Nicole chats with Ian Turvill, CMO, Freeborn & Peters, LLP.
Brief intro: You’re not selling to people, you’re not selling yourself, you’re demonstrating your capabilities.
Habits that lead to success: Persistence – without being overbearing.
Growth strategy: Understand your client as a business person and understand the challenges within their business.
Tactical best practices: Niche and get the business for which you’re best suited.
Millennial, Mobile, Global: Do great work; maintain the connections you made in law school; pick a niche and build a reputation and intellectual capital in that niche.
Last word: If you’re passive around biz development you’ll never have control.