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Your Salon Is Not as Irreplaceable as You Think
Episode 30123rd September 2022 • Salon Owners Collective • Larissa Macleman
00:00:00 00:35:00

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What do you want your Salon to be known for?  Why should a client choose your Salon over the one down the road?   These are the questions you need to ask yourself if you want to stand out from the rest and ensure clients choose YOU and always return… After all, we all BASICALLY offer the same thing, right?!   Thinking back to my early Salon days, I remember sometimes feeling like I had to do all the things and serve all the clients to ensure they had nothing short of the best experience.,After all, I had 7 salons within walking distance, so I felt like I needed to take what I could get…those clients were valuable, right! I would spend my days putting out fires, taking on extra clients, and doing the absolute most to ensure everyone in the room was happy.   But then I realised, this isn’t sustainable. It was exhausting, overwhelming, and funnily enough, didn’t bring more clients through the door… Janine Jarman aka the Queen of Perms, is the founder of Curl Cult, a product that has changed the technology and science behind perms. With over 20 years of experience in the industry as a hairstylist, educator, Salon Owner, and now CEO, Janine knows what it takes to  create a unique product offering that people LOVE and will always purchase.  What is special about Janine’s success is that she offers a service that is not only scalable but one that solves an immediate problem for her clients. This means her service and Salon itself, are irreplaceable.  Janine is going to share with you her hot tips on how to make your Salon irreplaceable so that your clients always choose you over the one down the road.  

Here are three reasons why you should listen to the full episode:

  1. Discover why your clients are choosing the Salon down the road
  2. How to make your Salon irreplaceable
  3. Learn strategies to ensure clients always return

Inner Salon CEO Snapshot

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I'd like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!

Resources:

CLICK HERE to listen to Traction by Gino Wickman CLICK HERE to listen to Deep Work by Cal Newport CLICK HERE to listen to The Big Leap by Gay Hendricks CLICK HERE to follow Janine on Instagram  CLICK HERE to check out Curl Cult CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group