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Bill Long MEMA CEO – Advancing The Business Interest of Our Industry [RR 499]
Episode 4997th January 2020 • Remarkable Results Radio Podcast • Carm Capriotto, AAP
00:00:00 00:30:09

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Bill Long is president and chief executive officer of the Motor & Equipment Manufacturers Association (MEMA)

Which represents the largest sector of manufacturing jobs in the US through its four divisions, the Automotive Aftermarket Suppliers Association (AASA), the Heavy Duty Manufacturers Association (HDMA), the MERA -the association for sustainable manufacturing and the Original Equipment Suppliers Association (OESA).

Long is a respected and highly recognized industry leader with more than 30 years of automotive experience in all sectors of the automotive industry. Long joined MEMA in 2012 to lead its AASA division before taking the top spot as MEMA President & CEO February 2019. Prior to joining AASA, Long served as president of Long Strategies LLC and as managing partner of BC Partners LLC, providing strategic planning, brand relevance and leadership services to the automotive industry. Long is most recognized for his 25 years at Echlin/DANA leading the company’s Engine Management Division and as Executive Vice President, North American Operations for Proliance International, a leading manufacturer of temp control and heat exchange products.

Long is also well-known in motorsports circles where he served as a corporate officer for NASCAR in Daytona Beach and as a top executive for the IndyCar Series and the Indianapolis Motor Speedway. Long served on the boards of the National Automotive Service Task Force (NASTF), Northwood University Automotive Aftermarket Advisory Board, Automotive Aftermarket Charitable Foundation and the Automotive Aftermarket Charitable Foundation. Board. Long is also a past chairman of the National Car Care Council.

Long was awarded the prestigious MEMA Triangle Award during his time at DANA and Northwood University’s Automotive Aftermarket Management Education Award, both recognizing his work in educating federal lawmakers and serving as a technical expert on issues concerning the industry’s access to vehicle on-board diagnostics and repair information. Long was honored with the Jack Arute Sr. Excellence in Motorsports Award for his contribution and dedication to the motorsports industry.

Talking Points:
  • MEMA- Motor and Equipment Manufacturers Association  115th Anniversary 
  • MEMA advances the business interest of our industry
  • Created trade association to move industry forward
  • Challenges-rate of accelerated change in the industry, vehicle data access 
  • Vehicle parts manufacturers represent the largest sector of manufacturing jobs in the USA- we have a powerful voice 
  • 77% value new car is generated by MEMA members 
  • OE suppliers are members
  • Bill met with the Vice-President of the United States in the White House this year 
  • A great economyUncertainty with tariffs but hopeful
  • Supports the right to own your data
  • It is getting tougher to get aftermarket parts brought to market because of encrypted software in many parts
  • EcommerceNeed qualified technicians to diagnose issues and problems 
  • Parts sales will continue to grow 
  • Link to


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