
Speaker:and she had 200 guests and I thought,
Speaker:how am I going to bring 200 cookies on the plane?
Speaker:I did carry them on the plane.
Speaker:And I was traveling with four other people.
Speaker:So it worked out fine.
Speaker:But from that moment on,
Speaker:we then had to figure out how are we going to
Speaker:ship these since we're an online company and that's how we
Speaker:do it.
Speaker:Right? So packaging them was very challenging.
Speaker:And we knew we had to change our packaging to make
Speaker:sure that the end product got to the customer,
Speaker:how we sent it and environment friendly.
Speaker:I mean,
Speaker:that's really important to us.
Speaker:The peanuts we use are made from corn starch,
Speaker:which is really fun.
Speaker:You put them in the sink,
Speaker:you run water.
Speaker:And there goes all those peanuts,
Speaker:which is nice.
Speaker:You know,
Speaker:when you're getting one of these packages,
Speaker:we would take the batches.
Speaker:Once we filled it with cookies and our packaging stand up
Speaker:on a chair,
Speaker:try to get as high as the ceiling and then just
Speaker:drop the box for testing purposes.
Speaker:It's just not cookie cutter sending out good idea.
Speaker:But yeah,
Speaker:it's very childish.
Speaker:It's packaging and shipping.
Speaker:It's like a 10 step process.
Speaker:It's very labor intensive to ensure that the product gets there
Speaker:in good shape.
Speaker:It's necessary.
Speaker:It's necessary for the success of the business if a lot
Speaker:of it's shipping.
Speaker:Right, right,
Speaker:right. I mean,
Speaker:honestly, these are definitely made with love.
Speaker:We cut each cookie by hand,
Speaker:we pack them.
Speaker:I mean,
Speaker:it's all very well thought out and labor intensive,
Speaker:but you know,
Speaker:when we get those comments from people,
Speaker:it makes it all worthwhile.
Speaker:It's amazing.
Speaker:Right. The emails that we get are just,
Speaker:yeah, it's great.
Speaker:Well, and this speaks a lot to the point that you
Speaker:really have to test every single step along the way in
Speaker:your production.
Speaker:You know,
Speaker:it's a good thing that you found out that,
Speaker:that week,
Speaker:you know,
Speaker:the shipping issue was a weakness at that point.
Speaker:So you knew that and could fix it as you went
Speaker:forward. Right.
Speaker:And luckily it was early enough in our stage there that
Speaker:we didn't have a lot of problems going forward after that.
Speaker:But yeah,
Speaker:that was a wake up call.
Speaker:You share with us a promotion or some type of an
Speaker:event that you did that made a difference.
Speaker:In other words,
Speaker:it either brought in new customers or increased your sales or
Speaker:did something to help move the business.
Speaker:Yeah. I would have to say being in Oprah's magazine,
Speaker:she did a,
Speaker:a, like you mentioned earlier,
Speaker:a full page on us and her old list in her
Speaker:October issue.
Speaker:And that was like,
Speaker:wow, it opened the flood gates.
Speaker:So how Did that come about?
Speaker:Did they just call you one day?
Speaker:No, we had done cookies for one of her producers in
Speaker:Chicago and she had told us,
Speaker:can you send these cookies to Adam Glassman?
Speaker:Who is the editor,
Speaker:one of the editors of all magazine.
Speaker:And we sent him the cookies out thinking anything of it.
Speaker:And he called us personally telling us how much he loved
Speaker:the cookies and how great they were.
Speaker:And that was the end of it.
Speaker:And then about three months later,
Speaker:three to six months later,
Speaker:we got a phone call from the staff that they wanted
Speaker:to put it on the oldest.
Speaker:Oh my gosh.
Speaker:Which of you got that phone call?
Speaker:You know what?
Speaker:I don't know.
Speaker:I don't remember.
Speaker:Did you guys totally freak out?
Speaker:Oh my God.
Speaker:And then they kept saying,
Speaker:know, you know,
Speaker:you don't know when or,
Speaker:you know,
Speaker:if, and yeah,
Speaker:you never know because,
Speaker:well, they do it.
