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Leveraging Video to Build and Scale Your Business with Keri Murphy Ep. 87
Episode 8721st September 2022 • Fascinating Entrepreneurs • Natasha Miller
00:00:00 00:23:26

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The CEO and founder of Inspired Living, Keri Murphy is committed to empowering people all over the world to “Dream it. Live it. BE it!” This international speaker, media expert and business mentor honed her expertise in the entrepreneurial field for over 20 years and on-camera for over 3 decades. Her company specializes in teaching entrepreneurs how to clarify their message, authentically show up on-camera and leverage video in order to build an influential brand.

A veteran of television with appearances on MTV, E!, FOX and NBC (to name a few), Keri brings her hard-worn entrepreneurial knowledge and on- camera expertise to her clients through public speaking, mentoring and her Inspired Living TV web series, helping entrepreneurs stay inspired and educated on what it takes to build a 7- figure brand.

She was chosen to be a mentor for the prestigious Branson Centre of Entrepreneurs and was a member of Ali Brown’s Premier Group. Murphy, along with her incredible team of expert coaches, has helped hundreds of entrepreneurs from around the world share their message and increase their income and positive impact on the planet.

The company’s signature “IT Factor” training is the most sought out on-camera training for entrepreneurs in the US and has been featured on CNN, ABC, CBS, FOX, NBC, and many more.

Keri is a warm, honest, funny and captivating teacher who can spot and cultivate the “IT Factor” in her clients and students—and help them shine on-stage, on-camera, and in their lives and businesses. 

Where to find Keri Murphy

Website: inspiredliving.tv

SPONSOR

This episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items. 

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Transcripts

Keri Murphy:

She made it, her intention that year to be visible.

Keri Murphy:

She's like, I get it.

Keri Murphy:

It's not about me.

Keri Murphy:

I need to go out and serve my people.

Keri Murphy:

So it's such a beautiful thing to see when people understand.

Keri Murphy:

And I say it all the time, video is not about you, video is about being

Keri Murphy:

of service, reaching people through the camera lens and to see her grow,

Keri Murphy:

to see her have her own radio show.

Keri Murphy:

I'm like what?

Keri Murphy:

It's awesome.

Natasha Miller:

Welcome to FASCINATING ENTREPENEUR.

Natasha Miller:

How do people end up becoming an entrepreneur?

Natasha Miller:

How do they scale and grow their businesses?

Natasha Miller:

How do they plan for profit?

Natasha Miller:

Are they in it for life or are they building to exit these and a myriad

Natasha Miller:

of other topics will be discussed to pull back the veil on the wizardry of

Natasha Miller:

successful and FASCINATING ENTREPENEUR.

Natasha Miller:

My book RELENTLESS is now available.

Natasha Miller:

Everywhere books can be bought online, including Amazon and BarnesAndNoble.com

Natasha Miller:

try your local indie bookstore too.

Natasha Miller:

And if they don't have it, they can order it.

Natasha Miller:

To them, the refuser streaming in.

Natasha Miller:

And I'm so thankful for the positive feedback, as well as

Natasha Miller:

hearing from people that my memoir has impacted them positively.

Natasha Miller:

It is not enough to be resilient.

Natasha Miller:

You have to be RELENTLESS.

Natasha Miller:

You can go to TheRelentlessBook.com for more information.

Natasha Miller:

Thank you so much.

Natasha Miller:

Keri Murphy is a veteran of television with appearances on MTV, E, Fox, and NBC.

Natasha Miller:

This might have had something to do with her current company Inspired Living,

Natasha Miller:

which helps entrepreneurs to go from best, kept secret to go to expert using

Natasha Miller:

video, to catapult their business.

Natasha Miller:

We talk about her past businesses, the tipping points in her current business,

Natasha Miller:

and some of biggest wins she's had with her clients now let's get right into it.

Keri Murphy:

It was just something that was innate.

Keri Murphy:

I started my first business when I was 23 and it was out of like a need to feel like

Keri Murphy:

I was doing something with more purpose, something that was in more alignment.

Keri Murphy:

And to be quite honest, my boss at the time was difficult.

