Karen Gershowitz started her career as a marketing researcher at American Express and Emery Worldwide. She was then a partner at BAI Global, a marketing consulting and research firm. In 1991 she founded Strategic Action Inc., a marketing strategy consultancy working with Fintech, performing arts and other not-for-profit institutions. We discuss:

• Trying not to be the best-kept secret in the United States [02:44]
• The structure of Score: where to start when growing a business [06:21]
• Why a consultant can’t be a jack of all trades [09:02]
• Why consultants should be partners as well [12:42]
• The importance of having a good political radar [17:18]
• The three big things consultants can do that employees can’t [21:15]
• Out there lonely with the worst demons [25:11]

Since 2017 she has been a mentor at Score NYC. Her clientele are mainly individuals looking to start or grow a consulting business. Karen teaches three webinars on consulting for Score. Karen is also the author of Travel Mania: Stories of Wanderlust. Learn more about Karen at https://newyorkcity.score.org and LinkedIn.