Speaker:And then Juul was out of town.
Speaker:She was visiting her,
Speaker:her son,
Speaker:I believe.
Speaker:And the magazine came out and I went to Barnes and
Speaker:noble to get the magazine because they never,
Speaker:they said they were going to send it to us and
Speaker:they never did that.
Speaker:She goes,
Speaker:I think you're going to like it though.
Speaker:And I opened up the magazine.
Speaker:It was the full page.
Speaker:And it was like,
Speaker:I was like in shock.
Speaker:I was telling people,
Speaker:this is my cookie company.
Speaker:What happened was we started getting all these orders and I
Speaker:was out of town and Susie called me and said,
Speaker:Joe, I think the Oprah issue came out because someone emailed
Speaker:me and said the promo code isn't working.
Speaker:And in that ish,
Speaker:we had a promo code and we thought really,
Speaker:cause, you know,
Speaker:they told us when they,
Speaker:we sent the cookies for a photo shoot,
Speaker:if it works in that issue,
Speaker:you're in no till then.
Speaker:Yeah. But also at the October issue.
Speaker:But what they didn't tell us as the subscribers get it
Speaker:in September.
Speaker:So all these things started coming together.
Speaker:And so she said,
Speaker:well, I'm going to go see if I can get the
Speaker:magazine and see if we're in it.
Speaker:We must be.
Speaker:And we made the front cover of the old list.
Speaker:So it was pretty big.
Speaker:Yeah. It was huge.
Speaker:So really that's how we found out.
Speaker:But I think also with an online company,
Speaker:when we were in American airlines,
Speaker:they wrote a little article about us.
Speaker:That was really huge too,
Speaker:because we are an online company and national,
Speaker:we were able to have people in California,
Speaker:New York,
Speaker:Dallas, all over the country learn about us.
Speaker:That was pretty huge.
Speaker:Yeah. But I would probably say the biggest was,
Speaker:oh yeah.
Speaker:The old magazine.
Speaker:Talk about that just for one more second,
Speaker:because you all,
Speaker:everyone hears about,
Speaker:you know,
Speaker:the Oprah effect,
Speaker:quote unquote.
Speaker:Right. Did you guys do any preparation in terms of being
Speaker:ready for those orders?
Speaker:When they came in?
Speaker:Not really.
Speaker:We didn't know it was going to be in,
Speaker:but we got ready quick.
Speaker:Were you able to handle the value?
Speaker:Yes. Yes.
Speaker:We work pretty quick.
Speaker:You know,
Speaker:we have helped.
Speaker:So it was,
Speaker:so You didn't have to do any additional preparation because you
Speaker:were already able to produce the volumes that you would Have
Speaker:needed. Right?
Speaker:Well, we work half day in the kitchen in the morning
Speaker:and then the second half of the day we're shipping out.
Speaker:So we just needed to bake that much more and yeah,
Speaker:we were able to handle it.
Speaker:We like to get the orders out within 24 hours and
Speaker:we were still able to do that,
Speaker:which was great,
Speaker:such An exciting time.
Speaker:And that was I'm sure.
Speaker:Yes, yes.
Speaker:Right. So on the customer service end and this'll be interesting,
Speaker:especially because you're online.
Speaker:How do you make your customers feel unique and important?
Speaker:And Well,
Speaker:first of all,
Speaker:when the customers do call in Susie and I make sure
Speaker:to answer the phone so firsthand,
Speaker:we always get to talk to everybody.
Speaker:If they're going to place an order over the phone,
Speaker:or if they call us,
Speaker:if it is placed online,
Speaker:Susie or I are always the one who emails people and
Speaker:tell them their tracking number and tell them,
Speaker:you know,
Speaker:thank you.
Speaker:We appreciate your business and receive it when they'll receive it.
Speaker:So we do everything within our power to make sure that
Speaker:everyone feels special handwritten cards out our gift baskets.