Keri Murphy:

So I'm like, I think I can do something on my own.

Natasha Miller:

What was that first business?

Keri Murphy:

And I had girlfriend.

Keri Murphy:

She inspired me.

Keri Murphy:

She went to a trade school for interior design.

Keri Murphy:

And so my first business was interior design and I was the little girl

Keri Murphy:

growing up that would rearrange her room every week, like broke furniture.

Keri Murphy:

So it seemed in perfect alignment with what I enjoyed doing.

Keri Murphy:

And I did for quite some time.

Natasha Miller:

And what was your business after that?

Keri Murphy:

I bought a talent.

Keri Murphy:

I was 27.

Keri Murphy:

I was getting bored, solopreneur working for myself by myself, where a

Keri Murphy:

lot of people I think find themselves.

Keri Murphy:

And my mom called me one day and she said, "Keri, there was

Keri Murphy:

a modeling agency for sale."

Keri Murphy:

And my first thought was "That's great, mom.

Keri Murphy:

But I don't wanna just develop models."

Keri Murphy:

Like I really love working with actors at that time.

Keri Murphy:

I started modeling and acting when I was 11.

Keri Murphy:

So I'd been doing it for a while.

Keri Murphy:

I'd been teaching actually my first boss, I worked for the

Keri Murphy:

talent agency that I went through.

Keri Murphy:

So I knew the business and I bought it and took it over in 30 days and

Keri Murphy:

scaled it to almost a million dollars when we had the 2008 recession.

Keri Murphy:

So much fun.

Natasha Miller:

Was that a smaller mom and pop shop talent

Natasha Miller:

agency or was it a barbizon?

Keri Murphy:

It was not, I have worked at many barbizon.

Keri Murphy:

It was kind of had a similar model, though.

Keri Murphy:

It did have the performing art center with the agency.

Keri Murphy:

It was locally owned at the time.

Keri Murphy:

I think she had it for about 20 years and then I changed the name.

Keri Murphy:

And when we finally ended up closing, I had actually merged with Wilhelmina.

Keri Murphy:

So we became kind of like a license of Wilhelmina at the time.

Keri Murphy:

So we started off really small, but we grew fast, which was awesome.

Natasha Miller:

Was that business acquired it or did it have to fizzle out?

Keri Murphy:

Nope.

Keri Murphy:

That one had to fizzle out.

Keri Murphy:

I was really trying to sell it when I realized that I was in

Keri Murphy:

a place that I had to, and it felt like it happened overnight.

Keri Murphy:

At that time.

Keri Murphy:

I'm in my early thirties, I grew the business based on just like

Keri Murphy:

passion and love for what I did.

Keri Murphy:

I had no mentorship, no coaching.

Keri Murphy:

So when the recession was happening, I felt like I woke up

Keri Murphy:

one day and it was like, "Holy crap, I'm totally outta money."

Keri Murphy:

But it wasn't, it was a, I didn't pay myself for over a year.

Keri Murphy:

It was like a painful, slow, like close, but I have to.

Keri Murphy:

It sounds cheesy, but I'm really grateful it happened.

Keri Murphy:

Cuz I have Inspired Living, which is a business that brings me so much joy, so

Keri Murphy:

much fulfillment in such a different way.

Keri Murphy:

And I'm so grateful.

Keri Murphy:

I'm so grateful that I had the chance to like start again.

Natasha Miller:

You had a professional experience in education and business.

Natasha Miller:

That's what that modeling agency was, right?

Keri Murphy:

Yeah.

Keri Murphy:

Yes.

Keri Murphy:

That was my MBA to get you.

Natasha Miller:

Right.

Natasha Miller:

So you've had Inspired Living for how long now?

Keri Murphy:

Over a decade.

Natasha Miller:

Okay.

Natasha Miller:

When was the first of many, I hope tipping points for this particular business?

Keri Murphy:

Natasha, I remember it like yesterday.

Keri Murphy:

So when I closed the agency, I was doing some national hosting work.

Keri Murphy:

I signed with an agent out in Los Angeles and I ended up moving,

Keri Murphy:

like I wasn't planning on doing it, but then I lost the agency.

