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163: The Simple Habit That Expands Your Influence and Boosts Your Career with Jeff Brown the Author of “Read to Lead”
25th August 2021 • The Beyond Adversity Podcast with Dr. Brad Miller • Dr Brad Miller
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Author and podcaster Jeff Brown is Dr. Brad Miller’s guest on Episode 163 of the Beyond Adversity Podcast.

Jeff Brown is a speaker, author and consultant who, after many years as an award winning broadcaster was downsized out of a job.  He then started the “Read to Lead Podcast” which is a four time best business podcast nominee. On the “Read to Lead podcast” he has interviewed great authors such as Seth Godin, Michael Hyatt and Alan Alda each week, 

Jeff leads in person and virtual workshop training helping executives and teams, install a culture or reading for success within their organizations,

Jeff’s new book is called “Read To Lead: The Simple Habit That Expands Your Influence and Boosts Your Career.”

The book is available at readtoleadbook.com and if you purchase before August 31, 2021, there are almost $500 of bonuses, including the audio book, which are there for you.

In Episode 163 Jeff talks with Brad about how reading was almost educated out of him in school and how his love of reading was rekindled in the workplace through a leader in his organization who valued the power of reading and how Jeff then applied his reading to success in the workplace.

Jeff share how people innately know reading is good but often neglect reading because they haven’t leveraged the why and how and the practices of reading.

He then goes on to share many of the processes describes in the book which address these concerns such as:

  • Understanding the many benefits of reading.
  • Schedule a time to read and protect it.  
  • The power of small steps in reading.  
  • Reading strategically for what you want to get out of a book.

Moreover, Jeff talks about the power of reading to speak to any adverse event in your life and how to start and benefit from an intentional and consistent practice of reading.

Episode 163 of The Beyond Adversity Podcast will give the listener powerful and practical processes to make your life better through reading.

The Beyond Adversity Podcast is all about helping people to navigate adverse life events and emerge to a life of peace, prosperity and purpose and is published weekly by Dr Brad Miller at DrBradMiller.com who is devoted to helping people to “Grow Through What You Go Through.”


https://readtoleadbook.com/

https://readtoleadpodcast.com/

TWITTER @thejeffbrown 

LinkedIn @brownjeff 

INSTAGRAM @thejeffbrown 

FACEBOOK @readtoleadnation 

Transcripts

Brad Miller:

Dr. Brad Miller here with you, my friends on the

Brad Miller:

beyond adversity podcast where we look to help you to navigate

Brad Miller:

adverse conditions in your life to achieve your life peace,

Brad Miller:

prosperity and purpose is our privilege today to have a great

Brad Miller:

author with us a first time author but a great author

Brad Miller:

nonetheless. His name is Jeff Brown. He comes from the world

Brad Miller:

of radio originally, and has been in podcasting for the last

Brad Miller:

several years. He is an award winning radio producer and

Brad Miller:

personality. He formerly had a nationally syndicated Morning

Brad Miller:

Show. But after about 25 years or so, but eight years or so

Brad Miller:

ago, he transitioned into the world of podcasting, and became

Brad Miller:

boss free in his life. And he has a nominee for the best

Brad Miller:

business podcast. And he's been privileged to interview hundreds

Brad Miller:

of great leaders, including Seth Godin, Simon Sinek, john

Brad Miller:

Maxwell, Liz Weissman, Dr. Henry cloud, several others, including

Brad Miller:

Alan Alda. I also know him as a as a personal mentor, and the

Brad Miller:

husband of a wonderful woman named Annie, and kind of the dog

Brad Miller:

dad of a couple of cool little dogs. And also importantly, in

Brad Miller:

my life, at least, an Indianapolis Colts fan. So

Brad Miller:

Welcome to Beyond adversity, Jeff Brown.

Jeff Brown:

Well, thank you, Brad, for for having me. It's a

Jeff Brown:

thrill to be here. And I appreciate the invitation very,

Jeff Brown:

very much.

Brad Miller:

So good to have you with us. I mentioned that you

Brad Miller:

are a first time author. And your book is called read to read

Brad Miller:

to lead and you have a co author, Jesse was iski. And but

Brad Miller:

we're talking to you today. And we just love to hear some more

Brad Miller:

about the book and about you and your journey here. But I want to

Brad Miller:

start in this kind of a place that may be a little different,

Brad Miller:

perhaps, I'm not sure if you've spent much time in elementary

Brad Miller:

school classrooms recently. But over the years, my I've been in

Brad Miller:

various parent teacher conferences and things like

Brad Miller:

this. And it seems like in every elementary school classroom,

Brad Miller:

there's a big poster on the wall that says reading is

Brad Miller:

fundamental, with an emphasis on the fun like an underlined and

Brad Miller:

bolded out word fun. And then fundamental. So we're gonna get

Brad Miller:

into your story a little bit. But what do you think, makes

Brad Miller:

reading fun? and fundamental? Or perhaps not? Because a lot of

Brad Miller:

people have struggle with reading?

