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Hi there.
Speaker:It's Sue.
Speaker:And thanks for joining me for tips and talk day.
Speaker:These are bite-sized topics that I pull from community questions and
Speaker:things that I'm observing in the world of handmade small business.
Speaker:If you'd like to submit a topic,
Speaker:DME, over on Instagram at gift biz unwrapped,
Speaker:let me cut to the chase.
Speaker:I'm not a betting girl,
Speaker:but if I was,
Speaker:I think I'd win this wager.
Speaker:I'm placing my bet that you are full of BS.
Speaker:And not only that,
Speaker:I'm here to convince you that you should be showing that
Speaker:you're full of BS to your community too.
Speaker:I've got you totally confused now.
Speaker:Right? I heard this BS statement from Allie love.
Speaker:My favorite Peloton spin instructor.
Speaker:The reason I connect with her is she's so grounded in
Speaker:her thinking clearly loves and seeks out the fun in life.
Speaker:And he has morals that align with mine and tells it
Speaker:like it is when she told me and my virtual spin
Speaker:class that we were full of BS.
Speaker:My first instinct was to say,
Speaker:not me.
Speaker:I mean,
Speaker:I know others who are,
Speaker:but I don't really see it in myself.
Speaker:As we continued spinning.
Speaker:And Allie continued talking,
Speaker:I spun faster,
Speaker:breathed harder.
Speaker:And when I was done stood prouder because she convinced me
Speaker:that I am full of BS.
Speaker:And that's what I'd like to pass on to you.
Speaker:Now, I want you to believe that you are too,
Speaker:from the soles of your feet,
Speaker:to the top of your head,
Speaker:you are full of BS.
Speaker:You see BS stands for big stuff,
Speaker:not what you thought.
Speaker:I know big stuff you that's right.
Speaker:You have big ideas,
Speaker:big dreams,
Speaker:and can achieve big things.
Speaker:Do you recognize that you've already done this?
Speaker:If you've gotten an educational degree of any kind,
Speaker:learn to play an instrument or experienced success in a sport,
Speaker:your big stuff.
Speaker:If you've been hired for a job,
Speaker:helped a friend in trouble volunteered for something,
Speaker:your big stuff.
Speaker:If you are,
Speaker:or have been someone's chosen partner or raised a child,
Speaker:then you're definitely big stuff.
Speaker:If you step out of yourself for a minute and reflect
Speaker:on what you've done to this point in your life,
Speaker:you'll see that there's a lot of BS there.
Speaker:Congratulations. As you listen to me now,
Speaker:and I'm making the assumption that you're here because you're considering
Speaker:or have started a business around your handmade skills.
Speaker:Let's talk about how you are already big stuff.
Speaker:With this first,
Speaker:you have creative talents that not everybody in the world,
Speaker:possesses, you've invested time and energy into perfecting the items that
Speaker:you make.
Speaker:Perhaps you've taken classes to learn your advanced techniques,
Speaker:or you've invested in the proper equipment and learn the right
Speaker:materials to use for the best results.
Speaker:You've also,
Speaker:here's the best one,
Speaker:added your own layer of individuality and style to your handmade
Speaker:products. You can't get around to putting part of you into
Speaker:anything that's handmade.
Speaker:And that's what makes it so special.
Speaker:I'm thinking you're probably with me up to this point.
Speaker:Now let's get to the hard part showing the world that
Speaker:your big stuff,
Speaker:so it can help you grow your business.
Speaker:What does that mean?
Speaker:Exactly. Part of this,
Speaker:yes is tooting your own horn,
Speaker:but it's mostly just getting out in front of people and
Speaker:being you.
Speaker:There's no need to reinvent yourself or put on a facade
Speaker:because you think you're not worth the attention.
Speaker:We've already established that your big stuff.
Speaker:The truth is that the attention you attract is dependent on
Speaker:being you and the degree at which you're willing to put
Speaker:yourself out there in a genuine way and show who and
Speaker:what you are.
