OK, my dear Reachers.
This is the third and last part (for now…) of the Reach Or Miss mountains project;
Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast.
You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success.
From the incredible story about a young man that hoped to find a cure for his own brain tumor, so he Invented a 3D solution for brain surgeons,
To learning how mountaineers prepare to their journey to the peak of Mount Cotopaxi in Ecuador,
To climb the mountain “that we call life that we always have to be climbing and never to give up…”,
to open a company that takes young people to an ‘Adventure Therapy’ on the mountains of Ireland, or another outdoor journey,
To climb 888 stairs (45 floors) of an office building in downtown Dallas for a fundraiser for lung cancer.”
I hope these mountain stories will encourage you to find out what should you – as an entrepreneur looking for your breakthrough to success – take from their stories to help find the necessary step to reach your peak?
Many successful entrepreneurs climb mountains, while others use mountains as a metaphor to describe what is necessary to conquer the peak – including the fatiguing yet rewarding journey to the top. Still other entrepreneurs use mountains as an analogy for a significant goal they wish to achieve – such as becoming a billion-dollar-market-cap company. (See Mellissah Smith’s mountain story.)
For many years, I’ve compared the act of taking possession of your potential customers’ minds and of building awareness, likeability, and trust of a leading brand to the act of climbing the highest mountains.
You climb step by step to the peak, reach your position as a market leader and a leading brand, and then start climbing a new mountain with a new product line or another brand.
The idea of mountains as representations of a strong position in the market is mentioned by Al Ries and Jack Trout in the excellent book, Marketing Warfare.
“In military warfare, mountains and higher altitude areas represent strong positions and often are used to present a strong defense. In marketing warfare, the question is one of who holds the mountains in the consumer's mind.”
So, at some point after the launch of my podcast for entrepreneurs, I started to ask the successful entrepreneurs I interviewed about their habits or dreams of climbing one of the highest mountains in the world.
Listen to these inspiring stories, find which entrepreneurs and stories you identify with most, and review your entrepreneurial objectives, market overview, and plan. By making your business as strong as possible, you will be able to quickly and easily achieve entrepreneurial success.
Avi Yaron hoped to find a cure for his own brain tumor, so he Invented a 3D solution for brain surgeons. After It was very successfully sold he is now in a mission to save lives
You can listen to the full episode with Avi Yaron here: Hoping to find a cure for his own brain tumor, Avi Yaron Invented a 3D solution for brain surgeons. After It was very successfully sold he is now in a mission to save lives
Carla Johnson is a world-renowned storyteller.
Named one of the top 50 women in marketing, one of the top 25 women in digital marketing, and one of the top 10 influencers in marketing technology worldwide, Carla challenges conventional thinking.
You can listen to the full episode with Carla Johnson here: Carla Johnson – Instead of banging the drums and try to get customers’ attention we should ask how can I help my customers?
Kevin L. Jackson is a globally recognized cloud computing expert, Thought Leader, Industry Influencer and Founder/Author of the award winning “Cloud Musings” blog.
You can listen to the full episode with Kevin L. Jackson here: Kevin L. Jackson “It’s all about information and about knowledge. You have to know people to communicate with people. Cloud Computing is a platform for collecting information and delivering information.”
Kate Sheehan a Director of The OT Service and Occupational Therapist specializing in environmental design and equipment provision
You can listen to the full episode with Kate Sheehan here: Kate Sheehan’s best advice to entrepreneurs: “You can’t compromise your reputation! If you come across as being honest and being ethical, then people will approach you.”
Phil Friedman has a long and varied background in the marine industry, as a yacht builder, boat and shipyard manager, small business and startup advisor, and yachting writer and editor
You can listen to the full episode with Phil Friedman here: Phil Friedman: “The key to being an entrepreneur is in functioning as an entrepreneur; Be very flexible and really keep the overall picture in mind”
Bea Pole-Bokor is the Owner & Founder of B!Social
A professional diplomat by training, Bea has been successfully branding and promoting a country at top levels in the international scene before going digital and establishing B!Social
You can listen to the full episode with Bea Pole-Bokor here: A special episode from the SMMW19 conference in San Diego with Bea Pole-Bokor – from a professional diplomat working in UNESCO to a social media successful entrepreneur
Entrepreneur Magazine put Josh Steimle on their 50 Inspirational Entrepreneurs to Watch and Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017
You can listen to the full episode with Josh Steimle here: Entrepreneur Magazine put Josh Steimle on their 50 Inspirational Entrepreneurs to Watch and Forbes recognized him as one of 25 Marketing Influencers To Watch In 2017, And yet he says “If I’ve had any success, I’ve had 10 times as many failures”
Currently the CMO for Carista App, No.1 Product on Amazon UK and Japan. MD of AD360.co/AD360.eu – one of the world’s top marketing automation/inbound strategy companies.
You can listen to the full episode with Don Philpott here: Don Philpott – “… You must address the customer, you must get the customer’s feedback, you must actually talk to customers…You MUST do the work”
Pamela J. Goodwin is the founder of Goodwin Commercial based in Dallas, TX, a boutique commercial real estate firm specializing in de-veloping retail/restaurant pad sites investmentfto sales and consulting services under one roof.
You can listen to the full episode with Pamela J. Goodwin here: Pamela Goodwin – “My Moto is: Never Give up! And the other one is: To Always Find a Way! Those are two that I constantly live by.”
Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 38-person digital agency in Chicago.
You can listen to the full episode with Andy Crestodina here: Andy Crestodina: “My biggest failure is not helping my clients more, by offering more complete services! It was millions in missed revenue”
I hope you enjoined this 3rd part of my ‘Mountains’ episodes .
If you didn’t listen to the first two “Mountain Episodes” you can find them here:
Now you can choose whether and what you would like to do next as a reaction to this episode.
As I see it you have 4 options.
First, you can of course o nothing that has to do with this show, go to do what ever you want or planned or just switch to the next podcast.
Second, you can enjoy the stories, be inspired and take the courage and massive strength needed to take your entrepreneurship to a much higher level than you did in the last few months.
Third, you can choose one or more of the inspiring successful interviewees, their stories you love best, or choose me, to connect, ask questions, find what else you can learn from them (they all have plenty of free very professional content on their sites) or even find out if they can be your mentor if they give that service.
And last, but not least, you can download my free guide for the 7 elements of Entrepreneurial Business Success that will help you make the best plan for the coming months that can help you reach your wishes and goals in the 1st half of 2020.
Next week we will go back to talk with new, fantastic successful entrepreneurs about their story and how they reached entrepreneurial success.
Until next time… Bye, Bye.