Jeff Brown:

Yeah, I think a lot of people who don't read and

Jeff Brown:

that's that's most of us, unfortunately, most of us in the

Jeff Brown:

US don't read in part because they're not aware, like I was

Jeff Brown:

not aware for so long, that there are actually books out

Jeff Brown:

there that they would love to read, they just haven't been

Jeff Brown:

able to find them yet. So often in school, we grow up having to

Jeff Brown:

read things we don't want to read about subjects we're not

Jeff Brown:

interested in. That's just the way the education system has

Jeff Brown:

been designed. And in my view, no offense to educators. It's in

Jeff Brown:

need of an overhaul. There's a lot of industries in need of an

Jeff Brown:

overhaul these days. And that's just one of them. I teach my

Jeff Brown:

sister is an educator and a great one. But, you know, I went

Jeff Brown:

from having this love of reading as a child, that my mother

Jeff Brown:

instilled in me to having the desire to read, I would argue

Jeff Brown:

educated out of me, then not until my early 30s rediscovering

Jeff Brown:

a love for reading and I rediscovered that it became fun

Jeff Brown:

and fundamental to my career. Because I discovered there were

Jeff Brown:

books out there written about topics that I wanted to learn

Jeff Brown:

about and topics that interested me and people that interested

Jeff Brown:

me. And I find that when when you focus on reading books about

Jeff Brown:

subjects, you're fascinated by about people you're fascinated

Jeff Brown:

by, you'll never get bored with reading, reading will always be

Jeff Brown:

fun. Certainly, there's fiction, and you know, much of what I

Jeff Brown:

read is nonfiction. And I think fiction is great for, you know,

Jeff Brown:

sort of building your creativity, muscles and that

Jeff Brown:

sort of thing. But I really want to learn, I want to soak up

Jeff Brown:

knowledge, I want to take the things I'm learning and put

Jeff Brown:

those things into practice. And I do that primarily through

Jeff Brown:

reading biographies about people that I am fascinated by and

Jeff Brown:

about reading through reading nonfiction books on a number of

Jeff Brown:

different topics, you know, like personal growth and mindset and

Jeff Brown:

leadership and business and jobs and career entrepreneurship,

Jeff Brown:

etc. So I never get tired of learning new things about any of

Jeff Brown:

those areas. And it's why I've been able to maintain a

Jeff Brown:

relatively modest by some standards, pace of, you know, a

Jeff Brown:

book a week for for quite a number of years. So, thankfully

Jeff Brown:

that love for reading that was educated out of me has has made

Jeff Brown:

a comeback little less than 20 years ago and shows no signs of

Jeff Brown:

slowing down anytime soon.

Brad Miller:

Well, certainly That is the case not only

Brad Miller:

writing this book, but also, you know, the topic of your podcast

Brad Miller:

is read to lead. So you've obviously made some significant

Brad Miller:

transition. What do you think were some of the factors? You

Brad Miller:

know, you mentioned how he was kind of educated out of you, I

Brad Miller:

found that an interesting statement, because I think

Brad Miller:

that's relatively common, you know, that folks have some love

Brad Miller:

of reading in elementary years or whenever. And then as adults,

Brad Miller:

somehow it becomes less impactful or less important.

Brad Miller:

What were some of the factors for you that transitioned you

Brad Miller:

some of the actions that you either took or happened to you

Brad Miller:

that helped you lead you back to reading after being apart from

Brad Miller:

it for so long?

Jeff Brown:

Yeah, great question. I was working at a

Jeff Brown:

company at the time radio company, where the leader of

Jeff Brown:

that company understood the value of books and continual

Jeff Brown:

learning, lifelong learning. And so, you know, he sort of allowed

Jeff Brown:

himself in my view to get caught reading by staff, too. By that,

Jeff Brown:

I mean, he practiced and he allowed other people to witness

Jeff Brown:

that. And so when the time came, when he had the idea to start

Jeff Brown:

sort of an in staff in house book club, the reception was

Jeff Brown:

pretty positive, because that's something we saw him doing. We

Jeff Brown:

saw him bringing those ideas, he was learning to meetings and saw

Jeff Brown:

his enthusiasm for reading. And so when he offered to supply

Jeff Brown:

books for us, and bring us together once a week to talk

Jeff Brown:

about books were reading together, most of us were pretty

Jeff Brown:

excited about that idea. And even even me, someone who at

Jeff Brown:

that point wasn't doing a lot of reading was excited about that.

