It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Jennifer Filzen’s Previous Episodes HERE.

Key Talking Points:

• Rock Star Summit
  • Interactive workshop- comedy improv class based around customer service
    • Think on your feet at the moment, acknowledge it and become flexible
  • Encouraged spouses to attend- the purpose of the summit is to save your marriage, need to have spouses on board for goals  
  • Vision boards
• Author of “What Dancing Taught Me About Running A Successful Business”
  • Want your team at the shop to move like poetry in motion- teamwork, and trust
  • Remove mystique that men don’t dance
  • Clarity, confidence, and certainty, teamwork, timing, and technique- selling and dancing
  • Frame and connection- feel where your partner is leading you
  • Commitment from one side of the body to the other
    • Example: Walking down the street: committing to shifting weight from side to side
    • Commit yourself to work on the business and move forward while creating momentum

Resources:

• Thanks to Jennifer Filzen for her contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
• Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. The event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. More than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals from 135 countries are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com