Your story is highly valuable — to your business, your marketing. If you are a small business owner in an equine, pet and animal-based industry, YOU are very much your business. Your story is essential to help your audience feel connected to YOU and your business. Consumers who connect with your business are more likely to want to hear more from you and engage services when they feel connected to you and the business you represent. Join Cara and Kim as they share the BIG THREE to using your story as a path for those you serve.