Jeff Brown:

And so one of the first books I remember reading was Seth Godin

Jeff Brown:

purple cow, I was desiring to learn more about marketing

Jeff Brown:

anyway. And so you know, that book just hit me at the perfect

Jeff Brown:

right time. And as I read it, I absolutely loved it fell in love

Jeff Brown:

with reading all over again, thanks, in large part because of

Jeff Brown:

this leader, Matt, and Seth, coming together, though they've

Jeff Brown:

never met, they came together to help, you know, sort of reignite

Jeff Brown:

my love for reading the stars and planets aligned, if you

Jeff Brown:

will. So, as I began to read more and more, that was just the

Jeff Brown:

starting point, I began to see opportunities come my way that

Jeff Brown:

weren't coming to other people, colleagues and others in my

Jeff Brown:

industry. And I attribute that sort of, you know, hockey stick,

Jeff Brown:

type projectory of my career, beginning, because of that

Jeff Brown:

habit, I was practicing that nobody else around me was really

Jeff Brown:

practicing. And that being intentional and consistent

Jeff Brown:

reading. So as I began to practice that more and more, I

Jeff Brown:

saw more and more opportunities come my way that

Brad Miller:

Jeff, you mentioned about how you basically had Seth

Brad Miller:

Godin as a kind of a virtual mentor through a book. And then

Brad Miller:

also you had a mentor, who led you into who by example, was

Brad Miller:

reading and so what, tell us a little more about that situation

Brad Miller:

in the workplace, how that impacted you.

Jeff Brown:

Yeah. I had a leader was fortunate enough to have a

Jeff Brown:

leader who understood the value of lifelong learning and was

Jeff Brown:

practicing that himself. And we were able to see that practice

Jeff Brown:

to see that he was in his office a lot of times reading a book, I

Jeff Brown:

remember the first time seeing that and thinking, why is he not

Jeff Brown:

working? Why is why is he Why does he think it's okay to read,

Jeff Brown:

while he's at work to be doing that on his own time. I mean,

Jeff Brown:

that's how limited thinking was at the time he it was all about

Jeff Brown:

making himself a better leader and a better employee for the

Jeff Brown:

organization. But over time, I kind of came around to realizing

Jeff Brown:

that and it wasn't long before he offered the rest of us an

Jeff Brown:

opportunity to learn from the same books he was learning by,

Jeff Brown:

you know, buying books for the staff and urging us to come

Jeff Brown:

together every week to talk about the books that we were

Jeff Brown:

reading together. And then the first book I remember, reading

Jeff Brown:

in that group was purple cow by Seth Godin, that was sort of my

Jeff Brown:

reintroduction into nonfiction. Not having really spent any time

Jeff Brown:

in nonfiction. For the entirety of my adult life. I fell in love

Jeff Brown:

with that book and fell in love with Seth and his work. And that

Jeff Brown:

just reignited in me a love for reading that has not ended that

Jeff Brown:

was 1819 years ago, and it continues to this day. And as I

Jeff Brown:

began to practice this habit, consistently and intentionally,

Jeff Brown:

I began to see the doors swing open for wonderful opportunities

Jeff Brown:

for me as an employee of that organization and outside the

Jeff Brown:

organization that I don't believe ever would have come my

Jeff Brown:

way had it not been for practicing that habit on a

Jeff Brown:

regular basis.

Brad Miller:

So I just think it's awesome that you had your

Brad Miller:

you know, your personal mentor, if you will, within the

Brad Miller:

organization, but also the virtual one through through

Brad Miller:

books. And I think that's an important distinction. However,

Brad Miller:

they really through books, you can be mentored through Socrates

Brad Miller:

and Plato and Lincoln, anyone for the past, as well as

Brad Miller:

contemporary thinkers as well. You could speak into your life

Brad Miller:

that led you to do This and to lead you to be back into reading

Brad Miller:

some more. Then what were some of the impacts of that? what,

Brad Miller:

how, what was some of the results of that? How did that

Brad Miller:

you've? The second part of your book is the leadership part. How

Brad Miller:

do they influence your career, your leadership, your your

Brad Miller:

application of your career and what you do now?

