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Product Marketing - Product Marketing Alliance EPISODE 4, 11th October 2019
Product Marketing Insider | Kirk Bentley, Pop
00:00:00 00:44:18

Product Marketing Insider | Kirk Bentley, Pop

We quiz Kirk on everything from how he self-taught himself product marketing and what a day in his role looks like, to his relationships with the wider business, where the line sits between product marketing and product management, and more.

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"I think a lot of people in general who are working in the digital marketing field are just kind of figuring it out as they go along, you know, especially the folks that are mid career. When we started, digital was in its infancy and we were just like, okay, this is the internet, let's figure it out."