Exploring Alternative Methods for Visibility: Beyond the Realm of Social Media

Episode Introduction

Welcome back to another episode of GET SEEN with Leilani Wells. In today's episode, Leilani discusses the misconception that visibility is solely tied to social media. She emphasizes the importance of understanding that marketing and visibility should be personalized and tailored to what works best for each individual. Leilani shares her own preferences, such as podcasting and sending physical mail, as effective marketing strategies. She also highlights the value of multiple touch points in today's saturated market and the role social media plays in providing additional exposures. As always, Leilani encourages experimentation and communication in finding new ways to connect with your audience. And don't forget to stay tuned for exciting updates and opportunities like the upcoming Holiday Entrepreneur Summit. Let's dive in and discover the multifaceted world of visibility beyond social media.

Timestamped Overview

01:08 Personalized marketing strategy trumps one-size-fits-all approaches.

03:53 Social media expands communication, requires experimentation.

Main Topics

1. Importance of understanding that visibility is not limited to social media

- Social media is one aspect of visibility

- Personalized approach to marketing

- There are multiple ways to be visible

- Utilizing traditional strategies like sending mail

- Importance of holistic marketing approach

2. Social media as a confirmation and multiple exposures

- Using social media to have multiple exposures

- Overconsumption and saturation of the market

- Social media as a tool for confirmation

- Importance of multiple touch points

3. Marketing as a form of communication and experimentation

- Marketing as a form of communication

- Exploring new ways to market with ease

- Excitement and experimentation in marketing

- Adapting and evolving marketing strategies

4. Invitation for feedback and promotion of the Holiday Entrepreneur Summit

- Inviting audience feedback on the episode

- Promoting the Holiday Entrepreneur Summit

- Balancing learning and having a good time at the summit

- Overview of raffles and prizes at the summit

- Marketing success in 2024 through the summit

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Connect with your Host, Leilani⬇️

Leilani is a Visibility and Marketing Strategist specializing in social media marketing, video content experiences, and getting you SEEN (both online + offline).

Using her signature visibility process (GET SEEN), she helps Innovators and Entrepreneurs amplify their visibility and become known as the go-to expert so that they can grow their impact + income.

https://leilaniwells.com/

https://www.holidayentrepreneursummit.com/

Small Biz Saturday Promo Code: HESSBS 75% OFF 😱

Cyber Monday Promo Code: HESCM 75% OFF

https://www.holidayentrepreneursummit.com/

https://leilaniwells.com/podcast/

Hey, everyone. Diving into another episode of Get Seen with Leilani

Wells. Thank you so much for joining us for yet another

season, another episode, all the things. It means so much.

You know, as I learn to podcast. I mean, I'm guessing on quite

a few podcasts and have been for years, but you guys

sticking with me as I learn and grow through each episode, how to

get better with all of the things. Reading the show notes and the audio and

all the different things, it just really means so much because I just love

sharing my expertise in this form. So thank you for

joining. Okay, so jumping in. I wanted to

talk to you guys right now about why it's

super important to understand that visibility is not social

media. Social media is one aspect of it. And

I used to be known as a social media strategist, a social media expert,

because I am. However, the thing about that is

I don't get all my business from social media. And I don't want

anyone to not know that. I want people to know that. I want people to

understand that visibility and marketing is about what works for you.

And that is especially why I call myself a strategist and make it

known that I am a strategist. Because when people come to

me, I want to see what is their

personalized thing, what is their personalized

way of moving in marketing that we should go, what's the

direction. A lot of times people want to think there's

one way or something worked for one person, so it's going to work for them.

And I always tell people, can you do what Beyonce

does to drive the point home as fast

as possible? I mean, really, we can't all market and

be visible in the same ways and have it work the same ways

and have us enjoy it the same ways as other people

do. I like podcasting. I like talking to you guys

through this medium. Some people may not like it as effective as it

is. If they don't like it, it doesn't mean that they can't market. There's

so many ways to be visible right now. And some

people even send things in the mail still. And I think that is a

great strategy for the people that it's working for.

I love receiving things in the mail and sending things in the mail. I

use that. I still mail my friends things. I still use

that, right? Realtors still send out things in the mail and it works. My

Realtor got me through all the stuff he sent me in the mail

so often. So I think it's just really important that people

think of this in a holistic fashion. Not just like, okay, she

talks about marketing or he talks about marketing, and now we're talking about social media

and that's it. And think about it this way. So I'll give you an

example of how social media has been a confirmation for

me, but not the way the client came. So I've had

people that I've met in person many, many times throughout

events and maybe over zoomed or referred by someone, amanda on a

phone call, all these different ways. And then that is their first

impression of me. Now, I want to make sure that they have multiple

exposures, but I don't want to hound them and call them every day. So instead

of just being old school about it and just exchanging phone

numbers, I find out what their favorite platform is and then

follow them on their platform. They follow me. And now all of the stuff that

I'm doing on social media, they can see. So it's multiple

exposures. Now, back in the day, it took eight to 15 exposures to make

a sale. Well, now we're over consuming and the market's

so, I mean, people are getting marketed to in elevators, right? You're

in an elevator in some fancy place, and they have TVs playing in there with

commercials sometimes, so it never

ends. We're being marketed to on cell phones. In the past, we didn't even have

phones on us. So how are you going to get seen?

Well, you're going to get seen if there are multiple exposures happening. So what

I love about social media is that's the confirmation that's the way where you

can be in front of them more times than you would have been, than just

exchanging that phone number. But it doesn't necessarily

mean that you're going to get business just from

social media or just from an email blast or just from one touch

point. There gets to be multiple touch points.

Okay. So I just wanted to drive that

point home that we want to start looking at marketing

as a form of communication and start really seeing like,

okay, if one form of communication isn't working or it can be

expanded on, where should we go from there and then

go from there? Move and shake and

experiment and talk. When you come

from a place of, you know what, this has to be done, or I'm excited

about something, then you keep thinking of new ways to do

it. With more ease. With more ease. All

right. Okay. So if you have any questions, I would love to hear

what your thoughts are on this episode. I don't think I ever asked for those

thoughts, but right now I really would love to hear your thoughts on that

questions, all the things. So feel free to reach out. I'd love to hear from

you and we will see you on the next episode.

And be sure to get your ticket to the Holiday Entrepreneur Summit. This is all

stuff we cover there. And not only that, but I don't

believe in not having a good time, so,

I mean, we can learn and have a good time. And

the 16th is the main event, the main day. It's only

4 hours. I'm not trying to have us sitting on the computer screen for hours

on end. And honestly, you'll probably be wanting more time because

we're raffling stuff off in between all the speakers. We have

a lot of raffles. That's kind of my thing.

The raffles are primarily business related and fun

related. Like the Wine Concierge is giving a bundle, so there's things that you

can really use going into your business and the holiday season and all that

stuff. And last year, I think everybody won something.

It's going to be a blast, but at the same time, you're going to get

everything you need for marketing to have success in 2024. So we'll

see you there.