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Ep243 Emmanuel Probst – How To Define Your Brand
Episode 24312th June 2022 • Advance Your Art: From Artist to Creative Entrepreneur • Yuri Cataldo -Media Strategist
00:00:00 00:31:51

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MEET EMMANUEL PROBST:

Emmanuel is Global Lead, Brand Thought-Leadership at Ipsos and an adjunct at the University of California at Los Angeles

Emmanuel’s background combines over 16 years of market research and marketing experience with strong academic achievements.

At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. This encompasses brand awareness to purchase and recommendation, leading to greater insights on the consumer within it. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets.

Emmanuel also teaches Consumer Market Research at the University of California at Los Angeles (UCLA), and writes about consumer psychology for numerous publications.

Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.

CONTACT:

Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning

IPSOS.com

https://www.linkedin.com/in/emmanuelprobst/

https://www.linkedin.com/pulse/what-picasso-knew-all-marketers-need-learn-emmanuel-probst/

https://www.realfrenchboy.com/

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CREDITS:

Our theme music is written and mixed by Chicago-based composer, engineer, and multi-instrumentalist Ryan Black of the Black’s Backbone collaborative. And produced by REB Records.



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