Keri Murphy:

So I'm like, "Well, what am I gonna do now?

Keri Murphy:

I'm gonna move to Los Angeles."

Keri Murphy:

And so I was doing the schlep of being the talent and auditioning, working actually

Keri Murphy:

at Barbara's on, which is so funny.

Keri Murphy:

I was like, just trying to make ends.

Keri Murphy:

Here I am 33.

Keri Murphy:

I've been an entrepreneur now for 10 years and I'm waiting

Keri Murphy:

for someone to give me a job.

Keri Murphy:

You can imagine painstaking, right?

Natasha Miller:

You are unemployable, if you have been on your own for 10 years.

Keri Murphy:

So unemployable, but I'm like, I know hosting,

Keri Murphy:

I know TV, I know camera works.

Keri Murphy:

So I signed with this agent I'm going out and doing the audition circuit.

Keri Murphy:

And in LA I'm 33.

Keri Murphy:

I might as well have been 93.

Keri Murphy:

Cause you know, like everyone starts so young here, but I will never forget the.

Keri Murphy:

It was, I wasn't auditioning a lot.

Keri Murphy:

I was trying to get my business up and going.

Keri Murphy:

I didn't really know what that was gonna be.

Keri Murphy:

And I went to an audition for a spokesperson opportunity for the

Keri Murphy:

Atlantas and I had to put on a swimsuit.

Keri Murphy:

I had to go to the audition room.

Keri Murphy:

Now, Natasha imagined this, you walk in there's at least 200.

Keri Murphy:

What looked like supermodels in the.

Keri Murphy:

Now I'm 5'6" in curvy and 33.

Keri Murphy:

So you can imagine I'm like, what am I doing here?

Natasha Miller:

You're like, grandma, grandma just entered.

Keri Murphy:

Yeah.

Keri Murphy:

What am I doing here?

Keri Murphy:

So three hours I wait three hours and I get into the room

Keri Murphy:

with the casting director.

Keri Murphy:

You know, I take off my swimsuit cover up and I do my two minute, like little

Keri Murphy:

thing and I walk out and I fall.

Keri Murphy:

Like I am crying and I'm talking to my manager and I'm like,

Keri Murphy:

I'm never doing this again.

Keri Murphy:

And I will never forget that phone call.

Keri Murphy:

I will never forget that decision.

Keri Murphy:

And I never, again, have been in an audition room since that

Keri Murphy:

day Inspired living was born.

Keri Murphy:

I literally, the next day reached out to Kevin Sobo on Facebook.

Keri Murphy:

He was a big golf fan.

Keri Murphy:

I hosted shows on the golf channel.

Keri Murphy:

I said, Hey, I'd love to interview you for Inspired Living TV.

Keri Murphy:

And he is like, "Sure."

Keri Murphy:

I'm like, "Okay, great."

Keri Murphy:

And that's really what started it.

Keri Murphy:

Yeah.

Keri Murphy:

Now also, I just wanna say too, at that time, I had just come off

Keri Murphy:

a year of being a NLP, personal development trainer and coach.

Keri Murphy:

So I had some international clients that I was working with on the kinda

Keri Murphy:

like the life coaching side of things.

Keri Murphy:

So that kind of like, it was like the precipice of like, "Okay,

Keri Murphy:

I'm just doing my own thing.

Keri Murphy:

I'm not gonna wait for someone."

Natasha Miller:

And within the business.

Natasha Miller:

So you've had it for 10 years.

Natasha Miller:

There are points of when the business.

Natasha Miller:

Ramps up so much.

Natasha Miller:

And then there's this tipping point of success that flows into, maybe

Natasha Miller:

it'll be a plateau, but then it builds up to another tipping point.

Natasha Miller:

Can you walk us through some of those milestones in your business?

Keri Murphy:

I love that question, Natasha.

Keri Murphy:

Cause I feel like it's forever highs and lows right.

Keri Murphy:

With growing the company.

Keri Murphy:

So I remember about probably about four years ago.

Keri Murphy:

I brought on my first employee, cuz we worked with just, you know, contractors.