Speaker:Yes. Handwritten cards,
Speaker:every thing is personalized with us.
Speaker:And I think the customer feels it when they placed an
Speaker:order with us.
Speaker:And so do you Have a lot of repeat business then
Speaker:because of that customization?
Speaker:Oh yes.
Speaker:Yes, definitely.
Speaker:And repeat business,
Speaker:but we always get a lot of business.
Speaker:Like someone will call and say,
Speaker:they just got the basket and they want to send us
Speaker:someone else.
Speaker:So we get a lot of business from people who've gotten
Speaker:baskets. Okay.
Speaker:We're going to move now into our reflection section.
Speaker:This is a look at you.
Speaker:And what you guys think has helped you to succeed along
Speaker:the way.
Speaker:If you had to think of one natural trait that you
Speaker:have, that's led you to succeed,
Speaker:what would that be?
Speaker:I'm definitely a people pleaser.
Speaker:And I think Joel is also,
Speaker:so I really think that has helped us.
Speaker:We want to make people happy.
Speaker:We don't like conflict.
Speaker:I think we handle things quickly and smoothly.
Speaker:And I think that helps a lot.
Speaker:Have you ever had an issue where a customer has had
Speaker:concerns or been less than happy?
Speaker:I mean,
Speaker:you know,
Speaker:if, if someone says they didn't get their package and now
Speaker:we've, they've missed the holiday or something like that,
Speaker:which of course is now is in our control because we
Speaker:do our part,
Speaker:you know,
Speaker:we don't like a bad experience.
Speaker:So whether we say next time,
Speaker:a percentage off,
Speaker:we do anything we can to make a negative experience.
Speaker:Positive. That's A good point,
Speaker:Jill, because like you said,
Speaker:even if it's not in your control,
Speaker:they still relate it to your business.
Speaker:So if there's some,
Speaker:if there's something that you can do over and above,
Speaker:like you're saying,
Speaker:and your solution is perfect because then they're coming back to
Speaker:you again.
Speaker:And most likely they won't have delivery issues,
Speaker:you know,
Speaker:the second time.
Speaker:Right. So,
Speaker:but it sounds like you guys really,
Speaker:you listened to your customers and you make sure that they
Speaker:walk away feeling good about the experience in whatever manner You
Speaker:need to.
Speaker:We've changed shipping companies to save 70 cents on a shipping
Speaker:for our customers because shipping is so high,
Speaker:anything that we could save them,
Speaker:you know,
Speaker:we're happy to do.
Speaker:So we even switched companies to do that.
Speaker:I guess I won't ask you right now who you're using,
Speaker:You know,
Speaker:shipping is that is one of my challenges because people are
Speaker:used to seeing free shipping and we always think,
Speaker:how can someone do it either if you're not an Amazon,
Speaker:you know,
Speaker:I see a lot of people may be padded in the
Speaker:cost of their product,
Speaker:which we don't do.
Speaker:And that is a criticism that we do get from customers
Speaker:is, you know,
Speaker:your shipping is so expensive and it's not always in our
Speaker:control, but we do the best we can,
Speaker:you know,
Speaker:to cut down costs,
Speaker:wherever that is.
Speaker:And then you provide a top quality product with fabulous service
Speaker:and they have to pay for the whole package.
Speaker:Right. So what tool do you guys use regularly that helps
Speaker:you stay productive or helps you maintain balance in your very
Speaker:busy lives Exercise?
Speaker:You know what?
Speaker:We've always made it a point and we tried to do
Speaker:it every day.
Speaker:You know,
Speaker:of course,
Speaker:some days you can't,
Speaker:but we try and walk every morning,
Speaker:Joel and I together.
Speaker:And when we clear our minds,
Speaker:we talk about business and we talk and family,
Speaker:whatever, but we are instead of sitting at the desk and
Speaker:talking about it,
Speaker:we'd rather go take a walk.
Speaker:Oh, that's smart.
Speaker:So you're,
Speaker:it's kind of like a business walk,
Speaker:Right? Exactly.
