Shownotes
I love the way this couple is so on the same page. They clearly are focused on what’s best for their family and have built their business around that. So smart. Nick also gives us a glimpse of what can be when you are consistent in your business, you build relationships. Relationships allow you to grow. Relationships allow you to pull back when you want. And relationships will allow you to move into other channels when you are ready.
Mentioned:
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Gaye’s Million Dollar Arbitrage List
Transcript: (note- this is a new tool I am trying out so it is not perfect)
Stephen: [00:00:00] I’m excited to tell you about galas B’s million dollar arbitrage edge analyst group that’s a lot to say but there’s a lot in it. And guess what. It’s closing it’s closing this week it’ll close for Q4. It will not open up until next year. She started a third group. And so there’s only 50 in it. So you don’t have to worry about deal with hundreds of other people buying the same thing. So you’re going to get daily actionable items delivered to you five days a week. You’re going to get the mentorship of being in the million dollar arbitrage group and you’re going to be able to ask questions ask for help get whatever you need. But again get those opportunities join me in this group because I’m in this group and you’ll see me in there. The only way you’re going to get to join this week is if you click on the link that’s in this episode and also in gais interview number 238 38 was Episode 2 38 and she explains a lot of what it is and their only chance you’re going to have to get in there.
Stephen: [00:00:54] Second I want to make sure Scott from our labs I was just with Jeff. They are just killing it with this product. It is just not going to dead because you get to see the keywords that are important for your listing. Why go trying to figure it out. You already know an item is selling. So you go and find their keywords and you put them in your listing. It’s a smart move. You already got a proof of concept and scope does that for you. So it’s Sellar labs dot com slash scope.
Stephen: [00:01:22] You’re going to use the code word momentum and are going to save 50 bucks. Awesome awesome deal. I was just with Karen Lochore also and we we spent some great time talking about you know what’s going on in her business and it’s just incredible solutions for e-commerce. Great group you’re going to save 50 bucks if you come through my listing. Right. Remember these people pay me so I don’t want to mislead anybody. They pay me. But you’re going to say$50. And she’s still doing that inventory health now says this is the perfect time to get yourself right. Storage expensive member it’s triple triple storage fees. So get your inventory right get it correct. I just had to create 68 variations of a listing if you heard my interview with her at [2:45] you heard that 68 variations. They went live today.
Stephen: [00:02:10] Products went in today as day I’m recording this and I am so excited. I just I’m so excited because I’ve got another order of them coming in next week and so I already have the listings up. They look beautiful. It’s everything that I needed and it’s just such going above and beyond. That’s why I love solutions for e-commerce Eco Solutions for e-commerce dot slash momentum and you’re going to get that benefit are going to save your money at the lowest price say 50 bucks and you get the amatory Health Report GoDaddy dotcom you want to try try. Go Daddy dot com slash momentum and you’re going to save 30 percent on all your Go Daddy needs. I use them for all my domains that I buy have for a long time now I get to save 30 percent just like you try.
Stephen: [00:02:56] Go Daddy dotcom slash momentum. And last but not least is grasshopper I saw somebody just bought it this past week. I can’t wait to hear how it goes for them because it allows you to be the professional that you want to come across as right. You want to have really strong features especially as you’re building customer service. I think the great program for anybody who’s selling a Wal-Mart you need a customer service program. You can use Google Voice it’s free but it’s definitely not as professional and you’re not going to be able to have the flexibility. Imagine one phone your personal phone and that app on there allows you to have all those lines set up you can have it forwarded to other you can you can do custom vanitie numbers you know 880 63 whatever you want. Great program. Try grasshopper dot com slash momentum. Try grasshopper dot com slash momentum. Save 50 bucks there too. All right let’s get into the podcast.
Cool voice guy: [00:03:50] Welcome to the e-commerce momentum podcast where we focus on the people the products and the process of e-commerce selling today. Here’s your host Stephen Peterson.
Stephen: [00:04:03] Welcome back to the e-commerce momentum podcast. This is episode [2:47] Nick and Anitra jump. Yes there are three of us on this call and it’s so awesome when you get to talk to a couple. Because I think they feed off of each other and you know you know they’re definitely a little more polite. I mean because you know I mean he has to sleep next to her and she has to look him in the eyes so they have to be. But what I love is when they’re real and this couple was so real I forgot to mention in the talk how humble Nick is. I met him a couple years ago and he was unbelievably successful. But you know it just downplays it and how real they both are. And I think that that genuineness that he used the word authenticity and I would describe them that way again.