Keri Murphy:

So I wanna say I got to my first six figures, which to me was a

Keri Murphy:

tipping point by speaking and really understanding video.

Keri Murphy:

And even with all the businesses I had, I always used video to grow them.

Keri Murphy:

I just wasn't aware of it.

Keri Murphy:

Cause it wasn't even a thought for me.

Keri Murphy:

I'm like, of course I'm gonna do commercials.

Keri Murphy:

I'm gonna be the spokesperson or I'm gonna be the correspondent

Keri Murphy:

on the local morning show.

Keri Murphy:

So at this.

Keri Murphy:

That was a tipping point.

Keri Murphy:

It was like reaching that six figure mark.

Keri Murphy:

And I was like, that's awesome.

Keri Murphy:

And then it was like, well, "How do I sustain that?"

Keri Murphy:

I need team, I need more help, right.

Keri Murphy:

And so I'm like, "OK."

Keri Murphy:

Then it was hiring.

Keri Murphy:

And then it was cash flow.

Keri Murphy:

But I feel like I'm still going through that today at multi seven figures.

Keri Murphy:

I feel like, honestly, we go through highs and lows and tipping points

Keri Murphy:

where you have these huge wins.

Keri Murphy:

I remember when I sponsored Lisa Nichols event and this was back when, like I

Keri Murphy:

was new, I think it was back in 2013 and I started my business in 2011.

Keri Murphy:

So a write a big check to sponsor an event was terrifying, but I loved her and I

Keri Murphy:

knew that her audience was my audience.

Keri Murphy:

That was a tipping point because I wrote a check to sponsor an event

Keri Murphy:

to speak on someone else's stage.

Keri Murphy:

It ended up being years of us working together.

Keri Murphy:

We've become dear friends and some of her clients have become mine.

Keri Murphy:

And it really opened.

Keri Murphy:

The opportunity for me to play bigger in my business.

Natasha Miller:

Did you get, go to her wedding?

Keri Murphy:

No, I did.

Keri Murphy:

But we talked about it.

Keri Murphy:

We talked cause I got married shortly before her as well.

Keri Murphy:

Okay.

Keri Murphy:

So we were talking about our wedding dresses on our podcast

Keri Murphy:

interview, which was really cute.

Keri Murphy:

But yeah, I mean, it's just been really constant rollercoaster.

Keri Murphy:

We constantly are hiring then it's we need more revenue and then it's like, "OK,

Keri Murphy:

now we've hit our million dollar mark."

Keri Murphy:

And now, you know, we, we wanna go to eight figures.

Keri Murphy:

How are we gonna get there?

Keri Murphy:

So, I don't know if they're specific, but I do remember the key things of like

Keri Murphy:

hiring my first employee, deciding I'm not gonna work with just contractors anymore.

Keri Murphy:

I'm actually gonna build a team and then how we're gonna continually get the

Keri Murphy:

message out to our right fit audience investing in Barry and blue at Sage

Keri Murphy:

events to run a three day virtual event.

Keri Murphy:

This last year was a huge tipping point for us.

Keri Murphy:

So I feel like we have them often.

Natasha Miller:

Good, good for you.

Natasha Miller:

Do you have a coach or have you studied since starting this particular business?

Natasha Miller:

How to run, build and scale a business?

Keri Murphy:

Yes.

Keri Murphy:

Yes.

Keri Murphy:

And yes.

Keri Murphy:

In fact, I can't even imagine.

Keri Murphy:

I mean, right now I'm on a tiny hiatus from having a business coach, but I

Keri Murphy:

can't imagine never not having one.

Keri Murphy:

When I look back at my two previous businesses, I think what was

Keri Murphy:

missing was mentorship and coaching.

Keri Murphy:

And now I can't even imagine not.

Keri Murphy:

Having someone in my life that is helping me get to the next level.

Keri Murphy:

You know, you hear the saying all the time, you can't get

Keri Murphy:

to a place you've never been.

Keri Murphy:

And I feel like as entrepreneurs through our talent and our drive and being

Keri Murphy:

ambitious, we can get to a certain place.