Speaker:Oh, definitely exercise in.
Speaker:And we still get our business taken care of.
Speaker:So we could still get our phone calls.
Speaker:We have our phones and it's really helped us a lot
Speaker:with the balance.
Speaker:You know,
Speaker:you got to stay strong and healthy and exercise is key
Speaker:to that.
Speaker:Absolutely. Especially with the challenges of business brings,
Speaker:there Can be a lot of stress,
Speaker:lots of stress,
Speaker:especially eating cookies.
Speaker:Right. I don't think that's too stressful exercise.
Speaker:There you go.
Speaker:There you go.
Speaker:What book have you read lately that you think our listeners
Speaker:would find value in One book?
Speaker:And it's funny because it's really not why we got it.
Speaker:My mother has great recommendations and one book she recommended was
Speaker:how to bake a perfect life by Barbara O'Neill.
Speaker:And I,
Speaker:I mean,
Speaker:as soon as he read it,
Speaker:so yeah,
Speaker:we really liked it a lot.
Speaker:It's it's,
Speaker:you know,
Speaker:it's, it has personal struggles.
Speaker:It has relationships,
Speaker:happiness, you know,
Speaker:to me,
Speaker:a good book is you can cry,
Speaker:you can laugh and you love the characters that takes you
Speaker:away. And this book really does it all.
Speaker:And it's also about baking.
Speaker:So she's a bread baker.
Speaker:So we're also able to relate.
Speaker:Yes. It ties it all together,
Speaker:right? Yeah.
Speaker:Well, just as you are listening to the podcast today,
Speaker:you can also listen to audio books with ease.
Speaker:I've teamed up with audible for you to get an audio
Speaker:book like Susie and Jill are recommending for free.
Speaker:All you need to do is go to gift biz,
Speaker:book.com and make a selection.
Speaker:That's gift biz,
Speaker:book.com. Now I want to add one more thing in here
Speaker:just because I think it's so important and we touched on
Speaker:it in the beginning,
Speaker:but before we go to the very end of the interview,
Speaker:I just want to ask you guys,
Speaker:cause you have such a good vibe between the two of
Speaker:you. Are there any recommendations you would give to somebody who
Speaker:is going into or already is in a partnership situation with
Speaker:their business,
Speaker:any tips or clues on how you guys have made it
Speaker:work? Yeah,
Speaker:I think it's important to listen to one another and be
Speaker:open to try new things or,
Speaker:you know,
Speaker:it's a give and take.
Speaker:Yeah, it's definitely important.
Speaker:And then if someone,
Speaker:you know,
Speaker:needs time off,
Speaker:I just really,
Speaker:you want your partner to be happy and it's also you,
Speaker:the reason I think you have a partner is to bounce
Speaker:off ideas,
Speaker:to share,
Speaker:to help when the other person needs help,
Speaker:you know,
Speaker:to stand in for them,
Speaker:if they need to take off whatever it is,
Speaker:you know,
Speaker:to make a smooth working environment.
Speaker:Susie, That's a good benefit to a partnership too,
Speaker:is you do have someone who's totally in the know of
Speaker:every aspect of the business where you really can bounce ideas
Speaker:and support each other all the way along.
Speaker:And I think also,
Speaker:you know,
Speaker:what I'm hearing from you guys is really this message that
Speaker:it's not Jill's business.
Speaker:It's not Susie's business,
Speaker:it's your business together.
Speaker:So there's there's ownership,
Speaker:but there's still that overlay of the joint partnership,
Speaker:Right? Yeah.
Speaker:We try not to say it's her idea or her idea.
Speaker:It's our idea.
Speaker:And also it's like,
Speaker:not, well,
Speaker:you should do this and then I'll do that.
Speaker:And you know,
Speaker:we know what needs to get done and we do it
Speaker:and it doesn't matter who does it.
Speaker:That's good.
Speaker:Yeah. Yeah.
Speaker:Cause you're all,
Speaker:you're both going for the same end result.
