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Episode 27620th October 2022 • Course Building Secrets® Podcast • Tara Bryan
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In this episode, Tara shows the evolution of the Course Building Secrets® podcast and how having one can increase your reach and authority...all while having fun and enjoying the process.

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.

Check out my free Step-by-Step guide to building your online course. In it are the top steps and questions you need to ask before you get started. Check it out here: https://goto.taralbryan.com/step-by-step-guide

This group is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.

In this community, we are passionate about building learning experiences that produce results for our learners. We do that by building engaging, motivating, gamified, and learner-centered courses. We come up with ideas and strategies to ensure that our learners can thrive and succeed in our product.

To learn more:

Find us at https://www.Taralbryan.com

Here are two ways we can help you grow and scale your online course business:

1. NEED TO CREATE YOUR ONLINE COURSE?

Join LEARN ACADEMY - Learn Academy is the best Done-with-you Step-by-step Implementation program that will help you create, sell, and launch your online course. 

2. ALREADY HAVE A COURSE?

Join THE COURSE EDIT - The Course Edit is a program that will assess your current online course to take it to the next level. Maybe you have a course that isn't selling or one that people aren't completing (therefore not remaining customers) then it is time for THE COURSE EDIT



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Transcripts

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Hey, everybody I have had a lot of people lately asked me about

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this podcast. So I'm going to talk a little bit about podcast,

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how I started the podcast, what my initial intent for the

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podcast was, and a little bit about the direction in terms of

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where it's going to answer all the questions, so it's fun. I

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love that people have been asking a lot about the podcast.

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I was recently at a conference had 5000 people, it was a

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marketing conference, it was amazing. And went in, in fact, I

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know I owe you guys a little bit more kind of debrief from that

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conference. So I will work on that in future episodes. But I

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was at this conference in this guy, you know, he and I were

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talking and he's like, you know, tell me about your business. And

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so we were talking about it. And, and he said, Oh, you know,

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I see your tags as your you're a podcaster. What, what's your

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podcast? And he said, Well, it's of course, building secrets, of

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course. Right? And, and so he's like, Oh, tell me about your

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podcast. How did you get started, I really want to do a

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podcast, but but I just don't know, like, what to say, or how

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it works, or, you know, whatever. So he's like, tell me

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all about it. So I was talking to him about the podcast. And in

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his the questions he was asking, were super interesting. And so I

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want to replay part of that conversation that we had. But I

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also had a client talking to me about it the other day. And so

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again, it just, it keeps coming up with people are asking about

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it. So I want to dive into it a little bit with y'all. So I

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started the podcast. So Russell Brunson is one of my mentors.

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And he said, you know, you've got to publish, you've got to

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become visible, you've got to have people know you exist.

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You've got to stand for something, and start talking

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about your thing. So people see you as the authority in the

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space in your space, like, okay, great. Yep, I've been doing that

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for years. I speak at conferences. I, you know, speak

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at, you know, smaller venues, and people know me in, in my

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space as the course experienced person. So I'm like, Well, I can

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do that, like, that makes sense. Like, I'll just publish. And so

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I went down this rabbit trail of like, doing Facebook Lives and,

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and, you know, putting content out there, and it just never

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really felt fun and an effortless for me. And so,

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because it was a chore. It would, it's just not something

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that I did consistently. And so I really struggled with that as

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well. This is silly, and like, no one is watching it other than

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my mom, and you know, whatever. And why am I doing this? But

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Russell said, publish every day. And so I thought, Okay, well,

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I'll do this. But what what I didn't know at the time. And I

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think this is one of the biggest keys that I've learned over the

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last couple years of doing this, is that in order to publish

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regularly, there needs to be strategic intent. And what I

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mean by that is, there's got to be an actual reason why you're

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doing it and has to flow into helping people realize who you

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are, what you specialize in, what you stand for, and how you

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can help them. So it's not just like getting up and talking.

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It's it's there's there's a very specific process, and model and

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methodology you follow when you're out gaining authority.

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Right. And so, I think that when I first started this journey, to

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publishing, I didn't really understand that, right? It was

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just like, Oh, I just have to be visible, and I have to do a

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reel. And I have to do all the pointing and all the things. But

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I didn't know what I was doing. And it didn't have kind of the

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reason behind what was happening. But I knew I needed

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to get out there and start publishing. And for me at the

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time, it was a huge struggle. And women, you'll know exactly

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what I'm talking about ladies. But I couldn't get on video

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because my hair was never done, right. I have to go get my hair

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done. And then I would put all my makeup on. And then I would

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go in on video and it had to be like this big ordeal. Because I

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was coming from corporate, where everything that we did had to be

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professionally produced. It had to be, you know, you know, a big

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dog and pony show everything that we're doing. And so coming

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from that world, I really struggled with, oh my gosh, I

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need to do my hair and I gotta do this. I

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have three little kids. I don't have time for that. It seemed

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and I didn't know why I was doing it. Right. And so I felt

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like it just was too much. I wasn't enjoying it. And so I

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started to avoid it. So then I showed up at this conference

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years, a couple years ago. And when he said well, you have to

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publish but there are three different ways that you can

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publish. And I thought Okay, I'm interested in what are the three

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ways and he said, you know, podcasts so people can hear you.