Stephen: [00:04:53] His advice from her at the end I think is the most potent part of this interview. I think it’s really powerful you got to listen to the NBA. That’s a that’s a trick to get this in the end. But it’s real because I think it’s I think he’s right on. I think he’s spot on. Let’s get into the podcast. All right welcome back to the e-commerce moment and podcast very excited about today’s guests pleural. I love when a couple comes on because there’s a chance for communication and they get to communicate as a couple because I always believe husband and wife. Now you are one is another person in essence and they get to communicate with us. And I think that’s so powerful because to one plus one does not equal to what equals three or four or five. Nick and Anita jump Welcome guys. Thank you. Thanks for having us. Do you agree with that. That one plus one.
Stephen: [00:05:44] Nick let me ask you first how much betterer are you with the Neutra.
Nick: [00:05:50] There’s no comparison. Any time I introduce you to a customer it’s sinful.
Stephen: [00:05:57] And think about that right. I mean where would you be without her. And you know I know what put you on the spot and going to say the right thing. But it’s real. Right it is real. Absolutely. I just talked to a friend of mine earlier today who’s divorced longtime ago and he told me about Thanksgiving plans and his daughter wants to invite his ex-wife and she’s remarried or whatever and I said well you know there’s another friend of mine who gets along with his ex-wife and she’s married to a great guy he says goes. I didn’t like her then. I don’t like her now and I’m like do you have somebody else in your life. He goes no. And I’m like man you’re missing out my opinion. You agree. Absolutely.
Anitra: [00:06:37] And what would you say to that question definitely. I mean I think I would have never dreamed of being an entrepreneurial kind of job.
Anitra: [00:06:51] You know my mom and dad are very blue collar people. And so really it’s because of me that I even do this.
Anitra: [00:07:00] Well what would you have done. Probably worked in a factory.
Stephen: [00:07:04] Really. I mean not that that’s a negative but that’s the culture where you grew up right.
Anitra: [00:07:08] I mean yeah I mean I we raised tobacco when I was younger. My dad was a truck driver and my mom worked for Levi Strauss.
Anitra: [00:07:16] So it was a very 80 hour a week paycheck kind of family.
Anitra: [00:07:24] And you don’t have to answer but living paycheck to paycheck kind of not so much with them because they both work. I guess it was you know it was difficult. And my dad was laid off.
Anitra: [00:07:38] But you know that they provided well but you had to work a lot and you had to use your body and be away from your family to be able to make enough money.
Stephen: [00:07:48] You know I don’t know how prevalent that is that they lay off like they used to. Other than the trade side the building trades and things like that. But I remember as a kid growing up to my parent worked in a factory and it was very similar layoffs would happen. I don’t hear much of that other than the builders and I guess it’s because all the factories that I know of I can’t think of one.
Anitra: [00:08:12] I mean can you now not really it does seem to have really decreased over the years.
Speaker 11: [00:08:20] I’m sure that the manufacturing just isn’t what it used to be here is it at all or is there any companies that you can think of that are still producing goods.
Nick: [00:08:29] Sure. I mean my dad my parents were both blue collar as well and it’s one of the main motivators I took into starting to be an entrepreneur because I saw his destiny and his future manipulated by other people.
Speaker 11: [00:08:43] What were you going to be going to college so I mean was that what his plan was for you. Nick I need you to go to college because you don’t want this life.
Speaker 12: [00:08:51] You know he is always. My parents were very hands off as far as those kind of decisions. OK. I think they just trusted me to do was right and I and I did go to college but that was an interesting awakening to what I was saying. You know dad’s factory is still open. Oh it it is. At one point yeah he was a steel worker. He
Speaker 13: [00:09:10] made a back hoe buckets for S-Corp and places like that and play it here in just north of us in Georgetown where they make the Camry’s a large employer here in Kentucky.