Speaker:Exactly. That's a lot of,
Speaker:you know,
Speaker:uncompromising and Oh yeah.
Speaker:Compromising along the way too.
Speaker:Yeah. Yeah.
Speaker:But in the end it's a stronger business for it,
Speaker:Correct? Yeah,
Speaker:definitely. Yeah.
Speaker:Okay. We are going to circle to the end here and
Speaker:I'm going to bring you to the dare to dream question.
Speaker:I'd like to present you with a virtual gift.
Speaker:It's a magic box containing unlimited possibilities for your future.
Speaker:This is a dream or goal of almost unreachable Heights that
Speaker:you would wish to obtain.
Speaker:Please accept this gift and open it in our presence.
Speaker:What is inside?
Speaker:Okay. Oh my God.
Speaker:Thank you.
Speaker:Yes. Thank you.
Speaker:Notes from people around the world,
Speaker:letting us know how much they enjoy our cookies and has
Speaker:brought a simple moment of,
Speaker:and a smile to their face.
Speaker:I mean,
Speaker:really that,
Speaker:you know,
Speaker:when we get these emails from people,
Speaker:really nothing makes us happier.
Speaker:We love yeah.
Speaker:Getting these,
Speaker:you know,
Speaker:the thank you is and how they enjoy it and how
Speaker:their kids or their grandkids or their husband or their wife
Speaker:loved gum.
Speaker:And thank you so much that makes us so happy.
Speaker:That'd be a,
Speaker:a great thing to receive.
Speaker:And the fact that it's all over the world,
Speaker:you know,
Speaker:that our cookies have spread that far.
Speaker:You know,
Speaker:and this goes back to your quote too,
Speaker:that it's not all about the product.
Speaker:It's about the emotion and the experience that your product provides.
Speaker:Exactly. But typically in a new business,
Speaker:because you,
Speaker:you know,
Speaker:it's not about the money because you know,
Speaker:it takes time.
Speaker:So you really doing this for other reasons and that's a
Speaker:huge one for us.
Speaker:Got it.
Speaker:So if our listeners want to go online and take a
Speaker:look at these fabulous cookies and possibly place an order,
Speaker:where would they go?
Speaker:They would go to the cookie joint.com.
Speaker:Okay. And joint is J O I N T.
Speaker:Then you'll be able to see all the cookies,
Speaker:what they look like,
Speaker:how cool they're packaged and all of that,
Speaker:correct? Yes.
Speaker:And gift biz listeners.
Speaker:If you jump over to gift biz,
Speaker:unwrapped.com, you will find the show notes page for Susie and
Speaker:Jill. And there I'll also have their website,
Speaker:social media site and everything you need,
Speaker:if you would like to get in touch with the cookie
Speaker:joint. Thank you so much,
Speaker:Susie and Jill,
Speaker:for the valuable gift of sharing your journey and insights with
Speaker:us today and may your candle always burn bright.
Speaker:Thank you.
Speaker:Thanks. Learn how to work smarter while developing and growing your
Speaker:business. Download our guide called 25 free tools to enhance your
Speaker:business and life.
Speaker:It's our gift to you and available@giftbizonrap.com
Speaker:slash tools.
Speaker:Thanks for listening and be sure to join us for the
Speaker:next episode.
Speaker:Would you like to be on the show or do you
Speaker:know someone who can provide valuable insight from their experiences?
Speaker:If so,
Speaker:we'd love to hear from you.
Speaker:All you need to do is submit a form for consideration.
Speaker:You can access the form@giftisunwrapped.com
Speaker:forward slash yes,
Speaker:that's gift biz,
Speaker:unwrapped.com forward slash G U E S T today's show is
Speaker:sponsored by the ribbon print company.
Speaker:Looking for a new income source for your gift business.
Speaker:Customization is more popular now than ever grander product from your
Speaker:logo or print,
Speaker:a happy birthday,
Speaker:Jessica Gribbin to add to a gift right at checkout,
Speaker:it's all done right in your shop will come studio in
Speaker:seconds. Check out the ribbon print company.com