Jeff Brown:

Yeah, early on, in that period of time, when I

Jeff Brown:

began reading, as I mentioned, I began getting lots of

Jeff Brown:

opportunities to do things others weren't getting the

Jeff Brown:

chance to do. And that started with speaking with getting up in

Jeff Brown:

front of other factions within the company, I was experimenting

Jeff Brown:

based on what I was reading, I was experimenting with marketing

Jeff Brown:

ideas, I was experimenting in the areas of social media,

Jeff Brown:

social media was was new at the time, this is in the mid 2000s.

Jeff Brown:

And on into 2008, when Facebook was sort of making itself

Jeff Brown:

ubiquitous. And as a radio company, we were trying to

Jeff Brown:

figure out, you know, what do we do with this? How do we leverage

Jeff Brown:

these tools, more intimately connect with our listeners. And

Jeff Brown:

so I was reading books on these topics, and begin practicing

Jeff Brown:

what I was reading the things that I practiced and experiment

Jeff Brown:

with that didn't work people quickly forgot. But the things

Jeff Brown:

that I tried that work, people noticed. And so I was asked to

Jeff Brown:

then, at a national level, speak to all of our operations

Jeff Brown:

directors and share with with them when I was learning, I was

Jeff Brown:

asked on a national level to speak to our entire sales team

Jeff Brown:

about how to leverage some of these tools and what they were

Jeff Brown:

doing. And that eventually led to the president of the company

Jeff Brown:

at one point, decided he had wanted to land on a new vision

Jeff Brown:

for the next 10 years from 2010 to 2020, is 2020 vision, he

Jeff Brown:

called it and he was going to be like a good leader does he was

Jeff Brown:

going to be visiting several of the radio stations to get input

Jeff Brown:

from local stations as to what that vision should, should

Jeff Brown:

include contain. And so my leader, the gentleman who had

Jeff Brown:

started this book club, went came to me and said, I want you

Jeff Brown:

to be the one that presents on our stations behalf as to how

Jeff Brown:

you think our direction should go these next 10 years, which

Jeff Brown:

was itself an honor. And I attribute that again, to a lot

Jeff Brown:

of what I was doing with regard to reading. And so I put that

Jeff Brown:

presentation together, ran it by my boss, he signed off on it

Jeff Brown:

presented to the president of the company, and our staff when

Jeff Brown:

he came by. And that led to two major things. One is he then

Jeff Brown:

invited me to come to Colorado Springs to the home office and

Jeff Brown:

present to the executive something that rank and file

Jeff Brown:

employee had never done before. That that same presentation. And

Jeff Brown:

then later when he would go to put together his communication,

Jeff Brown:

his presentation for this 2020 vision once it was finalized,

Jeff Brown:

and communicated to the rest of the world. He asked me to build

Jeff Brown:

that presentation for him after seeing what I had done. Now the

Jeff Brown:

presenting I was doing and the presentations I was creating, I

Jeff Brown:

had never really done presenting much for everything I was doing.

Jeff Brown:

I was learning from books, both delivery and content, and how to

Jeff Brown:

present what your what your what you had to say, I learned all

Jeff Brown:

that from the books I was reading. And so it was again,

Jeff Brown:

books and the reading I was doing that made all of those

Jeff Brown:

things possible. And no one not one single person I worked with

Jeff Brown:

in that entire company was seeing opportunities come their

Jeff Brown:

way. Like this I was the one person that I know of that was

Jeff Brown:

reading on an intentional and consistent

Brad Miller:

level transformation took place

Brad Miller:

opportunities that came plays as a direct direct result of your

Brad Miller:

reading and application of your reading to in your workplace.

Brad Miller:

And so that's a part of the key here is the when we read stuff

Brad Miller:

to comprehend into to use it and to allow it to be a change agent

Brad Miller:

in your life. And so I want to visit with you just a few

Brad Miller:

minutes here, Jeff, about this whole matter of you know, when

Brad Miller:

people get stuck in whatever they need to you know, adversity

Brad Miller:

is some situation people get stuck, I believe, and they have

Brad Miller:

to take actions to get out of but that transformation is more

Brad Miller:

than just an intellectual thing. I believe intellect is a part of

Brad Miller:

it, to tell us what about how reading in your case? What other

Brad Miller:

other people's cases can be transformative of the mind, the

Brad Miller:

spirit, the emotions, how do you think reading can be

Brad Miller:

transformative on deep, deep, deep levels?