Stephen: [00:09:24] I has very very good tax laws from what I understand because I remember it was a company getting ready to move there. And they seem to be business friendly is that despite your experience. I think they have to be they need the jobs up to. OK. Now I do remember from Dan in Eric’s time the formula guy is telling me that the labor costs in Kentucky are much lower.
Speaker 13: [00:09:47] They can be depending on where you live. They’re down toward Corbin and Williamsburg Kentucky which is south and heading into a coal mine country down there. So the cost of labor is a little less down there as opposed to here in Lexington where we live. That is more of a metropolitan area.
Speaker 14: [00:10:08] I love Lexington. What a great down town. I remember going to a conference there what a great down town.
Speaker 13: [00:10:14] Yeah it’s a very nice place to live.
Speaker 11: [00:10:16] OK. So so a couple meets now. Did you guys meet while you were in school or what’s the story there.
Speaker 15: [00:10:25] Well we actually met in fourth grade.
Stephen: [00:10:27] No way. Yeah yeah.
Anitra: [00:10:30] Also we’re both in gifted and talented class. So we met in the fourth grade but we never dated or anything like that.
Stephen: [00:10:38] Well you can’t leave me there. Hold on a second. I get the gifted part. All right.
Speaker 12: [00:10:43] What’s the town fooling everyone into thinking that I was in the gifted program and should have said you were an actor.
Stephen: [00:10:51] So you were destined for acting. OK. Let me tell you it hurt sales. I’ve never heard that phrase gifted and talented. I’ve heard of gifted but I’ve never heard of talent. That’s interesting. Well it’s probably pretty clever because you know I mean would you know a Van Gogh be gifted you know probably not intellectual. He put you know as an artist right. Sure. OK so fourth grade there’s a spark. Is there a notice or if the fact that you remember and do you remember that Nick that you were with her in fourth grade you actually remember that. I absolutely do.
Speaker 12: [00:11:30] I do. The gifted program was once a week so it was a special event you always looked forward to and you got to spend the day with each other and there was about 10 kids throughout the little school system in our grade. And it was it was sometimes it was a close group because it was such a small group. And even though there was no romantic feelings there were certainly no great friendships you know kinship Brian. I
Stephen: [00:11:51] mean do you guys have a common trait talent. I guess we’ll call it that right. I mean it’s serious. I mean that’s that’s pretty cool. And then to get away from each other. Let me ask you this because you only get to see each other once a week where we’re you more connected in that one day a week or the other four days with the other group it least for me back in elementary school.
Speaker 16: [00:12:15] It’s been awhile. It was with that tight knit group because there were only 10 people and you were much more singled out.
Stephen: [00:12:23] You nature.
Anitra: [00:12:25] Yeah. That would be the same way. It was a place where you you were put there on purpose so you felt like you belong instead of you know being put in a random class of kids that seemed a little more meet up by chance where in a good program they really did pick you to be there.
Speaker 11: [00:12:44] Right. You had as you were had something some spark that they saw. OK so we go through middle school. Is there a separation or do we stay in contact. We
Speaker 17: [00:12:55] stayed in contact because we lived in. We have county schools in Kentucky and so all of the kids from around the county went to the same middle school and high school.
Anitra: [00:13:05] We didn’t have a lot of different schools just different. What we’re learning is different from a lot of other school systems.
Stephen: [00:13:13] Oh yeah we have because they were small we have 20 20 schools in our county alone 20 separate all completely separated completely. It’s pretty expensive. All right how about you Nick what was it when was it that you saw something. Where was that spark went. What year was it.
Stephen: [00:13:31] You know it was it was after my first marriage and you know we both went our separate ways went to college got married to different people. And when I came back from college I got a job at a textbook publisher Thompson learning at the time is now engaged and a teacher was working there and it was no way. Serendipity you know. And you had no clue. I had no idea that she was working. I was thrilled to see a familiar face because everyone else was you know and it wasn’t the happiest day of my life. Go into a cubicle. To answer the phone. It was like a little boy. And here’s an familiar face. It
Stephen: [00:14:07] was wonderful. Did that help you get the tip.
Stephen: [00:14:11] Did you see her on the way in when you were interviewing not not during the interview but when I was first walking to my desk I walked right past her and saw her and this is great. You recognize her immediately. Absolutely. No kidding. How about you and teacher Yeah.
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