Keri Murphy:

Absolutely.

Keri Murphy:

But there is a ceiling on what we can create, I feel without coaching.

Keri Murphy:

So I've started with Ali brown, with Kelly Roach, with Lisa Nichol.

Keri Murphy:

And we'll always have mentorship and coaching.

Keri Murphy:

I'll tell you what I do consistently invest in as well as community.

Keri Murphy:

We were talking about EO right before this, I find that coaching

Keri Murphy:

is super important, but so is making sure that you are tapped in to a

Keri Murphy:

community that is doing big things.

Keri Murphy:

That's streaming big, that's reaching huge milestones.

Keri Murphy:

I wanna be a part of a group.

Keri Murphy:

That's doing things that I'm not doing.

Keri Murphy:

So that's important to me.

Natasha Miller:

Have you ever thought that you should write a book that you should

Natasha Miller:

write the story of your life to help other people learn from your experience?

Natasha Miller:

Please go to MemoirSherpa.com and learn how I can help you write, figure out your

Natasha Miller:

publishing path and market your story, your memoir to a best seller status.

Natasha Miller:

I would love to know some of your biggest or maybe one or two of your own clients,

Natasha Miller:

biggest wins that you helped them.

Keri Murphy:

There's two that come to mind.

Keri Murphy:

One is her name's Jen Maire Montes.

Keri Murphy:

And she was part of my Luminary Leadership Mastermind.

Keri Murphy:

And she has been now for, I think, four or five years , which is beautiful.

Keri Murphy:

But I remember when she first came to me, she had a fitness

Keri Murphy:

studio, a brick and mortar.

Keri Murphy:

She was a personal trainer.

Keri Murphy:

I mean, the girl is amazing.

Keri Murphy:

Her work ethic is insane.

Keri Murphy:

Like she gets up at four in the morning and works until like eight at night.

Keri Murphy:

And so we were talking about her.

Keri Murphy:

And she came to my two day on camera training and she

Keri Murphy:

felt like she wasn't ready.

Keri Murphy:

And that, you know, I'm like, no, you're gonna stay here anyway, long.

Keri Murphy:

And short of it is she had a cancer fitness certification that less

Keri Murphy:

than 500 people in the world have.

Keri Murphy:

And I said to her, I said, Jen, she works with cancer patients.

Keri Murphy:

She works with patients that are going through, you know, different diseases.

Keri Murphy:

And, and I said, "Why aren't you like specializing in this?"

Keri Murphy:

And she's like, "I want to, I just dunno how."

Keri Murphy:

And so, we created together cancer champions and she got

Keri Murphy:

rid of her brick and mortar.

Keri Murphy:

And I will tell you, it is amazing what she's built.

Keri Murphy:

She's getting grants from athletic.

Keri Murphy:

She's become a 5-0-1-2-3.

Keri Murphy:

She's working with mass general and Kaiser oncologist.

Keri Murphy:

Like her business is doubling and tripling.

Keri Murphy:

She is on camera.

Keri Murphy:

Like I just am like, "Oh my God, who are you?

Keri Murphy:

And it came down to helping her niche down and really get her message clear

Keri Murphy:

with who her right fit client was.

Keri Murphy:

And so, it's so amazing to see, I feel like mama bird

Keri Murphy:

over here like, "Oh my God."

Natasha Miller:

I can see that.

Natasha Miller:

Okay.

Natasha Miller:

What's the next one?

Natasha Miller:

I want another jolt of excitement.

Keri Murphy:

Yes.

Keri Murphy:

The next one is Laurel.

Keri Murphy:

It's funny.

Keri Murphy:

I was just actually texting her this morning.

Keri Murphy:

So Laurel Rutledge came to us again.

Keri Murphy:

She just happened to be in my mastermind and she is a career transition

Keri Murphy:

expert came from corporate HR.

Keri Murphy:

So incredibly smart.

Keri Murphy:

And she hated being on camera, like "Not doing it, I'm not doing it Keri."

Keri Murphy:

And you know, that's it.

Natasha Miller:

She signed it up for your course, but said, "I'm not doing it."

