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Special Guest: SETH GODIN - The Practice (of making great radio!)
Episode 13326th October 2020 • Brandwidth On Demand • David Martin & Kipper McGee
00:00:00 01:00:50

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We didn’t get into radio to make average audio for average people. Master Marketer SETH GODIN shares why we don’t have to. This best-selling author (Permission MarketingTribes, Purple Cow, and others) shares an elegant gameplan that inspires radio people and other creative types to stretch and commit to putting our best work out into the world. Despite budgetary pressures that can make our industry seem like it’s racing to the bottom, in this interview Seth assures radio people that there IS a way to do the work we want to do ─ and gives us some great tips on HOW. It just takes The Practice.