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Here’s What You Forgot About Client Rebooking
Episode 267 • 29th January 2022 • Salon Owners Collective • Larissa Macleman
00:00:00 00:47:43

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Have you ever had a client walk into your Salon doors and then never return?    Their stylist is left feeling confused and slightly upset. A million thoughts are racing through your head. Did they not enjoy the end result of the colour, cut or style? Was it too expensive? What got missed?  In our industry, we have all had this happen before (I know I have!). It’s just something that you have to accept when running a client-based business…or is it? I want to show you a way to avoid this from happening that has nothing to do with the hair itself.    Just imagine you’re a client who has had the busiest day, work’s been hectic–or perhaps it’s been a tough day with your kids–and you come flying into your hair appointment at a new salon (that you almost forgot about). The hairdresser, who doesn’t know you, your hair, or what you like having done comes over, swings the chair around to the mirror, and starts working away.  At the end of the appointment, you leave the Salon, and whilst you may actually like what the hairdresser has done, you think to yourself that you won’t be returning any time soon.    Do you know why that may be?   I know I say this often, but as Salon Owners our job is always more than just hair.  It’s so easy to get caught up in getting your clients in and out of the Salon looking good, but what about actually feeling good?    This is something that I knew I had to get the lovely Natalie Varrasso to talk about in this episode. Natalie was practically born into the industry and has been a Hairstylist/ Salon Owner for 30 years. Natalie is not only the author of the must-read book “Love Your Hair: Discover your Best Hairstyle”, but is known in Australia for her unmatched customer service and incredible consultation settings.    So, let’s dive into the episode and hear all the secrets from Natalie on how to truly provide a 10/10 client experience in our Salons, that will ensure we have clients coming back through our doors each and every time! 

Here are three reasons why you should listen to the full episode:

  1. How to get clients coming back every time without dropping your prices
  2. The one thing you are missing with your Salon consultations
  3. The real reason you are losing clients to the Salon down the road.

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Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group CLICK HERE to Check out Natalie’s Book “Love Your Hair: Discover Your Best Hairstyle” ClICK HERE to visit the website of Natalie’s Salon “Retreat Hair” CLICK HERE to follow Natalie on Instagram

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