Keri Murphy:

She's part of my mastermind and she's not being visible.

Keri Murphy:

So in 2019, she made it her intention that year to be visible.

Keri Murphy:

She's like, "I get it.

Keri Murphy:

it's not about me.

Keri Murphy:

I need to go out and serve my people."

Keri Murphy:

And since then, she's been asked to host her own radio show.

Keri Murphy:

It's one of the top rated shows in her market.

Keri Murphy:

She has launched the Rutledge Perspective Podcast.

Keri Murphy:

She's speaking on stages, she's on camera all the time and building

Keri Murphy:

and doubling her business again.

Keri Murphy:

I'm like, "Who are you?"

Keri Murphy:

So it's such a beautiful thing to see when people understand.

Keri Murphy:

And I say it all the time.

Keri Murphy:

Video is not about you.

Keri Murphy:

Video is about being of service, reaching people through the camera

Keri Murphy:

lens and to see her grow, to see her have her own radio show.

Keri Murphy:

I'm like "What?"

Keri Murphy:

It's awesome.

Natasha Miller:

That is amazing.

Natasha Miller:

So I'm learning about your business just by you really talking about your clients.

Natasha Miller:

And you're not just showing people how to show up best

Natasha Miller:

visually and present on camera.

Natasha Miller:

It seems to be going much deeper, which probably hearkens back

Natasha Miller:

to your life coaching days.

Keri Murphy:

Yeah, I mean, we really specialize in helping people understand

Keri Murphy:

how to authentically show up on camera.

Keri Murphy:

That's great.

Keri Murphy:

But really the secret sauce is the strategy and how to leverage

Keri Murphy:

that and how to build a business.

Keri Murphy:

Because of it, so it's like you come to us for video training and coaching,

Keri Murphy:

but we're like, "Hello, let's actually get your business to a place where it's

Keri Murphy:

making multiple six, seven figures.

Keri Murphy:

Let's get you thinking differently.

Keri Murphy:

Let's you down.

Keri Murphy:

Let's really clarify your message."

Keri Murphy:

And then that Ascension model, right?

Keri Murphy:

That value ladder you're taking your clients through.

Keri Murphy:

I'm always encouraging my clients to give themself raises, to look at how they can

Keri Murphy:

leverage their time, money, and energy.

Keri Murphy:

So yes, we do a lot more, but that's the door in which you enter usually is, you

Keri Murphy:

know, you know, you want and need to be more visible, but the how is overwhelming.

Natasha Miller:

So within your business, your own organization,

Natasha Miller:

what are you focusing on?

Natasha Miller:

What's the biggest number one strategy you're focusing on for growth for

Natasha Miller:

your own business, not for others, although that's probably part of it.

Keri Murphy:

Yeah.

Keri Murphy:

You know, the other day, my team member, she interviewed me, we flipped the

Keri Murphy:

switch and she came on and she said, "Keri, what is your greatest fear?"

Keri Murphy:

And I had to sit for a minute with that Natasha.

Keri Murphy:

And then I thought, and I'd said, my greatest fear is not making the impact.

Keri Murphy:

I feel I'm called to make, but that's not it.

Keri Murphy:

I think my greatest fear if I go even, is not reaching my fullest and highest

Keri Murphy:

potential with the work that we're doing with my own life, with all the things.

Keri Murphy:

And why I say that is because what we're focusing on right now is reach

Keri Murphy:

everyone I talk to is like, "Oh my gosh, Carrie, everyone needs what you do."

Keri Murphy:

And it is true, but you can't reach everyone.

Keri Murphy:

I tell people like, don't talk to everyone.

Keri Murphy:

That's not your market.

Keri Murphy:

So for us, we've gotten a multi-7 figure.

Keri Murphy:

We know who we're serving, we're really focusing on how do we help more people

Keri Murphy:

and how do we put the content out there in a way that like everyone's

Keri Murphy:

dealing with that's digestible that is getting people to take action.

Keri Murphy:

That's helping them see what's

Keri Murphy:

- Natasha Miller: Great, are you on TikTok?

Keri Murphy:

possible for themselves.