Jeff Brown:

Yeah, a lot of ways. The cool thing is, is whatever

Jeff Brown:

you're facing, whatever the issue is, be it health related,

Jeff Brown:

like you were talking about or being some hurdle you're trying

Jeff Brown:

to overcome, you're not likely to be the first person to have

Jeff Brown:

had that struggle to experience that struggle. And the other

Jeff Brown:

thing to realize is that more and more often than not more

Jeff Brown:

likely than not someone else who's been up against that same

Jeff Brown:

struggle has written about it has come on the other side of it

Jeff Brown:

and written about their experience having come on the

Jeff Brown:

other side of it and how they did it. And so virtually no

Jeff Brown:

matter what you're facing, what hurdle, what problem, what

Jeff Brown:

issue, what setback, there's probably somebody else who's

Jeff Brown:

experienced and is also written about it. And so anytime you

Jeff Brown:

face a problem anytime you face an obstacle, an obstacle issue,

Jeff Brown:

whatever, search for books on that topic you're likely to find

Jeff Brown:

not just one, but several, grab two or three that that

Jeff Brown:

fascinates you based on description, you judge a book by

Jeff Brown:

its cover if you have to, and then dig in. And if you get

Jeff Brown:

partway into a book, and it's just not doing it for you,

Jeff Brown:

you're not obligated to finish it set aside and go to the next

Jeff Brown:

one. You know, maybe maybe it picked up a lemon out of the

Jeff Brown:

group. Nope, no harm, no foul, go on to the next one. It was

Jeff Brown:

what 1520 bucks, not a big deal. When you think about, you know,

Jeff Brown:

a $20 book, and you come away with just one great idea or one

Jeff Brown:

great thing you can implement that can change your life. That

Jeff Brown:

was that was a great investment that was 20 bucks. well spent.

Jeff Brown:

So I think with regard to your question, you know, how can or

Jeff Brown:

what are some of the ways books can help us I think the, the

Jeff Brown:

ways that books can help us are too numerous to mention. The

Jeff Brown:

beauty is, is that no matter what you face, there's a book

Jeff Brown:

out there are books out there for you, they're gonna help get

Jeff Brown:

you through it.

Brad Miller:

Let's get personal for a second, what are some

Brad Miller:

books that may have been impactful, some specific titles

Brad Miller:

or some things in your life that may have been impactful that

Brad Miller:

were transformative, either on, you know, business related or

Brad Miller:

personal or spiritual or anything of that nature with

Brad Miller:

that,

Jeff Brown:

I would say on the business side, I mentioned Seth

Jeff Brown:

Godin, his purple cow that's always going to have a place in

Jeff Brown:

my heart just because it was so part of the process of kind of

Jeff Brown:

bringing me back to reading and recognizing that love that had

Jeff Brown:

been dormant. I'm a big fan of Liz Wiseman's multipliers, how

Jeff Brown:

the best leaders make everyone smarter, in large part because I

Jeff Brown:

feel like it was written about that leader I was mentioning

Jeff Brown:

earlier who brought books into the workplace. He is a

Jeff Brown:

multiplier type leader, the type of leader that Liz talks about

Jeff Brown:

the type of leader who isn't intimidated by the fact that

Jeff Brown:

they've hired people smarter than they are in the areas

Jeff Brown:

they've been hired to, to, to come in and grow. And so he

Jeff Brown:

understood how to leverage the collective brain power of the

Jeff Brown:

room. And that's what a multiplier leader type leader

Jeff Brown:

does. And that's what Liz writes about. In her book multipliers.

Jeff Brown:

I'm a big fan of the work of Todd Henry. Die empty unleash

Jeff Brown:

your best work every day is one of my favorite books from him.

Jeff Brown:

And of course, books like Seven Habits of Highly Effective

Jeff Brown:

People, Stephen R. Covey, How to Win Friends and Influence People

Jeff Brown:

by Dale Carnegie, some of those classics, Dan Miller's 40 days

Jeff Brown:

to live the work you love personal level, you know, a lot

Jeff Brown:

of the books that I read, are really for sort of the business

Jeff Brown:

side. When it comes to the personal side, I would say you

Jeff Brown:

know, books on communication, I just finished one speaking of

Jeff Brown:

communication called listen like you mean it by a Mina, bingo,

Jeff Brown:

chia. And to think about how to pronounce her name, Ian homina

Jeff Brown:

vengo che listen to like immediate, great book on

Jeff Brown:

communication. So that's one near and dear to me. I'm reading

Jeff Brown:

a book right now, this is really public speaking and related, but

Jeff Brown:

it can serve you in so many different ways called Do you

Jeff Brown:

talk funny, recommended to me by a former guest on my podcast,

Jeff Brown:

read to lead. And it's a book about just implementing humor

Jeff Brown:

into communication and in presentations and that sort of

Jeff Brown:

thing, but I'm getting a lot out of that.