Speaker:Your BS.
Speaker:This applies to small business owners.
Speaker:Most we don't have millions of dollars to promote a brand
Speaker:identity. Not yet.
Speaker:Anyway, not like a company like Spanx where just hearing the
Speaker:name. It brings you to an opinion of the product that's
Speaker:been achieved through messaging and imagery that we've seen consistently for
Speaker:years, as they've grown into what they are today,
Speaker:our way of accomplishing the same BS notoriety in your small
Speaker:sphere of customers and potential customers is by opening up the
Speaker:curtain and showing people you,
Speaker:because this bears repeating what makes you big stuff is that
Speaker:you're genuinely being and showing you who you are.
Speaker:How can I explain this to you better here.
Speaker:Let me go with this.
Speaker:Let's say you're looking for a necklace for a friend's birthday.
Speaker:You search online and find something you like from Bethany's bead
Speaker:works. You don't know Bethany,
Speaker:but you like her items.
Speaker:Her reviews look good,
Speaker:but you want to look around just a little bit more
Speaker:to confirm that this is the best choice.
Speaker:Then you run into specialties by Samantha.
Speaker:You've seen her before.
Speaker:You've watched her on Instagram.
Speaker:Even, you know that she's got a cute little golden retriever
Speaker:puppy, and you've even seen her making her jewelry.
Speaker:I mean,
Speaker:you don't know her personally,
Speaker:but you feel like you do.
Speaker:And look,
Speaker:she also has a perfect gift solution for your friend.
Speaker:So based on these two options,
Speaker:who are you going to choose?
Speaker:Bethany, who you don't know or Samantha,
Speaker:who you feel more connected to?
Speaker:I think the choice is obvious.
Speaker:How about if you've ever been in a direct message conversation
Speaker:with someone don't you feel more connected and interested in supporting
Speaker:that person?
Speaker:Even if the interaction happened months ago,
Speaker:I know I do.
Speaker:This works even better in person,
Speaker:which is why I'm such a huge fan of in-person networking
Speaker:or selling at craft shows.
Speaker:In addition to you having your online presence,
Speaker:when you're in person,
Speaker:you can have a genuine one-on-one interaction,
Speaker:even if it's only for just a few minutes in just
Speaker:that short time a relationship has been started.
Speaker:If you do craft shows already,
Speaker:you know what I mean?
Speaker:Some of your customers come back just to see you,
Speaker:right? These are the types of things that happen when you
Speaker:get out of your own way and allow yourself to believe
Speaker:that you are full of BS.
Speaker:And then you take the steps to show up as big
Speaker:stuff to showing up as big stuff in the way that
Speaker:I'm describing doesn't mean being overly boisterous,
Speaker:egocentric, or aggressive.
Speaker:It means recognizing the greatness in you and letting others know
Speaker:about it too.
Speaker:In providing this look into you,
Speaker:you're giving them confidence and validation that your products are the
Speaker:right choice that they can trust in you.
Speaker:And in turn they'll want to support you and your business.
Speaker:As Gary V says,
Speaker:dab, dab,
Speaker:dab, right hook.
Speaker:Have you read the book for us?
Speaker:It give a look at who you are,
Speaker:which gives a reason to like,
Speaker:and trust you.
Speaker:And then you offer a product that your audience wants and
Speaker:then right.
Speaker:Hook they buy.
Speaker:So here's your homework for today.
Speaker:Set 15 minutes aside and think about how you really are
Speaker:full of BS and then get up on your stage and
Speaker:show us what you've got.
Speaker:Big stuff.
Speaker:That's a wrap.
Speaker:I'm a get to the point kind of girl.
Speaker:And this is what you can expect from these quick midweek
Speaker:sessions. Now it's your turn go out and fulfill that dream
Speaker:of yours.
Speaker:Share your handmade products with us.
Speaker:We want them,