Keri Murphy:

Well, I'm on TikTok and my team's like, you need to get off TikTok.

Keri Murphy:

So yeah, we have this battle all the time because you have to go

Keri Murphy:

where your right fit client is.

Natasha Miller:

Right.

Keri Murphy:

Our right fit client is a woman who is in her forties

Keri Murphy:

to fifties has a great business.

Keri Murphy:

Like we work with doctors, realtors, attorneys, coaches,

Keri Murphy:

healers, fitness experts.

Keri Murphy:

And even though they go to TikTok for infotainment, like, are they really

Keri Murphy:

there to make buying decisions?

Keri Murphy:

So the same thing, we work with our clients on, we work with internally.

Keri Murphy:

Like for us, it's scale.

Keri Murphy:

How do we go from where we are to where we wanna be, which I've never been

Keri Murphy:

driven by dollars, but I am now that you, like, you kind of reach a certain place.

Keri Murphy:

I'm like, how can we reach more people?

Keri Murphy:

And how can I contribute more to society?

Keri Murphy:

You know, to me, Inspired Living is really about doing your genius

Keri Murphy:

work, making a great income, doing it, and then putting it back.

Keri Murphy:

Like giving right?

Keri Murphy:

Charitable philanthropy, tithing supporting your family and

Keri Murphy:

Natasha, we can't be in the 2%.

Keri Murphy:

Like we need to grow the 2%.

Keri Murphy:

Like the fact that it's 2% of women make over seven figures

Keri Murphy:

to me is just, that's not okay.

Keri Murphy:

So for us, it's like, how do we help more people reach that and scale?

Natasha Miller:

I'm wondering if that number, and I'm wondering out loud

Natasha Miller:

and I've wondered it for a while.

Natasha Miller:

I'll have to admit a few years ago, I called my daughter and I exclaimed to her.

Natasha Miller:

I think she was in college at the time.

Natasha Miller:

I was like, "Bennett.

Natasha Miller:

I am one of the 2% of women that make a million dollars or more in business."

Natasha Miller:

So I'm boasting and I want her feedback about how great I am.

Natasha Miller:

Do you know what her response was?

Natasha Miller:

She's like, "That's horrible."

Natasha Miller:

I'm like, "Wait, wait a minute."

Keri Murphy:

I actually got chills.

Natasha Miller:

Hold on a second.

Keri Murphy:

Yeah.

Natasha Miller:

What are you talking about?

Natasha Miller:

She's like, "That's ridiculous that only 2% of women in business."

Natasha Miller:

I read an article recently about how relationships were useful back

Natasha Miller:

in the day and how at one point.

Natasha Miller:

Maybe in the fifties, the man typically went to work and he was paid a salary

Natasha Miller:

that was enough to cover the entire family and that the woman could stay

Natasha Miller:

at home if she chose and take care of the household and the kids, which

Natasha Miller:

we all know is a full time job.

Natasha Miller:

And then like it's CEO, COO, janitor.

Keri Murphy:

It's all things.

Keri Murphy:

Yeah.

Natasha Miller:

It's all the things.

Keri Murphy:

Executive assistant, personal assistant,

Natasha Miller:

everything-

Keri Murphy:

It's all the things.

Keri Murphy:

Yes.

Natasha Miller:

And so we're still though.

Natasha Miller:

We're still in 2022, still in that mindset a lot that the woman needs

Natasha Miller:

to take care of all this stuff.

Natasha Miller:

But if she's taking care of all that stuff, which is a full time plus,

Natasha Miller:

plus job and running her own business.

Keri Murphy:

Impossible.

Keri Murphy:

It's impossible.

Natasha Miller:

How could you scale and grow without.

Keri Murphy:

You can't.

Natasha Miller:

You know, you have to add people to the team and give

Natasha Miller:

yourself some bandwidth, so, okay.

Natasha Miller:

Those were just,

Keri Murphy:

yeah

Natasha Miller:

general musings.

Keri Murphy:

No, it is so true.

Keri Murphy:

We gotta get out of this systemic sexism and it is insane that we're still in this

Keri Murphy:

place where the woman is still responsible most of the time for cooking and cleaning

Keri Murphy:

and grocery shopping and all this stuff.