Brad Miller:

But what is compelling What is it is our

Brad Miller:

common theme about these books that cooks you they get you that

Brad Miller:

makes that makes you say, Okay, I want to read this book, and I

Brad Miller:

want to read more by this author, or I am just hooked into

Brad Miller:

this whereas some other titles you mentioned, we may just look

Brad Miller:

you know, gloss through it and say, Okay, go to Goodwill pile.

Jeff Brown:

Yeah, you know, a lot of authors touch on in one

Jeff Brown:

way or another, the topic of mindset to a degree now there

Jeff Brown:

are books just on mindset that focus solely on mindset, like

Jeff Brown:

Carol Dweck, mindset, or john a cuffs soundtracks, which is

Jeff Brown:

really a book about mindset. And I find it a lot of authors will

Jeff Brown:

hit on that topic at one point or another. It's mentioned

Jeff Brown:

briefly in my book even read to lead. But mindset is something

Jeff Brown:

that just add this, the negative mindset for many of us is

Jeff Brown:

something that just so adversely affects us more than we realize.

Jeff Brown:

I think when you have enough self awareness to realize that

Jeff Brown:

things like happiness, attitude, your reactions and responses,

Jeff Brown:

things of that nature in your life, or a choice, you get to

Jeff Brown:

decide today, whether or not you're going to be happy. You

Jeff Brown:

get to decide today, whether that roommate that you consider

Jeff Brown:

lazy, is really lazy or not. Or if that's just your attitude

Jeff Brown:

toward them, you could change your attitude toward them

Jeff Brown:

actually impact their level of what you just you feel to be

Jeff Brown:

laziness, just in how you approach them. So you have more

Jeff Brown:

you know, control then then you think The way to approach life

Jeff Brown:

is with an abundance mindset. versus a scarcity mindset. It's

Jeff Brown:

so many of us approach it. And I even fall into this. Even though

Jeff Brown:

I know better. having read a few books on the topic, I fall into

Jeff Brown:

it occasionally just like anybody else. But knowing that

Jeff Brown:

you get to choose in any given day when those feet hit the

Jeff Brown:

floor, that you can say things like today is going to be a

Jeff Brown:

great day, and truly mean it. And then do your darndest to go

Jeff Brown:

out and have a great day and roll with the punches if and

Jeff Brown:

when they come. Or you can wake up like a curmudgeon who got up

Jeff Brown:

on the wrong side of the bed. And that can affect every

Jeff Brown:

interaction you have throughout the rest of the day. That your

Jeff Brown:

energy and the energy that you bring to every interaction

Jeff Brown:

situation you're in, has a ripple effect.

Brad Miller:

And that is such an important factor in overcoming

Brad Miller:

adversity, which happens to all of us. We choose how we react to

Brad Miller:

add adverse events. And you're saying that this particular line

Brad Miller:

of books is compelling to you, to help you with your mindset.

Brad Miller:

And so in sharing that with others, which you share on your

Brad Miller:

podcast, and now through your book, what are some ways for

Brad Miller:

instance, if you're going to gift somebody a book? Or maybe

Brad Miller:

you do this? What are some books that you might give someone to

Brad Miller:

help them

Jeff Brown:

have a good question? Well, I've gifted How

Jeff Brown:

to Win Friends and Influence People a few times, especially

Jeff Brown:

to young people. I think of a nephew of mine, DJ who I gifted

Jeff Brown:

that book to when he was 13. He's 17. Now, he devoured that

Jeff Brown:

in a couple of days, I think the classics like that I mentioned,

Jeff Brown:

Seven Habits of Highly Effective People. Some of those books that

Jeff Brown:

have been around for you know, 30 years or more, are great

Jeff Brown:

books to gift to young people. I think for someone new in the

Jeff Brown:

leadership realm, who's maybe been thrown into a position

Jeff Brown:

where that that requires him to then lead a group of people

Jeff Brown:

maybe they've never done that. Have them read multipliers Bible

Jeff Brown:

is my you know, if you're like I was back in my days, and radio,

Jeff Brown:

suddenly thrown into the marketing side of radio and

Jeff Brown:

something that at the time I had no experience in, you're at a

Jeff Brown:

job or suddenly you're having to, to help with the marketing

Jeff Brown:

or marketing ideas or, or understand you know, what that's

Jeff Brown:

about read purple cow, Seth Godin, I would, I've gifted that

Jeff Brown:

book, I've gifted all those books I've just mentioned

Jeff Brown:

numerous times, depending on the situation and the individual.

Jeff Brown:

Yeah.