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Video. So use YouTube to produce video, or to get video out there

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or you can write so you can do a blog or something like that. So

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okay, well, I've had a blog for years. So that's been fairly

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easy. So I can do that. But video is not my jam, because I

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literally, like set up the hair, the all the things like it was

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just insurmountable for me. I kept putting it off. But I said,

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Oh, podcasting, that's interesting. And, and I

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immediately said, well, that will work because nobody has to

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see me. And, and so that'll be great. And then the next thing

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was, well, what the heck am I gonna say nobody wants to listen

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to me. And here's what's interesting is that if you were

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to talk to, you know, any of my friends or colleagues, it'd be

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like, you're never at a lack of something to say. But at the

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time, and I don't know if you've ever dealt with this, but like,

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you know, be at the video camera, or a microphone or

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whatever it like comes to your face, like a video camera, like

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you stand in front of it. And then all of a sudden, you just

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go, right? I have nothing to say, I don't know what I'm

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talking about. Like, I can get up in front of a group of 5000

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people, no problem, but you put me in front of a video camera,

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and I'm like, raw, right? Same thing with a microphone is that

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I was like, Great, I'm gonna do podcasting. This is gonna be

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awesome. I don't have to do my hair. And I did my very first

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episode, I think I did, like 20 different takes, right. And it

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was just talking about my story. And like, who I was, and

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whenever I needed 20 takes, and I was like, Oh my gosh, this is

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not gonna work. Like, how am I going to do this. And, and so

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what I did is I literally spent probably the first six months at

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least, maybe more thinking, I'm just going to show up and

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record, I'm not going to have a plan, I'm not going to worry

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about keywords, I'm not going to worry about you know who's

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listening and might worry about any of that, I literally am just

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going to get in the habit of showing up and recording and

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talking about what's going on either with my clients or what

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I'm working on, or tips and tricks like I talked about in

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this in this podcast, I'm literally just going to do that.

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And better yet, I'm going to just do it on my own terms, I'm

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going to do it while I'm running, I'm going to do it

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while I'm in the car, I'm going to do it while I'm walking

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around, I'm going to do it in my office, I'm going to I'm just

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not even going to worry about the sound production, how you

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know, I'm not going to edit it, I'm not going to do any of those

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things. I'm just gonna start recording. And when I was

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talking to this guy, he's like, he's like, what you didn't have

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a team you didn't start with like a huge budget, you didn't

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like get all new equipment. And I said no. Because that wasn't

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the purpose, the purpose for me was to become visible was to

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find my voice. So I felt confident and comfortable being

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out there talking about what I am passionate about, and how I

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can help people. And, and hopefully, hopefully, if you're

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listening to this, you found value, but give tips and tricks

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and things that that I'm seeing that are happening in the

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industry that will help other people, even if they're not my

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customers and, and find a way to get out there that felt

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authentic and true for me. And so literally, I spent, like I

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said, I spent a lot of time doing that. And then and then

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they finally got to the day where I was like, Okay, I feel

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pretty comfortable with this. I am having a blast. I still I

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love talking to you all via this podcast and sharing what's going

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on with our clients with different things that we're

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planning with different ideas or just things that that I feel

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people need to hear that they don't hear enough. And, and, and

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so, and so I got to the place, I was like, Okay, now I'm going to

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start actually doing this for real right, I'm actually going

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to do all the things I shouldn't be doing around podcasting.

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Right. And, and insert to produce it. And in so, you know,

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so again, the other part of the conversation was okay, well, so

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what did that look like? What was that transition?

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And how did you stay true to what you love to doing? Which

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was you know, just making it simple and easy and helping

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people without worrying too much about it. And in the bottom line

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is is that I really was intentional about it. Right. I

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was really intentional, which sometimes bothers my team, but

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it was really intentional about I have to love this. I have to

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feel like I'm connecting with people. And that first and

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foremost, that that, that I'm having fun, I'm getting

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something out of it, because if I don't, then I won't do it.