Keri Murphy:

And I'll tell you,

Natasha Miller:

And laundry.

Keri Murphy:

I just had a retreat with my luminary leaders and we talked about.

Keri Murphy:

And I'm like, and they're like some of them in tears, like such overwhelmed

Keri Murphy:

with life and work and family.

Keri Murphy:

And I said, look, you need to hire help, go get a personal assistant, what

Keri Murphy:

you're spending time on doing laundry.

Keri Murphy:

And by the way, my husband's a great cook.

Keri Murphy:

And if I had to cook, we would probably not eat as a family.

Natasha Miller:

Starvation.

Keri Murphy:

So yes, and I have a nanny and she helps me with

Keri Murphy:

laundry and picking up the house.

Keri Murphy:

And this is all such first world privilege.

Keri Murphy:

And I'm very aware of it.

Keri Murphy:

However, you are absolutely right.

Keri Murphy:

If we are gonna get more women to the 2%, you gotta stop doing all

Keri Murphy:

the other crap around the house.

Keri Murphy:

You have to be able to be with your kids and be with your partner and

Keri Murphy:

be present when you are not working.

Keri Murphy:

And not doing the other stuff.

Keri Murphy:

And when you're working, you're giving that your full attention.

Keri Murphy:

Cause you're so right.

Keri Murphy:

I mean, on like, it sounds so silly, but our nanny's been out

Keri Murphy:

this week and it has been so hard.

Keri Murphy:

Like we're like shuffling kids and we're trying to do all the things.

Keri Murphy:

And again, first world problems.

Keri Murphy:

I know, but this is part of also taking care of a business and running a family.

Keri Murphy:

It is a lot of work.

Keri Murphy:

And at some point you have to say, my time is more valuable than fill in the blank.

Keri Murphy:

Doing the laundry going the grocery store, slapping the kids

Keri Murphy:

around you tell I get passionate.

Natasha Miller:

I love it's important that we talked about today.

Natasha Miller:

Really.

Natasha Miller:

To inspire, not just women, but men and women to think outside of what was placed

Natasha Miller:

before us and is on television, right.

Natasha Miller:

And movies still.

Natasha Miller:

So I understand how you want to scale.

Natasha Miller:

So flipping that, what is the number one biggest challenge in your

Natasha Miller:

organization that you're facing today?

Natasha Miller:

Like when we get off this call, what's gonna be nagging you,

Natasha Miller:

that you need to take care of?

Keri Murphy:

Well, we just hired a new team member, so onboarding and

Keri Murphy:

I will say, I have the best team on the planet and it's like, we

Keri Murphy:

need more team it's like that.

Keri Murphy:

You're pushing that Boulder up a hill and you see it.

Keri Murphy:

And you're like, oh my God, this is so amazing.

Keri Murphy:

We just need one more hand over here.

Keri Murphy:

We need kinda like one more hand over here.

Keri Murphy:

So I'm always looking at org.

Keri Murphy:

The org chart and the team roles and who we need next.

Keri Murphy:

That's one of the things.

Keri Murphy:

And then we're also in the process of putting together our annual

Keri Murphy:

brilliant event, which is the most brilliant thing on the planet.

Keri Murphy:

If I may say so myself, so we are immersed in launches and getting the event filled

Keri Murphy:

up and preparing for that in September.

Keri Murphy:

So it's the juggle.

Natasha Miller:

Yeah.

Keri Murphy:

And then I have my clients that we're serving.

Natasha Miller:

For more information, go to the show notes where

Natasha Miller:

you're listening to this podcast.

Natasha Miller:

Wanna know more about me go to my website, OfficialNatashaMiller.com.

Natasha Miller:

Thank you so much for listening.

Natasha Miller:

I hope you loved the show.

Natasha Miller:

If you did, please subscribe also, if you haven't done so yet,

Natasha Miller:

please leave a review where you're listening to this podcast now.

Natasha Miller:

I'm Natasha Miller and you've been listening to FASCINATING ENTREPRENEURS.

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