Brad Miller:

And that has to do with building on relationships,

Brad Miller:

that, you know, that's what I'm trying to get is we invest in

Brad Miller:

relationships, and one of the ways we could earn investor

Brad Miller:

relationships is through the gift of reading. And I do have

Brad Miller:

done that with my own children and with others as well. gifted

Brad Miller:

differences together as better by Simon Sinek is one of the

Brad Miller:

books I've gifted out. But let's I want to just as we kind of

Brad Miller:

bring us around here, one of things I really loved about your

Brad Miller:

book, Jeff, is that you had some of the things we've been talking

Brad Miller:

about here about the kind of the theoretical type of thing and

Brad Miller:

the transformative type of saying about books and about the

Brad Miller:

importance of books and the reason some scientific data and

Brad Miller:

things like that, which I find fascinating. But it also you

Brad Miller:

talk about some of the actual habits and disciplines and the

Brad Miller:

things we got to do to develop a habit of reading, but give us a

Brad Miller:

few nuggets, a few things that if we're speaking a life of a

Brad Miller:

young entrepreneur or a young business man or woman, what are

Brad Miller:

some disciplines or some habits that we could help learn from

Brad Miller:

your book that can be helpful to us?

Jeff Brown:

Yeah. When folks tell me that they struggle with

Jeff Brown:

finding time to read one of the first questions I ask is whether

Jeff Brown:

or not they're scheduling their reading time. And more often

Jeff Brown:

than not, the answer to that question is no. People think

Jeff Brown:

well, I want to read more and then think, well, I'll, when I

Jeff Brown:

think to do that, I'll do that thing, or I'll, I'll get up in

Jeff Brown:

the morning and read or I'll breathe before I go to bed. And

Jeff Brown:

it's it's no more than a thought. But I think if you're

Jeff Brown:

going to build that habit, on a consistent basis, or anything

Jeff Brown:

else, for that matter, it's got to be something that you're

Jeff Brown:

intentional about. And that means scheduling it, what gets

Jeff Brown:

scheduled gets done, Michael Hyatt says and so that means I

Jeff Brown:

schedule my reading, that's the only way I'm able to read a book

Jeff Brown:

a week is by setting aside time carving it out in my calendar

Jeff Brown:

and on my day planner, which means it's protected. And nobody

Jeff Brown:

else can, can take that time unless I give it away. Right.

Jeff Brown:

And so that's that's step number one. And step number two, I

Jeff Brown:

would say is don't be afraid to start small. Or as BJ Fogg, Dr.

Jeff Brown:

BJ Fogg in his book tiny habits calls tiny and he suggests, you

Jeff Brown:

know, building habit recipes, and attaching those to things

Jeff Brown:

like anchors, he calls him and so let's say you want to read

Jeff Brown:

more, let's say 30 minutes a morning, but what are you

Jeff Brown:

already do in the morning, without any effort at all that

Jeff Brown:

you don't even have to think about? Maybe if you're like me

Jeff Brown:

that's drinking a cup or preparing a cup of coffee or

Jeff Brown:

several cups of coffee, well, then your habit recipe might be

Jeff Brown:

something like when I start the coffeemaker or when I when I say

Jeff Brown:

Down with my cup of coffee, I will read for 30 minutes may not

Jeff Brown:

sound 30 minutes may not sound tiny to you, if that's the case,

Jeff Brown:

and you can strip it down even further you can, it can be, when

Jeff Brown:

I sit down with my morning cup of coffee, I will read page one

Jeff Brown:

of this new book or I will read paragraph one or I will read

Jeff Brown:

sentence one or I will read the Table of Contents contents or I

Jeff Brown:

will sit down with my cup of coffee. And I will open the book

Jeff Brown:

to first date. And that's that's that's your goal is to open the

Jeff Brown:

book. And the next day the goal can be the same, I will open the

Jeff Brown:

book to the first page, do that for several days. And also

Jeff Brown:

celebrate that as silly as that sounds like give yourself an

Jeff Brown:

Attaboy or a tiger woods style fist bump or a victory sign with

Jeff Brown:

your arms in the air kind of a thing. program your brain to

Jeff Brown:

want to do this again because it felt good. In other words, even

Jeff Brown:

if it's something as simple as opening the book to the first

Jeff Brown:

page. Eventually you'll get to the point where you're like,

Jeff Brown:

well, I'm here anyway. Why not? I just read for a little bit.