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And, and to me that that is the most important thing is just

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being able to be consistent and being able to do it and enjoy

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it. And hopefully along the way, it helps some people thrive and

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it helps get my message out there in a bigger way. And then

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we and then we looked at it, we said, okay, so So that's great,

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you do your thing, here's how we can up the production value,

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here's how we can, you know, really spend a little bit more

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time planning and, and, and being intentional about what

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we're doing. So we started doing guest interviews, which was

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super fun, and I love doing them. If, by the way, if you'd

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like to be a guest on the podcast, just reach out and let

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us know, we would love to have you be a guest on the podcast,

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which is so fun to hear what other people are doing, how

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they're growing their businesses, what their struggles

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are, how they can help other people. I love it, it's so much

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fun. And and so that is a way that we use not only to give our

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audience variety, but also to use it to grow our visibility,

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right. So if we have a guest speaker, that guest speaker

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shares it with their audience and the audience starts

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listening to, to the podcast. And, and so it's just a really

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organic, lovely way to get more visibility and be able to

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connect with more people, which is, which is what I love. And

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and so we started to do that. Going back to this conversation,

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this guy's like, Oh, how I just like I'm so excited to start a

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podcast, I just don't know how to start. And I said, go outside

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right now and sit down. And, and just like record your first

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episode, write, you know, write some bullet points of what your

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story is, who you are, and what the podcast could be about. And

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just record it. Because the reality is, is that it's just

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about getting started. That's the hardest part for anything,

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is to just get started. So my advice to him literally was just

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go out and record. And unlike me, it may take you 20 takes, it

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may take you a year of sort of doing it without telling anybody

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that you're doing a podcast, too, to kind of get get your

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rhythm with it. But I'm, this is episode, almost what like to add

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something. And I would not have done the first 200 and some 70

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Something episodes if I wouldn't have gotten started. And we're

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just getting, we're just getting going right? Like I see this

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podcast being something that lives for a long time and just

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gets bigger and bigger as we have more guests as we uncover

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more helpful tips and tricks and different things that will help

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people not only grow their online courses, or online

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programs, but really grow their whole online education empire,

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right? Like how do you grow a successful online product

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business? product being courses or programs or, you know,

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coaching or whatever it is that you're doing to help your

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people? How do you do that in a way that helps you show up, help

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your people and ascend them to your next offer, like I I am

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just getting started. And we're just sort of cruising the

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surface on all of that. And so I'm excited about more things

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that we're sharing with you all in this community to help help

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you see behind the scenes help you see what's working for some

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people are not working for other people and how you can avoid

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those mistakes as we go through this process. So there you go.

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Just a little bit of a taste of kind of the conversations that

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I've been having. But it is one of the easiest ways to gain

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authority and visibility in your market. Like I said, I was

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talking to a client the other day and and he's like, Well, how

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do I get out there? How do I how do I get people to be able to

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see that I am an expert and I have something to offer and I

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said you have to publish. And for him again. He was like, Oh,

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well, podcasting would be super easy. I'm like yes. Do

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podcasting if that's what you feel like it's easy. Some people

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think videos easy. Some people think writing is easy. Everybody

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has a different method that will work for them. The key is to get

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started so you have a place to send people, right because now

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if somebody's like Well tell me you know, how can I find out

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more about you? How can I find your stuff and and and

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experience kind of what what your style is 100% I say go to

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the podcast. Go to quintupling secrets.com If you watch or

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pinch, listen to any episodes you're interested in, you'll get

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a sense for my style, you'll get a sense for how I coach, and

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what I believe in. Because this platform provides me the

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opportunity to share with you what is happening in my world,

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around helping clients helping customers, and even packaging my

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own stuff it has we're growing and scaling it. And looking at

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it, what that looks like, what are the trends in the market? In

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the marketplace? And how, you know, what are we looking at, we

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are out every single day researching online courses,

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online programs, creating experiences online, creating an

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online business, how to market your business, how to sell your

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business, how to how to, you know, launch your, your program,

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we are out doing the research every single day of what's

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working and what's not working. And so, like, you don't have to

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bother, and you don't have to do that. Most people. This is not

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in their wheelhouse. This is not their expertise. This is our

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jam. This is what we do every single day. And so, you know,

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I've always said that from day one of working in the learning

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and development industry is is our clients. This is not their

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specialty. This is our specialty. Theirs is to get

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their expertise out in the world to get their thing cookin and we

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are the ones that are there to help make sure that they're

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successful. And so there you go, hopefully this serves you. So if

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you are interested in starting a podcast, it is not a program

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that I offer. But let me know because I would be more than

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happy to you know, to talk more about this kind of the nuts and

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bolts of you know, the equipment that I use and how I do it and

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and what it looks like at the end of the day. Just kind of put

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the pieces together to make all of this tick. So let me know and

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I would be happy to talk a little bit more about that.

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Alright, until next time, have a great day.

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