Are you thinking of pitching a story around your pet business or products and not sure how soon you should get in touch?

This month is Christmas in July, an annual event where brands large and small showcase Christmas offerings.

It’s a reminder that if you’re thinking of pitching anything related to Christmas you need to start thinking about promoting it now.

And whatever story it is you’re thinking of contacting the media about, how successful you will be does depend on your planning.

How early you need to pitch depends on a lot of different factors but the key message is…

You can never pitch too early!

Here are the key timings and topics covered in this episode:

1.26 - Why journalists are thinking about Christmas now.

2.30 - How an article I pitched in January to the Puppy Post has only been published this week.

5.20 - How Roz landed a piece in Puppy Post from my PR challenge.

6.02 - What to do if you are pitching a news story.

7.13 - Bournemouth beach example.

9.02 - What do do if you're pitching a business story.

9.40 - How early to pitch for a product round up story.

11.40 - How Kim from Leo, Charley and Me landed a piece in a Spring product round up in January.

12.40 - How early should you pitch for a charity event.

12.50 - Case study Dominic Hodgson's Tour De Rescue.

14.50 - How early to pitch for a launch of a new product or service and ideas to make your launch more appealing.

17.31 - How soon should I pitch a story around an awareness day?

17.51 - Case study Kerry Jordan - National Dog Photography Day.

19.16 - How it's never too soon to pitch with feedback from journalists Matilda Bourne and Jenny Stallard, founder of Freelance Feels.

20.00 - Information on my free PR challenge starting in September 2020.

Links mentioned in this episode:

The Puppy Post online magazine: www.puppypost.co.uk.

Download the latest magazine: Issue 4 - July and August

Sign up for the next PR challenge in September here: PR challenge

Learn about Kim from Leo, Charley and Me. Leo, Charley and Me 

Learn about the Tour De Rescue story at Dominic Hodgson on the Tour De Rescue.

Learn about National Dog Photography Day founder Kerry at www.furandfables.com. 

Learn about Jenny Stallard and Freelance Feels: https://www.freelancefeels.com/

Planning ahead? You can download my free Press Release Template here.

Other resources you may find helpful:

How to find the right journalist to contact

How to write a press release for your pet business

Seven easy ways to approach a journalist