Jeff Brown:

This worked for fog, a more personal example to him. When it

Jeff Brown:

came to flossing his teeth. His goal was to have a great, great

Jeff Brown:

anchor for him was brushing his teeth, which he did anyway

Jeff Brown:

without thinking about it. So his recipe was after I brush my

Jeff Brown:

teeth, I will floss one tooth. And that was the goal. And when

Jeff Brown:

he floss one tooth he celebrated. And eventually that

Jeff Brown:

led to much like I described earlier. It's like, well, I'm

Jeff Brown:

here, why don't I floss a second tooth? Well, why don't I do one

Jeff Brown:

more. And before you know it, you're flossing all the teeth or

Jeff Brown:

you're reading for 30 minutes instead of just opening the book

Jeff Brown:

to the first page. So schedule time to read. And then don't be

Jeff Brown:

afraid to start small. If you have to

Brad Miller:

sell you're trying to find ways to make it fun and

Brad Miller:

fundamental. Good. Well, hey, I just got one more question for

Brad Miller:

you, really. But before I ask you that question, is there

Brad Miller:

anything that you really want us to know about your fourth book

Brad Miller:

here read to lead that it's just foundational debt that I've not

Brad Miller:

touched on here that we've not touched on here.

Jeff Brown:

And I've kind of hinted at this, but it's just

Jeff Brown:

this idea that it is this, if this is something that you you

Jeff Brown:

kind of innately know you should be doing more of No, you need to

Jeff Brown:

do more of it. You're just looking for some something that

Jeff Brown:

will help you get over that hump that I would encourage you to

Jeff Brown:

grab the book is going to help you understand why this is a

Jeff Brown:

habit you need to develop if I haven't already done a good job

Jeff Brown:

of that in this interview. It's going to help you understand

Jeff Brown:

where to begin what books to start with, based on where

Jeff Brown:

you're at. And then the third section, the book is just going

Jeff Brown:

to help help you understand how to make the most of the habit

Jeff Brown:

how to get the most out of what you read and put what you read

Jeff Brown:

into practice. And if you get the book before August 31 that

Jeff Brown:

read to lead book calm, there are about $500 worth of bonuses

Jeff Brown:

including a mini course you get the audio book for free if

Jeff Brown:

you're if that's more your style, when you purchase a

Jeff Brown:

physical copy, the audio book comes for free. There's some

Jeff Brown:

other bonuses there as well, autograph book played even. And

Jeff Brown:

depending on who you purchase the book through when you go to

Jeff Brown:

read Tilley book calm, you can even get 40% off the cover

Jeff Brown:

price. So it's like 11 bucks and chain so you just for that you

Jeff Brown:

get all those bonuses, so I encourage you to check it out.

Jeff Brown:

Again, it's retailing book.com.

Brad Miller:

And we'll have connections to all that in our

Brad Miller:

show notes at Dr. Brad Miller calm here on beyond adversity.

Brad Miller:

We got one more quick question for you. It may or may be quick

Brad Miller:

maybe for another topic another day. But this is your first

Brad Miller:

book. Congratulations around your first book. What did you

Brad Miller:

What was this one nugget you learn from reading all these

Brad Miller:

books that you applied to writing? Yeah, what did you

Brad Miller:

learn from your all your reading that you've done? That was

Brad Miller:

impactful and writing a book?

Jeff Brown:

Gotcha. Yeah, a lot of a lot of which is I knew I

Jeff Brown:

wanted to include a quote, a favorite quote to begin each

Jeff Brown:

chapter I've seen their called epigraphs. I've seen other

Jeff Brown:

authors do that. And I knew I wanted to do that. I knew I

Jeff Brown:

wanted to end each chapter with some sort of over to use

Jeff Brown:

segments like okay, now it's your turn to kind of think about

Jeff Brown:

what you've read and, and, and run with this. Here's some tips

Jeff Brown:

on how to do that. I knew I wanted to end each chapter with

Jeff Brown:

some book recommendations. And those were ideas that you know,

Jeff Brown:

I got from, from reading so many other books. And then just the

Jeff Brown:

writing process in general, I knew was important to me to

Jeff Brown:

begin most chapters with a personal story, whether it was

Jeff Brown:

for me or my co author, Jesse to really you know, draw the reader

Jeff Brown:

in, to sort of anchor them into the chapter before jumping into

Jeff Brown:

the content of the chapter. So those are just some of the

Jeff Brown:

things that just reading so many books I took away from that I

Jeff Brown:

knew I wanted to implement in this book, what's a stellar

Jeff Brown:

reference,

Brad Miller:

the book is called read to lead and the subheading

Brad Miller:

that the subtitle is the simple habit that expands Your

Brad Miller:

influence and boost your career Jeff's Brown. Jesse was this key

Brad Miller:

where our guest today on beyond adversity, the author of read to

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